Incredibely effective marketing it may have been, but I have never even heard of this Campaign, most likely do to the fact that the truly great products generally sell them selves and thusly, no one with proper taste needs something overly advertised, as they had determined it was worthless long before the commercial series was aired, hence the reason the company needed such a large marketing campaign - the product was not well known, or just genuinely low quality.
You've never heard of this campaign because it's a dutch one.. And the beer is one of the best selling beers in the world.. You honestly have no idea what you're talking about..
@BHStar
Heineken is the best selling beer in the world :D
TheCaspoe 11 months ago
Incredibely effective marketing it may have been, but I have never even heard of this Campaign, most likely do to the fact that the truly great products generally sell them selves and thusly, no one with proper taste needs something overly advertised, as they had determined it was worthless long before the commercial series was aired, hence the reason the company needed such a large marketing campaign - the product was not well known, or just genuinely low quality.
TheDullahan 1 year ago
@TheDullahan
You've never heard of this campaign because it's a dutch one.. And the beer is one of the best selling beers in the world.. You honestly have no idea what you're talking about..
BHStar 11 months ago
@BHStar Heineken can hardly be called "beer"
Also, the Walk-In-Fridge was used as part of a campaign in almost every country the product sells in, so what do you mean "It was only dutch"
Maybe not in MY Country, because the Irish have way better taste than this shit.
TheDullahan 11 months ago
@TheDullahan
I'm sorry, I thought I was discussing this with someone who had some real intelligence.. My bad.
BHStar 11 months ago