In 1991, Congress quadrupled the excise tax on wine. Since then, it was far more profitable for beverage makers to use a malt base instead of wine. That's why we have premium malt beverages now instead of premium wine coolers.
"wine" flavored malts came about as a matter of practicality. Many states offer many different kind of alcohol licensing to bars. Some licenses do not permit sale of wine on Sunday, but permit beer sales. If a "wine cooler" is malt base, it is considered beer and is permitted to be sold on Sunday
The original Bartles and Jaymes was very good. The malt flavored stuff in fancy flavors... I was soooo disappointed when that came out. Ewwww. I couldn't ever find the original flavor so I stopped looking. Love the commercials.
Actually Frank (David Rufkahr) died of a heart attack in '96. David was my cousin and he was just a rancher from Bend Oregon before the commercials. He tried out for the bit on a lark when his wife dared him. By all accounts so far...Ed ( Dick Maugg is still alive
I am watching Son in Law w/ Pauly Shore and he calls the grandpa Bartles & Jaymes LMAO, he is like "omggggg Bartles & Jaymes, your so popularrrr on the college cirrr-cut!"
Dick Maugg died of a heart attack in 1996. I dont know which of the two he is..but :-( he died ..too bad I loved those commercials..Thats what I just had last night a Blue Hawaian Bartles and Jaymes hhmmmm
I remember when I first tried this. It was great. It was so clean and refreshing and much better than beer. When I proposed to my wife we were having dinner and drinking Peach Bartles and Jaymes.
These guys rock!!!!
hhalldigiart 1 year ago 3
In 1991, Congress quadrupled the excise tax on wine. Since then, it was far more profitable for beverage makers to use a malt base instead of wine. That's why we have premium malt beverages now instead of premium wine coolers.
bandacycle 1 year ago
"wine" flavored malts came about as a matter of practicality. Many states offer many different kind of alcohol licensing to bars. Some licenses do not permit sale of wine on Sunday, but permit beer sales. If a "wine cooler" is malt base, it is considered beer and is permitted to be sold on Sunday
younghoss 1 year ago
The original Bartles and Jaymes was very good. The malt flavored stuff in fancy flavors... I was soooo disappointed when that came out. Ewwww. I couldn't ever find the original flavor so I stopped looking. Love the commercials.
prillycharmin 1 year ago
Heh,it's been a long time but I remember those commercials. I always remember the we thank you for your support bit. Ah,tv memories.
Dunes 1 year ago
Is now a flavored malt or wine cooler? Who caused that, French Canadians?
Mysterwright 2 years ago
omg i want some, I am tired of plain boring ICE!
KazoWAR 2 years ago 9
ok, well any of the two that died, its a great loss either way! they made excellent and fun commercials together!
bankegirl 2 years ago 7
Actually Frank (David Rufkahr) died of a heart attack in '96. David was my cousin and he was just a rancher from Bend Oregon before the commercials. He tried out for the bit on a lark when his wife dared him. By all accounts so far...Ed ( Dick Maugg is still alive
PALLADINARC 2 years ago
I am watching Son in Law w/ Pauly Shore and he calls the grandpa Bartles & Jaymes LMAO, he is like "omggggg Bartles & Jaymes, your so popularrrr on the college cirrr-cut!"
aCULLENinthemaking 2 years ago
Best scene ever!
Mysterwright 2 years ago
I grew up watching these crazy guys
garygates12341234 3 years ago
Ohhhh god I haven't thought of these guys in years! LOL a fun blast from my past.
rtds9fan 3 years ago
The one who died was Ed..:-(
bankegirl 3 years ago
"...and thank you for your support."
And always support us responsibly. :)
acb06172005 3 years ago
Are these guys still alive?
hando88c 3 years ago
Dick Maugg died of a heart attack in 1996. I dont know which of the two he is..but :-( he died ..too bad I loved those commercials..Thats what I just had last night a Blue Hawaian Bartles and Jaymes hhmmmm
bankegirl 3 years ago
maugg's alive. Dave (frank) died of a heart attack in 96
PALLADINARC 2 years ago
This just took me back to childhood c. 1987. I really miss the 80s!
tvpirate05 4 years ago
Ahhhhhh...I have missed these commercials
jojomojo99 4 years ago
thank you for your support...
frickinfrak 4 years ago
I love these wine coolers!
iamuniquegirl 4 years ago
I remember when I first tried this. It was great. It was so clean and refreshing and much better than beer. When I proposed to my wife we were having dinner and drinking Peach Bartles and Jaymes.
ilovereneeandtimothy 4 years ago
Ingenious! Love these old guys.....
rgevans 4 years ago
Frank and Ed ROCK!!
dennymac59 4 years ago
How funny a topping for ice I forgot about this video
lak221 4 years ago
Welcome back! The goodtimes...
all4mactime 4 years ago
Bartles & Jaymes, talking cows and dancing raisins...all California legacies!
sanduv8 4 years ago
the great advertising of the 80's brought them infamy.
storm4X4 3 years ago
thats a great add man
manvir13 4 years ago
I don't think Frank and Ed age. Fabulous!!
Shadow2459 4 years ago
I love Fred and Ed, how great I love the top your ice with Bartles and Jaymes helpful suggestion.
Izzycafe15 4 years ago
Bartle & Jaymes Coolers - one sounds good right about now - Thanks for the idea, Frank and Ed.
2Starfish 4 years ago
I forgot how much fun Frand and Ed are.LOL
wineking2494 4 years ago
Nice to see that Frank & Ed are back!
CoolerWoman 4 years ago
My families favorite summer time drink is crushed ice topped with B&J Pina Colada. Thanks for bringing back Frank and Ed...We sure have missed them!!
like2shopincali 4 years ago
Hahaha Bartles and Jaymes definately makes a great topping for ice... its also great without ice! Yummm!
follandoco 4 years ago
i love these guys
zinskier 4 years ago
Frank, you're the man. Great to see you back. No comment on Ed beacause he makes the same.
dmoon02 4 years ago
That's so cool! I used to have a lifesize cardboard cutoutof Frank and Ed to decorate my house. This brings back too many memories...
winogirl20 4 years ago
bravo !
jbridges450 4 years ago
welcome back.....
ecvcook 4 years ago
Frank and Ed are my Heros!
Winediva23 4 years ago
Yes - Frank & Ed are back!!!
kapalate 4 years ago
I want Ed's hat.
RickBreslin 4 years ago
B&J rocks!
pcwhohuwhat 4 years ago
Great topping, can we cover more than ice?
shag105 4 years ago
I loved these guys - why aren't they on TV anymore?
jshannahan 4 years ago
The best topping for ice!
sassywineprincess 4 years ago
These guys are the best!
Quandtas 4 years ago
The Field Guys in Arizona LOVE this stuff...drink it all the time at their sedlacek meetings!!!
Sullenberger 4 years ago
Great Stuff! I am going to go get some to remember the good ol' days.
bryhoward 4 years ago
Ed has great ideas and he never talks!
gjledwon 4 years ago
OMG! This is the best one by far...a topping for ice...i love it:)
kjmacdon1 4 years ago
As a topping for ice!
renatoreyesjr 4 years ago
FUNNY!
Hakasima 4 years ago