Example of eye-tracking on Universal Search

[JustinNeverSayNever7]

This is incredible I can tell.

[navethechimp]

There has been some research done by psychologist Catherine Reed that shows we direct more attention to areas of our visual field that are near our hands. This makes sense as an improvement to the allocation of our limited attention.

[navethechimp]

Why just the hands though? I can't help but think other "effectors" (things to point with) can implicitly acquire that characteristic that hands. I think Reed has done follow ups on this issue, but I don't know the results.

Anyway, watch the mouse movement and how it relates often extraneously follows eye movement.

[Myzelfa]

It's actually slower than I expected.

[crazyfreakypunk]

damn eyes move fast

[sharpezor]

if be neat to see what people are looking at when viewing a pic of a hot woman

[suprvideo]

Very cool technology. I like the way the dot expands as the gaze dwells longer.

[gonholiday]

Ohh my God that's sick xD

[procax0]

haha just watched a vid by Google saying to install chrome and now this vid, not even two weeks old, is with internet explorer...awesome!

[MentalSentinel]

This idiot even looked at the ads.

[mikeJ334]

There were no ads.

[supertrinko]

a ha!.... fail

[glenn93454]

Rad. Especially combined with heat mapping...

[TheDeadlyKind]

I can see how this could be of great use to the physically impaired, say, persons with out the use of their arm(s). Certainly a technology worth exploring.

[tzarius]

The video demonstrates the speed that the eyes move over the screen - if there were hardware that could do this without noticeable latency and without taking much CPU time, then convert it into mouse emulation, I would buy it in a heartbeat.

[iTracking]

well, there is. I think you forget one factor though - the price. The hardware used for this study has a negligable latency, but it's quite expensive. If you still want to buy one, google eye tracking...

[samgluck55]

Dee0ur the red dots show how peoples eyes scan a page, so knowing this info a company can place products etc in places that gets most eye action, supermarkets use this, the stuff at eye level gets more sales

[SauronsEye]

That's so obvious.

From a standing start, for the eyes to look up, they start at "eye level" so they'll see the stuff at eye level

From a standing start, when the eyes look down, they'll see the stuff at "eye level". and if you're scanning up and down, the place the eyes cover most is at "eye level". Thus the items at "eye level" receive the most exposure and therefore the most purchases.

Even if you hear about a product you want but can't find on the shelf, how do you buy it?

[Deev0ur]

I don't get whats happening...

[Walkthroughs14]

You might find it difficult to answer these questions. You probably did not pay attention to where you were looking on the page and you most likely only used a few seconds to visually scan the results. Google's User Experience Research team has found that people evaluate the search results page so quickly that they make most of their decisions unconsciously. To help us get some insight into this split-second decision-making process, they use eye-tracking equipment in their usability labs.

[Walkthroughs14]

This lets us see how our study participants scan the search results page, and is the next best thing to actually being able to read their minds. Of course, eye-tracking does not really tell them what we are thinking, but it gives us a good idea of which parts of the page they are thinking about.

[nephersir7]

Windows Internet Explorer... Really? 0_o

[alsqr]

FIREFOX FOR FAGS

[nephersir7]

Its not because you use Google Chrome that you should lack respect for Mozilla Firefox. They are both very fast, secure and powerful browsers....

[musicianslashwriter]

Holy bananas...

[Kevbox2008]

wow...