It doesn't work, the humor appeal distracts from the marketing message. After mixing the conveying message and his 'golf' scenario conversations in alteration your message was the one at loss.
i.e. terrible integration of a humor appeal into an effective marketing tool.
Its times like these when you can grimly look back to days like this if you have ever worked for customer service... Its an perfect example of people that you actually have to deal with in the real world.
On the other hand its comical to see people complain about simple things such as adverts and so on. For fucks sake its only an advert.
I know this is supposed to be a funny advert but where is the fun in paying for an uninsured driver on your own motor policy? Doesn't that just encourage an attitude of acceptance of the problem? There is an EU insurance database and nprc surveillance is now widespread so why don't the insurance companies and the police do more to catch the uninsured drivers instead of making us pay for their apathy. Believe me, this "extra cover" won't be free no matter how much they may try to dress it up.
@annedrodgyness Wrap up you cunt, 'whoring himself out' - really? He was probably offered a lot of money to do a few short adverts in which he can be funny, who wouldn't do the same in his position? You are a total fucking idiot.
Haha this is class
DownWithTheViper 2 weeks ago
the only adverts on tv at the moment that is actually funny......its brilliant!
DeathEgg666 6 months ago
These adverts are almost as ubiquitous as bloody oxygen.
thishatandyou 7 months ago
LOL i love the salesman's face when the guy says 'oh dear' he looks hurt gets me everytime haha :D
jman280292 7 months ago
Omg i LOL so hard everytime i see this! He pretends his shot was great and the other guys shot was crap! "Dear oh dear" LOL
gwl1983 8 months ago
I'd love to see him on Go Compare adverts! (Chris that is.)
rachel11smith 8 months ago
Pop it in here.
CrapTurret94 8 months ago
Terrible!
SonicSidewinder 9 months ago
Oh dear.
DonforDead 9 months ago
Where's the advert where Alexander Armstrong does that little dance towards a customer?
tomharding 9 months ago
this is my most favourite advert of all time
pinkmarian95 10 months ago
What's wrong with doing adverts? It's a job at the end of the day.
All goes towards the mortgage ;)
resulted 10 months ago 4
It doesn't work, the humor appeal distracts from the marketing message. After mixing the conveying message and his 'golf' scenario conversations in alteration your message was the one at loss.
i.e. terrible integration of a humor appeal into an effective marketing tool.
krazykoo2 10 months ago
:)
FAWebb1 10 months ago
I like these.
hassmann2000 10 months ago
Its times like these when you can grimly look back to days like this if you have ever worked for customer service... Its an perfect example of people that you actually have to deal with in the real world.
On the other hand its comical to see people complain about simple things such as adverts and so on. For fucks sake its only an advert.
ppaintbrush 10 months ago
@rightanddoffdoom77 things are fine in the media sector . I work in it
grimokingofleon 10 months ago
I love these ads! At least they are trying to do something different ...
I prefer the home customer though!
holston84 10 months ago
@annedrodgyness.
Times are tough, especially in the media sector. So I don't blame Chris or Alexander for doing these.
righthandofdoom77 10 months ago
Grace's dad actually works at directline #skins
arkhitekht 11 months ago
what approval? ... testing 123
9aleh8585 11 months ago
hahah MR BLOOD from skins
ShortznJeaNz 11 months ago
Why do you feel the need to screen and/or edit comments. It's just an advert ! Maybe you're aware that it's such a bad product?
Rowtheboat99 11 months ago
why would we need approval?
kredenax 11 months ago
Yeah not funny.
evilbeaver181 11 months ago
It realy is quit straight forward direct line di di di di doo doo
MrBobby12456789 11 months ago
It reminds me my childhood :)
elvinacaristo 11 months ago
What happened to my previous comment?
Rowtheboat99 11 months ago
I know this is supposed to be a funny advert but where is the fun in paying for an uninsured driver on your own motor policy? Doesn't that just encourage an attitude of acceptance of the problem? There is an EU insurance database and nprc surveillance is now widespread so why don't the insurance companies and the police do more to catch the uninsured drivers instead of making us pay for their apathy. Believe me, this "extra cover" won't be free no matter how much they may try to dress it up.
Rowtheboat99 11 months ago
So thats why Professor blood is so damn rich
Musighdotcom 11 months ago
I will never go 'direct line' because of these stupid adverts.
xAggro 11 months ago
I doubt it is a person reading these, more likely a machine!
Toby26Jarvis 11 months ago
i don't get it.
dotters123 11 months ago
FTW i love the duh duh- duh duh- duh duh at the end
ToMuse11 11 months ago 3
Ooh the comments need approval? In that case HELLO PERSON READING THIS, you must be a bit bored, have a nice day! xxx
annedrodgyness 11 months ago 25
And now I can add Chris Addison to the list of comedians I lost respect for after they whored themselves out for adverts. Lovely.
annedrodgyness 11 months ago 13
@annedrodgyness
you respected Chris Addison??? Christ set your standards low, God knows what you’d think of an actual respectable person like Mother Teresa
DCTheGuitarist 11 months ago
@annedrodgyness Wrap up you cunt, 'whoring himself out' - really? He was probably offered a lot of money to do a few short adverts in which he can be funny, who wouldn't do the same in his position? You are a total fucking idiot.
fuckabadger 10 months ago
@annedrodgyness he just does a few ads to earn a living and you lose respect for him? seriously? deary me.
melina880 8 months ago 7
@annedrodgyness
I say it makes him more noticeable
Mazza4Azza 6 months ago
@annedrodgyness You had any respect for Chris Addison in the first place?
OscarApollo 4 months ago
nice :)
smrusic 11 months ago
funny ^^
lonelyhuybom 11 months ago
LET ME MARRY ALEXANDER ARMSTRONG PLEASE.
MeganGalex 11 months ago
k now I get it - "driver cover" hahaha
peterllyod 11 months ago
LMFAO WHAT EVEN IS THIS.
izabel1395 11 months ago
quite funny
samwilson66 11 months ago
He's wearing a driving glove - fail!!
kaipandelewis 11 months ago
@kaipandelewis You know they're not actually playing golf... right?
OwainJenkins 11 months ago
actually the acting's quite good for an advert (which isnt actually saying very much)
tompasker 11 months ago
@tompasker Alexander Armstrong is a comedy actor though, so you'd hope he was alright.
mattfaulkner 11 months ago