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From: thinkorganic
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  • I'm sorry.....

  • any chance of a steel toe cap for really kicking the corporata ass

  • I think the main point or message is that advertising becomes a major problem when it reaches an extreme (like anything else in life) and actually starts to become larger than the media its featured in. So, for example, in the documentary Manufacturing Consent, they make it clear that ads make up 60% of the New York Times; this is a perversion of mainstream media. Thus, businesses and enterprises deserve the right to advertise but it must be highly regulated and restricted.

  • I understand the concept Adbusters is pursuing and enjoy their magazine, but wouldn't it make more sense and be more effective to promote the reuse of old shoes? How about buying shoes at your local thrift store, removing/altering the label, and drawing a red dot on the toe? It's 100% reuse, cuts down on unnecessary manufacturing and transportation waste/cost, and still has the same amount (if not more!) symbolic meaning (the red dot).

  • To all those who say that (when you boil it down) you are no different from any other company selling and advertising their shoes, I have to say that these shoes are produced by workers who are not being exploited and that the shoes are made from 100% organic, vegan materials.

    This company is different from Nike, Adidas, Asics and all the others by the mere fact that it is smaller and ethically motivated!

    But what if nike just bought 1000 pairs of shoes from you and took the company over?

  • im an anarchist,i bought shoes and now im part of a group........wait what?

    these shoes are a good idea but a bit of a mixed message on adbusterspart

  • "anti-brand"? Give me a break. I fail how to see how this is any different from any other ad campaign. All of capitalism is an attempt to appeal to what the customers want. Everyone from Starbucks to American Apparel has used "ethically produced" as a marketing gimmick, you're doing the same thing. Adbusters is a brand, like anything else, and these shoes just prove how hypocritical they are.

  • well i dont get it. Without adbusters how can a movement against a corporate world spread faster? Sure it can be done by word of mouth.. and all that. But by finding a magazine that throws a brick at you and showing you the mind behind what you wear... is pretty effective. But I do agree.. selling shoes (what i believe is $99 based on lexusppp comment) .is pretty fucked.

  • I think the point is that the shoes and magazine represent a movement. Sure, if you want to say fuck capitalism yourself and live in a cave, you're doing your part. But think of the number of people these shoes and adbusters magazine open up to these issues! It's spreading the truth, and it is successful. So be a cynic all you want, but I bet adbusters has done a whole lot more for the people of the world and environment than you.

    'You' is no one in specific.

  • Antilogo its a logo itself....adbusters its not antisystem it is the system itself....99usd for a pair of shoes.....???...there are other ways of real opposition, but that imply sacrifice: reaserch and activism, against corporations greed. Adbusters its more in the logic of competition.

  • Sorry but my shoes don't matter in who I am.

  • Splitting hairs trying to figure out if Adbusters is a corporation or not is besides the point.

    The status doesn't matter. The means of communications may also be used by other corporations, the principle and the purpose of Adbusters are very different.

    Just like direct action, "The question is not about the weapon, but the spirit in which you use it".

    The message may be shortened to be more immediate, but there's always something to dig for behind the slogans.

  • I've got the Unswooshers...some of the best shoes I've ever owned. Superwoman/man durable. The tire soles grip better than ANY hiking books I've ever used. (Even Tevas) They look badass, too...If you don't have a pair of these shoes, BUY ONE! I wish they made kid's sizes, my daughter deserves a pair, too. THANK YOU ADBUSTERS AND BLACKSPOT! YOU GUYS ARE INSPIRING!!

  • i lost my chucks some time ago

    now i know how i'll replace them :)

  • Believe it or not, corporatism is going to bring this world down.

    The little guy in buisness who is struggling to get by needs your help more than some major corporation.

  • I have those.

  • I've wanted some of these shoes for a little while now, but they're a bit expensive...and I'm not one to drop more than $40 for a new pair of sneakers. :(

  • Save! The shoes last many, many years. Ask Santa! You can do it, I believe in you!

  • Actually, it's a fantastic business strategy! Make knockoffs of $30.00 Converse, and sell them as "Capitalism fighting organic vegan earth-friendly" for $100.00. As an interesting aside, did you know you only have to donate 10% of your buisness income to be considered "Non-Profit?" Interesting stuff, AdBlocker!

  • saying to countries like India, China, Mexico, etc. is that we don't care about their living conditions and that they must continue in the same social and economic rut that they currently are in. International trade and globalization allows people around the world to be free, to improve conditions and prosperity not only for themselves but for the rest of the world. Trade is not a zero sum game, everyone does their part to get something in return

  • then what? Yes they are being exploited in some respect, but at the same time does child labour improve their living conditions? We want to improve the conditions that we live in, we all want a better world, I don't think anyone would argue that point. Why not allow children in this unfortunate conditions the opportunity to improve their conditions economically to create a better world for themselves? If we shut the third world out of labour (be it child or otherwise) what we are really...

  • Is child labour in third world countries wrong? For most of us viewing this page, we live in a compassionate liberal society and as such we must consider the facts off first. As we know children in third world countries don't have access to basic needs (a roof over their head, safe drinking water, not even schools!), that doesn't make them worth less than any of us, however it does speak volumes of the general economic condition. If their wasn't child labour in third world countries

  • have you been to all of these third world countries? real third world countries don't even have sweatshops. they have genocide, dysentery, and mothers who dies of aids. these are developing countries who's developing local economies are crippled by our "free trade". which essentially means that corps. like nike whined about the unfairness of some guys in guatemala running a home made shoe "monopoloy" in some tiny town while nike was kept from the fairness of opening a factory there.

  • Adbusters is now a brand? Hahaha.

  • 9,488 views only? Wow. We need to start spreading the word.

  • This video was really cool and uplifting. Keep it up!

  • word.

  • Well the way I see it, you have to wear a pair of shoes. Mine as well support something that is eco and labor friendly. The irony in this is capitalists always defend their system in that it will 'adjust' to the market's demands. If people stop supporting unethical companies, maybe capitalism WAS right all along.

  • Man, this idea seems to be kicking up a LOT of shit with anti-capitalism campaigners, even people who were previously big fans of Adbusters. I think they've got a lot of doubts about using capitalism to threaten capitalism... none the less I like the idea, and I think I'll get a pair of the "sneakers", if only because I'm a sucker for supporting organic hemp products.

  • So you need to buy these $75 Chuck Taylor rip offs to stick it to the man?

  • Fuck its better than buying some $150 air ones and sticking WITH the man.

  • this is so nonsensical. Adbusters claims to be against turning ideas and concepts into commodities that are mass marketed towards the public. Yet this is what they're doing: "Hey you, you hate the corporations, you're environmentally conscious, so BUY OUR STUFF and prove it to all your friends!"

  • theres nothing wrong with "buying". theres nothing wrong with "advertising". adbusters is not a corporation. they encourage buying more ethically..stuff that isnt produced in sweatshops, isnt producing waste and climate change and is not contributing to a murderous corporation

  • Assuming they are non-profit, they shouldn't be money from the sneakers. As a result, their practices don't reflect a profit maximizing firm, aka, the majority of businesses. The prices of those shoes poorly reflect what a profit maximizing firm would charge then, don't you think?

  • Also. Notice the pure rhetoric that drips out of this video and the people who support it. 'Anti-corporation' 'pro-grassroots' 'anti-sweatshop' 'anti-brand' 'earth-friendly'. Lets get something straight, the real way to be Earth friendly is to go barefoot. This whole idea of making a shoe brand, in protest of other shoe brands, is nonsensical. It doesnt address a problem. If you want to make a difference, protest, dont just buy another thing! But, you people are lazy, so...

  • Barefoot? I don't know where you live, but in many parts of the world, I could think of many, for example Montreal, it's 30 below in the winter. There are many other creative ways to be earth friendly. This is "lazy" thinking.

  • Barefoot? I don't wear you live but, but in Montreal for example, it's between 30 and 40 below in the winter. There are plenty of creative ways to be earth friendly. Make your own shoes, repair your old shoes in stead of buying new pairs so frequently. Do you walk around barefoot all the time? This sounds like 'lazy' thinking to me.

  • No, I don't go barefoot because I don't give a shit. The Earth isn't going to blow up merely because I happen to wear a different shoe brand.

    I think it's a little self-righteous to think that the Earth can survive 4.5 billion years of complete climate change, ice ages, daily environmental disasters, but here comes a species that only started becoming civilized 6,000 years ago, and it's going to destroy everything.

  • Yes, I'm aware of this history lesson and not in disagreement with you about needing change.

    I make shoes, as an example of another alternative. I advocate people learning how to be self-sufficient, starting with my own learning.

    You sound like you do give a shit F33bs. You seem very passionate about these issues, otherwise your rhetoric wouldn't be so forceful.

    Please share some of your ideas on practical ways of using the earth's resources. Barefoot, frankly, is just not practical.

  • You dont understand.

    I dont care what shoes people wear.

    I think its ridiculous to think you don't have a 'footprint' when you clearly do, just because you use different resources! If you want to have no footprint, go barefoot. Which no one does.

  • LOL, so you think that bad is equal to way better?

  • Well, whether or not you believe this is what the facts indicate, no the world is not going to blow up, thats just exaggerating the facts and you know, climate change will bring about mass extinction, and yes that has already happened before, so its possible that we can make it happen again.

  • we do protest.

    we also need shoes

    i dont understand why people like you are so cynical against an idea that is trying to help. spend ur energy more productively

  • Because it's alarmism at its best. It has nothing to do with saving the world, or even helping it. If you really wanted to help save the planet, you would kill yourself, because your line of logic on this issue is that humans rape the Earth and destroy habitats and species. You want to preserve the "natural balance of the world".

    Well let me pose a question. Why do we save endangered animals? Why do we stop invasive species from dominating an ecosystem?

  • it is possible to live on the earth and not rape it of all its resources. the 'problem' in my opinion is that in recent years the west base a huge amount of their happiness and values on the things they own and they are subconsciously lured into consuming much more than they need and we are forgetting what makes us really happy.

    im not against cultivating the earth and buying.. but a lot of things could change. need to change

  • Yes, this is clearly a philosophical issue. I actually do agree with Adbusters, life isn't about material wealth, but then again I can't really that it is not. Its just how I happen to believe, and I think Adbusters is kind of elitist in that way. Like they are somehow above everyone else because they wear a ripoff shoe.

  • Ecological conservation is an inherently self-centered activity. It is a species trying to preserve the environment in which it prospered so that it can continue to dominate. Nature doesn't care what we do, it thrives on change.

    Human beings aren't "raping the planet" we are simply doing what all species do, using resources. The difference is, and this is arguable, that there are so many of us, using so many resources, that we are sabotaging our future survival. This is animal nature.

  • Well, I believe that it's possible to be environmentally minded without being elitist.

    Adbusters only serves to undermine the act of being aware by being wankers about everything.

    Another good example is PETA, an organization who, by its own admission, kills most of the animals it takes in.

    Hypocrisy is something I don't take kindly to.

  • kills most of the animals it takes in how?

    i think youve confused wanker with activism

  • wikipedia.(org)/wiki/PETA#Poli­cy_on_euthanasia

  • wikipedia, dude..

  • What do you mean by wankers? And PETA is hardly hypocritical because they run rescue shelters for animals in serious situations, so its highly unlikely the majority oof the animals(factory farms roadkill etc.) are going to make it. They do the best they can and if it doesnt work they put them to sleep. I dont agree with it, but I doubt they have the power or money to put all the animals up. Besides thats why they advocate not breeding animals so the situation wouldnt be the way it is today.

  • i don't think i could really afford to buy nike or adbusters shoes... most people i know are either obviously poor or living from credit but teetering on the edge of stability so i have to say making your own shoes sounds like a fabulous idea. truthfully i don't worry about the earth although i care for it and from seeing how people are willing to treat each other over shoe talk i really don't give two craps about the future of people. but i'd like to keeps foot blisters to a minimum...

  • Because we've made them and continue to make them endangered in the first place..

  • Its not alarmist, producing more recycled goods shoes and environmentally friendly products such as organic hemp is way better for the environment than cotton shoes and leather which seriously drain water resources and pollute the earth with the petrochemicals and pesticides their made with. And if every environmentally conscious person just killed themselves for the sake of the world, Only the uncaring people would be left.

  • Dont be fooled, the corporations are paying attention and will change their policy when their reputation gets tainted, and they wont change it to be nice guys, they'll change it hoping for higher profits.

  • You vote for the society you want with every dollar you spend, so Fodmaster if you'd rather put fashion design before human rights for the kids making those beautiful nike shoes, then go ahead. However, for every product a human right savy company sells, the more other companys will think about changing their tactics.

  • How do you figure that? The amount of money they make doing what they are doing now dwarfs anything like Blackspot a million times over. The fact is, this is ridiculously stupid and harmful to Third World nations. Something that 'mindfucked North Americans' get that pseudo-intellectual, wanna-be Beatnik hipsters dont, is that if we dont buy Nike, then how do they pay their workers? Basically, you are willing to starve 3rd world workers of their only source of income, so you can be guilt-free.

  • Haha, I like it

  • I think its more about supporting companies that give third world people a fighting chance. Do you really think things will get better for kids in factories, if you continue to buy sweatshop shoes like nike. Thats essentially saying I think your shoes are great the way they are. Power yields nothing without demand, so if the customer demands better working conditions by buying fair labor products, then eventually they'll get it. By your logic we shouldnt try anything b/c NIKE is too powerful.

  • maybe if america hadn't crippled the local economies of some so called third world countries with the north and central free trade agreements then those people wouldn't be forced to rely on the corporations for jobs. many people in those areas that had businesses and were able to impact their local economy by producing goods locally are now bankrupt because american companies have monopolized their workforce giving them no other alternative but to work at nike or coca cola or frito lay.

  • It is companies like Nike that can afford to change their practices. WHY are they so wealthy yet the nations they employ are still 3rd world? Also, companies buy up everything in some nations so that the people there have no other choice BUT to work at those factories. Do your research- Nike is so rich, yet their employees remain in poverty? Sounds odd, yes? So I'll give my money to employers whom can afford, with all their millions, to actually pay a living wage to their employees.

  • Then let's see Blackspot lobby for international regulations on multinational corporation wages. Establish a minimum wage for corporations like Nike who outsource their production. Are they? No.

    Nike employs thousands of people. In the third world and in industrialized countries.

    I would much rather have a Nike shoe than some shitty Converse rip-off. I'm a liberal, but I'm also not a douche who thinks companies like this are "revolutionary."

  • Blackspot is a concept, not a "company". And its supporters come from every walk of life and participate in every type of activism. I love the feigned apathy on the internet. It's so "cool" to not to give a fuck, and those who do are "white yuppies". I'm not a yuppie. I'm not going to defend appreciation of what AdBusters tries to do or what they stand for. They network in a well-rounded way. You sound like a typical jerk, uninterested in being informed or actively pursuing anything. Have fun.

  • Also, everything you have stated about blackspot is the usual generic assumptions, all of which the AdBusters community and contributors have addressed to death. It's not like they have no answer to the myriad of falsehoods spouted by people who know little about them but still, for some odd reason, don't want them to succeed. You don't even know what you're condemning. All it takes is a bit of reading, which I know cuts into people's sitting-around time, but is often pretty informative.

  • I read a lot. Just not meaningless drivel by sycophants.

    Capitalism is not going away, so for me to sit and go over barely readable essays by some art student in Montreal about how courageous the G20 anarchists are is frankly a gigantic waste of the time I could spend reading something actually informative of the world economy, and not reduced to silly dichotomies of right and wrong.

  • LOL. You could use mental masturbation - get some stimulation up there. Guess what? You're going to run up against articles by people on the internet, even students in Montreal. Move on and chose something else from the wide variety offered. Capitalism IS changing. Might as well keep up.

    Methinks if you actually had a profound interest in meaningful topics/avoiding drivel, and were in fact SO above it all, you wouldn't be HERE. YouTube isn't some bastion of knowledge. But Adbusters is. ;-)

  • Well, considering the fact that you revived a thread that died a full year ago, I could ask you the same thing.

    If you were too dense to understand my point the first time, Adbusters doesn't offer anything new or revolutionary, or even interesting. They are a rehash of shit I've heard a thousand times: "Capitalism is bad" etc.

    Adbusters is for people with an elementary knowledge of politics and how humans behave. If you fit that demographic, then have at it, hoss.

  • @F33bs I don't recall Adbusters ever stating that "capitalism is bad." They seem to support small businesses and the growth of a varied and more competitive type of capitalism. That's what Forbes criticized the Blackspot on-- they've barely sold any shoes compared to Nike, etc. However, they don't plug themselves as a mass corporation, so this should be expected.

  • Adbusters might as well be a company, they have a marketed image, a product, a lifestyle they are trying to sell, etc.

    They fit the textbook definition of a company.

    That's the irony you don't get. Marketing themselves as counter-culture and trying to maintain an image that's "hip" is what corporations do.

    They are the thing they criticize.

  • Yeah, I got it. It's not that ironic, wanting to change business practices. It's quite common throughout history, actually. You're the one who is assuming we're all these things that we aren't. We want a WORKING GLOBAL economic plan for businesses. We need it. Obviously.

    And it's all about networking, like any other activism. So? Doesn't mean I have a Twitter or need one. I want corporate garbage to stop being all I see around me. People could use less pollution of their mental environment.

  • There are a lot of businesses that pay their employees a living wage.

    My point is that their business model closely resembles almost every other corporation in the market. They use trendy advertising that tries to seem "edgy" but is far from it, they have a corporate persona and lifestyle they are trying to sell, etc.

    Watch the great documentary "The Corporation" for more information on how corporations market themselves to a particular demographic. Adbusters is no different.

  • "You vote for the society you want with every dollar you spend"

    I should also point out that the sentence there is a False Dilemma, very similar to "if you're not with us, you're against us".

  • man, you really should read kalle lasn's book or anything else about globalisation. you exactly fit in the cliche of the rich lazy mindfucked north american...

  • So try and atleast put some effort in to the design of the shoe make it individual and not just a form of bootleg.

    Personally i see you as a bit sad right now a wanna be company with no true designs of their own!

    [end]

  • Sure youre product is more enviro friendly but im sure if the public really wanted a change the would say so and eventually force large companys to change their ways.

    I would buy youre trainers if they had a look of their own rather than just stealing one from a sucessfull company.

    part[3]

  • nike stole the design from the original converse.

    a lot of people like that design but dont want to pay nike..

    all this is ..is an environmentally friendly alternative

  • Yes underpaying people in LEDC's is wrong but those peole chose to work there if they want a better wage then they should act out and strike!!

    Its partly their falt things havent improved for them.

    So what they mass market and advertise vurtually every-where advertising is the best thing for a company its the best way to get youre product noticed by the public!

    part[2]

  • ur not very well informed about the conditions of these EPZ's. they do not have a right to strike. it is not their fault in their slightest. millions of people in the poorer countries have lost all their lands at the hands of the west's corporations.. they are forced into cheap labour. unless they wana starve to death.

    i like how you people never dare to imagine 'wow what if i was in their position'

  • This advert made me want to go buy a new pair of converse right now!

    Yeah fuck you nike made it big by supplying consumers with quality products they are only succesfull because they are good at what they do!

    Part[1]

  • One last thing...

    This is all about you wanting to market your companies SHOE to a on going trend. You're no better than the establishment. Goodluck lady... You're gonna need it.

  • LMAO!!! This old lady is mental.

    Nike makes it therefore nolonger rebel offical. Switch to new brand until process repeats.

    Goddam, Posthumanism can't come fast enough.

  • I heard the words You're "campaign has NO LOGIC" and turned this the fuck off.

    Sorry I can't deal with people who can't think.

  • If you want a zero-footprint (hehe pun) lifestyle, how about you just go fucking barefoot? Because you want everyone to think you are some hipster because you gave money to an ANTI-CONSUMERISM movement.

  • These shoes are expensive, but the reason is because they are made with the "true cost economics" in mind. And they are still cheaper than Nike, or Converse.

  • How and where do they produce them?

  • They are produced in Portugal.

  • Why aren't they produced here?

  • Where is "here"?

  • In America. Isn't that where its based?

  • No. Adbusters is based in Canada.

  • It's still unnecessary.

  • They are produced by union workers all the way down, from recyled materials. This means that every single person who has anything to do with making this shoe is paid a fair living wage and that is why they cost what they do. I realize your America-centric viewpoint if you're a citizen, but AdBusters considers the entire globe in it's business and publications. The best way to be the change you want to see is to begin with how you spend your almighty dollar/whatever currency your nation uses.

  • You assume I want to see AdBusters succeed. I don't.

    There are way more problems in this world than shoes, and they outweigh the anxieties of white-guilt-ridden yuppies who buy this kind of bullshit.

    AdBusters is a cheap, empty, cynical way to capitalize on the miserable excuse for counter-culture in the industrialized world.

  • It's obvious you haven't read the magazine or know anything about its readership. Best of luck to you.

  • You're right. I'm not interested in high-gloss intellectual masturbation.

    I don't think a magazine that pretentiously self-titles it's rubbish "Journal of the Mental Environment" is worth one iota of my time.

    If I want substance and real political ideas I'm not going to an organization who screams "fuck capitalism" and then has a Twitter account.

  • CLUCK taylor??!!

  • These guys are great. How can you call that woman a bitch? What they're doing is honest and essential in today's commerce! I'd go there and shake their hands if I was in Vancouver and then I'd kick your butt you moron!

  • boring

  • did she say "cluck" taylor?@1:05 LOL

    regardless.....nice concept

    fair trade>free trade

    peace

  • The V1 looks like some bootleg Chuck Taylor Allstars and the V2 looks like some bootleg Walmart style Doc Marten's. Still a cool idea but, I'm not sure if they would ever catch on. Nike actually tried this with shoes before (recycled materials) but, nobody is feelin' the wack designs. Goodluck Adbusters.

  • Adbusters could be an interesting source of information, however it is currently all too much influenced by the self proclaimed anti-globalists and actual communists. That makes Adbusters an organisation that in my eye is far from objective, they're simply becoming another leftis movement without an responsible agenda.

  • Actually I live in Portugal and at the moment minimum wage is 403.00EUR wich is about 612.00 CAD, note that most of the people here have a 500.00EUR (759.960 CAD) minimum wage, a small percentage have a 403.00 minimum wage. Nothing compared to the 1280 CAD, minimum wage they have in B.C.!

  • Wages

    The minimum wage in Portugal is 365 Euros per month. Workers in this factory earn between 420 and 700 Euros per month, depending on their job and seniority. In addition to basic salary, workers receive 25 paid days off and two extra months of pay per year, which works out to 35% above minimum wage.

  • The Factory

    The Blackspot Shoes factory is located in a rural region of Portugal called Felgueiras, an area steeped in 400 years of shoe-making tradition. The factory has been owned and operated by the same family for three generations. The owners have a reputation for being excellent employers...

  • I love my V1s :) not only is it a great idea, they also look good and feel good too, vereh comfy ^_^

  • nice but where r you making them Vietnam paying $2 a hour ?????

  • I really hope Adbusters catches on. It's like being alive, and not just living.

  • I own a pair of V1. I get loads of comments and looks about how nice these shoes look. They also feel great and of course they feed my need for something that's in the spirit that lives in me. Today, just an hour ago, I got some spontaneous honouring comments about my shoes from a friend who is an older local gastronomic 'baron', then, while walking home, some girls who passed me by said something like 'hey, that's my shoe- sexy!'.

  • what i like about adbusters: they are ignored by right-wingers.

  • I like them! I want to get a pair.

  • Converse is owned by Nike?

    this it sux

  • what a nifty advertisement

  • awesome video. i love the idea behind this. too bad i just got new sneakers. these will be my next shoes im going to order both versions when my current shoes wear out. you guys should make clothes too.

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