60 eng 4x3 agency HOAP 0025 HiRes

[wildwoodwinterchild]

BEST in a long, long time! Keep it up, Honda and all American businesses and maybe, just maybe we can actually TAKE this country back from the trash who've picked it apart and scattered the pieces all over the place randomly....

[2008shj]

Wonderful & Great job!!!

[lol3lol1]

WOW AMAZING

[knockmed0wn]

so so cool

[barryrimukti]

awesome !!!

[tails4ever]

I wish I could get this song somehow. Does anyone know if there's an extended version? I tried looking for it but it's hard to find x.x

[TheLucklessPed]

This arrangement of "This Little Light of Mine" was created by Gwen Thomas and Berend Dubbe specifically for the ad. There is no extended version, and the only place to hear the song is in the ads. Glad you like it, though!

[camilleszeisgreat]

here's what i don't get. the car is supposed to represent a more energy efficient way of doing things but the advertising agency got 150 cars to keep flipping their headlights. retarded.

[abeatplease]

because they are hybrid cars they use clean energy so it doesn't matter thats the point

[camilleszeisgreat]

do your research. hybrid cars burn fossil fuels. i'm all for them, but let's be honest. it's just another self-important, self-indulgent message. which sucks because the car is actually really cool.

[roas2]

i agree. totally ironic that the advert is for energy saving and they're completely wasting energy

[siobey]

do your research, only 50 cars were used for this ad and none of them were imported!

[maamoon111]

i love this comerce

[DestinyLovesJB]

its awesome

[justgirl12]

awesome

[kakahuatess]

that beautiful smile

[pignasmile]

i like it too much.

and i like this new kind of car developed by honda

i love eco

[davedawplucker]

For anyone wo wants to know the song: This is from W+K Amsterdam: The song is a re-mastered version of This Little Light of Mine and was rearranged by Berend Dubbe specifically for the Let it Shine Honda spot.

[hyv06]

=O .

[jwalkerphd]

my battery's flat thought...

[jwalkerphd]

I parked my car outside and turned the light off and on in tribute.

[jwalkerphd]

I think the account team are to be congratulated in persuading all those people to park in a field. filming it and stuff is the easy bit, when you have to telephone owners of the cars and ask they come and park in a field with thir lights on thats amazing...the farmer who has the field should get an award too.

[speedjunky73]

did you watch it?  are you interested? well i guess the ad did it's job.

[charmin1992]

whats the name of the song?

[DestinyLovesJB]

let it shine

[McBobalini]

Everyone wants to be good? Flashing lights? Affordable? How much is it then? And JMV is an idiot - why should you have to understand marketing to understand a product? Prick!

[domestosuk3000]

If Honda spent less money on advertising gimmicks like this one, they might not be in the pickle they are in now! Are you really going to buy a Honda because they can line up some 2000 cars and make a light show?

[klanglor]

well the had to : tell people about the brand of their new car, show the logo and make people remember it.

I think they did a ok job. plus the ad is really good.

i dont think people log on honda's webside on a daily basis to read the corporate anouncements. OHH they came out with a new car.

[jmvdesign]

this idiot doesn't understand how marketing works

[ioioioioioiiooi]

I've seen other W+K really amazing stuff, but this one i have to say is rather boring and feels like already seen... like the samsung ad with the led-sheeps... so where is the car, really?

[Davekun]

Oh look a Honda advert, it must be good!

[alexman740]

Well its created by Wieden + Kennedy, so it is good!

[Davekun]

No, see this is the problem - there's no objectivity when it comes to this type of advertising. It's like people see it's a high budget advert and then switch of their brains before blogging about it on their graphic design website of choice. I've seen it happen time and time again - the same goes for popular agencies, it's like they can't do a thing wrong.

[arnfinn]

All the things you can do when you cant sell the cars :)