TEDxTransmedia - Christopher Sandberg - DAREtoMAKE

[RickWolff]

Even in Transmedia, we drag in old hackneyed cliches. Like the avarice of big corporations. I guess when you're using media in a possibly confusing new combination, you have to fall back on plots that don't require too much thought or originality.

[shockeyk]

These are amazing examples of what I would consider the "future of publishing." Publishers must be able to create experiences which transcend "reading" a story. They must live the story, become a part of the story, interact with the characters of the story. Christopher's speech has left me in a state of "awe!"