Speaking Newspaper : The Times Of India Mass-Media Innovation

[jorgeaviles1984]

@tejasnair there is no innovation, that technology and application is available since the 90's, it is only now cost efficient to make them disposable.

[wongston]

@jorgeaviles1984 it's innovative because it's the first time we've had a "speaking newspaper". The idea is leading to new platforms of advertising therefore advertising in general is, innovating.

[TejasNair]

@wongston I agree... so does the video..

[jorgeaviles1984]

they invest in making cars on recycled materials but publicity from the worst plastic with batteries, speaker, cables, and all goes to trash next morning!!!! shame on you!

[TejasNair]

@jorgeaviles1984 It has mixed emotions...

But the innovation is cool, isn't it??

[areeshkumar]

it's irritating :-}{

[TheSophisticatedMan]

Oh Great Video Man...

The innovation is cool...

Hats Off to TOI, Volkswagen & TejasNair..

[jazzrockstar1]

it's highly disappointing to see makers of the high-tech German engineered cars, the much respected Volkswagen guys, indulge in such a cheap ploy. We associate class with Volkswagen, that's what we buy into. But what they have done with this irritating, intrusive toy, is to come across as makers of Rajnigandha pan masala. Or Zandu Balm. What that does to their carefully crafted brand personality, is for the German engineers to think about.

[TejasNair]

@jazzrockstar1 Yeah as for that matter, the trivial bug has grown into a dragon...

They surely have turned their brand personage to a shambles...

You are right...my friend..

[gautzhere273]

Check this for a description

"//gautham-endoftheroad.blogsp­ot.com/2010/09/brilliant-marke­ting-talking-ads.html"

[goenkasarthak]

das advertisement!