This "integrated commercial" appeared during the 1959-'60 season. At :45, is a sponsor I.D. {"'DENNIS THE MENACE' has been presented by...'}. Often, at the very end, a "sponsor's tag" would also appear- "See 'Kellogg's 'WHAT'S MY LINE?', later tonight, over most of these stations...".
Did they really eat the cereal & milk out of the box?
Wouldn't the cardboard get all wet & ruin?
lewiss1100 1 month ago
This "integrated commercial" appeared during the 1959-'60 season. At :45, is a sponsor I.D. {"'DENNIS THE MENACE' has been presented by...'}. Often, at the very end, a "sponsor's tag" would also appear- "See 'Kellogg's 'WHAT'S MY LINE?', later tonight, over most of these stations...".
fromthesidelines 1 year ago
looks great
tvdays 1 year ago
Those jingles...once they get ingrained in your mind, they NEVER leave!
potaluca 2 years ago