I worked on this commercial a zillion years ago. It was done WITHOUT computers, using traditional cel animation to simulate digital graphics. Ironically, I now animate WITH a computer trying to duplicate the look of cel cartoons.
Damn! I've only seen this commercial a decade ago on TV Land's Retromercial bit, but I could tell someone was hard at work trying to replicate something that could easily pass for the Atari VCS/2600. :-)
That *is* ironic! Well, I love this ad, so a retrospective thanks to ya! It's funny, goofy and weird all at once. The Rainier people had a great sense of the offbeat. I only saw two ads back when they were running (Beerish on America and Frogs), so this one's totally new to me.
From my very limited experience working indirectly for them, the Rainier beer company's coolness went beyond their commercials. I vaguely remember them sending a couple of guys with a video camera up here to Vancouver to get some shots of us. They were putting together a fake, humorous "making of" video to show at a company party or something.
I worked on this commercial a zillion years ago. It was done WITHOUT computers, using traditional cel animation to simulate digital graphics. Ironically, I now animate WITH a computer trying to duplicate the look of cel cartoons.
Flashfink 4 years ago 3
Damn! I've only seen this commercial a decade ago on TV Land's Retromercial bit, but I could tell someone was hard at work trying to replicate something that could easily pass for the Atari VCS/2600. :-)
ProductionX 4 years ago
That *is* ironic! Well, I love this ad, so a retrospective thanks to ya! It's funny, goofy and weird all at once. The Rainier people had a great sense of the offbeat. I only saw two ads back when they were running (Beerish on America and Frogs), so this one's totally new to me.
klaatuuns 4 years ago
From my very limited experience working indirectly for them, the Rainier beer company's coolness went beyond their commercials. I vaguely remember them sending a couple of guys with a video camera up here to Vancouver to get some shots of us. They were putting together a fake, humorous "making of" video to show at a company party or something.
Flashfink 4 years ago
Being reminded this ad also popped up on TV Land in the late 90's on their "Retromercials" bits.
ProductionX 5 years ago