If there's one company in the world that has it right, its Coca Cola. In this video Guha talks about changing values and keeping up with competitors when growing for the future. CC itself has done that (I bet we all remember the Coke-Pepsi wars) but its branding has also helped it survive through about five recessions. The key thing here is BALANCE. YES, start innovating, but also make sure you do work from the ground up. There's a reason why people still buy Coke, and it comes down to this.
If there's one company in the world that has it right, its Coca Cola. In this video Guha talks about changing values and keeping up with competitors when growing for the future. CC itself has done that (I bet we all remember the Coke-Pepsi wars) but its branding has also helped it survive through about five recessions. The key thing here is BALANCE. YES, start innovating, but also make sure you do work from the ground up. There's a reason why people still buy Coke, and it comes down to this.
Melaisis 2 years ago