Added: 5 years ago
From: sideshowcarny
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  • Dylan Jobe sent me

  • The irony is back then women looked normal.

  • This is a mindstinker!

  • Proof that everyone in the 70's was on LSD.

  • So the fact that they apparently have a kid together doesn't make her a "mind sticker"? Even if he leaves her, those monthly alimony and child support payments will certainly stick in his mind.

  • This is some funny shnitzel i want to be a mind sticker too LOL..

  • I so wish I could have tried this when it contained cyclamate - my mom said it was better than any normal soda. Hell - 55 other countries still use it - Canada too. Time to lift the ban!

  • i work in advertising and this is the funniest thing i have ever seen. i am going to do an ad just like this. i love the singing. and the robotic voiceover. fucking creepy. love it!

  • LOL.

    That soda doesnt do ANYTHING.

  • "he wants you with a good shape" wow

  • Be a mind-sticker? O.o

  • Anyone remember "cyclamates"?

  • Wow that makes me cringe.

  • it sounds like creepy hal talking from2001 a.s.o.

  • What ridiculous marketing! WTF is a "Mind Sticker"?

    This is one of the first products that used saccharin. Now, these artificial excito-toxins are used in MANY products... beverages, chewing gum, mints, yogurt, jam, jelly, etc. They cause a great deal of neurological problems. Do NOT consume any of these products.

  • if you drink it and leave it in your mouth, and put your tongue in a certain way and listen closely, it sounds like its raining..

  • And that's the smarmiest voice over I've ever heard.

  • I remember that Tab tasted pretty awful. Some kind of chemical taste, like diluted shoe polish. You'd druther not drink soda at all if you had to drink diet soda.

  • What a horrifically delicious vintage commercial.

  • I don't see the Tab ad with Carla Borelli. BTW, Flooky, the voice does sound a lot like HAL. LOL

  • Sugar free soda in the 70's tasted horrible!! It was like a punishment for being bad..."you're either grounded for a week, or you have to drink diet soda...take your pick." -Thanks mom

  • Lord.. how very sexist!

  • The clearest vintage commercial I've seen. And this is older than you think - six pack bottles were all but gone by 1970. I'm betting this is from at least 1967.

  • Did anyone see the (1975) movie The Stepford Wives?

  • outdated as fuck but atleast it's calm instead of amped up ass commercials of today

  • that was the most vile soft drink ever manufactured.

  • That is so creepy. Like, Stepford creepy.

  • No more aspartame!

  • @EasilyWowed They hadn't invented aspartame yet!

    PS: Soda with aspartame (NutraSweet) is the only kind I'll drink. Splenda/Asuflame gives me a headache; HFCS is just gross. Just can't leave it out of the refrigerator long enough to go bad.

  • OH MY GOD.  That's ridiculous.

  • It's marchentic. The life of future must be to such as this visual as around of the nature and indulgent maternity life.

  • BE IN HIS MIND

    THE MIND TAKERS

    SCAN ME

  • id love to punch that voice-over dude in the mouth.....

  • @TheGmgirl77 And me you

  • @kiribula why?

  • I'd shove that bottle up his ass and then that Tab would REALLY be a miindsticker.

  • Can you still FIND Tab? I don't see it anywhere. Did they stop making it?

  • @DPO263 yeah Im drinking it right now

  • the cocaine was flowing freely at the ad agency the day this baby was made!

  • @TheSalemin lol... genius...

  • I guess men were into thin women back then too. Mind sticker, lol.

  • This ad is from 1966 not the 70's

  • LOL. I LOVED this commercial. I really, really want to be a mind-sticker. :p

  • Holy 70's drug infused ad insanity.... This ad is so hardcore old school 70's weirdoness that I actually think I'm getting a hard on over here... extra points for the HAL soundalike....

  • Oh brother! This commercial makes me laugh. "Don't you want to have a good shape? He wants you with a good shape." LOL

  • There is something a bit chauvanistic about the theme of this commercial.

    YUK!

  • my grandma used to drink Tab...like in the early early 80's. Tab and ayd's candies...remember those?

  • @pika23, my mom had the Ayds candies. I'd try to find them and sneak one or two, not realizing that they probably had stimulants in them and weren't safe for children.

  • "Be a mind-Stepford"

  • sickest soda I've ever tried...and this was back in early 80s.

  • i used to drink tab (like 2 years ago, lol) but i gave up on fake sugar around then so tab is out. still my fave soda tho

  • I preferred Diet Rite over Tab. But that like saying I prefer drowning to burning to death.

  • They did a good job showing how cola looks when the sun shines through it.

  • I counted six uses of the word "shape" in forty seconds.

  • Oh God! If only Tab hadn't tasted like tractor lubricant, I could have been a mindsticker!

  • So basically, he is not there, but when he comes back, don't get fat cause he will dump yer fat ass faster than you can say carcinogenic beverage. Im menstruating just watching this.

  • the coca cola company wouldn't have it any other way.

  • this commercial's friend came up and was like, "c'mon buddy, you know you're being a little over the top" and the commercial was all like, "so the f what? i want me some mind stickers!"

  • My sister's first was shit. Her second was Tab because our Mother drank so much of it. Don't a minute think the two words are not interchangeable.

  • Now I feel a little weird for liking Tab.

  • @BestJaxx me too

  • @BestJaxx

    I feel a little weird for buying it.

  • I just cringed to the nth degree!

  • Hard to believe this is serious. I'm a guy, and I HATE feminist cunts, but this is just absurd.....did they have light Beer ads for guys telling them to drink it so she'd keep loving you? No!

    The voice-over sounds like HAL from the movie 2001, which is pretty cool, or maybe even could be a voice from THX1138.

  • "Dont you want a good shape?"..sure

    Just pump me full of cancer causing saccharine, phenyladrine and whatever else you can concoct in a test tube..

    and while your at it, I'l take one of those reformed ham sandwiches..mmmmmmm

  • Wow. What a wonderful commercial. Such beautiful girls and such a wonderful sentiment--staying in shape because that is the way your man wants you to be. If only all girls were like that. Thanks for posting!

  • tab tasted shit

  • Ha! This is almost funny enough to be a SNL skit without a rewrite.

  • What's so creepy? He does want you with a good shape. It's a nice way to say "Don't get fat!" Keep your shape in shape everybody!!

  • you honestly don't think this commercial is ridiculous 0.o?

  • Sure it's ridiculous, but I do want a woman that keeps her shape in shape.

  • i lold

  • What's a 'Mind Sticker'?

  • Lana Turner. Ava Gardner. Mindstickers.

  • Its sex, its all about sex.

  • hahaha this was truly ridiculous

  • WTF?!? Is the lyric:

    "Don't you want to have a good shape?

    He want's you with a good shape."

    Wow. If I had to guess I'd say this commercial came on weekday afternoons.

  • Really creepy...

  • That made me feel Stepford Wife creepy!

  • how sad, he's gonna cheat on you anyway

  • I think you dropped your tin-foil hat, loony.

  • dont you ever forget tab baby or else you will be erased as a MIND STICKER!!!!!!!!!!!

  • Mindsticker!! Great name for a band!

  • WHOA.

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  • hell yes they still make it i worked for coke and we still put up 4 12 paks a week. mostly old people.tab is a good chaser for jim beam!mostly you have to order it.

  • Jim Beam & Tab, huh?

    I'm going to check that out right now!

  • This is stupid, curvy girls are hott too!

  • Man, I was really thinking she was dead for the first, I dunno, 45 second of the commercial. She was alive only his memory... Until she shows up on the stairs.

  • That's hilarious. That would be the darkest diet cola commercial ever!

  • Now that I think of it, when first I saw this ad, my sound wasn't working, so I didn't realize all the lyrics were about how the woman should maintain her figure in order to stay in his thoughts. My comment about her being dead was WAY off!!

  • That is Minnie Riperton singing the jingle

  • Do they even make TAB anymore? I drank it all the time in the 70s, that and Fresca..wish I could find TAB

  • It's still made, but pretty hard to find. I only see it in 6-pack cans or an occasional 2-liter bottle.

  • I actually found some at Walmart. Yeah, in the cans. Probably made in China though, like eveything else there. Lol!

  • What in the fuck!?

  • lol mind sticker? what the fuck?

  • i want good shape!

  • It is so sexist that I find it hilarious.

  • "I'm afraid I can't do that, Dave."

  • That voice does sound like HAL doesn't it...

  • i can kinda agree... lmao

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  • so women will only get laid if they have good bodies... great  Well the same goes for men too, we have to be handsome and muscular

  • this is the creepiest commercial i've ever seen in my life.

  • Be a "mind sticker" -- LOL ! ! !

  • Tab did and still does taste just like Coke Zero or a diet classic coke.  When it was developed Coca Cola thought no one would buy a Diet version of Coke so they gave it a different name. Diet Pepsi changed that. This ad is sexist, but funny as hell.

  • i had a grade school teacher who drank tab. after she drank it, she would always turn evil or maybe she was already evil. that hore.

  • Holy Stepford Wifes, batman! That ad was creepy.

  • Wonder how many takes were required for that lady to sing "he wants you with a gooooood shape; shape wiiiiith Tab" without laughing?

  • The shape of cancer is great.

  • I can't remember what tab tasted like? Some one help me out here. Carter was in office the last time I had a can.

  • Well davcom I can only say I remember liking the taste but I sure as heck dont go much on the diet cokes around these days. I was just a kid and had no need to drink diet drinks. I just liked the taste though I cant remember why and therefore cant explain it to you!

  • Unintentially hilarious after 35 years!

  • That was the gayest commercial jingle ever.

  • That's so unbeliveably bad that it's great! I appreciate good camp.

  • That's gotta be the dumbest, most clumsy slogan I've ever heard.

  • LMAO. Remember the scene from Back to the Future inside the cafe:

    "Just give me a Tab."

    "YOU WANT A TAB YOUR GONNA HAVE TO BUY SOMETHING."

  • LAME

  • Be a mind sticker = Drink Tab = Artificial Sweetener = Saccharin = Bladder Cancer.

  • If you want keep your hubby

    Don't let yourself get too chubby

    so drink diet soda you great big tubby

  • That reminds me of that Flinstones jingle:

    "He's a Chubby Hubby

    Keep your Pappy Happy

    With Rockenspiel!!!"

    something like that.

    lol.

  • MindSticker

    Dont you want to have a good shaaapeeee...

    You want to, the Good Shape

    Shape with TAB!!!

    PRICELESS.

    Now tell me, who the hell will take that shit seriously and dont laugh? I think I know thy Tab cola is dead!

  • Tab still lives > Its the only soft drink still using saccharin

  • Message = drink Tab so your husband will love you.

  • Cool commercial retro wise, but not a very effective one. It dragged on too much without getting its point across clearly. It could have been really been edited from 1.00 all the way down to :15

  • Also, this would be a great candidate of a marketing class on what not to do in modern times. 1950's aspirin commercials that were 10 seconds long got their point across in that little time. TV commercials that are longer aren't necessarily better. TV airtime was cheap back then I guess. :P

  • What the hell is a "mind sticker?"

  • wow. the music reminds me of something they might play in a cult church.

  • Hi, Secretia Collins here from SecretiaTV... I've never been a "mind-sticker, but sometimes, my mind gets sticky. That's when I take the green pill.

  • agree!

  • wow... lol.. yes it is honest... pc? no.. but honest.

  • Mary-Kate Olsen could do this commercial and save viewers the cost of the Tab.

  • snicker,,,they didn't have 5 bladed razors back then either.

  • at least it's honest

  • ...

    thank god im a 90s kid xD

  • Whoa, patriarchy pwned women in 70s.

  • I'm going to skip down stairs like her from now on (26 second mark).

  • "Keeping your shape in shape has its awards."

    What, the wood panelling at the end? No thanks.

  • Technically, I have never seen a film look more like a late-60's print ad! Beautiful dark palette, late afternoon dappled sun, back lit, shifting focal planes. The message might be offensive but the filmmaking is GREAT!

  • I actually like the ad and the singer's voice. It's feminine and soft. Is it politically correct by today's standards? No. But I still find this commercial quite charming.

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  • I mean BRAIN WASH!

  • PURE BRIANWASH!

  • Be a "mindsticker", today it would be "dont be a lonely fat girl "cutter" and drink a TAB!

    You miserable unfu*kable hag!

    Keep your shape or he will forget you and pound some hot young ass while away on business. You know, girls who drink TAB!

  • This MUST be the commercial that started the women's movement...what a disgusting ad!!!

  • No kidding! I wonder what kids will think of today's commercials 30 years from now.

  • Tab kinda fell by the wayside when Diet Coke came along.

    You can still find it in some markets, but it's on about par with Diet Rite Cola.

  • The problem with Diet Rite is that it's caffeine free. Either Diet Pepsi or Tab gives you that caffeine blast that you need (especially first thing in the morning).

  • Tab? I can't give you a tab unless you order something.

  • I'm.....hypnotized. Tab. Tab. I want some Tab.

  • Is that the voice of HAL the Computer from "2001 - A Space Odyssey"? Yikes.

  • "Keeping your shape in shape... has its rewards." What's the reward? The kind of guy who hides in the bushes in the other Mindsticker commercials will take you upstairs from his badly lit rec room and nail you good and proper?

  • haha, very funny...anyway it is really funny

  • It tastes good when you add some shugar cubes into it. Ill bet thats exactly what the "mindstickers" did behind the cameras back.

  • God, do I love this commercial!

  • Anyone know who wrote the music for this?

  • TAB = very nasty beverage.Alot of the early "diet" soft drinks were awful but tab took first prize for bad tasting soda.I wouldn't give it to a thirsty rat. Great commercial!

  • Hey! I like Tab...it's better than Diet Coke. I'm trying to convert more people...trying to get the "vintage" vote. I do like the bit about thirsty rats, though : )

  • To each his own. I guess it is an aquired taste. I seldom drink corbonated beverages and stick to clear tea.

  • Be a mindsticker. Drink TaB. It'll give you cancer, but atleast your man wont fuck another broad.

  • You're an idiot.

  • No, you were born that way.

  • I still think the announcer sounds like the Hal 9000 computer voice from the movie 2001: A Space Odyssey

  • Does anyone remember the old diet pepsi commercial from the 60's that proclaimed its girl watching season.

  • This commercial reinforces the incorrect idea that men are always on the prowl for a piece. If his wife doesn't drink Tab, he's going to have an affair! A great compliment to the men, right? It equally insults men and women.