I miss the days of these Packard Bells, quite possibly the best computers ever built, my Legend 814CD still works like Brand New. Only thing I ever did was upgraded to a bigger WD HD, RAM, and Ethernet Card.
i always wonder, being older and classic Packard bell out of most peoples minds. were computers really that bad in the 90s. or is it just no one knew how to actually Use one then.... (as compared to now)
@01tiger I think 1 of the reasons for PB's bad wrap was their use of non-standard case, motherboard, and power supply designs. Many users didn't like how they couldn't upgrade the motherboard of their PB because, 1, it wouldn't fit in the case, and 2, the power supply wouldn't work with a standard motherboard. Also, it made repairing more difficult, because you had to go to PB for parts. I personally had two PB desktops and a Statesman laptop, and never had any complaints about any of them...
Very nice commercial. How I just love Packard Bell. My first computer was an Packard Bell, and I got it in 1998. Very good computers, after my opinion, the best in the world.
I remember living in LA and seeing them film the scene outside the "BANQ" with the long line. It was shot at the old Park Plaza Hotel and they totally redid the exterior for that one scene. They also shot the interior of the red guards walking in the lobby. Huge crew for these little scenes on a cinematic level. Before the hotel, it used to be an Elks Lodge.
I have my Packard Bell Legend 18CD 486-DX2 sitting right beside me in her box, in mint condition. I haven't turned her on in over a year, and I think I may just do that right now! :)
That communist city looked pretty scary but did anyone else notice that colorful house looked alot like the town in Soundgarden's "black hole sun" video?
I think the straight game is P.B.s were marketed well, and looked good on the surface... but if they were on the market now, they would never get the sales they did. Thankfully for all of us, I feel quality in both hardware and software has done nothing but improved. I might want to go back to the 90s for the music, but not for the computers. Ugh.
I really don't know why people knock these computers so much. I had a PB Multimedia with a 333Mhz Cyrix MII Processor. The case/mobo/psu was standard ATX, the hard drive was a Fujitsu 6.4GB, it used SD-RAM, had PCI & EDO slots, and the CD-ROM was industry standard. This was the machine I got all of my first PC repair experience with, and not because it was broken, but because I tinker with it. My aunt still has an old Pentium Overdrive PB Legend with Win 3.11 set up in her basement. Works fine!
it could really use a liquid cooling system or somthing like that cause it really does get hot someimes i have to play games with the side of the case open and put a fan by it but its a fuckin awsome piece of tech btw alienwares suck
so does the acer preditor i knew a guy that had one his case melted lol (plastic is for pussys)
LOL have you seen the water cooler's and prices ... the other thing is where the hell do you buy them as i cant find a retailer who sells a good brand named one anywhere in the uk ...
Preditor is just old ddr2 ram like the NEW Packard bell ?? x2.0 thats gone backwards a step with the ddr2 with 8gb max shame ...
Yes. I too had a piece of crap Packard-Smell. I even convinced my buddy's back in the day to buy one of these puke machines. (1995-1997) Never again. These machines were designed to be non-upgradeable,the motherboard space was confined. If you got one, you were probably stuck with its config. The desktop/tower was about as upgradeable as a laptop. I remember installing a CD-drive and adding more memory. I later added a 56k modem (Woo-hoo) and later upgraded it to windows 95 and sold
I just did the processor upgrade I bought a Intel Penitum II back when they came out and upgraded mine when the pentium II at 400mhz was new man did that thing fly when I did the processor.
If you want to know more about my piece of junk that I use for a spare computer feel free to message me.
@TheReapersSon Ha... wow, this came out in '96? It seems like something that would have come out in, say, 1983... oh wait, that was Apple's "Why 1984 doesn't have to BE like '1984'" ad. This is a flagrant rip-off of that style and concept. Even the long shot of marching, disheartened workers. Woof.
@TheReapersSon Don't take my comment personally, ReaperSon... wasn't intended as a dig. I was just shocked at how directly this ripped off the Apple one. I work in advertising, so maybe I'm more likely to have seen it that some viewers. On the other hand, the Apple 1984 commercial is among the most famous ever shot. (I'd give a link but the comments don't allow it).
great commercial! ~simply amazing. Packard Bells used to be all over the place. i saw laptop from them the other day and it was a pretty rare sight. anybody hear of those pretty dark Packard Bell jokes? those used to put me in stitches!
This is an incredible complex and deep commercial from the arduous acting and slothfulness and evil associations of old world to the CGI. the overall attention to detail i thought was incredible for 1996.
I remember when packard bell were reigning the computer market about 10-15 years ago. Nearly everyone i knew had a packard bell. Now the likes of Macintosh and Dell have taken their place. I also heared that they have been brought out by acer in 2008?
I was working for Packard Bell in Sacramento when they made this commercial.. it was pretty exciting when they gave us the preview of it. Imagine seeing it after all these years.
I wish computer commercials were all like this. Now all they care about is saying their 16 MB of ram is the best! lol. (my first comp. was a packard bell w/16 mb or ram, still have it!).
Who directed this piece? Has he or she moved on to feature work? I've been watching this ad over and over since I found it and it's making me misty-eyed. It's truly a work of art.
I remember when I first caught this commercial back in 1996...I remember that it would give me chills every time I saw it and it still gives me chills today. It's quite possibly one of the most haunting ads I've ever seen. This clip oozes with atmosphere and I love every bit of it.
According to Ellen Ullman, this video "reflects the ultimate suburbanization of existence: a retreat from the friction of the social space to the supposed idyll of private ease." In other words, Packard Bell is trying to sell us the idea that it is better just to stay at home and on our computer rather than interact in that messy world with all those people. It's a message that is ultimately anti-democratic.
A buddy of mine reloaded the video. If you search for iBookWatch and look under his videos you will find this video. The sound is perfect on that upload.
This happened during the upload. The file plays fine on my computer. When I uploaded to YouTube there is now the slight delay between the clip and the sound. I may try to reload the video and see what happens.
Thanks for posting this! I'd been telling people for years about this disturbing/striking commercial from 1996 (with an oddly mixed message) but no one seemed to recall seeing it - now I can point them to the video. Great!
I miss the days of these Packard Bells, quite possibly the best computers ever built, my Legend 814CD still works like Brand New. Only thing I ever did was upgraded to a bigger WD HD, RAM, and Ethernet Card.
kirbyyasha 6 months ago
lookskinda like apple's 1984, almost
Jakkinator45 7 months ago
Damn I feel old...
ugforthewin 8 months ago
...and then the internet came back on.
Subacria 8 months ago
I was working at Packard Bell in Sacramento when they released this commercial
I still have a couple of slides from that commercial
james42101 9 months ago
Comment removed
james42101 9 months ago
Am I the only one, who upon hearing the Intel Pentium Jingle... would hear "Bitch! We're Packard-Bell!" along to the tones?
DirtyNerd86 10 months ago
@DirtyNerd86 lmao @ that for real.
ugforthewin 8 months ago
This commercial is so damn beautiful. It's not advertising, it's art!
favoritemoviemoments 10 months ago 2
Fuckin' 90s. Jesus.
VolleyFTW 11 months ago
They should have put the budget toward QUALITY and not ads.
HaloSpartanG13 11 months ago
i always wonder, being older and classic Packard bell out of most peoples minds. were computers really that bad in the 90s. or is it just no one knew how to actually Use one then.... (as compared to now)
01tiger 1 year ago
@01tiger I think 1 of the reasons for PB's bad wrap was their use of non-standard case, motherboard, and power supply designs. Many users didn't like how they couldn't upgrade the motherboard of their PB because, 1, it wouldn't fit in the case, and 2, the power supply wouldn't work with a standard motherboard. Also, it made repairing more difficult, because you had to go to PB for parts. I personally had two PB desktops and a Statesman laptop, and never had any complaints about any of them...
NTL1991 11 months ago
Very nice commercial. How I just love Packard Bell. My first computer was an Packard Bell, and I got it in 1998. Very good computers, after my opinion, the best in the world.
larstog94 1 year ago
The shush nazis!!!
TheDonutFox 1 year ago
I remember living in LA and seeing them film the scene outside the "BANQ" with the long line. It was shot at the old Park Plaza Hotel and they totally redid the exterior for that one scene. They also shot the interior of the red guards walking in the lobby. Huge crew for these little scenes on a cinematic level. Before the hotel, it used to be an Elks Lodge.
lostpear 1 year ago
I've owned and dealt with numerous Packard Hell PCs and NO, I would rather be anywhere but at home dealing with THAT crap again!
erikhicks07 1 year ago
cool like rogers
arpitarshia 1 year ago
@arpitarshia
arpitarshia 1 year ago
I have my Packard Bell Legend 18CD 486-DX2 sitting right beside me in her box, in mint condition. I haven't turned her on in over a year, and I think I may just do that right now! :)
clintbw 1 year ago
i have this shit i am now using it lol
tijarslv 1 year ago
That communist city looked pretty scary but did anyone else notice that colorful house looked alot like the town in Soundgarden's "black hole sun" video?
AptivaXL 1 year ago
I actually miss my Packard bell, and computers of the 90s; i was young then, i liked a lot about the 90s computing.
01tiger 1 year ago
.. oh to add on, i LIKED Packard bell navigator.
01tiger 1 year ago
ahh i used to have a PB 100Mhz 8gb ram and 1g hard drive. LOL! loved that thing!
vistaway3008 2 years ago
I think the straight game is P.B.s were marketed well, and looked good on the surface... but if they were on the market now, they would never get the sales they did. Thankfully for all of us, I feel quality in both hardware and software has done nothing but improved. I might want to go back to the 90s for the music, but not for the computers. Ugh.
anomalousclouds 2 years ago
Packard bells are still on the market,
mike2511 2 years ago
Yes, but not in the US where they were once among the best sellers.... plus they're owned by Acer now... not those true p.o.s.'s of old.
anomalousclouds 2 years ago
yes my laptop is a packard bell from 2008 whit vista (now 7)
AlexBestGTA 2 years ago
yeah just brought my mum a PB
mike2511 2 years ago
I really don't know why people knock these computers so much. I had a PB Multimedia with a 333Mhz Cyrix MII Processor. The case/mobo/psu was standard ATX, the hard drive was a Fujitsu 6.4GB, it used SD-RAM, had PCI & EDO slots, and the CD-ROM was industry standard. This was the machine I got all of my first PC repair experience with, and not because it was broken, but because I tinker with it. My aunt still has an old Pentium Overdrive PB Legend with Win 3.11 set up in her basement. Works fine!
NTL1991 2 years ago
Wow. That commercial must have cost a lot of money to produce.
I think that money would've been better spent on making sure their quality control department did their jobs!
Watcher3223 2 years ago 2
i still use the keyboard from a 1995 packard bell. its very noisy.
Geforce2187 2 years ago 2
I love those things! With the wavy grey plastic!
JesdaG 2 years ago
i need to know how to overclock a packard bell 5094 pc specs 2.53 ghz and 768mb ram used to b 512 graphics nvidia geforce 6200 agp 128mb!!
spartanmonster 2 years ago
brilliant
mradamcooley 2 years ago 2
doe anyone else feel that when you get a new dell it feels like its been used before
like recycled
i had my dell for 2 years up untill last week just got myself the packard bell ipower i9820 desktop
easly this best desk top ive have ever used
blazerrips91 2 years ago 3
hell yeah
FlySpades11 2 years ago
ive also got i9820 17 cpu 920 (2.67Ghz) with very good graphics 250gts
Also Excerlent Ram (ddr3 @ 4Gb) Now I've Maxxed At 12280mb (12Gb) super hot ...
But beware The Cooler for the cpu is bogg standard it does it job but there is better coolers for the i7 and it's needed for gamers ...
AWSOME MACHINE ... YOu Must Own To Believe IT
cydonia2012 2 years ago
it could really use a liquid cooling system or somthing like that cause it really does get hot someimes i have to play games with the side of the case open and put a fan by it but its a fuckin awsome piece of tech btw alienwares suck
so does the acer preditor i knew a guy that had one his case melted lol (plastic is for pussys)
blazerrips91 2 years ago
LOL have you seen the water cooler's and prices ... the other thing is where the hell do you buy them as i cant find a retailer who sells a good brand named one anywhere in the uk ...
Preditor is just old ddr2 ram like the NEW Packard bell ?? x2.0 thats gone backwards a step with the ddr2 with 8gb max shame ...
cydonia2012 2 years ago
yeah lol
blazerrips91 2 years ago
Why are there mounties everywhere? Will the RCMP be running things everywhere in the future?
NESklok 2 years ago
A good example how to market paranoid isolationism and agoraphobia to the yuppies and white-collars.
iwantrickenbacker 2 years ago
i remember owning this piece of shit...
heh, played starcraft on it a while back
CiniCraft 2 years ago 2
I remember these pieces of shit
I have a modded packard bell legend 422cdt computer
It used to have windows 95 now has windows 2000
I had 16mb of ram now has 64mb of ram
used to have a intel pentium at 75mhz now has a pentium II at 400mhz
ADDED A CD BURNER INSTEAD WITH THE CD-ROM
upgraded the hard drive with 2 40gb westren digital back not to long ago.
I USE THIS THING DAILY WITH MY OLD HP LASERJET 4L PRINTER
Mine is not a piece of shit no more.
Jcc3279 2 years ago
Yes. I too had a piece of crap Packard-Smell. I even convinced my buddy's back in the day to buy one of these puke machines. (1995-1997) Never again. These machines were designed to be non-upgradeable,the motherboard space was confined. If you got one, you were probably stuck with its config. The desktop/tower was about as upgradeable as a laptop. I remember installing a CD-drive and adding more memory. I later added a 56k modem (Woo-hoo) and later upgraded it to windows 95 and sold
Alvarado68 2 years ago
I just did the processor upgrade I bought a Intel Penitum II back when they came out and upgraded mine when the pentium II at 400mhz was new man did that thing fly when I did the processor.
If you want to know more about my piece of junk that I use for a spare computer feel free to message me.
Jcc3279 2 years ago
damn
i like the library scene
i dont know why but its dramatic awesome
BadNinja16 2 years ago
Wow, this came out in '96? It looks like something that would have been released a few years ago...
Way ahead of its time.
TheReapersSon 3 years ago 14
@TheReapersSon Ha... wow, this came out in '96? It seems like something that would have come out in, say, 1983... oh wait, that was Apple's "Why 1984 doesn't have to BE like '1984'" ad. This is a flagrant rip-off of that style and concept. Even the long shot of marching, disheartened workers. Woof.
jackster1212 1 year ago
@jackster1212
Well since I never saw that Apple ad you speak of, I wouldn't know. Don't you think that if I had seen it, I would have commented differently?
Comment differently... lol. That's what Apple fans do, right?
TheReapersSon 1 year ago
@TheReapersSon Don't take my comment personally, ReaperSon... wasn't intended as a dig. I was just shocked at how directly this ripped off the Apple one. I work in advertising, so maybe I'm more likely to have seen it that some viewers. On the other hand, the Apple 1984 commercial is among the most famous ever shot. (I'd give a link but the comments don't allow it).
jackster1212 1 year ago
@TheReapersSon No; it looks like it would have come out around that time. :/
RABBIDGamfan 6 days ago
Do you need a pill?
iydsysstole101 3 years ago
great commercial! ~simply amazing. Packard Bells used to be all over the place. i saw laptop from them the other day and it was a pretty rare sight. anybody hear of those pretty dark Packard Bell jokes? those used to put me in stitches!
sensathug 3 years ago 2
pb is still big in europe
CelineGoddessDion 2 years ago
This is an incredible complex and deep commercial from the arduous acting and slothfulness and evil associations of old world to the CGI. the overall attention to detail i thought was incredible for 1996.
bluman892 3 years ago 2
I remember when packard bell were reigning the computer market about 10-15 years ago. Nearly everyone i knew had a packard bell. Now the likes of Macintosh and Dell have taken their place. I also heared that they have been brought out by acer in 2008?
727Hushkits 3 years ago
My first computer was a Packard Bell, bought in 1995. It was a nice computer.
Roadgeek 3 years ago 12
@Roadgeek : My first was in 99 also a PB and it's THE WORST THING I EVER SEEN really a huge crap... Happily they do better product now
sarangkorean 1 year ago
I too made the mistake of purchasing a packard bell 486sx/33 system in 1993. What a POS.
gregvick98 3 years ago
I would rather be at home smashing that peice of shit known as Packard Hell.
RPZ975XL 3 years ago
i hate packardbell, its very bad quality, it sucks, my nindendo is even better
meesternadim 3 years ago
Yes! I WOULD rather be at home! I LOVE IT!!!
pinkbabyspeaks 3 years ago
I was working for Packard Bell in Sacramento when they made this commercial.. it was pretty exciting when they gave us the preview of it. Imagine seeing it after all these years.
james42101 3 years ago 4
I wish computer commercials were all like this. Now all they care about is saying their 16 MB of ram is the best! lol. (my first comp. was a packard bell w/16 mb or ram, still have it!).
correctmugshot 3 years ago
Who directed this piece? Has he or she moved on to feature work? I've been watching this ad over and over since I found it and it's making me misty-eyed. It's truly a work of art.
pjzamor88 3 years ago 2
I remember when I first caught this commercial back in 1996...I remember that it would give me chills every time I saw it and it still gives me chills today. It's quite possibly one of the most haunting ads I've ever seen. This clip oozes with atmosphere and I love every bit of it.
pjzamor88 3 years ago 2
According to Ellen Ullman, this video "reflects the ultimate suburbanization of existence: a retreat from the friction of the social space to the supposed idyll of private ease." In other words, Packard Bell is trying to sell us the idea that it is better just to stay at home and on our computer rather than interact in that messy world with all those people. It's a message that is ultimately anti-democratic.
COWESSES 3 years ago 2
I had an older packard bell
Blackenedbarman 3 years ago 2
A buddy of mine reloaded the video. If you search for iBookWatch and look under his videos you will find this video. The sound is perfect on that upload.
bibliofuture 4 years ago
indeed; it's great on his. i changed my link.. thanks!
acitrano 4 years ago
although unfortunate that the encoder has the audio/video sync off by a second or so...
acitrano 4 years ago
This happened during the upload. The file plays fine on my computer. When I uploaded to YouTube there is now the slight delay between the clip and the sound. I may try to reload the video and see what happens.
bibliofuture 4 years ago
the opening sequence - the imagery, the dystopian vibe - is powerful and amazing considering what it is. the ending is chintsy though.
acitrano 4 years ago
I hear Clancy Brown narrating.
Drakkhim 4 years ago
Like its all depressing and slavery and what not to a computer. big change there
Druaga1 4 years ago
Wow. Impressively well made.
Ending sucks tho.
miyabisan 5 years ago 2
How ironic.
As many former Packard Bell owners will surely attest, the first half is much more descriptive of what it's like to use a Packard Hell.
ferrell 5 years ago
I was thinking the same.
Very funny.
Watcher3223 4 years ago
Thanks for posting this! I'd been telling people for years about this disturbing/striking commercial from 1996 (with an oddly mixed message) but no one seemed to recall seeing it - now I can point them to the video. Great!
reznicek111 5 years ago 2