American Broadcasting Company -- ABC-TV and Radio Promos 1957

[MsSuzyQ88]

@2222554 It was ever since the original Mickey Mouse Club was on ABC.

[altfactor]

For a time in 1957, ABC Radio called itself "The American Broadcasting Network", in part to create a separate identidy from ABC-TV, and in part because they tried more shows with live music to try to build upon the success of Don McNeill's "Breakfast Club" (which was still a hit despite the coming of daytime TV).

ABN lost so much money that the live music shows (except for the still-profitable "breakfast Club") got dumped in 1958 and the branding reverted to ABC Radio.

[Myrtle791]

Thanks, "Smiling," for including a Philadelphia, PA staion I.D. clip in this video. I first experienced TV in Upper Darby, PA, in 1949-50 watching WCAU-TV, Ch. 10, WFIL-TV, Ch.6, and, what I called, "the odd-ball," WPTZ (No -TV.), Ch. 3. Ch. 10 was CBS, Ch. 6 was ABC & DuMont, and Ch. 3 was NBC.

[fromthesidelines]

ABC-TV was "the third network" in 1957, and often struggled to get noticed by more viewers- their most successful series at the time were "LAWRENCE WELK'S DODGE DANCING PARTY" (AND his other show, "TOP TUNES & NEW TALENT"), "DISNEYLAND" and "THE ADVENTURES OF OZZIE & HARRIET"; the new shows that were equally successful that fall were "THE REAL McCOYS", "ZORRO", "THE PAT BOONE-CHEVY SHOWROOM" and "COLT .45". "THE MIKE WALLACE INTERVIEW" was among its most controversial, and ended in 1958.