Regardless of the merits of the message (and any way we can get the word out should be welcomed)- this video has the look of someone who has just discovered video editing and are trying to show off all the tricks they've learned in as short a time as possible. I felt like my head was spinning by the end. For a specialty that is defined by human interaction, this ad (and let's face it, that is what it is) seems to me to be overly... sterile.
As a hospice and palliative care nurse, I'm not offended at all. AAHPM members are primarily physicians. If the video had been made by the Hospice and Palliative Nurses Association it's focus would primarily be on the nursing aspect of palliative care. Raising awareness of palliative care as a treatment option is the important message here. Patients choosing palliative care will benefit from the entire pc team, regardless.
I'm an advanced practice nurse in supportive cancer care. I agree that the spot had an opportunity to mention other disciplines, but I didn't find it in any way insulting or marginalizing. When I watched the AAHPM spot there were multiple other videos highlighted on palliative care and hospice, including at least one that was exclusively about palliative nursing. Just as HPNA advocates for nurses, AAHPM advocates for physicians. Sure we work as a team, but we also have separate identities.
Wow, I am amazed at the audacity of that video. It sickens me to think that ANYONE that works in PC believes that only the MD is able to provide that specialized care that our palliative TEAMS are so amazing at delivering. Just a simple change to the words "clinicians" and "teams" would have pulled us all together and elevated us, rightly so. But instead, I feel, once again, that an egocentric medicine has taken credit from what we have all worked so hard to build. Shame, shame, shame.
Even within an interdisciplinary team, the public will usually (always?) look to the physician for ultimate guidance and responsibility. Other physicians (surgeons?) when realizing their patient's symptoms will managed aggressively by a palliative medicine specialist are more likely to refer timely. If this get's patient's thinking that a physician (or team of physicians) will still ultimately be responsible to them they're more likely to take advantage of the entire team's services earlier.
Breaking palliative CARE into specialty focus is too much of the same thing that we have seen erode healthcare into a focus of parts instead of looking at the whole person. For along time physicians weren't on-board and resisted end of life care. It wasn't called palliative nursing or palliative social work then...it has always been palliative CARE. I don't think we are serving the greater good by making interdisciplinary care once again, multidisciplinary.
@Skipitedodah I agree too many specialization is not a great thing for medicine over the years. And I think the growth of palliative care is a response to that over-specialization. But specialization also brings some good with it including greater knowledge base in communication skills, pain and symptom management and care coordination.
Any activities promoting palliative care is a good thing. There isn't enough of it. No need for people to be territorial. Better to focus on the work to be done and the message rather than the messenger and the politics. The patient's and families don't care about who provides the care as long as it is quality, compassionate, comforting, specialist level care.
The message is what is important, palliative medicine services all over this country and around the world are under used and certainly misunderstood any positive message such as this should be applauded.
Succinctly explaining what our field does has been an issue since the inception of hospice and palliative medicine. Now we have a wonderful, eye-catching video that addresses this. While not intended to ignore any part of the palliative care and hospice team, the message merely highlights the physician's role; this is important, especially since physicians are usually the gatekeeper to accessing this underutilized type of care.
The message may be important and well said to the general public, but it is a HUGE insult to the millions of nurses, social workers, chaplains, psychologists, and more, that have devoted decades to providing holistic, passionate, palliative care/medicine. Unfortunately, for our movement and community, this may be a hurtful step backwards.
@prvillars Promoting one part of a team is not insulting other members of that team. Palliative medicine physicians are one of the most team oriented specialists (the other being geriatrics). Being a palliative medicine physician I respect and listen to other members of the team as my training made clear this was an important model to success. I would love to see (and would loudly support) any other org (HPNA, SWHPN, NHPCO) who made a video highlighting other team members.
@ctskas---I disagree, promoting one part of the team to the exclusion of the rest is rude.
And I would love to see AAHPM make a video "highlighting other team members"- which they haven't done. This was made as if they practice in a vacuum. Nice insult for all the rest of us on the team. Shame on them.
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Regardless of the merits of the message (and any way we can get the word out should be welcomed)- this video has the look of someone who has just discovered video editing and are trying to show off all the tricks they've learned in as short a time as possible. I felt like my head was spinning by the end. For a specialty that is defined by human interaction, this ad (and let's face it, that is what it is) seems to me to be overly... sterile.
jbmd1967 11 months ago
Comment removed
jbmd1967 11 months ago
As a hospice and palliative care nurse, I'm not offended at all. AAHPM members are primarily physicians. If the video had been made by the Hospice and Palliative Nurses Association it's focus would primarily be on the nursing aspect of palliative care. Raising awareness of palliative care as a treatment option is the important message here. Patients choosing palliative care will benefit from the entire pc team, regardless.
angelface2157 1 year ago 2
I thought it was a Chevron ad.
dayhillstheone 1 year ago
AAHPM Messiah Complex Propeganda
docstudlee 1 year ago
I'm an advanced practice nurse in supportive cancer care. I agree that the spot had an opportunity to mention other disciplines, but I didn't find it in any way insulting or marginalizing. When I watched the AAHPM spot there were multiple other videos highlighted on palliative care and hospice, including at least one that was exclusively about palliative nursing. Just as HPNA advocates for nurses, AAHPM advocates for physicians. Sure we work as a team, but we also have separate identities.
tquinn152 1 year ago
Wow, I am amazed at the audacity of that video. It sickens me to think that ANYONE that works in PC believes that only the MD is able to provide that specialized care that our palliative TEAMS are so amazing at delivering. Just a simple change to the words "clinicians" and "teams" would have pulled us all together and elevated us, rightly so. But instead, I feel, once again, that an egocentric medicine has taken credit from what we have all worked so hard to build. Shame, shame, shame.
spaire1 1 year ago
Even within an interdisciplinary team, the public will usually (always?) look to the physician for ultimate guidance and responsibility. Other physicians (surgeons?) when realizing their patient's symptoms will managed aggressively by a palliative medicine specialist are more likely to refer timely. If this get's patient's thinking that a physician (or team of physicians) will still ultimately be responsible to them they're more likely to take advantage of the entire team's services earlier.
drmoses99 1 year ago
Breaking palliative CARE into specialty focus is too much of the same thing that we have seen erode healthcare into a focus of parts instead of looking at the whole person. For along time physicians weren't on-board and resisted end of life care. It wasn't called palliative nursing or palliative social work then...it has always been palliative CARE. I don't think we are serving the greater good by making interdisciplinary care once again, multidisciplinary.
Skipitedodah 1 year ago
@Skipitedodah I agree too many specialization is not a great thing for medicine over the years. And I think the growth of palliative care is a response to that over-specialization. But specialization also brings some good with it including greater knowledge base in communication skills, pain and symptom management and care coordination.
ctskas 1 year ago
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I've practised as a palliative medicine physician for more than 15 years. This is nothing more than self-righteous bullshit. Get a grip.
amhis9 1 year ago
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amhis9 1 year ago
Comment removed
amhis9 1 year ago
Any activities promoting palliative care is a good thing. There isn't enough of it. No need for people to be territorial. Better to focus on the work to be done and the message rather than the messenger and the politics. The patient's and families don't care about who provides the care as long as it is quality, compassionate, comforting, specialist level care.
nvanmeines 1 year ago 2
The message is what is important, palliative medicine services all over this country and around the world are under used and certainly misunderstood any positive message such as this should be applauded.
ctapm 1 year ago 2
Succinctly explaining what our field does has been an issue since the inception of hospice and palliative medicine. Now we have a wonderful, eye-catching video that addresses this. While not intended to ignore any part of the palliative care and hospice team, the message merely highlights the physician's role; this is important, especially since physicians are usually the gatekeeper to accessing this underutilized type of care.
rjcrossno 1 year ago
The message may be important and well said to the general public, but it is a HUGE insult to the millions of nurses, social workers, chaplains, psychologists, and more, that have devoted decades to providing holistic, passionate, palliative care/medicine. Unfortunately, for our movement and community, this may be a hurtful step backwards.
prvillars 1 year ago
@prvillars Promoting one part of a team is not insulting other members of that team. Palliative medicine physicians are one of the most team oriented specialists (the other being geriatrics). Being a palliative medicine physician I respect and listen to other members of the team as my training made clear this was an important model to success. I would love to see (and would loudly support) any other org (HPNA, SWHPN, NHPCO) who made a video highlighting other team members.
ctskas 1 year ago
@ctskas---I disagree, promoting one part of the team to the exclusion of the rest is rude.
And I would love to see AAHPM make a video "highlighting other team members"- which they haven't done. This was made as if they practice in a vacuum. Nice insult for all the rest of us on the team. Shame on them.
spaire1 1 year ago
And they seem to do all of this by themselves - no nurses, no social workers, no chaplains, no therapists. Just physicians. Give me a break.
fnpdavid 1 year ago