Public Relations : Techniques of Public Relations

[virginiatechfanx]

This is only good video that ehow has ever made. They finally found someone right to use to make a video.

[Bhethar]

I like what this guys is saying ...

[GlobalDuty]

Sounds like this is all about deceiving people.

[GoodyWillPwnJ00]

@GlobalDuty Thats exactly it. Public relations is a euphemism for propoganda.

[GlobalDuty]

@GoodyWillPwnJ00 then i don't think a moral person should work in public relations.

[TWORable]

@GlobalDuty Moral persons work in PR. but the system is magnificantly complex and education in media disciplines well programmed. I became interested in Media ,when I was 13. The day of 9/11. I considered news really boring, that time, but 9/11 was worth of attention. Every single medium worldwide reported about it. Created dogma about global terrorism and muslim fundamentalism threat served it´s purpose.(did you really care about muslims till 9/11?)(2)

[TWORable]

@GlobalDuty (2) Soon, I found something suspicious about news and journal reports.Regardless to origin, source, author,genre or perceptional form(the way you sense the message: Press=eyes, tv=eyes/hearing, radio=hearin´.Each has different way of codin the message. Very important: check "the medium is the message" concept of McLugan) of any media. The message was still the same or similar. "terrorists attacked U.S.!"(3)

[TWORable]

@GlobalDuty (3) Countless sources, million news on topic gave ilusion of randomnes and objectivity from every corner of the world. 90% of world´s media belong to 5 international corps... If you unravel the web, you ´ll find few synchronized major sources. You take that and repeat it over and over again. Remember the Zeitgeist part "terrorim,terrorism terrorism"? Dr. Goebbels´s famous "hundred times repeated lie, becomes truth". This technique is called renundation(term from information thoery)

[TWORable]

@GlobalDuty (4) it means occureness of same data in algorithm. Won´t go to details of how sesnsitive this technique is due to paradox of satin´ public with your message so much, that it is gonna have opposite effect, need to be balanced. This was the first pattern of mass communication I figured out. Conspiration theories became huge hit! Regular human sees a zeitgeist and freaks out, what truth he discovred. Silly.

[TWORable]

@GlobalDuty No matter if american government managed that disaster( if so, it might be the most disgustin´ PR managment of all times). Whitch-huntin´ began! If it was me I personally as U.S. government PR specialist, would create such documentaries like lame zeitgeist. My first communication thesis ,were based on this. spread truth as lies, falacy and gossip..There is no conspiration theory, without ethical critics of media.

[TWORable]

@GlobalDuty blamin´ as propaganda, brainwashin´, manipulation etc. Most people I know share this opinion. Thinkin´ how enlighted they are, and strenghtened by such cons. theories. It does´t change the fact that, they sit home on the couch watchin´ this garbage and consume it. Passive recipinet is good recipient. Controversial PR techniques presented in these docs. are NO secrets.

[TWORable]

@GlobalDuty" The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." This isn´t from iluminati or zionist protocols. It is from Bernays´s Propaganda.You can get it within seconds from the net.

[TWORable]

@GlobalDuty No conspiracy. Just Ice cold social science. I study PR at the college and at first I was also surprised how openly we speak and learn about controversial techniques, which i also considered "underground" on academic field. We use euphemisms nad careful expressions to describe such as "spin-dpoctorin´". Hypocritical deniel, and silent acceptance. To my point, finally. I wrote once an article about moral issues and us as future PR workers, journalists and other media industry carrier.

[TWORable]

@GlobalDuty Most of young, moral people pre get through ethical questions. The system works perfectly. Even those who would like to change it, will realize the cruel truth. Powerless to do anything. I dreamt of day media shall become free. Net seemed a revolution. Ultimate medium of freedom. Then i woke up. Morality exchanged for loyality(to subject you work for). Internet is will soon become a trap for freethinkers.

[TWORable]

@GlobalDuty I called that article "Join the darkside of the force! ...Yes, my master!" Two lines of D.Vader picked from context and put together express, how I see moral dillema. First as a call and "Yes, my master!" as willin or unwillin answer. We have been learned to obey the master. the hands that feed us. You don´t see human being in level of PR theory. Just a subject: native born recipient. In rude way, a Lab Rat. with one goal PROFIT.

[GlobalDuty]

@TWORable

thank you for replying. at least we still have many mediums that speak truth on the internet today

[TWORable]

@GoodyWillPwnJ00 Yes it is. After WW1 Bernays realized, the fact, that term "propaganda" sounds negatively. Responsible for this was "Creel Commission"(of which Bernays was a member). Before the war, propaganda was used also to describe advertising and other direct or non-direct promotional techniques. It was necessary to rename this, that time still young profession due to it´s potencial. PR applied knowledge of psychology, sociology, deeper insight into semiotics etc. (continue)

[TWORable]

@GoodyWillPwnJ00 (continue2) scientifical insight into journalism, advertising too(concept of "non-commercial commercial") and previous Press Agentry(prototype of PR) thesis and techniques. This new approach reformed and legitimized PR as "social science". Bernays´s idea to apply uncle Freud´s psychoanalysis was remarkable point of new morphosis of PR. Bernays´s book Propaganda(1928) was dedicated to the goal of promotin´ term PR instead of Propaganda and illusory distiguish them in public.(3)

[TWORable]

@GoodyWillPwnJ00 In Propaganda ,Bernays used term propaganda from very begginning of the book and continously replace it with PR to the end of the book. It is not about decievin´ in usual sense. You don´t decieve ,when you have might to create the " truth" (what a subjective and relative term). "White Propaganda" uses true facts ,but explains and formulate them in expected and required way.

[Zanthios]

future job =)

[inkincpr]

It is a very informative video. Thanks for sharing it!

[WadeWestTv]

manipulation. insensitivity. i have what it takes

[devourerofbabies]

So basically PR is the art of being full of shit and manipulating people out of their money. Evil fucks.

[jjoplin69]

@devourerofbabies

Bill Hicks, is that you?

youtube(dot)com/watch?v=gDW_Hj­2K0wo

[devourerofbabies]

@jjoplin69 Sadly no, Hicks I am not. I am however an ardent follower of GOAT BOOOOOOOOOOOOOOOOOOOOY

[alexisanne6]

Great examples, basic but informative. I am just getting into public relations now and looking forward to learning a lot more.

[DarkEcstasyWorld]

Wake up! We, the masses are being trained like dogs. Public relations is just a nice term for propaganda! They are seeing you pure hell and death! Say no to the social engineers! The New World Order is here!

[skinnyJEANking2]

I'm subscribing! My Major is PR. Entering my 2nd semester taking PR, I've learned the techniques and such so far, but its a nice refreshing video so I can be prepared for my next semester in the Fall '10.

[muzikman182]

@skinnyJEANking2 same here... where do you go to school?

[skinnyJEANking2]

@muzikman182 uwf. you?

[muzikman182]

@skinnyJEANking2 ycp , i haven't heard of many schools offering pr as a major so i thought there would be a chance we had the same college. oh well lol.

[LadyPR1]

this is great!

[dphillips4363]

This is about marketing promotion and has nothing to do with Public Relations.

[LeoAdd0]

@dphillips4363

Marketing promotion is a technique of public relations.

[gogoasacenusie]

@LeoAdd0 , sales promotions and PR are part of the promotional marketing mix. This promotional mk mix is further part of the general marketing mix consisting in the 4 P-s.

Sales promotion ex: coupons, discounts, etc

PR ex: press releases, brochures, viral mk techniques etc

[MONARCHHB]

@gogoasacenusie

Yes, all of that but is also the way you are proyecting your image and the market that you are trying to target trough the 4P-s combined with press releases , articles , brochures etc.

[gogoasacenusie]

@MONARCHHB , of course. I was explaining him the structure "as a whole" because it seems many people confuse sales promotions with PR

[IntellectualConcepts]

The Public Relations industry in America is extremely sexist against men. 80% of all PR professionals are women and many firm actually brand themselves as feminist firms. What hypocritical sexism...

[Keriette]

Very well said!

[kaputtmacher]

PRESIDENT of zyllak multimedia

[djsoulhouse]

thats true i have a good pr event coming soon in that very same format

[bayyeongfui]

good

[GenesisBM2009]

Informational video on the techniques of public relations.

[ariesram74]

When I see the Ipod on the cover of my copy of Newsweek or whatever, read the article, and then want an Ipod I guess that is good PR.

[Dionysos37]

Make sure your PR masquerades very well as "news"---see the BBC documentary "Century of the Self" for a great history of this, and its implications turning people from citizens to "consumers"