Your comments about consumers tuning out marketing is flawed. You make some valid points about targeted marketing, but you still need to generate brand awareness. If consumers don't know who you are, they cannot target you. Traditional advertising, mixed with interactive, social media and targeted advertising will deliver stronger results than one technique by its own. In Canada the diamond shreddies campaign saw sales increase 20%. No amount of targeted mobile could achieve that.
I totally use 1337$p3@k for all my passwords. It's not that bad on an iphone. :P
logicalriot 2 years ago
Your comments about consumers tuning out marketing is flawed. You make some valid points about targeted marketing, but you still need to generate brand awareness. If consumers don't know who you are, they cannot target you. Traditional advertising, mixed with interactive, social media and targeted advertising will deliver stronger results than one technique by its own. In Canada the diamond shreddies campaign saw sales increase 20%. No amount of targeted mobile could achieve that.
jacobbondre 2 years ago
101 1nd33d!!1!
JolieODell 2 years ago
101 @ j01i3 0'd311.
forthemillenium 2 years ago