On December 16, 2011 The Securities and Exchange Commission charged Daniel "Rudy" Ruettiger and 12 others in a scheme to deceive investors into buying stock in his sports drink company. According to the SEC Ruettiger founded Rudy Nutrition to compete with Gatorade. Rudy Nutrition produced and sold modest amounts of a sports drink called “Rudy”. However, the company primarily served as a pump-and-dump scheme that occurred in 2008 and generated more than $11 million in illicit profits.