Toshiba - Timesculpture

[nacle65]

Crystal Castles - Air War <3

[1212Nikesbskater]

LUCIEN CLARKE!!!!!!!!

[QuickEK]

crystal castles is 95% why this commercial is cool

[jojosly]

Wow toshiba wasted a lot of money on a poorly designed and poorly thought out commercial. I didn't evem think it was that cool, really.

[kelpcoo]

i love toshiba



[TheSacattack13]

mind blown



[drfrung]

Thank you very much for your prompt answer . It wasn't really making sense. The missing word (up-scaling) isn't that important, but the difference between BE and DO is enormous, no doubt! Tks!

[drfrung]

I was not able to understand the text totally :

"When what we watch constantly redefines itself, shouldn’t how we watch it be the same? The new up__(?) range from Toshiba: clearer, sharper, rich in images".

1. What is the missing word?

2. Is the phrase correct?

Tks!

[cruiser970]

@drfrung "The new up-scaling range from Toshiba" Also your "how we watch it BE the same?" should be "how we watch it DO the same?"

[1212Nikesbskater]

Lucien clarke is the one in the yellow

[GuyBluesummers]

Tough to find this. There are other versions of the ad that are higher in searches but poorer quality uploads.

[stupidjunk978]

£25million for this?

[berkeley73]

@stupidjunk978 what do you mean 25? The campaign was 3 million, check the wiki. 

[ROBdeLIS]

When a huge company like Toshiba decides to throw too much money behind a single advertising agency, they end up producing a commercial like this to win awards. This commercial does nothing to promote Toshiba products, and given how televisions are sold, fails to distinguish Toshiba from its competitors.

[cosmopax500]

Crystal Castles - Air Kill (Advert Shock Remix)

[Konoton01]

The guy with the purple paint spilled some before he threw it. Coulden't re-take because of the white floor.

[nabooster]

Whoever thought of using this track was a genius.

Oh, it was me

[nabooster]

Whoever thought of using this track was a genius.

Oh, it was me

[ItsRyanStudios]

they copied this from ripley' s believe it or not. they made this camera set up

[Lacidelson]

@ItsRyanStudios can you link that episode? thanks

[TomLennon26]

Does anybody know where I can download a copy of the remix? Now know that its the Air Kill advert shock remix.

[IndieBritishInvasion]

sweet mother of christ.

[guiguidu60]

ABSOLUTY AMAZINGGGGGGGGGGGG !

[royab09]

Considering the hype from Toshiba re 200 cameras etc, the end result is singularly uninspired. More significantly, from a marketing communications standpoint it communicates nothing. Fire the agency.

[LordCumberdale]

It doesn't need to communicate the finer points of certain products, it's about building brand association with amazing new technology. The point is to make people associate "Toshiba" with new and innovating things. It doesn't need to be about their products to make that association, simply having a cool filming technique is enough.

[editedbyfailure]

It advertises toshiba, since this is over 1 year old yet we are still looking for it, it shows it is communicating the brand

[HelloRachelli]

@editedbyfailure Who cares? It's an awesome ad. I don't particularly support Toshiba, but surely they should get credit for creating such a cool advert. And with the music, it's perfect.

[editedbyfailure]

@HelloRachelli I know, thats what I'm saying, even a year on, people still find this a great advert

[HelloRachelli]

@editedbyfailure Yeah, I guess. It IS a good ad, and therefore it DOES advertise Toshiba. But when I watch the ad, I don't feel suddenly compelled to go buy a Toshiba TV.... ^^

[mastashaker916]

It's cool technologically and all, but it's kind of a mess, not really something that was amazing.

[NYRanimaciones]

this costed 3 millon euros? damn contemporary art, this is shit. and boring.

[unionproductionspa]

crystal castles!!!!!!!!!!!!!!!!!!!!!!!­!!!!!!!

[weepz]

Yea, but its a remix, need help finding this. Thanks.

[Iglaoavrea]

@weepz

It's a remix?!

I thought that this was the original version of Air War. It's the one that I got. It sounds just like the shorter version up until the end.

[weepz]

@Iglaoavrea Cool, I've found the version now though. :D

[antistarlet]

@Iglaoavrea it is the original. who ever said its the remix is talking bollocks.

[antistarlet]

@Iglaoavrea it is the original. who ever said its the remix is talking bollocks.