Coca-Cola's Pearl of the Orient (1955) - Philippines

[aginorazonfilm]

This is the "sweet taste" of being an American subject.

[tarubski99]

nahuli si WILMA GALVANTE na nag aabot ng cheke sa AGB MANILA RATING...

[MegaAkura]

Every time i watched this video it's remind the past what my grandmother says that coca-cola at that time is really delicious

[marumito]

WTF??? THIS IS THE LONGEST COCA~COLA ADVERTISEMENT THAT I'VE SEEN HAHAHA...DAMN TAKE THAT CHARLES BRONSON!!!

[stamatalaky]

Haters.

[poliveros55]

was born in 1955, so this is how we looked like then; I don't mind living in that era; slow and peaceful; no TV except comics; no cell phones at least get real conversation; mabuhay and Pilipinas

[iiibryiii]

soon the pearl of the orient will shine once more...

[willzurmacht]

@tunemanify eh pano dumadami ang porsyento ng pinoy na walang edukasyon ng kanilang magulang yan at dumadami ang walang disiplina

[MikeBlitzMag]

1955 and in color. American TV at that time could have learned a lesson from those behind this video.

[Pagalan2000]

marami ang nagawa ni Marcos sa pinas kaso lang marami din ang kanyang ginawa na naka sira at hanggang ngayun tayo ang nagbabayad. Totoo na may parang golden age tayo dati kaso nawala at isa dahil sa martial law... Wla nang unlad economically ang pinas mula nag martial law. pero slowly we are recovering for more than 2 decades... may pagaasa pa na makamit natin ang ating bagong "golden age".... :D)

[kaloymagan]

bakit nalang laging sinisisi si marcos lagi nalang pinagmamayabang na maunlad tayo noon

[kaloymagan]

bakit nalang laging sinisisi si marcos

[chardnj]

Mukhang hindi pa maiinit noon..grabe mga suot na damit.hindi man sila pina pawisan...lol

[shamekawood]

My name is Mike from LA Although there busizz4me.info



[wards081]

This makes me want a ice cold Pepsi right now!

[DMG125]

Considering that this was 10 years after World War II, progress back then here in the Philippines seems to be more faster that today....

[rian009]

grabe ang yaman ng pinas. sobrang yaman sa culture. kakauwi ko lang nadaanan ko libertad lrt. grabe so sad na

[avielknot]

ang ganda ng pilipinas noong 1955! i wish i lived at that time..

[majorFingerdan]

Pilipinas! Truly "The Pearl of the Orient".

May God Enlightens Thy People!

[aaron1983]

1955! wow! We are the only Pearl of the Orient (since another territory nearby is using or usurping the name!!!)

[kevin080592]

ang ganda!, no wonder andaming umaangal na mga matatanda ngayon, opo lola naniniwala na po ako namakakaupa ka na ng apartment sa halagang singkwenta pesos ;-)

[Carlocute99]

so cute.....buhay pa ba mga yan

[bonkersblock]

oooooh 1950's booty!!!!!

[malubayraymond]

"...purest and wholesome products of nature", i sure hope they weren't talking about its cocaine contents, so do I hope that tv ads in that time weren't that long. lol

[tookpul]

sibu!!!!

hanep, pareparehas man lang ang mga factory!!

inuulit lang!!!

iba naman ang factory nang coke sa naga, iba ang itsura!!

[tookpul]

thats true!!1

everything sucks now!!!

all artificial, imitation, novelty.

no originality!!

siguro naubos na ang mga magagandang ideas noon.

[kryziaa]

i wish i was born back then, i hate this generation we don't get fresh air any more

[tookpul]

thats true!!1

everything sucks now!!!

all artificial, imitation, novelty.

no originality!!

[meetludius]

yes!

And this generation, including me, sucks in English.

[poolboyinla]

Coca-Cola and the Philippines are 2 things I am addicted to.

[mcgrimey]

The philippines started its decline with marcos

[farseerulthran]

In a sense, you could see how the term "Coca-Colonization" is embodied in this video. The product itself is used as a sort of propaganda to bridge American and Philippine culture. That attempt of cultural exchange is not wrong, but with the times (1950's) in mind, this was when America was helping the Philippines form their government. They easily had control of the trade policies which would virtually make the Philippines a colony. Even in the present, you could see that effect of colonialism.

[mcgrimey]

Marcos was the worst president the Philippines ever had he abused human rights and stole money tell me how is that good?

[Don0chi0cho]

STFU marcos is far the only 1 that made a better sucess than any other president after him..look at our country now..he put a leash on all the senate dogs who want to corrupt the country..but does dogs tell the people how bad marcos is and people stupid they are listen and try to overthrow him..now does dogs running whiled and corrupt the country as it is now...

[jpa29l]

you're an idiot. you know nothing.

[Don0chi0cho]

i know for a fact that your ugly like chocolate..how dare you speak to a royal blood this way..peasant .. i should make an example of you..i ought to have you scourged and crucified..PEASANT!!

[jpa29l]

pwede ba, wag ka ng magingles. Wag mo phalatang bobo ka. pinaphiya mo lang sarili mo. better shut you're mouth and be thought of as a fool than opening it and removing all doubt....

[RingSight91]

@jpa29l LOL, "better shut you're mouth" daw! That coming from someone who started with, "pwede ba, wag ka ng magingles", haha! Heto: You're = You are = Ikaw ay o Ika'y

[meetludius]

Wrong! Gloari Arryo is the wost. Just google it and you will know.

[Tylatz]

Mmm... Nuka-cola.

Even if it is an infomercial there are still some interesting clips of the Philippine culture during a transitional phase.

[Don0chi0cho]

haha alam nyo back in does days does coca cola got cocaine in them haha..so people are getting HIGH badly drinking that..but i say even now it still does have cocaine but they are multi million dollar business like cigarettes and alcohol that can just buy the system right?

[maxpolaris99]

You're an idiot

[Don0chi0cho]

you horny british man..dont come to my country and fuck lil young girls ok...stay in your country and get does young kids..i see you in my country i cut your head...

[maxpolaris99]

You're an idiot

[Don0chi0cho]

i got my own opinion..not like you follow by the book..

[battou66488]

that was WAYYYY BACK IN 1890s to 1900s, wala na yung by the 50s (i think)

[Don0chi0cho]

the ocean flow almost made it to hell.I love philippines until i DIE im in australia now and before i left great mother i told my self i will not forget the language and not forget where i came from. just looking at the color of my skin how can i. BUT i cannot do nothing. Because of does crocodile on the position my words are meaning less. all i can do is share my mind and let others know. OUR country may die but it lives on my heart with a iternal fire for vengeance

[Don0chi0cho]

honor your ancestors people..all we can do now is look back and be happy, but now we cant do much about our country.back in the days our people was not violent,we live in peace and harmony, only this days when our best president was betrayed by his own people. I see Ferdinand Emmanuel Edralin Marcos as the best president we ever had. if you find it wrong. well please tell me. Because our country has so MUCH shame right now after his death. our country sunk faster than titanic deep beneath -

[bmkyle]

di na natin kaya ibalik ito.. buti nalang may youtube. dito nalang natin maituturo sa anak natin ang mga past ng philippine history

[kryziaa]

ilang taon na kaya ang mga nagsasayaw dyan, nakakaiyak gusto ko yung dati kahit simple lang basta walang problema

[israck03]

The Pearl of the Orient will R1se Again

Soon

Just don't stop believin'

Mabuhay!!! ^_^

[TAGAUK]

@israck03 only orient was left the pearl was already eaten by this souless & corrupt politician, and theres no way that the philippines could make it through,,, with that kind of awkwardness in the government oh my gosh! open your eyes & mind! It will never be..... wish I was born in american-colonial era wer philippine economy is booming.

[kenjigraphics]

@israck03 Believing with no fruitful action is procrastination.

[tagaEskinita]

pearl of the orient no more, been overtaken by Singapore and Hongkong. Still I love to live here

[in808]

and cute ng music ng tinikling.. haha!

[ambotewan]

grabe sa linis at ganda ng pinas nun..impressive...i remember when the older sister of my lola told us na mas madali mag apply nun as secretary kahit grade 5 lang sia..tapos walang hassles sa traffic at sa crime rate...grabe...zero talaga...ang pollution parang nasa province ka daw...kabaligtaran ngayon....well as i have said..expected naman that things will get worse before getting into the edge of a new world that the bible promised

[ambotewan]

ganda pa nun ng pinas..ganyan talaga..kumbaga nasa edge na tayo ng new system at natatanaw na...ano mga signs?mga wars, famine, incurable diseases,high crime rates, earthquakes, lost of love, broken families, deadly typhoons, etc...

[arsbro]

pinas ba yan, pambihira naman, bat iba ata ang inabutan kong Pilipinas

[Marden16]

Since 1955 the rate of Diabetes in the Philippines increased to 1295.24 %

[iloveargelyn]

@Marden16 diabetes is caused by a virus that enters the system or is passed down from generation to generations......is has nothng to do with eating food or drinking things with sugar in it...i have noticed that many people here in the orient believe this wihtout doing any research......with all due respect do i say this

[Marden16]

wow Philippines!

[MrsAquarium]

Hi,

I'm a student of popular culture in The Netherlands/Brazil.. just found this video on the presence of Cocacola in the Philippines and I actually have a doubt.. if anyone would like to clear up...

How did this alliance work in the Philippines? Are those really Philippine companies? Or r they a form of capitalist exploitation in order to get cheaper labor? Well anyway.. hopw someone reads this...as for now, best regards from Brazil! ;)

[redsoil5]

Everybody knows that coca cola is an American company.Coca cola can be located throughout the world not only philippines.If the the products are being exported back to US then you will call that exploitation of cheap labor,but in this case,these products remain only in the Philippines.

[Marden16]

Hi there,

well ever since the Americans occupied the Philippines bringing their western culture and sweet, addictive and refreshing Coca-Cola, it became a demand here. Now the american Company Coca-cola established an asian headquarters here for the Asian market.

Yeah, it's also cheaper here to manufacture stuff cause everything here is cheap.

[neutralppol]

hindi na ngaun pinagtatrabahoan ang lumang plantasyon ng coke dito sa bacolod,lumipat sila nang ibang lugar pero sa may papuntang murcia sila,....

[kukuripakuu]

wow parang napakarich ng pilipinas noon...

napakagandang tignan...malinis, at parang masarap puntahan pra magbakasyon....

[Marden16]

yeah, peak pa ng economy natin.

Malakas pa tayo sa US eh.

[pasukngpasuk]

I have on my fav vids d Phils during 1930's.quite different from now.

[morticianotrefantez]

wow the then rich country philippines.

[NiagaChel]

i miss the noise in pi...the jeep...trycycle..im not sure of da spelling...kids playing..and the church!

[crazywill0921810]

man! miss my years in d phil. hehe

[cbuano]

those times were very promising and any country in development could aspire a future. But Coca cola was looking after the quality of the sugar cane to make the beverage, the sand to make the bootle, but forgot gthe TUBIG (water), where they got the water????

[bubblesgarfield]

i am still very proud of my filipino heritage...of course who wouldn't miss the good ol' days? you did a good job of posting this unimodem! keep up the good work!

[mommybay]

It's good you have this video. It is great!

This video relived a 'promise' for a good life in the Philippines. We had lots of modernization and a bit of progress(?) but I wish our country has been moving forward from that day on.

Where did you find this? :D

[mikomiko321]

most filipinos love coke than pepsi... XDm in my point of view..

[djemnahnny]

Japan is the land of The Land of the Rising Sun. Philippines is the Pearl of the Orient.

[kuela]

i dont think i ever wanted to shoot myself in the head after watching a commercial...until now.

[lionheartmay]

Great video... I missed the days. ;)

[bembrown]

lol, some girls cheated the tinikling.

[azyaninvasion]

That fat filipino looked like it ate too much lechon,also it showed the beautiful filipina women.

[redlobstertail]

Those were the good old days - tapos dumating iyong mga chinese na mga kumunista - na brain wash ang mga activistang mga "educated" daw puro naman mga "tanga" - na-brainwash ni mao-tse-tung - akala nila magagaling sila - wala namang naitulong sa bayan nila kundi itaboy ang mga in-vestors- hayon mahirap pa sa daga ngayon ang pilipinas - ang mga pilipina - puro atsoy-atsay. Mga utak biya kayong mga gago kayong - puro dada wala naman na-itutulong sa bayan.

[saipanrick]

Coke presents the tinikling, as though they invented (or patented) it.... scary!!!

[nitnoy1015]

this is what coke and all major corps were hoping for back then and still do...in fact, i think you can find a coke in every country. globalization at its fullest. one must weigh the costs vs the benefits...how much does the average person benefit (job) versus the ceo's, shareholders.

[onthe8th]

Da bastards! Luk coca-cola has overtaken our fukin country and luk wat it has dun- its a mixture of fukin chemicals in a bottle! And obviusly our ppl der arent educated about its effects on the human body so dey go off drinkin it lyk its water! Dis video is a total brainwasher!!!

[redlobstertail]

Tanga!

[mango501]

tanga talaga, paano kung 1955 pop-cola infomercial un??? o di "bastards" din ang all-pinoy cosmos corp? pare-pareho lahat ng softdrinks ngaun lang natin nalalaman ang masamang epekto. Ibang panahon un, ok pa nun ang mag-yosi, akala nila oxygen source ito! Pero sana pinapasok ng gobyerno noon ay mga hi-tech electronic firms... ay wala pa pala mga ito noon!!!! o 'di Dapat development ng cement and steel industry ang tinutukan noon...

[psychodad2563]

ONTHE8TH,you seem to be the one who is not educated.Either you're too lazy to type the whole word out or you're just to DUMB!

[onthe8th]

im typin in shorthand so dnt b tellin me i cnt spell u prick, if i was dumb i wudnt b at uni ryt now!

[onthe8th]

n dats 2 psychodad2563

[aj010139]

don't assume just because your at uni your not dumb. its easy to get into uni in the UK and as a UK born Filipino who's been to university i should know this. that's all I'm saying.

[cbuano]

dats true conthe8th.

[harven23]

The girl on the right at 4:19 is gorgeous!!!

[matchbox0130]

Kailan kaya babalik uli ang panahong ganito sa pilipinas?

Siguro...pag di na uso ang pulitiko sa pinas!

[casilen]

Oo nga eh... kaya tuloy nakakatamad nang bumoto... yung mga binoboto kong sa tingin ko ay matino, sila pa ang tahasan at harapang nadadaya ng mga buwayang pulitiko... hay naku! grabe na to...

There's actually a mystery behind corrupt politics in the Philippines that 98% of our economists don't realize. But I know that mystery. Ask me and I might tell you. :)

[irvenman]

whats the mystery

[alalandoy]

I worked in this great company for 7 years, it helps alot in building my family,not only the had given me passport to me to migrate in the US... Godbless coke!!!right now, the company employed 5000 regular employees, 2000 casual employees and 25000 partners employees, taxpayer yun for our country.. go go coke, for your info, the coca-cola company bought the cosmos company, kaya allied na sila ngaun....

[102048]

...sigh...

[angelomes]

pinapanood ko to sa lola ko. mangiyak-ngiyak siya.

[Manongjojo]

This is a cool video but to be honest,this was one of hundreds of videos put out by the government during their rebuilding after the war.

[pumuputak]

It's a great video on philippine history in the 50's. Coca-cola has its share of progress when our country was considered the promising little giant in the 1950s and early 1960s.

Filipino quality known as "Samahang Pinoy" was well portrait. Ramdam mo ang pagtutulungan, dedikasyon at pakikisama sa kaunlaran. Where have all these practices gone? Why is it so different from today's generation and age?

Does anyone long for vintage Philippines? I do.

Aihihihi!!!

Baklita

[deviousMonk]

Americans introduced their economic system in the Phils. By 1946 we were on our own. By early 60's all of a sudden corruption emerged within the gov. Filipino politician became greedy. Thats when our economy fell. many moved to manila (specially visayans) to look for job but ended up jobless living in slums. 60's-90's most of our resources has been exhausted, no jobs, so many went abroad to look for better living.

[hellowolfie888]

great video. a glimpse into our past glory. just imagine what the philippines could have been if marcos didnt come into the picture.

[hirugaru]

QUALITY?!

[xselosx]

coca cola you make me sick wahaha we now drink pop cola wahaha mas cheap ang price pang masa ok rin ang taste!

[ICQ72]

Bakit ang gaganda ng mga pinay noon. Mayumi, mahinhin. Ngayon puro wild na.

[cubeonwheel]

if coke can make me able to dance this stuff. giv me a case hek make it 2 so I can plant rice as well.

[danilok2000]

Jeez, I had no idea Coca-Cola was my old trusty wholesome friend, who just naturaly belongs in my family! Good thing all Filipinos now drink multiple bottles a day for its wholesome effect on the teeth and blood sugar. Thanks for caring Coke!!!

[ButchDJon]

This was the decade when RP's economy was the envy of South East Asia. Thais, Malaysians and other people from South East Asia were going to UP to study. It was the decade when the English language was the primary mode of instructions in RP public schools from elementary grade up to college. In 1970 the bilingual education was introduced. From there on Filipinos English language skills plunge as well as the economy.

[RoboStudiosUK]

Cheap, Tastless, Lying, 1950's Propaganda. Hang your head in shame for introducing this to You Tube!

[ktxsu]

"marcos was very smart he could raise the philippines to be a fine country but i think his wife manipulated him ... so dont blame him as the cause of our downfall ... he is merely a victim just like us"

i totally agree with this... it was imelda marcuz.. she was the one one! she's insane!

[mahusaygad]

correction please marcos was very clever and very intellegent to be manipulated. actually, it was him who groomed imelda to be his secret weapon so to speak! i know coz i was still in the university when the ma rtial law was declaired! the hard times for thousands of activists where my friends were jailed just because they were in the picture during student demonstration and some of them i don't know their whereabouts!!

[Tallgeesex90]

Coca Cola really is a kick ass drink.

[johnjohn760]

thank you coca cola for giving out people jobs .. but the name of the video is lame .. true filipinos would know what i mean

[hellowolfie888]

im filipino and im proud of the philippines. in case you didnt know, the philippines was the original 'pearl of the orient'. be proud of your country, man, and dont be a crab!

[LoveOlderWomen]

i think malaysia is the NEW "pearl of the orient"

[2311651]

ugh.. no, its not.

[jhsakana]

?You must mean Japan?

[ares1102]

Haha! in your dreams..

[johnjohn760]

the country is messed up .. the rich stay rich and poor get poorer .. the rich are so rich over there .. cahs curruption runs the country

[kalakian]

Those were the days when the united states still wanted us to be their 52nd state, or atleast a commonwealth nation. Listen carefully to that american narrator...

[knightstemplar2007]

thank you youtube , you made this possible . a truly blast from the past.

[drspongklong]

Uhmm...I guess back in the 50's, the KMU isn't around yet huh?

[khryl]

yah... what happened? :( how can we get it back?

[socalidav1ds]

What happened is the Filipino people really wanted to cast away the United States as a Colonial power, that set the country back decades, the Philippines just wasnt ready..

[meltdown2468]

really? well review your history coz it's actually America's congress that nixed annexation... Filipinos never really had the power on the issue... It's still the US who made the decision.

[gearzone2611]

During early 1950s and in late 1970s the Philippine was the industrialized nation in whole Eastern Asia. It was like One piso against $.50. It was like the country that dont have poverty. Perhaps the president was pretty darn good running the Philippines. It was like theres no corruption inside and out of the Philippine government. The Impact was so great that the Philippine is the first nation who flew an airline passenger. Yup, we are the first nation!

[lilbasilio]

marcos was very smart he could raise the philippines to be a fine country but i think his wife manipulated him ... so dont blame him as the cause of our downfall ... he is merely a victim just like us

[gearzone2611]

Bullshit if he wasnt stupid enought to think of it. The country wont have NPA, MILF, etc... some bullshit groups that want the government to turn over at them. Bullshit! Look at now, many bullshit people were recruited and was manipulated by their agenda as a communists, fascists, maoist, and some stupid ideologies! Bullshit, Im more hoping that investors might come back to PI to do businesses.

[kalakian]

I totally agree.

It was imelda who screwed up things.

Today we're catching up, old shit is the past, and all we need these days are unity, peace, patriotism, effective governance and laws, and new relocation sites with reliable low-cost homes for all the squatters and homeless alike.

[ragnakevmac]

I remember when i was in the philippines back then, "Manang, pabilinga po nung Coke yung Pepsi". haha

[muttohgardner]

lol me tooo.iwas like manang pabilinga po ng colgate ung close up...wtf

[billy1japanese]

what happened to the philippines? looks very progressive that time. second to the japan in all of asia in terms of economy but now a very poor country. filipino wake up! you have what it takes to be a first world country. dont waste it.

[mhiceph]

it's because we are drinking too much coke

[Moniker179]

it looked like our country was developing at about the same pace as other other well off countries back then. what happened? that we are now concidered a third world country? where did our people go wrong? was it because of marcos? then how is it his family can still hold office in the government?

[disneywillow]

we were one of the first world countries during the early years of marcos' reign, but greed took over the man and now the country is paying for it.

[casilen]

The Philippines then was the most developed country in Asia second to Japan even after the WW2. But let us not blame Marcos. He was only a victim of America.

The downfall of his regime was planned by the US because Marcos was turning against America back then. US used Marcos soldier's greed and the rich' desires to control our country.

And one more thing, Marcos, with his knowledge on the art of war, wouldn't kill Ninoy who is believed by many to be his #1 enemy. Who do you think killed Ninoy?

[neutralppol]

hmpp....pero nay punto ka casilen,..dahul hindi naman tayo humahawak ng utak at desisyon ni marcos noon,....pero si imelda naman,...

[Moniker179]

the guy who declared martial law to keep himself in power, the same guy who had people who spoke up against him killed(not only ninoy), the same guy who's own generals told him "NO!" they will not kill the innocent Filipinos who rose up against him (as seen on a lice broadcast, the very same whose excesses, corruption, and greed were were made public as the true "people's power" came crashing down on him...

[Marden16]

wala pa si marcos nun, 1955?

[saintromes]

the US of course

[maxpolaris99]

Maybe it was the Easter Bunny.

[janeway529]

Tinikling!!!

[bernjaurelio]

Very interesting look into the mindset of people in the 1950's.

[anak1]

^ and now we're all fat.. but at least we're fat and happy!...?

haha

[reiismael]

Nobody thought about the excess calories then...hehe.

[994104]

haha.. i had to do that dance too when i was like in grade 2 or something.. haha.. awesome. :P

[SirToffer]

I dance that when I was grade 4.After our drama presentation of Jose Rizal.=P

[jetpilot]

globalization

[1829free]

Globilisation? More specifically exploitation of the kind and courteous Filipino people.

Did you know, Coca-Cola created a new drink to make money during the war from our sworn enemy, the Germans in the Second World War, and that drink was Fanta. So while millions died, Coca-Cola saw WW2 instead as an opportunity to give a new 'refreshing drink' to the Nazis.

Coca-Cola is not a 'friendly' drink, it's a company which doesn't give a .... about anything but profit.

[redlobstertail]

All major companies looks at profit - and you probably have the same mentality.

[1829free]

And where does that illogical conclusion come from?

[redlobstertail]

Pag-masdan mo ang kapaligiran mo kaibigan suruiin mo kung bakit ang ibang bansa sa paligid natin ay umu-unlad maliban sa Pilipinas.

[amandurrNjelalayBFF]

GOSH i REMBER WHEN i HAD TO DO DAT DANCE WEN MY DAD GOT MARRiED i THOUGHT iT WAS GAY AT FiRST BUT DEN i WANTED TO DO iT OVER AND OVER AGAiN