Im still not sure what exactly is happening or why its so unique.
A couple of dj's performing with some flashing lights happens every weekend in every nightclub in the world.
A "jam session" for dj's really isn't anything new or special either. And what does it have to do with Smirnoff? Well, nothing unless everyone was drunk off their nut which is why they might be deluded into thinking this isn't a waste of everyone's time.
Another stupid marketing ploy. It won't sell one bottle of vodka
The unique element is that the musicians are composing music live using the work of the lighting designers as inspiration, unlike pre-composed music being played to flashing lights at a club.
A designer was engaged to create the lighting design and two music acts were invited to compose live, with no prior exposure to the installation. Smirnoff was simply the facilitator of the experiment.
load of crap if you ask me
some flashing lights woohoo
cknate 2 years ago
Not sure what this has to do with Smirnoff but ok..
kais2345 2 years ago
Im still not sure what exactly is happening or why its so unique.
A couple of dj's performing with some flashing lights happens every weekend in every nightclub in the world.
A "jam session" for dj's really isn't anything new or special either. And what does it have to do with Smirnoff? Well, nothing unless everyone was drunk off their nut which is why they might be deluded into thinking this isn't a waste of everyone's time.
Another stupid marketing ploy. It won't sell one bottle of vodka
OtherwiseEngaged 2 years ago
Hi Otherwise
Happy to clarify.
The unique element is that the musicians are composing music live using the work of the lighting designers as inspiration, unlike pre-composed music being played to flashing lights at a club.
A designer was engaged to create the lighting design and two music acts were invited to compose live, with no prior exposure to the installation. Smirnoff was simply the facilitator of the experiment.
Hope this answers your questions.
All the best
Smirnoff team
SmirnoffAus 2 years ago
Wow. Looks so cool. Wish I was there when it was happening.
Zoeilyk 2 years ago
Great concept, looked really cool. Good to actually see something original done!
jessicacluff 2 years ago
love it - these guys are amazing
01annalise 2 years ago
wicked stuff!
dalebrett1 2 years ago