Retro/Classic Television Commercial for "Blue Cheer" (Ad2, Early 50's)

[02chevyguy]

How can you tell the detergent is blue when the commercial is in black and white?

[DanMan869]

Hey Matt... according to the book "Rising Tide: Lessons From 165 Years of Brand Building at Procter & Gamble" by Davis Dyer, Frederick Dalzell, Rowena Olegario, Blue Cheer was introduced by P&G in 1952. From the similarity of the pitch to your other Blue Cheer spot, I'd say 1952 sounds about right for year of this spot, too. Also, color TV wasn't very common in the early '50s in the US, so though this was a kinescope, it still likely first aired in B&W. :-)

[visaman]

They can keep this, but the original Tonight how is almost all lost

[MattTheSaiyan]

As I noted in the info-section, this comes from a kinescope recording of a live program. That live program, a puppet-kids show, itself is largely lost.