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  • If the buyer persona doesn't reveal something insightful and unexpected, it can't help you make competitive decisions about how to market to that type of buyer. And that's the only reason to create buyer personas.

    AdeleRevella 1 month ago

  • "Personas give insight into things that are important to our prospects" -- I like that.

    I've read too many persona sheets that are insight-free.

    VelocityPartners 1 month ago

  • This is our second show, and this time we use a TV-like approach - full screen answers, full screen content and side by side questions. I hope you like it and tune in next Thursday where we interview the "Godfather of Content Marketing."

    dmrirish 3 months ago

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