This Letterman stunt was spawned out of caprice ("Because we can." comedy). The Bravia ad was a "Celebration of Colours," in slow motion. The ad owed more to the promise of Zubbles (first coloured bubbles!), which the bouncy balls resembled in both the bright colours and the illusion of floating. The ad also reminded me of the steinerlenzlinger(.ch) interior decorations. Nevertheless, not mentioning that a stunt like that was done before, in the same place, was unethical.
A personal art project. Blabla. Well obviously it was somebody elses artproject beforte. Literally the coloured balls. It's okay to steal just say you took the idea, added a brand and got millions of bucks to execute it more beatiful than the orginal. That would be a 'personal ethics project' for mr. Cabra and the agency. Mention your sources makes the difference. This example is not vaguely inspired on, but literally the same.
I'm a personal friend of Juan Cabral. Balls was an idea he had long time ago as a personal art project. It just happened that he found the funding to do it with Sony.
Pretty much every ad idea stems from something else. That's how creativity works. As ad people, we pull ideas from lots of different sources. But I am surprised it took the ad world 10 years turn this Letterman bit into something else. Sure, the idea of dropping bouncy balls down a San Fran hill wasn't original, but the way that the Bravia ad was shot, the music, the emotion and how the whole thing was applied to the brand was completely new. I think it's a great execution.
I don't know why I'm bothering to even argue a point here, but it doesn't take a lot of creative inspiration to think: "If one bouncy ball is fun, a lot of them at once would be awesome. Where's a place with long, straight, steep hilly streets?"
Fallon sooooo stole this idea. An ad agency telling lies... I am shocked I tell you, shocked! The creative needs to take a long walk in the hall of mirrors and has earned the title "Hack".
everything ever created has been inspired by something else, music, art/design, company software etc
i'm a graphic designer and i'd be lost without reference books and other reference resources.
creativeness's has to be inspired by something. you'll never be creative if you have a insular view, you need to look at whats already been done and give it your own spin.
I agree sony/fallon are kinda busted but they made a great short film and sold a ton more tvs that broadcast david letterman and commercials. silly to think about the cycle of stealing a tv show's idea to sell more tv's that show tv shows and commercials. (and dvd'd and games). and we are watching you tube on our CPU's dicussing all this. that bravia spot wasn't show in heavy rotation in the states either. Also see the latest bravia ad directed by jonathan glaser.
Hmmm, Fallon are so busted. So much for those smug bastards claiming one of their creatives came up with the idea in his sleep. No wonder the 2nd Bravia ad was crap, they had to think it up themselves
The compression on this clip is so heavy I can't tell what the last two are.
jowie74 3 years ago 3
hmm, i don't know. i'm a fan of letterman but how many african villages could those melons have fed?
dsgspm 3 years ago
if it can't be bought, destroy it so no one gets it for free.
ramondp 2 years ago
Not only did Bravia's ad agency, Fallon, steal this concept, but also the Bunnies one from LA artists Kozyndan.
I mean Christ, Bravia's ads are awesome and well executed, but they need a new agency.
TheTomToday 4 years ago 5
What the hell was the last thing? Marbles?
AoyamaKarisu 4 years ago
The Bravia ad is beautiful. And i've thrown bouncy balls down a hill before. It's really not that new...it's the execution that counts.
fatchan 4 years ago
This comment has received too many negative votes show
ur a fucking fagg
PenguinBoy92 4 years ago
weak
gizzad 4 years ago
Release the melons! Sounds like a night in with the girlfriend.
Kevo216666 4 years ago 11
This comment has received too many negative votes show
the paint commercial is better anyways
and in the end... guess who has a grand prix and who doens't? ;)
nacho75 4 years ago
Letterman gets $31m dollars a year you cockwad
r374rD 4 years ago
Entonces.. ¿el oro es Letterman?
quiensellevomiqueso 4 years ago
This Letterman stunt was spawned out of caprice ("Because we can." comedy). The Bravia ad was a "Celebration of Colours," in slow motion. The ad owed more to the promise of Zubbles (first coloured bubbles!), which the bouncy balls resembled in both the bright colours and the illusion of floating. The ad also reminded me of the steinerlenzlinger(.ch) interior decorations. Nevertheless, not mentioning that a stunt like that was done before, in the same place, was unethical.
balbasilyo 5 years ago
A personal art project. Blabla. Well obviously it was somebody elses artproject beforte. Literally the coloured balls. It's okay to steal just say you took the idea, added a brand and got millions of bucks to execute it more beatiful than the orginal. That would be a 'personal ethics project' for mr. Cabra and the agency. Mention your sources makes the difference. This example is not vaguely inspired on, but literally the same.
FatOldSun2 5 years ago
release the melons??
haha. thats damn funny man!
:)
mohamedazmi84 5 years ago
I'm a personal friend of Juan Cabral. Balls was an idea he had long time ago as a personal art project. It just happened that he found the funding to do it with Sony.
bubutus 5 years ago
Primero Santo con CocaCola y el gato ninja.
Ahora esto. QUEDESASSSSTRE
Addrox 5 years ago
al final parece que Cabral no era tal soldado heroico. Que se cubrio de gloria se ve que sí. Bravo Bravia?
kiwain 5 years ago
Qué pasó Juanito!!!!
kbsun80 5 years ago
Cabral, te la mangaste, boludini!!!
cholosoy 5 years ago
YOU ASSHOLES!
Fallon deserves every grand prix, because they knew something we didn't. They saw something before and they used it.
The creative saw something you assholes didn't, because maybe you were busy looking at annuals.
Cheers to Fallon!!!
panchoclo 5 years ago
Pretty much every ad idea stems from something else. That's how creativity works. As ad people, we pull ideas from lots of different sources. But I am surprised it took the ad world 10 years turn this Letterman bit into something else. Sure, the idea of dropping bouncy balls down a San Fran hill wasn't original, but the way that the Bravia ad was shot, the music, the emotion and how the whole thing was applied to the brand was completely new. I think it's a great execution.
meganificent 5 years ago
I don't know why I'm bothering to even argue a point here, but it doesn't take a lot of creative inspiration to think: "If one bouncy ball is fun, a lot of them at once would be awesome. Where's a place with long, straight, steep hilly streets?"
videocrab 5 years ago
Stolen! Hand over those grand prixes!
pietmiller 5 years ago
Stolen art. Giving ad wankers an even worse name.
mzp103 5 years ago
Fallon sooooo stole this idea. An ad agency telling lies... I am shocked I tell you, shocked! The creative needs to take a long walk in the hall of mirrors and has earned the title "Hack".
hamish1969 5 years ago
I think it's just inspiration, and think they have done a really nice job of filming it. The Bravia add is brilliant.
(But yeah some lie about thinking about it in there sleep).
davidmarks 5 years ago
Ad guys always call it 'insiration'. We know it's just someone else's art with a logo stuck on it.
MickyKay 5 years ago
everything ever created has been inspired by something else, music, art/design, company software etc
i'm a graphic designer and i'd be lost without reference books and other reference resources.
creativeness's has to be inspired by something. you'll never be creative if you have a insular view, you need to look at whats already been done and give it your own spin.
ilovepie1985 5 years ago
I agree sony/fallon are kinda busted but they made a great short film and sold a ton more tvs that broadcast david letterman and commercials. silly to think about the cycle of stealing a tv show's idea to sell more tv's that show tv shows and commercials. (and dvd'd and games). and we are watching you tube on our CPU's dicussing all this. that bravia spot wasn't show in heavy rotation in the states either. Also see the latest bravia ad directed by jonathan glaser.
megamax528 5 years ago
Yea, this is way more than inspiration if you ask me.
manne76 5 years ago
Hmmm, Fallon are so busted. So much for those smug bastards claiming one of their creatives came up with the idea in his sleep. No wonder the 2nd Bravia ad was crap, they had to think it up themselves
nev83 5 years ago
Did this come befoe or after the Sony ad? When were these clips on the Letterman show?
thesweney 5 years ago
Letterman came out over 10 years ago, the sony ad just this year
beansac 5 years ago
Naf TV show becomes great ad - whats the prob?
Pompeyman17 5 years ago
inspirtion for bravia?
foralber 5 years ago
shit.
matheussegura 5 years ago
Inspiration only. Fallon still have the merit to adapt this simple idea to a great film.
mrmachado 5 years ago
No kidding.
openbyhand 5 years ago
Wow. Fallon. Your busted.
davecobban 5 years ago
hahhhahha what a shame
MuriloGuido 5 years ago