JC Penney "Magic"

[INJUNJOE2]

she can file herself in my cabinet anyday!

[sirjulez2004]

sounds like some snoop dogg too me.. im diggin it..

[dafne2u]

I hate youtube in the way that they always turn sounds off

it's not fair!

This commercial needs the song!

Love this commercial, not the other version of JCP magic

[Vaiyach]

Nice commercial! Anyone knows who is the girl at the end (in office)?

[TwoAndAHalfVegans]

the music sounds like regina Specktor

[SunnySideUp1518]

It is.

[FLoraPrettyGirl]

So Magic...Cool..

[gwzorro]

JCP 我的爱

[AmazingJoeJoe]

Unusual that I would give camera tricks 5 stars, but that was good

[d4m4s74]

pretty weird music choice

(well, weird lyrics)

[seanXD]

what if life was this playful and upbeat...... i feel like i hate life now lol

[awffle]

they actually make some cool commercials which is weird and unexpected at least for me

[shypinayxjaninex]

JCP rulezz!!! x]

[fishygirl899]

I love JCP!

[ArizonaDelRio]

Making the car disappear. That was cool.

[ktymimokouy]

i wuv jcpenney

[devourment666]

JC Penny, if you wanted to be that cool just become Brad Pitt.

[KHARGOU]

if you really want to be that cool JCPenny, you need to first change the name of your Brand and hire a designer, a real one, not those you find on project runway, and of course drop Saatchi asap.

[Baaphooft]

Regina Spektor - Music Box

(since its not clearly stated anywhere here)

[PreppyRebel1]

Thank You!! For the song name!

[cartagra]

cooooooool!

[sirjulez2004]

i agree with vitorcui, trhe parking ticket effect has me trippin.

[vitorcui]

i liked the parking ticket one :D

[captainb75]

does anyone else notice that the song says that "everyone inside americanism is yearning to get out". Yeah, JC Penny is not trying to globalize their stores. I believe it, it was on the TV last night.

[captainb75]

hmmm, apparantly i did not know the song says mechanism, not americanism, and my drunk ass is watching too many 9/11 conspiracy videos. If i could edit my stupid comment i would...

[Charnetzki]

Way to fail.

[yotiu]

fantasy

[sinoee]

magic in life,

that's fantacy

[zoemayne]

the commercial has nothing to do with the store. i dont get it.

[giovanealex]

It's a "artsy" ad, it does not necessarily has to show something related to the store because the quality of the video itself will do call the attention and people will remember it as that "jc penney video".

[TiramisuHappy]

Well actually, you've been watching the JC Penny "catalogue" the whole time without your realizing. Every clothing item you see here is from Penny (no, not the meter maid uniform!) It has everything to do with the store. It's just not immediate to the viewer. But you begin to notice on second or third viewing. Pretty subtle stuff...

[giovanealex]

"Well actually, you've been watching the JC Penny "catalogue" the whole time without your realizing."

Well, I did not realize because I've just knew about this particular store because of the ad - I live in Brazil, there is no JC Penny here.

[GBreezers]

it's simply building an emotional connection with the consumers.

[factoryygirl]

is that regina spektor?

[Technodreamer]

Yes, yes it is. She has an interesting voice, doesn't she?

[Laur0sie]

Weird... but cool.

[coobeans615]

yay regina spektor!!

[smityman124]

woot first comment...pretty cool vid