Making Of Hi Tec Liquid Mountaineering

[EdgunUSA]

Every negative rating = someone ashamed they were fooled by the original video. This was a fantastic exploration of product marketing and human gullibility. I'm going to buy a pair of these shoes strictly for the entertainment value. Well done HiTec!!

[darkendjoker24309]

Am I the only one that things that the water repellant shoes are awesome regardless?

[user2135]

I will never use, purchase, or recommend Hi-Tec's products to anyone if there is even one possible alternative. You got some buzz about your companies name, but I don't think it was quite what you were planning.

[lionos2]

Hi-TEC aren't really improving their popularity because of this.... kinda the opposite

[Zrman71492]

fucking sweeidsh fish fucks.

[NoWayxCS]

Z tylu jest Jezus ;D

[AsbestosAlbatross]

If lizards can do it we can do it. Get practicing minions.

[pasaforza]

Chinese fake shoes

[Miraunderthemoon]

Wow, the lengths that capitolism has gone to is really foul. Your right, anything is possible, so instead of a marketing trick like this, people with loads of money and time like you guys could maybe feed some people or actually try to make the world a better place. All of this just to sell some shoes? Bummer man.

[MrSaundersc]

You know that feeling you got when you found out santa was a lie... yeah thats what i'm feeling now...

[WillOfTheLazy]

Assholes

[liesder]

Look, before anyone says anything, I didn't believe this shit for even one second. The thing is I hated it because they spread the video like it was a true fact, the discovery of the year and on and on... Oh, and fuck everyone who defend this assholes. I mean, comparing disapproving this with watching a movie and complaining about the fake effects?? Well, no actors or directors ever come out saying "wow everything we did there is absolutely real!" So shut the fuck up you stupid fanboys..

[TheUnitedVibez]

@liesder Lool man you are right about the movie efects thing, but do you really get upset for what people say on youtube? if you want to fight for a better world there are other ways that hating on youtube :)

And also, who cares... That must have been funny to do, it is a big joke and it's rare today that firms have any kind of humor, and finally they told the truth... I find it just funny.

[liesder]

@TheUnitedVibez LOL true.... hahaha well it's not about fighting for a better world it's just about telling my opinion about this only.. but though I still didn't like what this company did I think I was really upset when I made that comment :)...

[TheUnitedVibez]

@liesder :) lol now I can tell you that this was only a test to see if it was possible to talk like adults on Youtube :) glad the test went well ahah peace

[liesder]

@TheUnitedVibez haha that's a first!

[MrJdog272]

If you blatantly call this fake. It's like going to a movie theater and when you see special effects you yell "fake!" as well. Are you people fucking retarded? You fell for a simple optical illusion. Get over it. That said, great job with the commercial Hi-Tec and thanks for the laughs.

[jjssdd1]

You can take those shoes and shove them up your......

[teamgoat1]

i won't be buying hi-tec, thanks to your PR

[stormhawkdown]

These jerks ... making us believe in runningon water .... this is crap

[Examax]

That was awesome, they should make one of those under water bridge across the michigan lake, be like ima go for a run hahahaha

[cosmonauta2001]

One must be such an stupid to buy their stuff because of an obviously fake commercial viral.

[burblx]

also say how awesome america is in a really gruff voice.

[burblx]

these guys are right, you should have ads where people dance like retards to terrible pop music and then a tiny logo for your product for one third of s second at the end of the ad. as evidenced by current TV advertising, THAT is how you move product.

[DaHardNutz]

fuck! you just crushed me. assholes

[perdycool90]

belive it sun shine

[DynamiitHarry]

I remember how all of my friends called me an idiot when I said it was fake. Who's the idiot now?

[braggan]

I am so dissapointed right now:(((

[lumocolor1000]

I thought it was real and i tried it for 2 weeks

[VoLcaMaTic]

you made this hoping to improve sales? i will never buy a hi-tec and will defiantly make sure any of my friends/colleagues don't either

[nongtoeika]

Advertising ??

[39hige1]

i still belive he run on the water

[THOMASkaaz]

"believe it sunshine!"

[Mudoglav]

fucking cunts, and I was enjoying to try this out

[booomhauer]

ah, so that's why i broke my neck. har har ;)

[reverieLL]

โง่เองจ้าา -0-

[MultiSupertai]

โคดเหี้ยไอพวกลาว

[JustMeAdrian1984]

@MultiSupertai yea, fuck you too!!!

[theflukzazaa]

ไอเหี้ยเอ้ย

หลอกพวกกู

[SlipKnoTThailanD]

เย็ดเข้ คลิปแรกทำกูเชื่อนะมึงงง

[PvPOmaKi]

ควาย .

[F1rstzii]

สาดดดด หลอกกันชัดๆ แม่งเอ้ย

[Grentanksmog]

I'ma trying this last year and I can tell ya, its really possible! I'm training every day and my record - 6 steps! Really, if you practice, you'll do it! But it's very hard =(

[CaptainBlackSparrows]

@SypherDubstep

yea i'm jealous of ur thumbs up. weirdo, youtube probably means alot for you. :(

I think i'm more jealous of those guys in the video, they had this ingenius idea you know. But you are at the same level as them with ur weird statement, right? xD

[CaptainBlackSparrows]

@SypherDubstep

you did judge humans as a whole by saying 'us humans'. so i stopped reading there.

[CaptainBlackSparrows]

@SypherDubstep

than don't judge us humans as a whole because you lack the skill to determine this as real or not.

[CaptainBlackSparrows]

@SypherDubstep

It only shows how easily you are manipulated. I saw the real video a few weeks ago and i instanly knew it was fake. So i suggest you should think a little harder.

[Seandawg14]

Fuming assholes. Are the US guys real though?

[coldblueyes]

"water repelent shoes, which essentially we like to call shoes that hate water."... oh really now? well those shoes told me that they LOVE water! :)

[Zrman71492]

@mramirez1974 first off all proper english and proper grammetical sentance structure calls for you saying *please not pray. secound off have you ever heard of false advertising? apperantly not.. and at the time i was angry when i found out it wasnt true but w.e. you guys do what you have to do.. its not going to inflence me to try to run on water.

[fondoftheduh]

@Zrman71492 and you do realize you spelled nearly half your words wrong? You were joking,right?

[aaroneoa1]

I would buy the shoes anyway...

[rabidGopher]

@SypherDubstep wait, wait, wait, let me get this straight...you say you think very logically about things, and you also say you believed the original video? anyone with a high school level of physics knowledge could immediately spot the original as some kind of fake

you might as well have said "hi guys I dropped out of highschool and I think this is cool so I believe it's real even though it's completely impossible and I know almost nothing about the basic laws of physics and fluid dynamics"

[rabidGopher]

anyone who thought this was real even for a second is an example of the cancer that is slowly killing the US

[jinxed20]

bastards



[kiriderz]

wow its fake? fuck

[doktorevil46]

Im so fukin stupid i thought if was real lol

[FoamKittyGamer]

Mythbusters hit it on the nose with EXACTLY how Liquid Mountaineering created that platform.

[FoamKittyGamer]

@SypherDubstep It is only believable if we, as humans, have not tried it ourselves..

[mockingjay327]

Thumbs Up if you were pissed that you found it was fake

[DonnyThailand]

0:36 "We want people to think of Hi-tec in a different way"

You succeeded. Now I think you're a douche bag.

[hootyhaha]

@DonnyThailand @VoLcaMaTic You people are so irrational and over emotional. Will you never pay to see a Superman or Spider-Man film again because there's a production behind it and they don't come out saying, "THIS IS FAKE EVERYBODY." Are you crying because you can't really use the Force? Lucas never said it wasn't real, did you believe it was? Maybe they felt people were smart enough to realize it was a commercial production made to sell a product? Seriously, you all need to grow up.

[MoRgZ169]

471 ppl actually tried to run on water...... LOL xD

[MoRgZ169]

471 ppl actually tried running on water.... LOL

[Paradiagle]

busted

[Castaka12]

Cool. But simply dissappointing...

[littlemisscherrygurl]

WE dont want to believe it "Sunshine"

2:28

[littlemisscherrygurl]

On BullShit' Ometer this is 100%

[littlemisscherrygurl]

OMG, so when watching the video everyone went the same distance on the water,

I FEEL LIKE SUCH AN IDIOT!

[littlemisscherrygurl]

I was a Belieber, till i saw this.

[littlemisscherrygurl]

Wait, so they made a shoe that made you look like your running on water.

fuck you

[littlemisscherrygurl]

They CRUSHED all my hopes and dreams!

"Sarcasticly"

But seriously.

[sockeron]

greedy assholes

[eddieschaap]

I love how these guys duped everyone and now everyone is lashing back haha. This was awesome

[matthewhonor]

Well, I'm still gonna try to run on water!!! ;D

Don't expect me to ever buy something from Hi-Tec though...

[DeathResigns]

idc if its fake, ima learn how to run on water :D

[rayan6666]

People who are raging the most are the one that got fooled by the video. You cant blame others for being stupid! They made an awesome video and worked hard on it! If u are so dumb that u actually believed in it, then sorry but blame Your parents, not Hi-tec, for not working hard enough when they made you....

[LoganThomsen]

I feel like a fucking idiot for believing this for a total of 20 minutes XD

[Flaminglog]

This is a damn good fake though, they put so much effort into it I have to give them some credit.

[a1chrisryan1a]

fucking faggots

[beastmatteo43]

Why would this make you hate the company? It was obviously fake, but its an interesting video. This makes me want to buy hi tec shoes.

[IMMMedved]

@beastmatteo43 It doesn't

[thebobmom]

@beastmatteo43 you're probably from hi tec

[MrBostonlc]

this just makes me hate hi-tec



[deserthawk48]

Isn't this false advertisement?

[Balasa4christ]

I'm really glad I never bought those shoes! Brilliant marketing! bastards!

[Freeisme]

I like that Jamie and Adam were spot on on the recreation physics. Makes me think they double cheated by watching this before...

[otherdude15]

worked very well. but im not gona support it. so maybe it wont make any profit

[RustJjpayne1]

WHAT?!?! it was a fake!! Oh my gosh and I thought that it was real the whole time! Not some wooden thing! -:-(

[otherdude15]

@RustJjpayne1 hahahahahahahahaha. funny.

[degnnioli]

2:22 jump :D

[dozmaster]

Beautiful. XD

[JulioCastagnino]

Fuck you guys! I've never bought Hi-tec and after this, I will never do!

[Eliorajke]

‎:-O! dude!!! I'm mad! nice AD campaign, makes me NEVER wanna buy your shoes!

[titosmith12]

jeez. everyone took this whole thing serious. it was joke. i think it was great

[Reb0rnMaster]

i post this to my little bro hes 15 and tard thinks every shit u see on youtube is real i post him this video and he admits failer

[dj3ntz]

fuck you guys

[paulthecoolest]

"Hit-tech decided to look for ways in which fuck up the ives of ppl everywhere,one life life penetrated means a lot to us"

[jodeas6]

Cabrones!!!!

[Nuker2009]

wow nice job



[darklotus1223]

ok if you think about it if you were to fall from 30 000 feet or even 10 000 the water is like conqurete prooving the faster you go the harder the waters surface gets and a stone can do it you would need a flat water proof shoe with little fins in the bottom like half an inch high and you would have to kinda ice skate on the water

[i3rend4nv05]

@darklotus1223 Fins =/= terminal velocity. Sorry friend

[darklotus1223]

@i3rend4nv05 the fins dont have to be big fins bro

[samxdriver]

something cool funny and shitty

[83mustangdrew]

they wasted a whole episode of mythbusters on this

[TheMendAudio]

The element of something real: They DID actually wear shoes.

[TAGstunts]

i am genuinely hurt, i really did believe it.

[DaVoS888]

If you're thick enough to believe you genuinely can walk on water, then you don't have the right to complain about this video.

[TheDeathMassacre]

tried it almost worked haah thanks a lot jaws

[NewDesignMusic]

What a shitty company

[carman24007]

I understand viral marketing, but making a video to swindle people into buying your shoes on the promise of the POSSIBILITY of walking on water, that's just insulting in my

Book. I understand some people won't fall for it buy there still are the people that will.

[johnnyMarkusBadovi]

For anyone who tried "running on water" without taking 5 extra clicks on youtube to find this video...you are a fucking moron, i mean come on

[IncendiaFox]

@johnnyMarkusBadovi I still want to try it xD

[samuelmthrfknjacksn]

@johnnyMarkusBadovi hey go fucking die its something to belive in but ur just a cock sucking nigger bitch that wants to be a cunt and spoil the fun... whore

[shgjlsfg]

fuck you dick weed

[cris151988]

I still like it... even if it's fake

religion has been proven fake.... and more than half of the global population stil belive in god

I prefer to belive in this:)

[goinghard101]

@cris151988 aren't you smart 

[spiderafi]

fuck, i've known about the actual video for about a year now and have shown it to many of my friends. kinda sucks to discover that all that time spent believing was in vane. and i know im going to get responses on this comment saying how much of a dumbass i am for buying into this, but at the time, i needed something extraordinary to believe in. so be it.

[staplezlleachoo]

@spiderafi mann same. i actually believed these dicks. i was like "wow this is awesome" and defended whenever someone said it was fake. faggots are faggots though.

[MrWolfshock]

ah, everybody here is just mad because they got fooled by the actual video. I know I did, at least until I watched it in slow-mo and was like 'wait a second... this is FAKE AWWWWWWWWWW'

[TheRealNici]

if you really fell for that you should be prohibited from reproducing.

[TheRealNici]

@joeydeth Love you too honey <3

[howtofuckamockinbird]

lol the dude at 2:33 got trolled himself...

[jsmyth259]

Anyone who thought that it was real is a fucking idiot.

[hardman92690]

Sucks that it was fake but damn clever marketing

[SealWatcharapol]

ควย

[SmokeBigNuggz]

You fucks had a great Idea; however you deceived consumers and their for insulted them. So I think I speak for everyone when I say that you suck and no one is going to buy your crap!!

[Raginmonky]

@SmokeBigNuggz, what's it like being a turbodouche? 

[r3onkadena]

Viral marketing is fine, it's been done before. However, mocking and making jokes out of it makes the consumer feel deceived. Bad marketing move on your part Hi-Tec.

[hecgalher45]

FUCK YOU ALL! and FUCK VIRAL MARKETING! ... i've enough of this kind of crap :(

[2xBlackBeltWTFandITF]

Genius.  Got me.

[Demurral1337]

Lol, how can you be mad at this? It's absolutley brilliant marketing!

[Panzerlang]

I've always bought Hi-Tec sports footwear, but after this pathetic shite never again.

[MercuryClock]

Lol, erryone mad.

[JakeyMB]

Nobody wants these faggot ass shoes, fake marketing certainly doesn't help.

[xSeven50x]

Great. Now I have absolutely nothing to believe in.

[lst2sconer]

low water/tide ?????

[TVisExtremeSports]

U are fucking fags

[farewelltofriends3]

Sad day.



[malkdk]

If you ask me, it was somewhat obvious from the original video that there was something under the water. It just didn't look real that they could step down, as hard as they did when they were running, on the water, without their foot going through the surface. It just didn't look real when you looked closely.

[Kurby2001]

LOL knew it

[torix151191]

FUCK YOU --'

[PollockQT]

It's all marketing... I can't believe people went out to buy "shoes that make you walk on water". "And a Youtube that proves it!"

If people are stupid enough to buy this shoes it's your fault...

Next thing will be: Globes that grant telekineses, pants that makes your penis larger, shirts that make you invincible and fedoras that make you a genius.

People can be fooled into all stupid shit if told to have faith.

We learned that from religion, only difference now is fame and profit! Oh, wait...

[JaiCoupe]

im bothered by this. wtf

[thesuppishone]

I once saw a ninja do this in real life.

(Haha, get it? I saw a ninja?)

[CraZYhEaRTs555]

haha i always knew it was fake from the moment i saw it on mythbusters, i had a suspicion there was somthing under the water.

[pablues1406]

sooo disappointed

[MichaelxDavid]

2:31

0_o wut...

[letsamario]

They do say some people actually walk on water... i do. :)

[jimdim2222]

Aww, man!! I thought it was real D:

[matteobn]

"Like" if you are NEVER going to buy anything from these idiots!.

[goinghard101]

@matteobn sccccccreeeeeeeewww yoooooouuuuu !

[rojobalob]

@matteobn It's just a fucking ad campaign dude, they thought they should try something new and I think it worked really well

[arikay123]

@matteobn Looks like 84 people tried and failed at this before they looked here...

[matteobn]

@arikay123 I didnt try, but thought about it!

[baud13]

I fell in the harbor! i am suing!

[ARealWiseGuys]

What were we taught?  Successful Marketing = Deception

[ghoohg551]

"OH crap, we're gonna be on Mythbusters... Better come clean."

[Rurikar]

@ghoohg551 Except it was uploaded a year ago.

[DJAssetHC]

@ghoohg551 are you really that stupid? This video was uploaded almost a year ago...

[shumugga]

@ghoohg551 LOL. this admittance came last June. The Mythbusters episode didn't play til last night. I think it was a result of all the people trying it at home.

Great marketing. Had me fooled though I did ask the question in the back of my mind. Played on our sense of even remote possibility.

[jachamr39]

@shumugga your an idiot

[jachamr39]

@shumugga your an idiot

[ghoohg551]

@shumugga when do you think mythbusters filmed the episode?

[Rabbidbadger]

They're idea is possible, but under very specific circumstances and with a very fast and light sprinter... The physics does work to an extent, water's ability to support being the key factor in why it won't work for 15-20'.

[Replayability]

I bet you could walk on water using shoes attached to the Watermat.

[WeaponSamurai]

BELIEVE IT!!!!

[xxfisher321xx]

:'(

[306maxievo2]

380 people are crybabies

[everynickisunavailab]

I thought it was a pretty cool advert, quite different and fun to watch. Wonder why ppl got so pissed by it. They must have fallen for the prank lol