Subaru of America First US Market Commercials

[Fenix169motox]

i like how it got 66mpg! why cant we do that now?

[luccimiles]

Sue bar ou wow ha ha but Subaru has come a long way

[MKUltraProject]

Pronounce it properly you stupid american fuckwits

[yamahonkawazuki]

@MKUltraProject or canadians or others Eh?, i hear many japanese pronounce subaru, as commonly heard. even those in the uk. seems od eh?

[yamahonkawazuki]

@MKUltraProject per wiki and accepted sources"Subaru (スバル?)Japanese pronunciation: [subaɽu]; English pronunciation: /ˈsuːbəruː/ soo-bə-roo is the automobile manufacturing division of Japanese transportation conglomerate Fuji Heavy Industries (FHI)."

[roadragecafe]

Somehow, that hot girl lounging on the bach with all of the cheap replacement parts makes me care little about maintenance. 

[MGS2392]

I could only dream of my LGT getting 66 MPG.

[grandcarriage1]

Basically a motorcycle with a car body... I think they're cute, but cheap...yes. Cheaply made. Not a high point in the company's history. Basically a disposable car... the bottom rusted out at an amazing rate.

[ixat00]

Wow, those were the days... I don't think that in a modern, high-end commercial, you will hear the words "is our product really cheap and ugly?"

[camouflagecamaro99]

The subaru isn't ugly, It's cute. :D

[spsmyth]

Soo-bahr-ooo! Wow! $1,297 point of entry which means you paid Subaru America that price for the car, and you picked it up off as it rolled off the boat or they delivered to you at an extra cost. Subaru is the Japanese word the Pleiades star cluster. This is the "cheap and ugly" Subaru 360.

[12valvepower1]

ring ding ding . ring ding ding ding

[12valvepower1]

is the gas and oil mixed. it is a 2 popper. after all

[Troforso]

"which isnt very likely", hmm that one aint true i guess

[angelincal]

as long it has auto and A/C i'll buy it

[12valvepower1]

@angelincal ac i dont know however they did have a autostick

[pintosnfiats]

Malcolm Bricklen will always bey hero.

[ShinWR1]

How come mine get half that MPG but mine has wings on the back and the Beauty of All wheel drive.

[luso2kx]

SubAHroo

[mgnapping]

little Subaru. wow

[Vercingetorix2006]

66 MPG???  Hmmmm....they still make 'em?

[nesmaddan]

it runs on piss?

[JDMAero]

What a horrible advertising campaign - "Hey folks, wanna buy a cheap, unheard of, strange, tiny, "ugly" car by a creepy girl who can only say 4 words?"

[Noelleannie]

Were saying it all wrong now lol

[hottdylan1993]

Soo bar eww? It's not ugly, looks like a mini beetle.

[Dannycsgarage]

That brake drum for $12.67 is kind of pricey when you remember this was the early 70's. If my math is right that would price a brake rotor for a Corolla at $169.

[toyota420xp]

soo bar roo then soob uhroo today

[Rentaghost76]

Goddam Japs and their fiendish machines! lol!

[Seattlecarnut]

I like the suicide doors, it makes it easier to enter and exit the car.

[Chimfer98]

@MonyVibescu1919  Never. Call. A. Car. Cute.

[Prizm2356]

I wonder how fast it could go

[Buelligan88]

Wow, we had one of these when I was an army brat living in Okinawa.

I had no idea they were ever imported to the United States.

[390merc65]

wow..in all of these years//nothing has changed

[ramblergarage]

they were crap! i had one

[Jaket2000]

What do I like about its ad?

The fact its actually honest.

[mypalrocco]

When did it go from Sue-BAHR-ooo to Sue-ber-ooo

[toyota420xp]

@mypalrocco su bahrr ooo sounds way more japanese and is probably the proper way to say it

[DoomiteAsh]

Are these old Su-BAR-u commercials where they got the idea for Ben Stein to say "Wow!" in the Clear Eyes commercials? *laughs*

[a1stooge]

@muskypucker its called a hyundai accent.

[angelincal]

where is this car now i want one, toyota can keep its shi**y prius

[tikibuddy25]

they should of put P.O.S instead of P.O.E

[ramblergarage]

@tikibuddy25 you said it

[streesmut70]

@muskypucker

I see Fiesta in Thai start with 1.4L engine manual with $17K price!!!!

[trx450rhon]

aaaaaaaaand the STI was born ;)

[WhiteIceMan3]

why can't we have the r1 or r2 in the usa?

[Nilogaga]

I want one . It's like a 70s smart car

[lymphocytedr]

SubARu...wow. 

[rockinconcorde2]

its kinda cute so its not ugly

[crimson1667]

@rockinconcorde2 LOL just what my mom said when i was born!

[OlegKostoglatov]

Hmm, Malcolm Bricklin's first venture into the automotive business was importing those cars, then Subaru bought him out because they found out what a hustler he was. He then too that money and developed the "Bricklin" car around 1974-75, then in the early 80s started importing the "Yugo", now I heard he wants to sell some crap Chinese car. Cheap and ugly seems to go hand in hand with the man.

[takoma5]

The Little Subaru..LOL..:)

[RabidKoala]

Brought to the USA by Malcolm Bricklin, who later brought us the Bricklin car (mid 70's) and the delightful Yugo.

[suedebear]

heh, at 66mpg id buy one today!

[joshuaonuta619]

Who the duck drives on a boat lmao

[Jonnooriginal]

66mpg fro a carburetor. Nuff said

[10RRASK]

Well they hadn't learned how to pronounce 'Subaru' in English yet

[TurboVW2004]

I bet they filmed these all in the same afternoon .

[skeilak]

The ol' 360 was "cheap & ugly", in a cute sort of way, but a Volkswagen Beetle sold for around $1,600, in 1966. Few a couple of hundred more up front, or maybe $8.00 more per month, and you could have a "real" car. And who cared about gas mileage, when gas was 26 cents a gallon?

Plus, the 360 had a 2 cylinder, 2 cycle engine, which meant you had to add oil to the gas, like a chainsaw. Who'd put up with that?

Automotive Darwinism: Poor lil' 360 couldn't compete against the Beetle.

[chada75]

@skeilak I would. With Nitro!

[skeilak]

@chada75

I'm sorry. I don't understand your comment.

You would "what" with nitro?

[mrN3w7]

lol that girl needs to learn more words :D.

[myScooterchannel]

@mrN3w7 she is cheap and .... 

[andersonquinn23]

A little Subaru wow!!

They said Subaru the Japanese way Lol

[eurasian73]

Love seeing good ole Newport Beach, CA back in the 1960's!

[gerry1976]

66 mpg? Today they will only go 32 mpg, what the fuck is wrong with that?

So in the 60's cars were a lot better than today's junks made of plastic.

[imzjustplayin]

@gerry1976

If fuel economy is your only way of assessing quality... The could easily make 100mpg vehicles, however they would not be very profitable and would possibly be unsafe. Also the way the fuel economy was calculated then was much less "stringent" as it is now. A vehicle that was rated at 66mpg in the 60s and 70s would probably get about 40mpg with the current MPG test methods.

Finally, a 60s VW Beetle's 0-60 time is about 30 seconds.. imagine the 0-60 in this car!

[tastyorange]

@gerry1976

this car weighed just under 1000 lbs.

Today, a Smart car weighs about 1700 lbs

a 2011 Ford Fiesta weighs 2500 lbs

a 2011 Subaru Impreza weighs 3100 lbs

a Nissan Murano weighs about 4000 lbs

most people don't want to drive around in a 1000 lbs car when the average vehicle on the road is 3000 lbs.

they would rather feel more secure and spend more on fuel.

[daisyroots]

we have the ability to make cars with 100+ MPG but the giant oil corps will not allow it...think we are a free people? think that the free market is open to all? think again.

[imzjustplayin]

@daisyroots If giant oil corps you mean government and Ralph Nader types.. then maybe.. Strip all regulations on cars from safety to emissions, disregard any consumer preference, and I'm certain a 200mpg vehicle could be made today.. however it'll be unsafe, crampt and the extent of the accessories would be limited to headlights and door handles.. 

[TheAndyinSeattle]

I'd like a 2010 Su-Ba-Roo Legacy please!

[alSation81]

what idiots claiming its cheap and ugly ... it looks cute to me. by constantly saying cheap and ugly you look at it with more scrutiny

and whats with the "sue-bar-oo"??

[willaby1]

Two stroke, two cyclinder engine first imported by Malcolm Bricklin (Bricklin SV1) in the late 60's. Imagine a two stroke car, having to add oil. The commercial doesn't show the smoke these cars would make. I think Saab had a two stroke in the 60's too.

[IndyFan53]

This car makes the beetle look like a land yacht!

[BMWFAN01]

Try that with a BMW 1 series. :D

[TL250Rider]

Nice Hair

Looks like El Marage Dry Like

[Madeppymage]

Sew-bar-oo...??? wut

[pinkyallen]

several hundred of these sat for a couple of years at Fort Mason in San Francisco after they couldn't be sold; red yellow and white, and after a while you could see them fading. In about '72, they disappeared. I heard a rumor that they were taken out in the Pacific and just dumped. They were taken off the market because they didn't fully comply with DOT regulations.

[OzzInter]

The "keicar" comes to America!

From an acorn a big tree grows!

So different from the WRX!

[shogo2040]

66 mpg?? Even today's hybrid cannot save that much gas. Anyone know why ?

[Skoda130]

@shogo2040 Because of the heavy batteries, and the fact that the modern hybrids are a bit larger than this Japanese Fiat 500/beetle hybrid.

[tbonedlive]

because its so old its got charm now.

[omgsean1]

i use it in GT4 and psp because it have 11 hp make it slow

[benetti250s]

0:46 to 0:48 scare me!

[redmond12400]

66 MPG.. where r these cars?

[GmTruckCarLove]

Did I just see a car company brag about being Cheap And Ugly?

[whattheheck1000]

@GmTruckCarLove YES!

[GmTruckCarLove]

@whattheheck1000 Damn Subaru has a good PR guy

[GoooGaryGo]

The little Subaru....WOW!



[DukSezQuak]

soo-bar-ooh

[Crazyerics]

2nd commercial - Nearly thought the woman was pouring pee into her car :P

[machone7I]

seems like a copy of the vw beetle and the fiat 600

[tnard200]

little sew-bar-u wow!

[TheNego]

Totally agree with you Fakemileymandy!

[EXslowbro]

It can't go everywhere the big cars go, not with 0-60 in like 30 seconds. lol

[ramblergarage]

cute but a piece of junk. I had one!

[ogiebendogie]

@ MalWolf01 Banned for 40 years???? They have been importing Subaru ever since this car. FF1, Brat, GL wagon, Legacy... If you don't know what you are talking about you shouldn't post.

[MalWolf01]

The car that got Subaru banned in the USA for 40 years because it was so crappy and unsafe

[bettydaw1970]

@MalWolf01 40 years? so we are just getting the first subarus since 1970 now?

[drummerblade]

@MalWolf01 subaru was never banned in the u.s. don't make up bullshit like that

[whattheheck1000]

@drummerblade "don't make up bullshit like that" buh buh juh buh bluh juh. He probably had his facts mistaken...

[whattheheck1000]

@MalWolf01 This car was sold from 1968-1969.

1969 + 40 = 2009.

Subaru was not just reintroduced in 2009, they were never banned and they were reintroduced circa 1970 with higher quality cars. Since then their quality and lineup has increased even much more.

[RamblinRose53]

Uh.....$1,200.00 that is! LMAO!!

I love this! Thanks for posting it!

[bettydaw1970]

@RamblinRose53 with the cost of living index/inflation that would be like 4.5 times that today or 1299.00x4.5=$5,850 bucks

these cars were very cheap though

werent they only 360cc engine? i mean thats a top speed of maybe 55 mph..

[whattheheck1000]

@bettydaw1970 Inflation Calculator says it's $7504.82 in 2009 dollars. Consider that the cheapest 2009 new cars are about $10000, so this is VERY cheap.

[AnimepimpYT]

not ugly!

[BuyBenco]

Why the hell are they insulting themselves?

[knockoutmaniac]

66 MPG?

[whattheheck1000]

@iTsKoNvIcT 55 mph top speed. NOT a good idea for any roads with high speeds. As a matter of fact, Subaru wasn't a good idea until 1974 or so. But this was the spark that started it.

[1990loyale]

"WOW" she was a terrible actor. lol

[donleonardo1963]

Such a cool, cheap & ugly car! Suicide doors are the best and the lack of disclaimers is refreshing. No: "Professional driver. Closed course. Do not attempt." or "Do not pour beverages into fuel tank."

Has anybody else noticed the boat's name? In Spanish, "Bastante" means: "enough, sufficient." A veiled attempt at convincing us that the big-ass muscle cars of the time were unnecessary as the little wind-up toy Su-BAR-u was all we needed? Hmmm... A coincidence?

[BuyBenco]

@donleonardo1963 Smart analyzation

[donleonardo1963]

@BuyBenco Wow! Thank you. :-)

[donleonardo1963]

Sorry about the multiple postings that ended up being flagged. I don't know what was going on with my computer at the time.

[displayfireworks1]

I was just reading about this car in the book about the Yugo The Rise and Fall of the Worse Car This Subaru was imported by Bricklin the same guy that imported the Yugo. They got around safety laws with the 360 because it weighed less than 1000 lbs and the USA Safety laws only applied to vehicles more than 1000 lbs. Technically it was a motorcycle. I believe the original 360 was 1500 lbs but they reduced the weight to get under the wire

[harley1450000]

subaro

[GendaIwakawa]

lol ugly subaru ad then 360 no boxer engine. & now wrx sti.w/ boxer engined

subaru cars.

[loudalero4u]

Who's the chick? SHe's probaly like eighty now but damn, she was hot :P

[whattheheck1000]

@loudalero4u Probably circa 25 (give or take 5 years) in 1968, which means she was born between 1938 and 1948, so 61 to 72 now as of May 17, 2010.

[cdilmore]

Bring it back! 66 mpg would rock the USA!

[MrSloika]

@cdilmore Can't happen. The car got 66 mph because it weighed only 900 pounds, and used a 360cc two stroke engine. A car like that can not meet modern safety/emissions standards.

[SnuggleBear1970]

@cdilmore I agree. BRING IT BACK!!!

[mypalrocco]

@cdilmore By the time they'd load it with safety equipment and pollution control, it would get 20mpg!

[BeetleBerlin]

Thank you Malcolm Bricklin

[Gasaraki88]

The Legacy with CRT transmission beats the Accord, Mailbu, and Camry in efficiency.

They also have full time AWD so they use a little more gas.

[SteveAndIdiAmin]

Too bad today's Subarus are such gas-hogs. I'd replace my 2000 Legacy L wagon with another Subaru wagon, if only SoA would make the diesel powerplant available in the US.

But they won't, so I'll look elsewhere for my next car.

[ktg2377]

I love the little su-BAR-u. When did the pronunciation change?

[whattheheck1000]

These 1960s Subarus were as unsafe as cardboard boxes. Amazing how far they've come.

[whattheheck1000]

should i say suBARu

[joebradio]

soo-BAR-roo .. soo-Buh-roo

[CrapDot45]

Hot model tho

[sith4923]

ugly, but different

[MultiKdizzle]

lol they admitted that it was ugly, damn...

[Outback4Me]

Seriously, when did the pronouncement of the name change?

[cilitbangdan]

it didn't, it's called amercans

[whattheheck1000]

probably early 1970s.

[ThatMiserableCat]

I remember when....

In 1972 or 3...

Ascot Raceway in Southern California had a demolition derby using all brand new Subaru 360's just like this one. They couldn't sell them even for $1200.

Soon, we will all drive cars much like this one, probably with 3 and even 2 cylinder engines just like this one (360cc 2-stroke)

It will happen. Because Obama and the Terminator (Arnold of Calif.) have decreed that we must have cars that get 55mpg.

Keeping my Cougar, converting to CNG.

[clinton8or]

I remember many years ago Consumer Reports rating a car as Unacceptable because it was so small, therefore unsafe. I wonder if this was the car.

[ppxhbqt]

@clinton8or Yes it was. It apparently weighed too little to have normal safety standards and also it was so rated for lack of power.

[whattheheck1000]

yes it was. 993 lbs. 7 lbs under the weight limit for safety regs.

[quirpco]

Does anyone happen to know when we started pronouncing it "SU-ba-ru?" I can remember as far back as the late 1978-79we were saying it the same as we do today.

[frejumuh]

Groovy. I've got to get me a Su-BAR-ru.

[ter1960]

The car that they do not want people to have.

$1297.00 and up to 66MPG with low maintenance.

Great to for the speeds of our cities, and easy to park.

[NitroGadvRules]

@ter1960 its probably would not get 66mpg on the epa ratings they use today. In fact the prius's rating is being revised because most of them were not getting the epa ratings. This is an old fashion carbed engine without all the new fuel saving techology available today.

[ter1960]

I agree with you Nitro.. 100%

But as the technology develops so should car design, this car equipped, with EFI, Direct ignition, and turbo should give a remarkable performance improvement without a significant price increase.

[will2993]

i dont really think its ugly....

[corvettefan96]

wow. truth in advertising. only they forgot to mention it has 15 hp, which is what you get in a lawn tractor

[mstang59]

these cars are cool. I want one for delivering pizza in. even better on gas than my 86 Chevy Sprint that gets48mpg!

[sweetwater88]

The little SUE-BAR-RU WOAH-UUU

SUE-BAR-RU, SUE-BAR-RU, SUE-BAR-RU, SUE-BAR-RU, SUE-BAR-RU, SUE-BAR-RU

Anyone what to drive my SUE-BAR-RU? It's cheap and ugly I bet you can relate.

[yaris2006]

I wonder if there someone still running nowadays.

[WunderDoob]

wow 0:19 you can see where the A pillar will be crushing her torso when that thing gets hit by a two door american car.

[ducatinova]

Nah, she died when her 1979 LTD was rear ended and burst into flames.

[WunderDoob]

@ducatinova

are you sure it wasn't a 1998 Crown Victoria?  Oh wait, same difference.

[Watcher3223]

Very observant, considering both a 1979 LTD and a 1998 Crown Vic are basically on the same platform: Ford Panther.

[NitroGadvRules]

@Watcher3223 actually you could go even further and say the 2009 crown vic is the same platform as well.

[Watcher3223]

I mentioned a 1998 because someone made a comparison between a 1998 Crown Vic and a 1979 LTD.

Fully aware the Panther platform is still in use for current production Ford fleet cars for police, taxi and limo services as well as for the Lincoln Town Car and the Mercury Grand Marquis (the Crown Victoria is strictly fleet at this time).

[lrd9999]

@NitroGadvRules Now that you mentioned it, the 1979 LTD platform really debuted as the 1972 Torino, similar to the one seen in last year's Clint Eastwood film.

[idkyoo]

i want one. wow

[d3ejmz]

That's like the Citroen 2CV, or "Ducky" as they were called. 2 cyl air cooled boxer engine, built like an anvil. Can only be destroyed by running out of oil.

[mk48066]

It might be "cheap and ugly", but at least it does not sound like a Cessna.

SDAF!

[MARIOFREAK82594]

Its Subaru not Su-Bar-Ru...

[Shovelhd80]

I dig the enunciation too..su-BAR-u?!

[Watcher3223]

Emphasis on BAR, as in you need to go to a bar so as to get so drunk that you don't care about people making fun of your Su-BAR-u.

[fakemileymandy]

I don't think your cheap and ugly little Subaru :)

[drunkkoala]

that guy should take a look in the mirror,

then he knows what ist ugly.

cute car.microcars rock

[OldHowlingHound]

FART-BARR-ROOO

It did make a loud fart exhaust sound and blue smoke as you had to mix oil with gasoline for fuel to run it on.