I was wondering what the hell is wrong with BMW. M cars are 4x4 and Turbo, some lame 5GT models are on market, more and more automatic trans instead manual and now I know why.
Cars are made by the same LOSERS who made this commercial!
But at least BMW isn't owned by anyone, merc is daimler and audi is VAG.
I know almost 50% of BMW is owned by Qandit (or something) family but overall it's independent company!
@ElLuisManuel no audi drives anything close to a bmw of its same class. And for the price of an R8 id much rather buy a porsche turbo or two m3's and then have money left over.
@breesheep ok, sorry then, but i dont care how much gas an engine needs, i get 16 mpg and im happy, i love the smell of fuel, exhaust, and burned rubber,...
@breesheep thats what i mean, gay faggots are destroying the world... why should anyone give a shit and try to save it? what for? so we can drive around in junk boxes with no engines, no co2 emission, no fun? fuck that shit. way forward? my ass u tree-loving motherfucking eko-loser.
@breesheep no im not... just cant stand this bull shit, about co2 kills the planet, it causes climate change.... i love cars, and cant stand it how this bull shit killes "cars"
bull shit, fuel economy, environment friendly, electronic safety devices, engine shut off, who needs all that shit ? al u need is a v8 or up and as light as possible, no fucking heated seats no ac no nowthing,. maby headlights thats it. fuel economy ? WTF ? 1 mile to the gallon as a trade for 800 wild horses ? fuck yes. killes the planet? make it up and killurself. and a few other treelovin bisexuals while at it. standard respones: what about ur children, fuck them, HEMI IS MY SONS NAME
BMW is the most Rubbish quality car ever made in Germany , tons of continious problems , crap electronic , electrics and very crap suspension!!! BMW-Big Money Wasted!!!
audi stinkt__ mit ihrem scheiss vorderradantrieb__ und dann auch noch erzählen, dass des besser is__ nur weils für sie billiger zu bauen is und jeder vollidiot drauf rein fällt :)
Audi actually started the advertising war. And secondly BMW were never "the company they used to be". They're relatively new compared to Mercedes. BMW never had the prestige they have now. They were considered an average manufacturer. I know for a fact circa late seventies through to eightees they weren't to be measured against prestigious manufacturers like MB, Jaguar and even Audi to a certain extent. So there new image wasn't intended it has been earned.
BMW has always included Mercs and Audis in their advertisements but not as a competitive, but more "Matter-of-factually", we're better. I find that funny.
I like that BMW's trying really hard to reach out wider markets but this isn't a novel thing of them to do since many have tried this already before, it seems (see: carz./com).
bmw could do better at advertising with the money they get for cars they sell with shity interiors.. and rather then degrading other cars and faffing away to glory try comming up with solutions that actually matter to this world and not their "brand"
@nuggetzor i'm not cocky, quite a money waster, 22 years old and muslim, and i drive bmw 5 series M Sport New shape, soooo, ur theory isnt exactly right lo00000ol
This comment has received too many negative votesshow
Im not Jewish, and Im not muslim, im british but there nothing wrong with muslims or jews ya bellend. I got loads of mates who r muslims, difference being between u and 'mjasim1' is that he can afford BMW & audi's and you prob drive round in a Rover or something. lol
I see people being offended and taking defensive approach. I don't believe it was the intention to irritate, I think it is the continuation of "Your move BMW" approach to advertisement, which was very successful for BMW and Audi.
So I would expect to see Audi commercial soon tackling the same punchline in a funny and inspiring way.
And to all of you Trolls watching this video for 10th time and spotting mistakes and wondering why kids speak English whereas rego numbers are D - get a life.
Great idea, well done, BMW, as always. That they used an older-generation A4 there is just a minor mistake in my eyes, doesn't take away from the message.
I just wonder why they're speaking English when all the license plates say Munich, Germany.
I am a huge BMW fan, and i agree that this ad is lame. i also agree that it is unfair to compare models of separate generations. comparing the 2010 s4 to the 2009 335i also seems unfair. it took them almost 3 years and its hardly the same (it is slightly better than the 335i but cost a whole lot more). more fair of a comparison will be the 335is. and u have to admit that the rs5 is going to really unfair compared to the m3 considering it is higher displacement w/ twin turbo.
So... there's a lot of snow outside... and he shows a BMW vs Audi situation? RWD vs Quattro? Are you serious?
XD
At 1:10... that sound, is when he realizes he failed big time. Nice try, bad homework. A bit of advice: on your exam day, you better sit at the desk behind the Audi kid. ;-)
im more into audis but this was a really good commercial. audi had it coming after pulling so many cheap shots in commercials at lexus mercedes and bmw for so long
This is just a form of sibling rivalry. They both take shots at each other, but there is still mutual respect. Gotta love fanboys and not car enthusiasts.
each "scene" has its tool bags you can't escape them lol. my last ray of Hope in the R32 comunity died so i sold it and am going to be moving into either a BMW or Audi.
@lithium332 I have driven all of these vehicles excluding the rs5, and I must ask, what are you basing your judgments on? If you have nothing to base your comparisons off of, then don't post any fanboy nonsense. Regarding the commercial, it was a mediocre and boring effort.
Just from personal experience as well. I am not particularly an Audi fan and even considered the new BMW Z4 as a possible option for my next car. However, I'm excited about the things going on with Audi, especially since they've planned $10.5 billion dollars in R&D through 2012. Audi sure has been stepping up the competition recently and no doubt BMW feels threatened.
BMW IS BETTER THAN AUDI AUDI COPYS EVERYTHING!!! AUDI FANS ARE LOSERS!!!
ILove7Series 1 month ago
Comment removed
ILove7Series 1 month ago
also if we are going to talk about ecology burning tires isnt really good for ozone
TheDriftRidge 2 months ago
physics lession? more like art lession. also its nice a4 out there. better than new bmws lol
TheDriftRidge 2 months ago
ty
makeiteasyable 2 months ago
You know what i like about this ad....showing Audi is such a sore loser...i really like it....Audi is one overpriced car.
AeroPolice 3 months ago
I like BMW but that kid needs a punch in the chops.
03Trekker 3 months ago
lol, bmw trying to compare audi in snow...ironic
jayhaoliao 3 months ago
audi is nothing near BMW & Mercedes
irkek40 4 months ago
ahah an '06 audi's vs a '11 bmw. i'd cpick 2 wheels anyway...
neye88 4 months ago 2
lol,,the kid looks outhside,bmw bmw bmw bmw audi bmw bmw bmw mercedes
THEstriker333 7 months ago
what on earth? just riches at this school? :D nice commercial
Schimml0rd 7 months ago
what ?
PkColossal 8 months ago
Mercedes is a fine automobile just like BMW is. but Audi is nowhere near merc and bimmer.
abiniz 8 months ago
I have a BMW and I find this commercial retarded
fuckyou37 10 months ago
It's like a German Kung fu ad without the Kung fu.
MrOneDr 11 months ago
Man that kid is gonna SO get laid with the teacher
StargateMunky 1 year ago 3
See... even a kid can understand it!
ogatobranco 1 year ago 2
Whoooo.. take THAT Audi!
johnmadden1989 1 year ago
OK..........buta Audi Is AUDI!!!
guzziman96 1 year ago
i wana smash that kid
panamera 1 year ago
HAHA sucks to own an audi.
GUSRULZ445 1 year ago 3
Audi fail :p
thakilla943 1 year ago
Gay dubbing. Would it be so hard/expencive to do the same in English?
toukopuoko 1 year ago
@toukopuoko Would it be so hard/expenSive to learn to spell in English??
MrAxmea 1 year ago
I was wondering what the hell is wrong with BMW. M cars are 4x4 and Turbo, some lame 5GT models are on market, more and more automatic trans instead manual and now I know why.
Cars are made by the same LOSERS who made this commercial!
But at least BMW isn't owned by anyone, merc is daimler and audi is VAG.
I know almost 50% of BMW is owned by Qandit (or something) family but overall it's independent company!
Go BMW!
trazinpismu 1 year ago
lmfaoooooooo audi just got owned
BMW FOR THE WIN !!!!!!!!!!!!
ArmenPROductions 1 year ago
This has been flagged as spam show
what a ugly kid haha
MRATOMIK94 1 year ago
hahaa funny shot at audi. I still prefer audi though
damianrawle 1 year ago
I just saw Audi's "Truth in Progress" (aka Progress is Beautiful) and now I'm seeing this. No wonder Audi is domianting.
ElLuisManuel 1 year ago
@ElLuisManuel no audi drives anything close to a bmw of its same class. And for the price of an R8 id much rather buy a porsche turbo or two m3's and then have money left over.
daworm5910 1 year ago
@ElLuisManuel just saw that commercial you wrote about. Very beautiful indeed.
lighterinthestorm 1 year ago
@breesheep ok, what ever, but ther is no substitute for fuel, the smell is just perfect, i use it as a perfume and aftershave and mouthwash...
silvia4live 1 year ago
@breesheep ok, sorry then, but i dont care how much gas an engine needs, i get 16 mpg and im happy, i love the smell of fuel, exhaust, and burned rubber,...
silvia4live 1 year ago
@breesheep thats what i mean, gay faggots are destroying the world... why should anyone give a shit and try to save it? what for? so we can drive around in junk boxes with no engines, no co2 emission, no fun? fuck that shit. way forward? my ass u tree-loving motherfucking eko-loser.
silvia4live 1 year ago
@breesheep no im not... just cant stand this bull shit, about co2 kills the planet, it causes climate change.... i love cars, and cant stand it how this bull shit killes "cars"
silvia4live 1 year ago
bull shit, fuel economy, environment friendly, electronic safety devices, engine shut off, who needs all that shit ? al u need is a v8 or up and as light as possible, no fucking heated seats no ac no nowthing,. maby headlights thats it. fuel economy ? WTF ? 1 mile to the gallon as a trade for 800 wild horses ? fuck yes. killes the planet? make it up and killurself. and a few other treelovin bisexuals while at it. standard respones: what about ur children, fuck them, HEMI IS MY SONS NAME
silvia4live 1 year ago
lame
MndoSa 1 year ago
This has been flagged as spam show
BMW fukn quality car ever made in Germany
1) watch?v=B3YQg_cJXL4
2) watch?v=EPfKTMSnQAU
3)watch?v=fQCvvnVDQIo
BMW=Rubbish quality car ever made in Germany
BMW-Big Money Wasted!!!
yelzhan123 1 year ago
BMW is the most Rubbish quality car ever made in Germany , tons of continious problems , crap electronic , electrics and very crap suspension!!! BMW-Big Money Wasted!!!
yelzhan123 1 year ago
1) watch?v=B3YQg_cJXL4
2) watch?v=EPfKTMSnQAU
3)watch?v=fQCvvnVDQIo
yelzhan123 1 year ago
audi stinkt__ mit ihrem scheiss vorderradantrieb__ und dann auch noch erzählen, dass des besser is__ nur weils für sie billiger zu bauen is und jeder vollidiot drauf rein fällt :)
idiNty 1 year ago
so why Mercedes cars have better MPG then BMW cars? ahh haa
NoxNoctisUmbra 1 year ago
this ad reminds me of the ads between PC and mac... where they try to dis each other in their comercials
wolfman2325 1 year ago
Audi actually started the advertising war. And secondly BMW were never "the company they used to be". They're relatively new compared to Mercedes. BMW never had the prestige they have now. They were considered an average manufacturer. I know for a fact circa late seventies through to eightees they weren't to be measured against prestigious manufacturers like MB, Jaguar and even Audi to a certain extent. So there new image wasn't intended it has been earned.
thethoroughbred 1 year ago
not need it car commerical,,,
what for
bestamerica 1 year ago
Wow they just tottaly dissed Audi lol
crazyaznpower12 1 year ago 2
haha awesome
SuperComputerGuide 1 year ago
soo duBed
boysinblack 1 year ago
BMW has always included Mercs and Audis in their advertisements but not as a competitive, but more "Matter-of-factually", we're better. I find that funny.
LOG1K690 1 year ago 26
I like that BMW's trying really hard to reach out wider markets but this isn't a novel thing of them to do since many have tried this already before, it seems (see: carz./com).
CarsMakeLove 1 year ago
Got to love the Audi vs BMW war.
Iceeeen 1 year ago
This comment has received too many negative votes show
why is the bmw white and audi black thats like racism
CAPTAINCAPSLOCKZ 1 year ago
Are you looking for little unworthy things to start a non-sense discussion?
Davetts92 1 year ago
Sorry, but Audi won this round of ad wars. And I've got a 330ci in the garage
cjnap21 1 year ago
lol.. Whats up with audi and bmer they in some war or something
Dkliteful 1 year ago
btw: I see a Mecedes C class at 1:12 too xD
ThorAxeTheThunder 2 years ago
lol. poor Audi kid xD
ThorAxeTheThunder 2 years ago 8
hahahahahahahahaha
luedriver 2 years ago
teasing audi huh
reventon12 2 years ago 2
yes its that simple, you smart ass lol
DailyVsNews 2 years ago 2
cute
monkeyboy2234 2 years ago 2
Its the Ugliest kid i have ever seen.
diljani01 2 years ago
I have a BMW now but its from the 90's. If I was to buy a 'new' car I'd most likely go for an Audi.
mikeh2006 2 years ago
bmw could do better at advertising with the money they get for cars they sell with shity interiors.. and rather then degrading other cars and faffing away to glory try comming up with solutions that actually matter to this world and not their "brand"
sing1lanuk 2 years ago
correct
TheChangeInTime 2 years ago
they made fun of audi not good not good infact bmw isnt wat it use to be that real exotic luxury car
theplyr 2 years ago
I'd rather give my Money to Audi than BMW that is only driven by cocky, greedy jews. That kis is a good example.
nuggetzor 2 years ago
@nuggetzor i'm not cocky, quite a money waster, 22 years old and muslim, and i drive bmw 5 series M Sport New shape, soooo, ur theory isnt exactly right lo00000ol
mjasim1 2 years ago
You're a muslim. Even worse.
nuggetzor 2 years ago
@nuggetzor looooooool
mjasim1 2 years ago
This comment has received too many negative votes show
Im not Jewish, and Im not muslim, im british but there nothing wrong with muslims or jews ya bellend. I got loads of mates who r muslims, difference being between u and 'mjasim1' is that he can afford BMW & audi's and you prob drive round in a Rover or something. lol
callumroberts1 1 year ago
@callumroberts1 who the fuck cares....
r0ckin0utIr3land 1 year ago
@callumroberts1 land rovers can be pricy you dumb ass, you just gave himm a compliment
thatscrazy360 1 year ago
@thatscrazy360 Your the dumb ass mate, I wrote ROVER not LAND ROVER .. LOL
callumroberts1 1 year ago
damn today my bmw got stuck again
that damn heckschleuder...
an audi driver need to pull me out of the dirt again.
i felt so ashamed... happend too often already
TheChangeInTime 2 years ago
@TheChangeInTime nice try deepshit ...
doldei 2 years ago
great ad!
JoeJC 2 years ago
What a ugly kid...
But the Audi kid is funny :D
I3RIAN16 2 years ago
lol:)) audi fail
SilencerPLM 2 years ago
Haha, slamming Audi, not very subtle.
Still, Mercedes is much better than BMW. BMW lost their excellence about 25 years ago.
floraoptica 2 years ago
ROFL! Fuck Audi.
ZamatoElite 2 years ago
Audi kid hahaha
xSVTxTERM1NATORx 2 years ago
lol at the audi kid
filoufilsmoker 2 years ago
i prefer mercedes over audi & bmw.
korencek 2 years ago
TRUE! :) :) :)
smileythebest 2 years ago
ugly kid
KaLaBoEc 2 years ago
BMW IS Quantum future...
CaptainDuke71 2 years ago
yea they put old version of audi A4 hahah becouse the new one is beter :) how stupid
goksa86 2 years ago
God damnit all the latest BMW ads are sucking major ass.
ElLuisManuel 2 years ago 2
lol :D great ad !
GAMBITRACER 2 years ago 2
Bah I am a BMW fanboy but I must say this was kinda weak.
At least the teacher was hoooooot lol not
adj5633 2 years ago 2
XDD !!!
KinGp97 2 years ago
I prefer BMW to Audi, but I gotta say, Audi is kicking BMW's ass in the little media war they've been having.
dogstar82 2 years ago 2
AUDI RULZ
edoo153 2 years ago
LMAO BMW really hates audi
jOeYBMeW 2 years ago
"Joy is Futureproof" is the most lame marketing line I have EVER heard.
freesk8 2 years ago
+1 !!
RDiscover 2 years ago
hahaha nice..
ludakrs 2 years ago
aww i was hoping to watch something on IMA and AMA and work effieciency
koreanborn165 2 years ago
haha audi got owned
homerdrivesfast 2 years ago 3
so outa sync
kiiaz 2 years ago
@kiiaz
I think it's dubbed?
chickenlover01 2 years ago
it's a German commercial dubbed in english.
jhhibbs 2 years ago 27
That's hardly physics. It should be called either engineering or mechanics
mramazinglittle 2 years ago
Engineering and machanics is all about physics...
JBolser17 2 years ago
Yeah, but this is looking at the design of a part and how that part can function better. Physics is only the very base for what they are looking at.
mramazinglittle 2 years ago
is this bmw comeback to audis commercials, i hope not, nobodys gonna buy a bmw cause of this commerical
sirjoker292 2 years ago
This ad is sooooooo lame x____x
I think Audi and BMW are both great makes, no one is over, the 3 big germans are equal.
chuchofreeman 2 years ago
BMW best but you are right they are all great
homerdrivesfast 2 years ago 2
I think both Audi and BMW are expensive and gaudy. Oh and the commercial is horrible.
Zcarbon 2 years ago
this is fucking stupid 1 star
asdfasdf2321 2 years ago
Comment removed
bryanmabbott 2 years ago
nice
azzuri09 2 years ago
This kid is gonna get so much pussy because of this video :P
randomdude10010 2 years ago 5
this couldn't of been in the U.S.
Kaip911 2 years ago
Wow....is that the joker's son?
jeffstudbum 2 years ago
It'd be more interested if it was a 3.0 CSL going around the Spa 24 in 1976.
Wait, that be more interesting than anything ever.
EJ25RUN 2 years ago
BMW is feeling the heat from Audi's success.
embodythejotun 2 years ago
this is so god damn lame and so creepy and just horribad
sdafdsfsdfdsfsdf 2 years ago
God, this is lame!
HUNjoshua7 2 years ago
Whats with that creepy fuckin smile at the end?
vandalaylatex6969 2 years ago
ohhhh burn on the audis!
captBLOTTO 2 years ago 2
I see people being offended and taking defensive approach. I don't believe it was the intention to irritate, I think it is the continuation of "Your move BMW" approach to advertisement, which was very successful for BMW and Audi.
So I would expect to see Audi commercial soon tackling the same punchline in a funny and inspiring way.
And to all of you Trolls watching this video for 10th time and spotting mistakes and wondering why kids speak English whereas rego numbers are D - get a life.
switchau 2 years ago
germans are good engineers, poor actors.
currymuncherburrito 2 years ago 2
ebben mi a rosseb a poén?
gravakka 2 years ago
Which school has a parking lot fill with BMW's and an Audi? I want to teach there.
mundotaku 2 years ago 4
The worst ad I've ever seen. Pathetic. Lame. I would have more fun watching ad of washing powder! THIS IS BORING. WASTED 1:24 of my life
moglodek 2 years ago 2
@moglodek and then you wasted another :25 typing a comment...
drewpybeitzel 2 years ago 3
Comment removed
moglodek 2 years ago
Poor Audi and MB :P
pharodox 2 years ago
This is very lame ad!
theguyfromnyc 2 years ago
Great idea, well done, BMW, as always. That they used an older-generation A4 there is just a minor mistake in my eyes, doesn't take away from the message.
I just wonder why they're speaking English when all the license plates say Munich, Germany.
ToxicDonut81 2 years ago
This is a translated version if you see the video reply you will see the original video.
hittingice 2 years ago
@hittingice Well, BMW is german and thats why you expect D on the car and german ads for it.
summonzer 2 years ago
What makes them think we wanted to see a dubbed commercial?
ericunderscores 2 years ago
I am a huge BMW fan, and i agree that this ad is lame. i also agree that it is unfair to compare models of separate generations. comparing the 2010 s4 to the 2009 335i also seems unfair. it took them almost 3 years and its hardly the same (it is slightly better than the 335i but cost a whole lot more). more fair of a comparison will be the 335is. and u have to admit that the rs5 is going to really unfair compared to the m3 considering it is higher displacement w/ twin turbo.
tofurki0789 2 years ago
Wow! Pathetic
ktgmeasap 2 years ago
lol nice
Vlican 2 years ago
I have a BMW and thought this ad failed....
(facepalm)
HyeWarrior 2 years ago 11
lame. esp when the words were out of sync. translated from german?
mikesta21 2 years ago
fail, you compared a new BMW to a older generation Audi
horrible ad. Audi > BMW
sillyjav 2 years ago 6
Wow I like how you guys put the last generation Audi as "competition" Would be more credible to use the current generation of the competition NO?
quattrings 2 years ago 4
sie haben Rache audi
(they are having revenge audi)
arospeed169 2 years ago
That is a terrible ad. Honestly, did a human write that?
livercrock 2 years ago 8
i know that and theres only 1, 1 series in this video
tiz106 2 years ago
So... there's a lot of snow outside... and he shows a BMW vs Audi situation? RWD vs Quattro? Are you serious?
XD
At 1:10... that sound, is when he realizes he failed big time. Nice try, bad homework. A bit of advice: on your exam day, you better sit at the desk behind the Audi kid. ;-)
MAXLD 2 years ago 2
@MAXLD How do you know that all the bmws wernt xi?? fuck audi
tiz106 2 years ago
There's no xdrive 1 series.
MAXLD 2 years ago 4
:D :D I like both, Audi and BMW
50Clocc 2 years ago
In almost every care hehe I love the spirit of BMW
I hope the price of BMW will get lower so every person could afford one:)
hittingice 2 years ago
buy secondhand. E39 5 series are so cheap now for example. i love mine :D
throAU 2 years ago
Audi step up yo' game!!!!
mtgatdula 2 years ago
hahah A+ BMW :D
modihacker230 2 years ago
How do you like that teacher? You got told by an 8 year old! lol Great ad, really creative, like BMW's cars.
jrodigan5 2 years ago
9999 views! + 1
Ali2m 2 years ago
stupid AUDI! hahahahahaha
mrbenyong 2 years ago
YEAAAAAAAAAAAAAAAaaaaaaaaaaaaaaaEEESS
He Owned Them xD
laitchdasi 2 years ago
wow that commercial is embarrassing to watch.. for BMW
Hunne0815 2 years ago 10
im more into audis but this was a really good commercial. audi had it coming after pulling so many cheap shots in commercials at lexus mercedes and bmw for so long
truemusic53 2 years ago
hahahha,funny...good facts
hey,watch official 'Porsche Cayenne 2011' on my channel..thanks
Adly91 2 years ago
funny
whyart 2 years ago
This was really good :D
DymanieNaSianie 2 years ago
This is just a form of sibling rivalry. They both take shots at each other, but there is still mutual respect. Gotta love fanboys and not car enthusiasts.
Shift4g 2 years ago
each "scene" has its tool bags you can't escape them lol. my last ray of Hope in the R32 comunity died so i sold it and am going to be moving into either a BMW or Audi.
TSWRgtivr6Vdub 2 years ago
This comment has received too many negative votes show
Audi became cocky when they came out with the R8, the only good car they have that no one even can afford....
omghellapissed 2 years ago
no one can afford any car that either of the companies make. price isnt something you compare with these brands
truemusic53 2 years ago
@truemusic53 bmws are affordable and the r8 is not....what are you talking about....
omghellapissed 2 years ago
3 series > a4
a6 > 5 series
a8 > 7 series
a3 > 1 series
rs5 > m3
q7 > x5
r8 > all
lithium332 2 years ago
@lithium332 I have driven all of these vehicles excluding the rs5, and I must ask, what are you basing your judgments on? If you have nothing to base your comparisons off of, then don't post any fanboy nonsense. Regarding the commercial, it was a mediocre and boring effort.
1TSOVNEZ 2 years ago
Just from personal experience as well. I am not particularly an Audi fan and even considered the new BMW Z4 as a possible option for my next car. However, I'm excited about the things going on with Audi, especially since they've planned $10.5 billion dollars in R&D through 2012. Audi sure has been stepping up the competition recently and no doubt BMW feels threatened.
lithium332 2 years ago
OMFG THAT WAS HILARIOUS with the audi
bmwl0ver 2 years ago
haha burn. Audi commercials are starting to piss me off that way. Stupid VW's lol.
stigger91 2 years ago
I'm a huge bimmer fan and last night this car pulled up to my side, and I looked over and it looked like a Jetta
He was in the faster traffic lane so he eventually passed me, boy was it a little funny seeing that it was actually an Audi A4
LOLitsJono 2 years ago