Apple Really Does Make You "Think Different"

[baerdog2003]

Wow, based on limited testing done on snot-nosed Duke pukes they "scientifically" draw these conclusions!

This just confirms the old saying, "Those that can - do, those that can't - teach"!

[BASSAROVER]

more apple propaganda



[semperxfix10]

I don't understand if they are resarching priming? or subliminal messaging. They say we are exposed to brand logos all over, however, walking down the street we arent being primed continuously

[bobolith]

DIRTBAG researchers! I hope your children join cults. Not really, but, COME ON! Ask yourself: "Am I contributing ANYTHING to humanity with this research?" You will undoubtedly come up with the answer: "No, I'm not." Then you have 2 choices: Quit or continue. If you choose the latter, then I hope your children join cults. Perverse, crazy cults.

[david0aloha]

Are you serious? How could you possibly come to the conclusion that there is nothing to be gained from this research? I see opportunity for better designing societies where we have environments designed around things that encourage positive associations (eg. greenery, light exposure, uplifting messages, murals, etc.) Not only that, but did you hear the part on how people seeing the apple logo did BETTER on creativity tests? Imagine the potential for better infusing that in schools/society.

[PeopleOfAr]

lol subliminal advertising is forbidden, you guys read the ethic codes? Why give people a conscious choice , when you can trick them? lol. Whats next, direct brain stimulation via electromagnetic waves?

[ukaussie1969]

The citation given in the video in incorrect. The proper citation is Journal of Consumer Research, June 2008, Vol. 35, No. 1: pp. 21-35.

[RickWolff]

What's a practical and scientific definition of "more creative"? Who's applying the criterion? How was it measured? I wish we had a glimpse of this. Maybe another minute of runtime?

[clwbchbabycakes]

So you're TELLING them it's better to use subliminal images?? That's SOOOOOO WRONG!!!!

[aicheyearaem]

If you like this, watch Mental Engineering. By the way, I think most ads are designed to make the use of the product more satisfying so a user will buy again and again, and not just try something once.

[chelleblue]

HOWEVER, those brief product placements would only be effective AFTER a large population of the consumers associate the product with 'creativity' or some other positive attribute. Therefore, new brands would still have to initially invest heavily in advertisments.