Fiat Street Evo » The app that evolved streets forever

[Thenachola]

envidia!!



[johndotcom2]

wow!!! amazing promo!!!

clap clap clap

[leemcewan]

Who is going to run around looking at stop signs so that they can find out about this car? Isn't this putting technology in the way of information in the (false) belief that it will be engaging?

[panchoclo]

@leemcewan You are right! That's why the catalogue was also a game, with great hidden prizes for people to find.

So when they were looking for them behind any of the thousands of traffic signs in Spain (and the world) they could also learn about the car.

:)

[nicotube]

Again technology as a cheap excuse just to pretend you're using it's potential...

[fredbosch]

Me gusta! =)

[1prodan1]

Genial

[clement4487]

Why is this video tagged "Bin Laden" ? Leo Burnett or Fiat used the app to find him?