If duplicate content becomes a fairly large deal then your site may not get crawled as deeply or frequently, AND some of your most important content might not get indexed if too much link equity is wasted on duplicate pages.
At the least, duplicate content wastes link equity, and has less link equity flowing to each of your pages.
As you split PageRank amongst multiple URLs you don't control which one is ranking better, but each URL only has a fraction of the link equity it would have if the URLs were consolidated. Less link equity means your rankings are worse.
Nice video. Very useful information. Thanks!
bigcatnap 2 years ago
You're a legend Aaron! Thanks for the great vids!
P00P00Head 4 years ago
continued...
If duplicate content becomes a fairly large deal then your site may not get crawled as deeply or frequently, AND some of your most important content might not get indexed if too much link equity is wasted on duplicate pages.
seobook 4 years ago
Hi David
At the least, duplicate content wastes link equity, and has less link equity flowing to each of your pages.
As you split PageRank amongst multiple URLs you don't control which one is ranking better, but each URL only has a fraction of the link equity it would have if the URLs were consolidated. Less link equity means your rankings are worse.
seobook 4 years ago
Great video! Looking forward to viewing the rest today as well. Is duplicate content becoming an even bigger issue to be aware of with a site/blog?
daveojeda 4 years ago