Social Media Checklist

[fudgealtoid]

#6 Value exchange is paramount as the Internet/social media allow information to flow easily from ones fingertip to another ones eyes. This exchange has value of friendship and time. Value can be wrapped in more than objects. Value can be a simple as the recognition one receives when getting the correct answer.

JWT Intelligence sums up Social Media in 2 minutes 12 seconds. This is about the amount of time it takes to send an email and get a reply.

Head Honcho

Oevae Marketing Consultants

[gbsand]

Nice overview, but this line rubbed me the wrong way:

"Do consumers even care enough to talk about your brand? If not, maybe you don't belong in social media."

I would revise it to read:

"Do consumers even care enough to talk about your brand? If not, discover why and give them a reason to join the conversation."

Saying that someone/something doesn't belong in social media is way too full of FAIL. Focus on the WIN.

[smoovebert]

@gbsand Social media is great, but I'm not sure I agree that social media is effective for all brands. Sometimes money is better spent on other forms of communication and helps keep the world safe from things like me-too attempts at social media like Twitter accounts for condiments.

[RobTheBuilder]

@gbsand I think it covered that in a way by talking about partnering with other brands. It's going to be difficult for some brands to get people communicating with them, and while you can always find something to talk about; it would be irresponsible to suggest that SM is right in budget/time terms for every brand at this time.