Wrath!

[CygloTyre]

Veronica Goggles please lol, Living in a box would have been a good choice of music?

Thanks for tweeting Cyglo Tyre Jim

[ijtheibert]

Ok, so, you all had a Brooklyn basher on hand and used the tiny hammer. Why exactly?

[earlysound]

@ijtheibert Hah... good question. Novelty?

[digital34ggd]

hahahaha!!! damn this is great. you should have made some fun out of it, like use the baseball bat instead of the hammer. its like you guys were prepared for this package

[seegerts15]

This is awesome! :D

[TheTrevinator]

Maybe if they spent as much time and thought on the game as they did the marketing, we may have gotten a game that didn't play like God of War.

[ss6truks]

ever try flipping the lid back on to stop it? you know like one of those birthday cards?

[AgentIronMan]

"The beast is dead." Funniest line in the video ever.

[JodaSFU]

This is probably one of the best marketing campaigns I have ever seen. Very original.

[Bloodbabe2003]

I hope Yahtzee weent to town on his too XD

[kah0324]

i dunno i thought it was a fun game. that box was a very funny idea too

[manraj4545]

epic

[josetomastorres]

That box was one of a kind. They knew they would have to break it. Imagine if the game was actually good and 10 years from now some rich ass collector nerd wanted that box...too bad the game sucks though. :-p

[HEROofTIME1337]

That was epic. I would have made it a reinforced steel box.

[digital34ggd]

@HEROofTIME1337 and send them an jigsaw instead of a hammer. lol

[cjwright79]

There are some loony motherfuckers working at EA. To complement all the soulless automatons, of course.

[dpolo27]

you should have hit it harder.... Sledge hammer harder..

[JaySticLe]

I would keep that box as a sacred gift. It is epic.

[BakuhatsuSeigi]

I have to say, I love that box.

No matter how demonic it is for having Never gonna Give You Up on loop I would have loved to receive that in the mail and then leave it on my friend's porch in a titanium box that can not be opened but can be heard.

[paratiisilintu]

Agreed. What an awesome marketing idea.

I wonder what Rick Astley thinks about this.

[tantoedge]

Are you serious?

Why the hell would you break it? A Rick Roll box!?

Christ... watching this makes me angry.

Glad I don't subscribe to Qore... (love my PS3)

2:09 The Fraudulent anger... So reminiscent of her other emotions, I'm sure.

What a waste.

[earlysound]

Huh, WTF are you talking about? We were SUPPOSED to break it, that's the whole point. We're having some fun, lighten up.

[tantoedge]

Dude was pulling slats off the box by hand. You got anger issues or something?

Memorabilia like this deserves better.

Wtf is that blue thing in the background? Hit 'That' with the hammer. It's hideous.

This box was a thing of beauty, smarten up.

[tantoedge]

I just noticed that you've been replying to every bloody comment that comes along here like it were friggin Twitter.

Don't you have work to do?

[earlysound]

The box does nothing but play Rick Roll. There's nothing inside of it and the music starts the second you open it and doesn't stop until you break through the pieces of wood. What part is so hard for you to understand. They sent us the box to break it. Did you give the Kotaku guys the same shit for breaking theirs? Did you tell them they have anger issues?

I'm home because I spent the last 5 days working my ass off at CES shooting for Qore. Don't YOU have anything better to do?

[tantoedge]

It does nothing but purr and have kittens, why not hammer one of those? Thing of beauty.

It does nothing but bark and slobber. Grab me a sledge, my name is Early, and I want to make a Sound.

Man, 'shrapnel everywhere'. That was disgusting, and cruel, and heartless and there were pieces everywhere.

Just cause buddy with the snips couldn't be subdued before he caused that harm!

All it did was play Rick Roll. Our memes are all we have! Without memes. What is internet?

Naw, Kotaku is cool.

[xxluapxx]

@tantoedge What would you do with a box that plays rick roll 24/7 and doesnt turn off? use it as a pillow so you can sleep with your beloved meme?

[SpazaroththeSkiz]

Somebody coughtantoedgecough needs to grow a sense of humour...

And also: 1) earlysound replied to what...eight comments? I don't think that's 'every bloody comment' that has come along here

and 2) You're a bit a of a hypocrite.You've been replying too. Don't YOU have work to do? Go do something useful for once. Like set up the 'Protecting Annoying Inanimate Wooden Boxes That Exist To Be Bashed In' society -.-

[FCT5809]

You gave into wrath! John Doe has the upper hand!

[4130films]

veronica stands back like 5 feet and wears goggles; WTF

[earlysound]

There was shrapnel everywhere! They gave us the goggles for a reason.

[4130films]

Touché lol. Did you know this vid is on Wikipedia in the article for Dante's Inferno?

[mfulkers1]

Veronica hits like a little girl.

[earlysound]

I am a little girl.

[IEATFOOOOD]

Veronica knows the rules, and so do I.

[Barraki148]

What exactly was the box for? and could you have just gotten a bigger hammer and smash it instead of tapping it? lol jk great video 5 stars :D

[MrVpt]

That was hilarious! I wish I could get a job at Qore, it seems to be so much fun!!

[superchico2]

It would've been awesome if that first speaker had been a decoy, so the song would've kept playing after Veronica destroyed it.

[Clintus]

great packaging.

You weld a hammer like a pro!

[maximus1000]

Rick Roll again F...

[erdos0]

This is the best Rick Roll I have seen.

[djshawn5678]

LOL!! That's is sooo funny :) Nice Job Veronica, that speaker never knew what hit it.. I woulda just had to go "Office Space" on it! LOL.. That's too funny ;)

[biezulbub669]

veronica is no stranger to loveeeeeeeeeeeee

[OkNowImWatching]

I can tell that you were scared of the box at first, but after you but your goggles on, you really got to kicking the crap out of Ricky boy! :-)

[Jellyform]

Brilliant. Absolutely brilliant!

[myketuna]

Oooooooooooooh, you're going to helllll. *said in child's voice* lol.

[CorruptedFlame]

taco belmont doin' work on that box.

[jeanregazzoni]

u destroy like a girl!

good thing ur a girl

[red1cheer]

Where can I get one of these. there's quite a few people I know that could use a Rick Rolling... and Christmas is coming up soon! Please send me one, V!?!?

[earlysound]

Haha, I wish I could!

[swayso]

that was an epic rickroll

nice work with the hammer :P

[DieselGrunge]

Hey Veronica remember that Rick Roll you did for the Steve Jobs interview? That was great.

[earlysound]

I seem to have a lot of Rick Roll experience. Comes from spending an awful lot of time on the internet, I guess!

[fyrestorm359]

LOL That was awesome!

[IsamuObscure]

veronica u are the best

[oskArtist]

JUST SHUT THE FUCK UP, RICK.

[earlysound]

srsly.

[jonbiddell]

RickRoll of the Millenium !!! And Veronica can even make a pair of goggles look sexy !

[fugitivepeas]

omg the best rickrolling ever!

[streamlinedman]

Aww that was some pretty egregious rickrolling...

[CrimsonEzekiel]

This is quite possibly the best rick roll ever.

[duendemaya2012]

Didn't that take the stress out for a few? ;)

[earlysound]

Oh, you know it!

[enormhi]

Love you Veronica :-P

[Metalgear132]

That's absolutely amazing

[maartman]

You got rickrolled!! ROFL

[mrkdns1]

LMAO!

[GeekOfComedy]

LOL Rickrolling