Difficult is worth doing: Honda Accord Live TV Ad

[groovyreg]

How has the comment stream for an advert by Honda descended into an argument about Pearl Harbor and Hiroshima??

[ShadowSnike]

Why are people below talking about ww2? LOL

[FairyBoyGentleMan]

"Hello Mum"

HAHAHAHA

also, guys, I'm not sure if you heard, but the war's over.

[FairyBoyGentleMan]

"hello mum".

HAHAHAHAHA 

[daarribas]

@Koby19841 Yes, you are right. The silhouette of the rear looks almost identical to the E60 model of BMW 5 series sedans, but it is a Honda Accord Euro.

[daarribas]

The supervisor shown in the beginning is driving a BMW ;-)

[Koby19841]

@daarribas I dunno what you are talking about mate. That's a honda accord euro. I know because I drive the exact same model.

[xxxangelxxxxx]

epic stuff man :D

[zoomckng]

brilliant! well done!

[tylerdurdem72]

skidive lillo toledo españa yo lo vi en directo,el avion se estrello al dia siguiente

[Pajapajin]

lets now try koenigsegg! Hmm.. bad idea :S

[pulsejet1]

three minutes and 20 seconds to spell out honda? I don't thingk so.

[USAon3]

...since the plane crashed on the next flight, maybe the jumpers should have spelled out "L-A-W-N D-A-R-T" instead?

[therealdjcammONUTUBE]

that plane crashed on the flight after this one, no jokes....

[kewl10mac]

imagine if this was an ad for Lamborghini!!

[1993gandy]

@kewl10mac or koinegsseg

[KeepingModern]

If your family comes from an engineering background, it is impossible to hate this company even if you work for Toyota automotive engineering. They have engineers that are not interrupted by retarded management. I hate retarded management and any company that does not have that, I love.

[LukeHandle]

"If it works, people will know who it's for. If it doesn't, they won't,"

Translation: If it works; Great. If it doesn't it will be one of those multi-million pound cock-ups.

If did work great though so 5 Star Rating.

[Pogzass]

"Hello Mom!" xDDD

[THEDROPPEDSOCK]

HONDA SEND THE HONDA RUCKUS TO AUSTRALIA, and i will be trully amazed. Adverts are a waist of time if you don't supply the goods!!

[TheQinky]

nice Honda!

[greg311086]

God I love skydiving, this video makes me want to do it again!

[OXXOI77777]

I was getting worried at the "N" there...imagine if they didn't finish in time, but were too devoted to give up and hey died for an add...well glad that didn't happen

[edwardelricomgsogud]

omg lol! "hello mum" XD

[eaptan]

Kia and Hyundai do some pretty good KMs/L tho not as good as Honda yet, but definitely better then american.

[DIGItalColourMedia]

Absolutely brilliant.

[fromheine]

Omg awesome!

[03cammd79]

didnt that place crash on its next flight and kill everyone on board?

[nealskydive]

no just the pilot and another skydiver who assisted the rest of the skydivers out of the plane. RIP

[torontohondablogger]

this is awesome :)

[SosiBibuSuka]

Honda Accord FTW!!!! :)

[EAI4TOKYO]

I don't know about honda , but I like this clip Amazing :D

[nesz719]

It's a (Japanese) Car Brand for your info.

[DimSumDANCE]

honda pride

[xavierthegoon]

Apparently the Hello Mum guy got a huge bollocking after

[lezfer]

lol wow I wanna sky dive@!!! look at that hello mom heheheeh

[cuti34me]

WOOOOOOOO

[yoichi5]

Honda UK　のCMってスゲーな。

どれもセンスあるよね。

[amauricabral]

Perfeito

Pefect

Perfecto

[plainasgold]

that was awesome

[dickyheadfall]

Dude, if you are american patriot, don't buy Japanese car.

Big3 crushed by Japanese car makers. it is nothing relation with Korean.

Japanese car market share in US = 45%

Korean car market share in US = less than 4%

OK? Big3 crushed by Japanese car makers. It caused by Japanese selfish culture. American patriot's main target must be a "Japan".

[bigiss1111]

people dont buy amrican because it sucks dick at making cars

[m0regun5thanr05e5]

people shouldn't buy american carse because they suck at making environmentally friendly cars. Look at Honda & Toyota compared to Ford & GM

[drumzstix666]

actually ur part right and wrong. Japanese cars do make enviornmentally friendly cars. GM and Ford suck but unknown cars like Aptera and Commuter Cars make amazing electric cars where as Canadians make 'em too like ZENN and Dynasty.

[USAon3]

@bigiss1111 is that why the top-selling vehicle in America is a Ford - not a Honda?

[THODNA]

@bigiss1111 And we should listen to you, why? What valued opinion can come from someone who doesn't even know how to spell "American"?

[1objection]

@bigiss1111 umm actually, the same can be said about japan, did you realize that a minor fender bender caused a honda's airbag to deploy and it cut a cheerleader's neck with a small piece of metal? A MINOR fender bender and she dies

[Gastrophetes]

@1objection

OMG. Did you hear that this one time a piece of technology defected? We later found out this was universal between all Honda cars and that any deployment of the airbag would cause instant death to all passengers of the vehicle. Thank God no one has died in an American car.

[1objection]

@Gastrophetes I'm glad you agree. American cars are better.

[Gastrophetes]

@1objection

I don't know... There are a lot of stupid people that need to die. That's why I said "thank God", he was saving the stupid people driving American cars.

[1objection]

@Gastrophetes yeah, Americans have God on their side saving stupid people, too bad the same can't be said about your stupid ching chang people

[1objection]

@bigiss1111 You can't even spell American right, I don't think your opion even means anything anymore, good day sir.

[Gastrophetes]

@1objection

Totally. His opion is rather irrelevant...

Americans are interesting because they're funniest when they're serious.

[1objection]

@Gastrophetes cool story bro

[Gastrophetes]

@1objection

In case you didn't notice, you misspelled opinion in a sentence where you stated someone's post was irrelevant because they misspelled a word.

Just clarifying why I found it to be funny, in case you had missed your typo a second time.

[1objection]

@Gastrophetes I was not stating an opinion about my own opinion, I was stating my opinion on how he can't spell America right. So therefore you lose... good day sir.

[Gastrophetes]

@1objection

No you lose because by your own 'logic' your statement is rendered worthless and invalid. Enjoy your fail Amerifag.

[1objection]

@Gastrophetes hey Japafag, I said good day sir, way to not be able to read. Way to fail AGAIN.

[Gastrophetes]

@1objection

I don't accept orders from idiots. I'm not in the American military.

[1objection]

@Gastrophetes was there ever an order? I don't assert force where it is not necessary like a japafag.

[Gastrophetes]

@1objection

Damn you are ignorant. Do you seriously not know anything about 20th century history? You are saying Japanese use excessive source while defending the Americans...

I mean if it was anyone else it'd be fine, but we're talking about the only country who has attacked someone else with an atomic bomb, and the country they used it on (two in three days actually) is the one you are accusing of excessive force.

I knew you were dumb, but I didn't know you were this ignorant.

[1objection]

@Gastrophetes apparently you don't know your own damn history, japan had a bomb with similar qualities as the atomic bomb and they had plans of using it just one day after they got bombed, PLUS Japan brought that on their own damn selves when they bombed Pearl Harbor like a bunch of porch monkeys.

[Gastrophetes]

@1objection

We were talking about excessive force. Japan asked for America to be in the war, but that doesn't change the fact that the use of the atomic bomb was clearly excessive force.

The Japanese began development because they heard rumours the Americans did. The effort was extremely disorganized and Japan was no where near completion of a properly functioning atomic bomb by 1945.

[1objection]

@Gastrophetesit was also excessive to FORCE America out of neutrality by attacking Pearl Harbor. Not long after the bombing of Pearl Harbor, we intercepted a telegraph from Japan that was planning on attacking an island, but they used a strange name for it, intel though it to be Midway. To fool the Japanese, we sent a telegraph saying that Midway was having water pump failures. Needless to say Japanese got their hands on it and BEHOLD! They were planning another attack. THAT is excessive force.

[dickyheadfall]

"Surprise: Hyundai proves it's a master of luxury with Genesis"

w w w . usatoday . com/money/autos/reviews/healey /2008-10-30-hyundai-genesis-20 09_N . htm

[khanster786]

go honda XD

[Bollockcruncher]

HONDA HONDA HONDA

[westsideganksta]

at first i thought the o was a heart lol

[itsBIGbouncedawg]

why people like honda so much ?

its all about ford

[jaunty23]

I love the way the Accord is integrated with the content. Except for the blatant pack shot at the start, seamless.

[slydorvti]

honda power

[astrorider]

That was AWESOME

[TESTRAJAN]

Great art man !!

[FOXMcCLOUD74647]

hello mum! hahahaha

[sjs2011]

lol.. nice very well executed

[shadex2]

yay!

[LazyEye4]

The amazing part is the logistics of doing a live commercial. Just the timing and cameras, and getting the airtime right.

[wuzzlevideos]

The director posted on the Guardian website about how it was done. They used the OB truck that is used for ITV F1, and it was driven from Monaco where it was used for the previous race to Madrid for this. Also, camera antennas were on the skydivers legs pointing straight down plus switching relays in the plane. All that is left is having an audio mixer on the ground to make sure that the right mic is faded up when the camera cuts. All very very impressive.

[Floraiton]

True they neeeded like more people and should have done it all at once. I want my husband to organise an "I 'heart' you" in teh sky. siiigh. Plus I love their Spanish accents in this video.

[nagupaez]

a like for putoz

[USGiorgi]

Now they have to spell Koenigsegg. HAHA.

[Alexdude333]

lol

[1bugleboi1]

LOL at "hello mum" cute as

[leodavester]

that was pretty sweet

[SoichiroVygotsky]

Honda simply rules!!!! jejeje

[oldskoolchevelle]

thats was cool. but if they couldve spelled honda all at once. that wouldve been amazing

[ChrisGleckman]

Nice

[krankiev]

All comments below will now appear bold.

...

Alright.

[errlloyd]

Honda ads are amazing.

[karensuazo]

Woooow that adrenaline just compares to the one you can feel when you get to drive a HONDA as faaaaaaaaast as you caaan!

Idon`t change that feellin`for anythig!!! I ♥ HONDA!!!! XD XD

[Tinuserviceline]

"hello mum" on his hands xD - 2:29

[FreshStyle893]

NICE!!!!!!!!!!!! HONDA 4 LIFE

[mouhPk8]

If it failed they were going to put a 'Hyundai' logo up instead.

[k00lball3r]

H-----O-----N-----D-----A

[drewmartin18]

for such a big thing its hardly any veiws. when shit like a guy falling over has millions lol

[vdot13]

HONDA.... legendary...

[meatsackofdoom]

niceeeee

[octafom]

Espectacular, de nadie mas que honda. awsome.

[balluppo]

Unbelievable!!!!

[horsegirl210]

Hi Mum!

[DPGRINDHOUSE]

simply the best ad I have seen for ages.

That's what I call Brand Entertainment.

Keep on going with such wonderful ideas.

[PreludeHUN]

cool...

[liana116]

ballsy beyond belief!

[zepsterboy]

AWESOME

[elkhadi]

I was gobsmacked when this came on.

First time I watched the steaming pile of shit that is "Come dine with me", and only cause I heard this masterpiece would bridge the program's ad breaks.

WOW. :O

[GoOfY1537]

H.

O..

N...

D....

A.....

[blueshift2k5]

That is absolutely stunning

[mobiltec]

Great dive... Blue skies...

D18859

[kenneth1608]

althouhg its brillant per se...but what does it have to do with the car itself?

[TheSender]

It's all about "difficulty is worth doing". Even so, you got a problem with an awesome stunt like this? How about you just enjoy it?

[mobiltec]

It's not about the car. It's about how the engineers of the car think. What next... Get it? Difficult is worth doing. Build a difficult car LOL...

[markh110]

Query: What does "The Big Ad" have to do with Carlton Draught?

Answer: Nothing, but you know what the product is thanks to that ad, right?

[SeeYouAreTeee]

That was bloody amazing.

The Accord advert is also unbelievable.

[theprokofiev]

BRILLIANT!!!

[igsras]

Nice..

[GregWatermann]

Beautiful.

[trenchblocker]

the next day that plane crashed r.i.p

[littleJBz]

wow.....

[WAAAAAAAAAAAY]

of course - skydiving means cars. so honda do an ad with folk skydiving, makes perfect sense.

Gr8 idea though and very well done

[airpd1983]

damnnn

[asborn]

iwant to see the same thing bit from the ground :D great idea though

[skovde111]

One of the planes where they jumped from crashed the next day and the pilot died along with one parachuter.

[PianoKwanMan]

This advert is not really advertising anything. It's more like giving you a taster for more HONDA adverts to come. The glimpse of the car early on (HONDA Accord) will probably be in the next advert. Also, it challanging the question 'what if...' and the 'power of dreams'

[Jibber616]

it's a fact.

Honda do the universe's best adverts

[khalidbahrain]

omg i want an Accord now lol

that was incredible

[zazmaquin]

omg that was one of the most extreme things eva

[jackhester]

i watched that live on channel 4 great idea

[handyblandy]

heared bout the hype... was brill... glad honda have the balls to try something new... id buy one

[gary1035]

I see the 'Hello Mum' gloves worn in the advert are now on ebay...

[flanorr]

they actually are =p

[Pidge007]

Was watching 'Come Dine With Me and then this came on, I was like WTF? Was this shown on alot of channels or just channel 4?

[Geco360]

Soooo much better than your average advert! If all advertising was half as interesting as this British TV would be so much more entertaining! Looking forward to what Honda have in store for us.

[NsaneNtheNbrane]

If I was going to pull off a stunt like that, it wouldn't be to advertise a corporation.

[graiki]

the puta madre!!!!

arriba skydivers!!!

safe landings

[imagefade]

Also, this advert was the beginning of an extensive ad campaign. Over the next few weeks and months there will be many more ads from the "difficult is worth doing" concept. You might think "what the hell has this got to do with cars", but the fact you think that means its doing it job. Possibly the best media campaign in a long long time.

[xtiger357]

wow that was amazing!!

[AdolescentWings]

The new Accords do look rather nice...

[stayupbeat]

i saw this live and i was like 'WTF?'

entertaining, but how does it convince someone to buy a car?

[wuzzlevideos]

It's not supposed to. It's a brand awareness advert.

[stayupbeat]

yeah,i suppose it's like the cadbury drumming-gorilla aadvert. for days all i heard ws 'did ya see that monkey plying the drums?'

xD

[dancyke]

who cares?

go skydiving!

[purecussion]

hahahaha. hello mum!

[chism]

look at that v..

[Burngun49]

I saw this live on Thursday on Channel 4. Amazing advert.

[kellyflute]

cool! ^_^

[emp28]

amazing!!!

[johnny2k808]

time wasters

[mkz4321]

hello mum

[TomAllenUK]

I was hoping their parachutes wouldn't open and they'd be saved by a flying Honda. Terrible advert.

[stephenadams55]

its a very good advert however i know im gonna appear stupid here what was it advertising exactly?, sky diving, plane travel,cars,bikes if it is just awareness of honda as a brand, have they ever heard of a thing called peak oil, for me the advert says honda the company that wastes motorists fuel on adverts i hope i havent upset anyone by saying this, its just how i feel with oil prices going through the roof at the moment,

[Nilguiri]

This Pilatus Porter crashed 3km from Lillo yesterday.

Unfortunately, the Spanish pilot and a Brazilian member of the team died. Nine skydivers managed to jump clear, four of whom were injured, two seriously. It seems that a wing broke off.

[DEMONDAY]

Go HONDA!

[guyalexanderr]

hello mum!

[MiggyJiggy]

Hi son!

[lotteryjerk]

I wondered what all the "Difficult is worth doing" stuff recently was about.

If they missed getting "HONDA" there would've spelt out "OH SHIT!" instead

[widewombat]

Well these guys sure get maximum points for effort.

[edwardodc]

Ok I take it back I have looked at the picture of the new accord and you are all right. That will teach me for riding a bike

[clotus]

I saw this on E4+1 so it wasn't live :(

[arnbkr]

Was this only aired in Europe?

[okodorifuto]

Yep. Thanks BBC

[danfraser]

Huh? BBC?

[okodorifuto]

Yep... The BBC.

[kersal2]

"HI MUM"

[emperessemma]

Ha. Love it. I wish I'd seen it *live*

x

[TheNewPragmatist]

wouldn't it have been a bitch if they'd mispelled it?

[freshenup]

i saw that ad when it came on tv. it did say live ad from spain, did i really catch it live?? or was it a repeat ad?

[matgomad]

Aparently the plane crashed later on in the day, killing 2 people

[freshenup]

ur such a gimp

[StuTheMoose]

No he's not a gimp, The plane did crash the next day, killing the pilot and 1 skydiver. Check your fact before chucking around insults.

[mookie427]

wonder what they wuld've done if it had gone wrong...like a parachute not opening or something

[Bazza10091]

hit the ground at 125mph? :P

[darksideofthemoo]

I'm sure there would have been a slight delay or something

[fdouglas89]

They should spend their money on making good cars instead of expensive ads where most people don't notice what their advertising.

[Kringlebeast]

Oh no I'm terribly sorry, were the massive letters

H-O-N-D-A

flying through the sky not clear enough for you?

[fdouglas89]

Oh OK I'll buy Honda...

I meant what car you moron.

[jimmysissi]

the car at the ground is BMW!!