ANZ's new logo cost $15 million! What does it mean?

[MRBBQ142]

sorry but it just looks like a big dick ?..

[PunkBuster123]

i didnt see that when i first looked at that symbol. i think thats kind of stretching it a bit. I saw a person with their hands up o.O

[79expand]

Its obviously a pussy.

Clit and all.

Subconsciously they try to get us with imagery like this.

But it doesn't work.

Not when we hear they spent $15 million on it. (which I think is just a publicity stunt / LIE ).

Fuck you ANZ, You greedy scum.

Do the world a favour and give some of OUR money to the poor people of the world.

Not the fat, heartless bastards that think up these insane fees and charges that screw us all.

Shame on you ANZ

[cabaran]

NEWS FLASH, ANZ JACKS UP RATES VIA 0.39% FOR NO VALID REASON

The funniest thing is I called ANZ today to ask them for a better deal on my loan after finding out the jacked up the rate 0.14% higher than the RBA. SHAME ON THEM. They said that were was nothing they could or would do because they said it quote "would hurt their back pocket"… what about MY back pocket! They were also unable to justify their 53% profit last period. Worst customer service, worst attitude... bunch of dicks

[jononchelz]

@cabaran NOT a whole 0.14% OMG! thats P.A too right! .. unless u were borrowing hundreds of thousands, i don't think it would have been a HUGE amount! BTW they are a business.. RBA sets a national cash rate, so many comments don't show a hint of economic education! .. How about saving money? Then they actually pay you?!!?! Think about it..

[lovesack]

l have been bending over for the past 11 years to the banks and l can tell you now that my ass is very saw from all the screwing these banks have been doing to me.

and thats not over yet and when l lose the house from to much interest going up

then l wil have the last screw from the banks and of course a saw ass from all the bending l was doing for so many years.

[Ranga33]

Very humorous Graham! I like your style. however I think they can justify the $15 million price tag with their current business plan. As much as it looks like ANZ is bending you over it is supposed to represent an Asianising of the logo where the blue parts represent a lotus flower and the white in the middle a human. ANZ want to be a competitor in the world and is aggressively trying to compete in Asia, especially in China's booming economy. Their return on the $15 million may just be worth it!

[TheLubiM]

stop worrying about how much anz spends

[TheBradleyHurleyShow]

The logo itself didn't cost $15M, It cost $15M to replace the logo (ie. changing signs at branches, stationary and advertising the change) They did not spend $15M on a change of design alone. $15M to change a logo is actually very reasonable for a company of their size. So no need to jump up and down, at the end of the day your getting better service, cheaper accounts, simplified banking and a fresh look... what more do you want? BTW: The Vegemite comp would have cost more that $15M to set up!

[TheBradleyHurleyShow]

The logo itself didn't cost $15M

It cost $15M to replace the logo (ie. changing signs at branches, stationary and advertising the change)

They did not spend $15M on a change of design alone. $15M to change a logo is actually very reasonable for a company of their size. So no need to jump up and down, at the end of the day your getting better service, cheaper accounts, simplified banking and a fresh look... what more do you want?

[mediamaker]

Seriously? This is the new ANZ logo? They wasted $15 million of customers money that should be going back to the customers, so they could buy THAT?

[happygolucky29]

well done graham lol

[pleask55]

What a load of shit!

Get a life peeps!

[uzaiyaro]

I hated it at first, but don't really mind it now. I thought it was like a flower thing when I first saw it.

[TheLubiM]

@uzaiyaro it is a flower. its a lotus

[guillearnal]

...

[Bizza12345]

hi there

[suedeu02]

Still laughing Graham! Just watched it for a second time - from NZ. Go on do some more videos - great sense of humour.

[GrahamAndFriends]

@suedeu02 thanks.

[cfcuker]

@GrahamAndFriends

It looks like a frigging webcam in the middle, and the two on the outside looking outwards, very Orwellian, BIG BROTHERS WATCHING YOU!

I don't bank with ANZ, but if I was thinking about it, this piece of shit logo would put me right off. It just annoys me every time I see it. Big fail ANZ!

[cfcuker]

@GrahamAndFriends

Looks like 3 webcams, very Orwellian,BIG BROTHERS WATCHING YOU! It annoys the shit out of me everytime I see it. Lotuses, my arse, not like any lotuses I've ever seen. Never even noticed the little man in the middle till I saw ANZ's explanation. BIG FAIL!

[suedeu02]

Hahahahahaha from New Zealand. Graham you did such a good job on this one - couldnt stop laughing for hours.

[GrahamAndFriends]

@suedeu02 thanks, i am glad you like my sense of humour.

[tahmic]

personally I really like the new logo and I never saw it how you explained it and still don't. I think it is a great logo :D

[sickoslater]

it looks like a prep drew a flower

[TimboH66]

I posted on 10 December 2009 a discussion about this called

"ANZ Bank's Soapy Tit Wank " on my blog "The Dedicated Onanist" on Blogger

[wahed20]

whahah your funny guy like your video!

keep it up!!

[RoDJ99]

It didn't cost $15 million to just draw three letters and a new icon. It also includes the all the printing and advertising that will be featured around the world. It's not that uncommon for a large company to spend that much on rebranding. I think the City of Melbourne spent $50 million on theirs if I'm not mistaken.

[midsta]

15 million...ANZ please call me next time and I'll do something fifteen times better for1 million. The logo is average at best, quite 80's and uninspiring

[andrewlam11]

i think ppl have to much time on there hand and think to much into things ffs there is nothing rong with the logo it just they spent to much money on it

[thylich]

ANZ says: "the three petals of its lotus logo signify Australia, New Zealand and Asia Pacific.

In the logos negative space — in between the lotus petals — you can clearly make out

the shape of a person with uplifted arms. This represents the banks customers and people,

which ANZ describes as the driving force behind its business."

[hannahskm]

hahahhaa! 5 stars!

[ChampChong]

the first thing that i thought of was australia at the top and the two islands of new zealand at the bottom. but then i read the article and i was like wow. that was close. it is like aus, nz and asia or something.

[megayoubet]

How do they justify spending $15 million on a freakin logo! A student could have done that. This is the problem with the world. $15 million could have fed a lot of starving people.

[jononchelz]

@megayoubet ERM.. didn't they just offer $1B to the chch earthquake victims to help with financing?? where were the other banks? After all its a business .. not a charity, this one helps out the nation more than any other. It is the biggest in NZ

[rjsheehan1]

i used to be a customer at anz and i always got screwed over with fees, and this is what they did with the overcharging fees? THOSE BASTARDS! i got cheated big time

[MarFur93]

Same here, I have gotten at least 15 x $35 honour fees in the past 12 months due to PayPal overdrawing my account.

[gingerlily008]

15 Honour fees! Did you ever consider going in and talking to a Personal Banker to see what you could do about this?

*Internet Banking

*Phone Banking

*ANZ Assured

*Possibly even not giving authorsation to have your account debited.

[MarFur93]

I ended up canceling the direct debit agreement, as a customer tried to scam me on ebay, and I refuse to give PayPal money I shouldn't owe them in the first place.

[jononchelz]

@MarFur93 maybe have enough money in ur account then?

[zedmantheman]

If you had to explain what the logo looks like then it doesnt look like it enough.

[sydboy84]

Well maybe they're being honest. They could be finally admitting they bend us over every day like every other bank does.

[venuecam]

On a related note did ANZ get any govt handout money from the economic downturn?

[rensaeri]

Harden the fuck up Australia. The logo is fine.

[dylanj16]

i could have done that on photoshop for so much cheaper and i would have made it much better, also i reckon that if you look at this top circle that is known as the 'ass' is actually the persons head and those two other bits are underneath there arm, lf that makes any sence lol

[venuecam]

Mate, I've worked in branding. Takes months of research and development to create a long lasting corporate identity; especially for a national bank that is expanding throughout a new region.

I also admit that $15M sounds like a lot but the identity spans across many media platforms and includes all stationery guidelines, use in various motion ads & encompasses how the brand should b utilised over 5 to 10 years.

If a company wants a $15M identity then they'll expect a lot more than a PS logo.

[dylanj16]

yeah, i know what you mean, i don't know too much about branding, i agree im just saying that i could make a similar version to that but not as good, it is defiantly way to much for that logo but i can understand what your saying, thanks

[Emzzz777]

that was a FAIL that logo. I hate it. Waste of 15 million.

[Gazmanaust]

Their marketing department are fucking stupid, they must have been like 'Oh we should make a new logo clearly we'll get the new gen of bankers coming through'

I would fire whoever came up with this idea.

[venuecam]

ANZ didn't create their own logo. The new identity was developed through M&C Saatchi. ANZ were expanding into Asia and they wanted to appeal to the whole Asia Pacific region so the logo (that was about 10 yrs old) had to change.

[rageatm4life]

it looks like a guy with an afro holding two tacos

[claudeleason]

hahahahaha

[cts83]

This new logo was under development under the guise of Project Accord.

Basically as ANZ/Mike Smiths goal is to be a super regional asian bank the choice of the symbol :the Lotus flower is simply to appeal to the Asian / Indian customer base and thats pretty much it.

Interestingly enough ANZ has taken on a number of former HSBC figures, such as Mike Smith, Suzie Babani & Chris Page. Rumours going around 100QueenSt Melb is ANZ is been setup for a takeover by HSBC.

[rensaeri]

Taken over by the HSBC?? What will happen to us, everyone?

[KayoteThunder]

looks like a guy with his arms up.

[XDMWeaponCollector]

ya....

[MaksutovCG]

lol that is too funny....  and true

I really think someone should link this video and email to to ANZ haha...

well said Graham

[ECST4C]

i didn't see the dirty in it, but i did see a guy with his arms up and a blue afro

[53531640]

I think the top of the symbol looks like a head with an afro hairstyle.

The new logo sucks.

[coulditbekronau]

id love it if like you said "if they provide free lube"

[RyanBabelFTW]

I think it looks like a guy screaming in pain.

[Adamsrandomjunk]

i looks like a penis to me

[infiniteme0586]

Was the 15 million dollars spent on the actual logo itself or the actual replacing of the logo where it needs replacing? If it was on just designing the logo that's a lot for something like this. It took me awhile to see what it is thought to look like. I saw everything else naughty in the logo except that one til you explained it. Haha

[MustangMan1248]

wow they spent 15 million dollars making THAT!?!?! i could make that exact same thing on the paint program on my computer

[PrincessBrokenTeacup]

I saw a penis xD

...but you're right .. it's terrible! It would be so easy.. If they really wanted that design ... they could have turned it inside out so that the man was the blue one...

[SupermarketsRevil]

I thought it looked like a penis too..another example of big corporations wasting ridiculous amounts of money

[masterowl123]

a guy with arms up?

[mr3urious]

Honestly, I don't really see what's so dirty about it.

[midnit19]

likeing it liking it

it could be a uterus

[dctcool]

If I was a graphic designer I could have rocked up something like that in 2 hours

What'd they spend the 15mil on? blue priceless crystals?

[TheParallex]

i think any 1 could do better then that with out skill lol

[oldbag699]

i would have drawn it for them for 5 mill  why didnt they ask me boo hoo

it looks like when ur bums wet and u sit on the seat and when u stand up it leaves a bum print

or it could be someone in a postion getting ready

[doghouse144]

lol.

[Twime777]

15 million for that?! Well, at least it doesn't look as bad as our 2012 Olympics logo :(

[GrahamAndFriends]

lol, yes the 2012 olympics logo is horrible.

[Doomedlight]

I don't really see the Ass :|

and wow $15,000,000...

[PRAYINGMANTISPENIS]

15Million? I wouldn't even pay for that, I bet the person who did the design is laughing all the way to the bank!

[TomCroydon94]

As a customer I am not happy I liked the old one!

[tjk259]

It looks like a dick.

[METALHQ]

LOL the ANZ logo, doesn't really bother me, i don't think it looks that great though

[Cenewyg]

looks like crap, 15mil i could do a better job and im only 14, k later mate

[PolxenTwo]

They coulda just changed the ANZ to like it is now, smoother edges

[robjnixon]

looks like a person who is wearing a huge blue afro wig.......15 mill? Smells like the Kraft team were on the job lol

[walaowow]

I don't see how anyone could gather that image from the logo. Although since 4chan exists it doesn't surprise me. I don't see the real relation, it looks nothing like what people say it does.

[BabyPilly]

That is hilarious.

Glad that we use WestPac, lol.

[williamtom0]

1st

[SythOfDeath69er]

lol fail

[loganaustralia]

haha thats just horrible!! ah child could have done better and do it just for some candies eh 15million what ah waste!!cherrs Graham

[iHazaTV]

great video stupid all that money 4 a logo that somebody could of made for about 20-40 bucks waste of money

[ILovemySnuggie000000]

all i can say is WTF