Jacek Utko: Can design save the newspaper?

[mykittycatbar]

I think design can save the newspaper. I love this design and I would definitely pick it up. Not to mention, its more fun to design. :)

[03215672269]

hi

hope u fine sir

this is aftab ahmad from pakistan could u plz help me the giving some ideas for my

newspaper we r going to open our new newspaper . its jut begining and its weekly i love ur presentation

can u just tell me tht which softwear i can make my news paper good design i mean just recomend some tips hope u ll do it for me

[Y4R05L4V]

But magazines don't come out daily.

Trzeba mieszkać w Polsce żeby go skumać, faktycznie dla zachodu to mało odkrywcze.

[mrvicateti]

just be creative!

[nToni32]

the Newspaper Industry can be save because its always nicer to read the paper than looking at grass windows. In fact, my dream is to start a Newspaper but I dont have the fun to start it. I know why newspaper is going out of business and the answer is simple...BORING......and......­CORRUPTION..

If anyone out there would like to help provide financial support to start my paper, I will give you 30% of the business...if you want to hear my plan, send me a private message.

serious only

[8legsFreak]

Newspapers and TV are getting obsolete and can, and should, be replaced by interactive, user friendly, objective, informational, non-biased, and free Web content.

[whatyouwannamyfriend]

why would i want to drive a porsche if I don't have money to afford it? and even i could afford it i still would think about buying it more than twice.... i would have to think if I really need a "PORSCHE"

[BGSH]

People like nice, sleek designs. Take a look at Apple and its products. Not so compatible and useful as compatition, say, WIndows. But people still want it cause of the elegant design, clean interface and eye candy. Then take a look on Windows, Widnows Mobile, every cell phone out there. Yeah, useful things, ugly things. We love using beautifil things, its a statement. That's way majority of people want to have a porshe instead of Prius.

[kdellea]

@BGSH

People like Apple products because they are created with the user in mind. Everything is intuitive. Apple's design in terms of aesthetics is simplistic, rather than overcrowded with meaningless graphic junk. They are trying incredibly hard at Windows to even attempt to keep up with Apple. To even say that Apple products aren't useful or compatible is just ridiculous/borderline hilarious.

[BGSH]

@kdellea I mean - look, even Apple products (i love them) have some limitations, come on. For instance, Microsoft Word is a better word processor than Pages, even though I prefer the latter, cause it just feels way nicer. Also, Apple software has limitations when it comes to, say, business environment. Its just the matter of what you need the specific product for. There's no such thing as better product. Every single one meets different needs and fits differently into different scenarios.

[GolceaVlad]

Newspapers SHOULD no longer exist. We should save paper, and so save trees. Think about how much unneeded paper you have everyday.

[haibaraidiomas]

I agree with you totally, there are some many more interesting and useful ways of getting your news.

[CMKFilmz]

That convinces me that there is hope for the newspaper industry.

[Danelleya]

the newspaper would look better but the content of the news materials provided by the journalists would be the same old biased story and heavily controlled by their editors

so what i gathered from it is this : wow nice looking newspaper, but lousy content

Designers can make it look nice all they want, but the quality of the things you read remains, and of course production cost sky rockets, I wonder who they sell these newspapers to

[WARDOG1138]

Power to designers....spot on, perhaps Google should take note?

I do have to agree w/ andid however, and also Mr.Utko's comment..."yesterday's news"

I haven't even looked at a newspaper besides throwing my parent's in the recycling. I have technology! even magazines are outdated to me. I use twitter, so do most of the news and tech publications I care about, I don't need to look away from my phone! survival of the fittest, newspaper are no longer fit. No more paper products, save some trees

[andid]

Design can't save newspapers. It's not the aesthetics that people want, it's the functionality and ease of acquiring information. It's just easier on the internet, and there is no reason for a newspaper except nostalgia.

[asmodeus585]

I cannot completely agree with you. The data/content on the internet have still much lower quality than that of the newspaper/magazines. Besides, some people DO care abour aeshtethics as well as for their own eyes - it's still much more healthy to use paper than look at the PC screen for longer periods of time.

Lord Kelvin in 1904 said that radio has no future. It was false then, and it's false presently, though we have new inventions like TV or the Internet.

[andid]

If you think the data/content on the internet is of lower quality than a newspaper, you aren't really using the web. I care about my aesthetics too, but the primary concern for news is functionality....and a big flimsy complicated piece of paper is not the way.

[Bly86]

Most people don't realize how much design influences their daily lives and the newspaper industry is no exception. Although I do believe that the newsprint we see today will either totally change for the better, or die in the next few decades.

[petexii]

Yes!

[melonbarmonster]

what the...

[72ve17]

its not the design will save the paper - its the interest stories and beautiful picture stories from different people walk of life

[Damn8ti0n]

I take it your a business major!

[niniomigrania]

Newspapers are dying, nobody wants biased journalism, and the net has open up a world in this aspect, sure, theres biased news here on the net, but its a little harder to manipulate. Here in Argentina the media is so manipulated that makes me sick, i've never buy newspapers because they are the same people who runs my country. No thanks.

[intrepgun]

but big companies [especially ISPs] are working to undermine net neutrality. net neutrality is one of the most important things to keep. the free spread of information [even though three quarters of the world has never even made a phone call] is paramount in promoting human rights and ending violations, bringing violators to justice.

[ICameAlone]

maor

[H0VEN]

I don't think its about how it looks as much as what is in it and how every story has someone elses spin or opinion attached to it. Give me the real news straight scoop no poop.

[JSErwine]

We are still at least 10 years out from digital ink jet being cost effective on a large scale.

The shop I work at we have an HP Indigo that we use for short run 4-color work. It produces a nice looking image with good color consistancy.

The drawback is cost with digital Ink jet. There is no savings in long runs because of their slow run speed and supply costs.

The modern day sheet fead printing press can easily produce 10-12 thousand sheets per hour. Roll fead even faster.

[iron1215]

People like pretty pictures. But in the end the internet will probably kill the news papers.

[Dubaifreak]

i take out pics outta the newpapers so i do support unique designs! lol

[RyanKreeps]

How in the fuck am I supposed to find the comics in that mess? Readers might not like it if they can't find Dilbert.

[RyanKreeps]

Thanks for dressing up for the TED talks. Stole that shirt right out of your frat brother's closet.

[stewart0312]

yeah newspapers are fine if you are a dinosaur.

[charlieshield]

Self-indulgent, self-important baloney. The advertising is drying up; the journalism is lazy and biased. Unless you're house-training a puppy, there's no reason to buy a paper.

[JSErwine]

It's not that I hate the people that are designers, hell I work with them every day. Even have a beer or two with them from time to time.

I think alot of the dislike between designers and printers, is the fact that it's like two artist creating on the same canvas.

[AgentOrange04]

lets face it, newspapers are obsolete and unless they make some kind of groundbreaking sci fi hologram type of newspapers or something like that, they will most likely be driven to extinction

[JSErwine]

I saw a news article here recently about this new plastic that can be used to display print. Just plug it in, download the data, roll it up and take it with you. Just like a newspaper.

[CRAPCANNONS]

YES!

STYLE OVER CONTENT NOW!

[mdelcamp1]

I hope not, because I have never been hired decently or in any sustainable capacity by America's newspapers ever, in the last 26 years. The problem with newspapers is that this media vector has been subsumed, like so much else, into America's corporatized, governmentized, celebritified mass culture. So much for an informed pubic and our republic form of democratic, representative government. It is a Coup d'Etat, and people are upset about it, with good reason. If I were covering events: RESULTS.

[cclodfe]

Here is a brilliant idea that can save newspapers. How about actually reporting on news that people want to hear. How about actually doing some field work instead of pulling everything off the AP. How about reporting on real news instead of corporate/govt propaganda. You can change the look all you want, but in the end is the same $#!^ with a fancy cover.

[christmas254]

THINK GREEN SAVE TREES FOR NEWSPAPERS Who need these Monster houses 90% TAX 1st house over 2 million dollars and 2nd House over 1/2 million dollars and every house after

[Southlenz]

excellent. i'm a designer and have worked for both newspapers and magazines. a merge of the two is a brilliant idea and probably the only way to save newspapers.

[JSErwine]

Blah, designers are the bane to the pressroom.

I would go as far to say, designers will hurt the industry even more. Driving up the production cost for news material in a recession.

Fact is, the printing industry is dieing because a new form of information vehicle is making it obsolete.

Ask any press operator what agrivates them most. Designers will be the answer.

[Southlenz]

forgot to mention that i've worked in print shops and in prepress for over 20 years, so i am well aware of the distaste press operators have for designers. fact is, the press operators should just get over themselves, because, guess what? if there are no designers, there is nothing to print!

i beg to differ about print being obsolete, it's still going strong in California. of course some print is dying, but there's still posters for trade shows, fine art reproduction, i could go on (and on.)

[JSErwine]

I was born and raised around the printing industry. There is a reason it's called PRINTING and not designing.

Designers are a dime a dozen, a good press operator on the other hand are a rare breed.

Nothing like having a designer do a press check and try to tell you how to run a press. I can't count the times I have made designers look like idiots in front of the customer.

Why don't you explain to the people here on youtube how designers have wrecked havoc in the printing industry?

[JSErwine]

BTW, I dare you to go out to the pressroom and tell all the operators to get over themselves.

You would get laughed out of the industry.

[Southlenz]

*bitter, party of one*

[JSErwine]

Bitter that a life long family trade has been partialy ruined by know nothing designers?

You are correct.

[themissingtenenbaum]

I am not a designer nor have I worked in a pressroom.

I'm just a person who LOVES to read my daily newspaper (& never never seeks news off the internet). I am also a person who believes that there's two sides to every issue.

You seem to generalize & stereotype all designers, yet I'm not making a broad judgment of the pressroom industry & those who work in it based upon your defensiveness, crass generalizations, & demeanor.

All that said, I love & prefer newspaper to internet.

[themissingtenenbaum]

Perhaps there are are an abundance of poor designers that reflect badly upon the good ones.  It is a more recent growing industry .

The newspaper industry has a longer history and it seems that the best emerged over time and those of quality remain.

Hopefully, JSErwine, you can keep this in mind as you think of the design industry ... There are a bunch of bad ones, but those of quality will stand out and remain.

Surely, for you to be in the industry so long, you must be of quality

[JSErwine]

I would agree there are some good designers, and I don't realy blame the designers themselves.

I put most the blame on the design schools. It's as if these graduates don't understand limitations.

[JSErwine]

If you let the designers point the direction of the newspapers, you will be paying $7.00 for your daily.

Trust me, you want to keep your local paper as simple as possible.

[long4bliss]

yeah, hell right, give the designers power.....

[1schwererziehbar1]

newspapers will not die. they will just have to target an even dumber target group.

[Sepero1]

The abstract ideas in this video are much more practical in industries that are growing, rather than shrinking.

[Dhragonfly]

interesting stuff

[ameera14]

nice, i liked his work. i dont read the newspaper but if it looked like that i think i would

[011EviL]

News papers will not die. Just like the radio survived the TV, and the Internet.

[zombiesmasher]

Newspapers are on borrowed time, but what he did with their design is gorgeous - like adding fireworks to a building being demolished - it's a great sendoff.

[prelan]

ummm, did you not get the video at all? +100% increase in sales.

[Thinking4You]

News papers will die, every day my local news paper's front cover is about my girfriend's mom made a neclace (TWICE ON FRONT PAGE FOR THIS) my dad's friend went diving off some rocks (ON THE FRONT PAGE) My friend climbs a rock wall at a gym ON THE FUCKING FRONT PAGE. That's why news papers will DIE

[fouramerica]

that sucked

[pimpolinka69]

Yep, but then you'll need to call it newspaper. If something's daily you can't call it magazine.

[NoFreeSpeechonYT]

Our local paper consists of announcements for religious functions, knitting groups, and right wing opinion pages. And they can't figure out why it's failing.

[CHumga]

Newspaper + designs = magazines.

This is stupid imo, especially the first part. Opinion driven tabloids wtf?

[MetalSupra1982]

why the fuck is this shit upside down? is this some kind of joke, youtube????

[yashasbharadwajhs]

yes

[lektroluv666]

lol sorry I got it :p i'm stupid lol

[lektroluv666]

why is this page upside down? oO

[paulacsr]

1 fool April XD

[austpom333]

Newspapers will always be around

[lvecsey]

The key is that he looked at say a wall street journal with all its repetitive columns, and where others saw excellence he decided "no, this is just good. I can do better"

[elmenhorster]

One of the most important quote: "To be good is not enough." That's powerful.

[Bzdi138]

As long as their is a toilet at my work, as long as there are urinals - newspapers will be needed and enjoyed during our time of excretion!

[valsartdiary]

interesting

[BGenerous]

indeed! design is important, yes? :)

[pimpolinka69]

Magazines are daily?

[1trip711]

ficznie przyciągać, aby projektowa spośród 100 knotów móc wybrać przynajmniej ten ładnie zany graficznie

[dollaresque]

Modern newspaper must make a statement about those who read it, and in that way, he's approach is correct - design will help send that message. But ultimately, it is the function of the pages that will drive sales. And if they do nothing more than carry yesterday's news in print, a giant FAIL will be their last headline.

[VonSchnutze]

No, it can't. Try changing the ownership, instead.

[polgoddess]

Athens Voice and LiFO in Greece have such characteristics and they are free!!!

[graveyardpc]

This guy is completely correct, design should be content driven. It's the exact same for Web sites. Otherwise you end up with a large piece of artwork which provides nothing informative or interactive, or a page of text with no aesthetic appeal what-so-ever.

[qpwnsall]

newspaper lmfao

[BigO8872]

Good idea, we'll see how it works out though.

[lilcryingangel]

they said estonia i was like holy shit i never knew about that

[Deathicorn]

I don't want to love you now, I just want bang bang bang.

[AxelCross]

Awesome.

[wadmm54]

spot on...

[ratholin]

I'm betting the answer is no

[awerner2007]

I'm bettin' with you. Even radio will have trouble in the future as podcasts will likely take over.

[interman2]

Nope, they won't.