Added: 3 years ago
From: dboulay89
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  • I love this commercial. I used to look forward to it while watching YTV. That was back in 1995. Memories

  • I remember this commerical from my child hood...althought i never experienced it...It tugs at the heart strings

  • this commercial reminds me how much i love my bro and why i don't do drugs.

  • Hahaha Chers song

  • @sk8terdiva never mention cher again.

  • Was there a commerical with this song that had a strange man carrying an old lady across the street and someone else giving him a lift so he can make a basket in basketball? reply if you can spot it on youtube

  • I remember this commercial when it originally aired, it always reminds me of my brother, he even had the same kind of bath robe. His drug addiction eventually took him to a place where he felt suicide was his only option and took his own life. This song, this commercial always makes me cry. I miss him.

  • What is this song ?

  • @azra113 The Hollies - He Ain't Heavy

  • the 90s had soul.

  • He looks like eli manning. This commercial stuck with me through my whole child hood, I personally thought it was about cancer. Terry fox week at our school was a big thing and it always had stuff like this being shown to us. Great commercial

  • more Canadians die from Tim Hortons that from drugs

  • This is the only effective anti-drug commercial I've ever seen, makes me think of how terrible it'd be if I ever came close to losing one of my brothers

  • I miss the 90's...

  • OMG, I weeped. Seriously. I even had chills. I hope it helped someone!

  • I just repeat this over and over in my head when I know my friends are at their parties and I can't stop them. It doesn't help.

  • the commercial is called rehab

  • Comment removed

  • when i first saw this i thought they were gay and one of them had aids or something......god bless you dudes.....where are u now??

  • omg i totally remember this! although I was way to young to understand what was going on lol

  • I appologize for the music theory geekiness, but why is it transposed and speeded up? That's really creeping me out because I know what the original sounds like and that sounds like they inhaled helium.

  • @bluegrassbaby86 It's only transposed because it's sped up which was probably done so they could fit more of it into a one minute commercial.

  • I just heard the song "He's not heavy (hes my brother)" on Nip/ Tuck and instantly this commercial poped into my head and i had to look it up. It was so touching, and like so many of you it always stuck with me! Maybe one of the best commercials of all time! (IMO)

  • And like so many people who have commented, I also thought it was about AiDS or something. I didn't realize it was about drug use until watching it just now!

  • I remember this commercial SO WELL!! It really stuck with me in childhood.

  • It's funny how most of us didn't know it was about drugs when we were young, I also thought it was about aids or some kind of illness. But now as an adult it has a lot of nostalgia! Also I can relate because a close friend of mine is a heavy drug user and I tried to stop him but it never worked. I smoke weed but never wanted to do anything more than that, but he started to experiment in chemicals and pretty much fried his brain. This commercial makes me shed a tear because it's like us.

  • @Wassimo7 almost everyone that reads your comment will dislike it now, dummy.

  • I use to cry everytime I saw that PSA I don't know y though I was like 5 or 6 when they had it on tv

  • WEEEEELL

    HE AIN'T MY BOY BUT THE BROTHER IS HEAVY

  • The lesson:

    Smack brings families together.

  • Man! I remember this commercial so well especially the song. But I never thought it was drugs commercial. I swear I thought it was his brother being sick or something (I was too young to come up with a definitive answer). I love this commercial though.

  • He Aint Heavy....Hes My Brother. <3

  • I get high to this video.

  • I used to watch this commercial all the time as a kid. Amazingly done.

  • I'm a 90s kid, so this was on all the time when I watched cartoons. I never knew what it meant, but for some reason it struck home with me and always brought me to tears. I didn't know as a child, but now at the age of 21 I understand, and it still brings a tear to my eye. Don't give up on your friends

  • Quite possibly the best PSA ever? Most PSAs come across as awkward but this one was really touching. Also one of the best songs ever IMO.

  • who the hell would dislike this

  • When I young..I thought this was about AIDs for some reason. I didn't know about drugs back then (but I knew about AIDS -- Thanks Degrassi!).

  • @thezombiereviwer I thought the exact same thing....maybe they had more than one? Or reused it later?

  • @thezombiereviwer ME TOO!!!!

    Of all the Degrassi episodes, that one always stuck with me.

    

  • @thezombiereviwer Dude! I thought the exact same thing when I was a kid!!! I thought I was the only one.

  • Didn't cry a little bit . . .nope.

    ...

    :'(

  • This is probably the least idiotic drug PSA I've seen in my life. It still doesn't really get the message across, but it's not ridiculous and over-the-top like just about every other one out there.

  • As a kid i saw this commercial so much... and i had no idea it was about drugs. Gazooks!

  • This used to make me cry when I was a kid.

  • I remember this one!

  • Wow I remember watching this commercial when I was a kid. I have a twin brother and used to imagine seeing him in the hospital like that when the commercial used to play when I was little...........now I have this song and commercial constantly stuck in my head 20 years later when I do go to the hospital to see him........... ironicaly due to drugs and paranoid skitsophrania ............" but he aint heavy, he's my brother"

  • you may not always succedd...but...at least you tried...that's what friends are for...amen

  • @TravisDrago why do all you christians always praise amen after each prayer? i thought you worship the christian god not the egyption god amen ra, or am i mistaken?

  • this one and the guy in the washroom punching doors and mirrors were really convincing when I was younger. This commercial totally ruined my moods while watching YTV....it was so depressing to see this commercial everyday. Part of reason why I do drugs. Thanks Canada PSA.

  • No, you're just a sissy shit.

  • @GSNRecords kinda like your weak unknown records lol

  • @yurikomuro lol Simon

  • This commercial was always so sad. It still makes me cry as it rings so true to my life.

  • I cant help but get teary eyed every time i watch this .

  • one of the saddest memories of my childhood...until now, age TWENTY, i didnt kno it was aboot drug prevention

    (tooooooo late)

  • @colddeed, nah I don't think it's that old, I'm only 19 and I remember this commercial.

  • @mr7ruddiger

    It's probably older than you, because it started in the early nineties and aired for like 10 years. I'm born in "84 and I remember this commercial from when I was pretty young, probably 7 or 8 when it first aired.

  • This song will be engraved in my childhood memories forever. That, and the littlest hobo theme.

  • Sorry I uh have something in my eye.

  • Oh MAN. This song ran through my head all of a sudden and I tried to think back to the commercial. All I could remember was that it involved 2 guys in a canoe at one point.

    .

    Googled "He's my brother youtube commercial" and VOILA! Instead childhood.

  • As long as you are alive, then I'm alive too. And even if the burden and the pain should get too hard and too demanding, I Will. Not. Let. Go.

    So be alive, for both of us.

    (based off a true story)

  • Does anyone know how old this commercial is. I remember it from way back when. I'm guessing it's at least 20 years old.

  • I like this PSA compared to some of the ones today about drugs.

    At least it's more realistic (ie. The idea you may not be able to prevent someone from doing drugs...but you tried) Whilst today, it seems more like, "JUST DUN DO THEM" - like they're more geared towards individuals doing drugs, but not people who knows people doing drugs...I dunno.

  • love the 90s

  • you may not be able to stop me from escaping this place in a house coat... but at least you tried.

  • I remember this commercial growing up and it does still make me cry because my younger brother is sadly a drug addict and I really care about him a lot.

  • Also, this is 10x more effective then the 'threat' or 'scare tactic' anti drug ads.

  • great song...

  • if you snort crack with canadian money youll look like a dipshit

  • WOW i am proud to say that i actually remember this commercial!

  • always makes me tear up

  • Means a lot considering how I used to treat my brother when I was high, glad to be clean and sober now...

  • i know this song is originally from the hollies but i think someone else is covering this

  • @nickgen123 No, that's the original by the hollies

  • @RyeLady99 yeah, you're right i realised it like right after watching this video

  • Me... sniff...

  • I was 95% sure this was an AIDS commercial but I guess I remembered wrong

  • @rageneox I know. That's what made it so sad. I thought he was dying.

  • Best nostalgic commercial ever! Too bad nobody understood it.

  • woah I never knew this was about drugs... thought he had aids or something

  • friends & family thats what counts

  • the whole time i thought he had cancer and i felt bad for him but now that im older and realise he was a crackhead makes this commercial so funny

  • This almost brings me to tears, i remember seeing it as a kid and not really understanding it

  • I remember this; to this day, that's what I associate that song with.

  • I was dumb as a kid I didn't even know wtf this commercial was about.

    I thought his bro had cancer or something

  • @Jordo54321 LOL me too

  • Wow, all these years have passed, and this commercial is still so memorable. And it still makes me cry. I don't even have a brother, and I've never had to deal with drugs, but I'm crying anyway. It must be The Hollies tune.

  • when i was young i never understood that this was an anti-drug commercial, but the message of how painful it is to watch a loved one sick and beyond your help stayed with me

  • Such a classic, Just remembered it the other day.

  • wow...i remember watching this commercial when i was like 7 years old and everytime i hear the song i cant help but think of it..funny thing is i never knew what this commercial was about because i was so young and ironically enough i was just out for a drive after smoking one and this song came on my ipod and i was like man..i wonder if youtube has the commercial that this song use to be played on...guess it didnt work for me hahah

  • Anybody remember the video where there are two black brothers in New York or some city and they say something like "Yes he is" "No he not!". "Yes he is". "No he not!"?

  • @SkInHoUnD LMFAO

  • @FSIpride I rthink i remember that lol that sounds super familiar. Let me know if you find it.

  • i'll always remember this commercial

  • This one makes me cry nowadays. I remember seeing it when I was younger but didn't really understand cocaine or drugs then. Now this really hits home and I can't help but cry every time I see this played.

  • Maybe you shouldn't be a coke head then

  • I grew up seeing this ad on TV... It worked.

    Thanks Canada.

  • It was actually filmed and distributed in mexico

  • I remember always seeing this on TV.

    The one PSA that actually scared me was the one with the brain/wires. When they start clipping the wired brain and everything starts smoking :(

    I don't watch TV much anymore...but when I do I never really see PSAs. Or if I do, it's always that really lame one with the kid chasing his pokemon card or something :P

  • Thanks to this sort of psa I never picked up a drug habit. This one really shows the raw tragedy a drug addiction can wreak upon the lives of those who are connected.

  • I never understand what this was about when I was little, but it stuck in my mind and always made me tear up.

  • ugghh touching moment

  • sad commercial !

  • was this American or Canadian?

  • Its Canadian.

  • realized that at the end. lol

  • definetly canadian cuz its real

  • real? like that dude's really a druggie?

  • naw cuz canada always keep it real no fake glits n glam smoke n mirros type shit like look at dudes face at 33 sec it's just raw

  • i have been looking for this forever!!!!

  • This was stuck in my head through my entire childhood. I probably saw it 20 times every Saturday morning. And now it's stuck again. But it's so damn good.

  • @rockboysteve

    yo i hear that man

    so true

  • I forgot all about this commercial. I saw it like every week when I was a kid watching tv. God, I wish I hadn't of seen it again, it was buried in the back of my mind forever to stay until I seen it again just now. Something about it... just so damn depressing.

  • did anyone else think they were going to make out?

  • who else cried a little bit?

  • every time.

  • isaacgielen, your a weird cat

  • wow this brings back memories

    i always thought the song was cool as a kid and that was about it

  • I fucking loved this PSA when I was a kid. But I never knew what he was addicted to because I didn't know what cocaine was.

  • Awesome.

  • This PSA sucks. I only do drugs so I can convince myself that my friend Dave is my biological brother. Seeing real brothers in this makes me jealous and tempts me to dabble with the herro once more, ya dig?

  • lol great comment.

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