What factors influence video results in Universal Search?

[rustyvent]

thumbs up if you typed in no results for this search

[daotaoseo]

hi, tks sir matt cutts. i want to learn seo in hanoi, vietnam.

visit my homepage: daotaoseo.vn

[webseoranking]

So i just wonder what other factors than pagerank can affect this ind of things

[HomeAndStyleTV]

Very helpful post. This is great. Keep these coming, please.

Donna Davis, President Atlanta Internet Video Marketing Association

[ailee171181]

Thanks Matt

I'm No Pork Pies (Adam Lee).

Based on this information does it mean that YouTube's embed facility has a negative impact on Universal results?

In the example i gave you the version with the comments and ratings is in YT the other is Daily Motion - because most embed YT it gets less links resulting in the Daily Motion video out ranking it in Universal. If people are hoping to get universal results should they choose other hosting platforms than YT?

[sayweb]

very good.

[kevinargh]

The odd fact about videos is that Google doesn't count external embeds as links, so unless someone specifically links to your video in text it gets zero link credit. In theory you could have 5,000 people embedding one video, and 10 people text-linking to another video and the text-linked version will rank higher.

It's bizarre, and I don't know if this is a technical limitation in flash indexing or if they've just decided embeds aren't important, but they don't even count YouTube embeds as links

[metallica1987arg]

It's perfectly understandable that that's their approach to ranking videos. They could check the video stats and know that they're real because they own YT and they won't edit the video stats, but think if they check those stats they have to do the same for other video sites (dailymotion, vimeo, etc.) and how would they know they're real? People would submit fake video pages with fake stats to get good rankings if they take that in account.

[bigal21110]

i think his response was near perfect. Also he could also mention any possible differences between Youtube's search engine and google's. I doubt they work exactly the same.

[HillWilliam420]

very helpful.................

[llbra]

Thats only a theory too, BigEllow. It could be an exception as he said. Imagine CNN poiting to a video, but it has 100 comments. And the other one being pointed by thousand blogs and by that with 1000 comments and higher quality. It`s a bizarre case but could happen. Specially if we consider a time frame.

[BIGELLOW]

In my opinion, this is a design flaw. The number of views a video gets and the ranking of the video should play a significant role in how it ranks in Universal Search. I understand it may be difficult to determine the relevancy of which keywords are important to the video, but once these are determined on some level, the impact should be increased by leveraging the view and rank information rather than ignoring this data.

[adithecool]

The number of views is something that can easily be forged. For example, it takes less then two minutes to write a script that calls the same video with different IP every 10 seconds.

[BIGELLOW]

True, but one can also pull this off with links from other sites using poorly written custom blogs and message boards. Wherever technology relies on other technology, forgery is possible.

[BIGELLOW]

He did answer the question. The person with the question made the assumption that the number of views or the number of high ranks by viewers plays a significant role in the ranking in Universal Search. It turns out this assumption is incorrect. Instead, links to the video from other reputable (and relevant) sources likely plays a higher role, so this would explain why a video with few views or few rankings would still appear higher in Universal Search.

[almightyvegeta87]

He didn't answer this question

Either there is a secret he don't want to tell or there is no answer for it.