TEDxPugetSound - Simon Sinek - 9/17/09

[kookooDragonballs]

Powerful! Awesome! Thank you!

[RustyRustler]

He sells his theory well because he believes in it...do you?

[17Bmxer23]

Wow so inspiring love the golden circle

[SkiptotheLou1991]

This blew my mind. So inspiring!

[feitiandreams]

great

[NOMADdaf]

The wright brothers were driven by love of their pursuit. MLK was very connected. His examples are crap. All this proves is people will believe what they are handed. Love drives the innovator but results sell the product. Iphones sell because they are the best, PC out sells Apple 10 to 1 because they are the better product. People will buy the pitch for a short time but in the end they want results.Nothing proves this better than obama. He sold the pitch but now the results are killing him.

[Tubeusr549]

@NOMADaf I believe you may have a lot to learn, I believe in people, what do you believe? I believe that comparing one computer to a plethera shows that Apple as a single entity they outsell any one computer comapany alone, am I wrong?

[NOMADdaf]

@Tubeusr549 My statement stands on its own.Windows out sells apple 1,000 to 1! Apple sells to people who have very limited needs from their computers. The rest of their sails are because nothing else works with apple. They build to exclude their users from making ant other choices. I bought 3

ipods for my family and we threw them away when we learned they only worked with Itunes witch messes up my pc. Every other mp3 player works better.At the start people by the best ad.

[NOMADdaf]

@Tubeusr549 Then they buy the most "popular" which means the most expensive. Then they buy the best product, and that is who ultimately holds the market.

it is you that has much to learn grasshopper!

[Mastersofus]

An excellent speech by a very wise man.

[minidvpro]

12 people work for Dell.

[sbhattacherya]

The more TedTalks (TedX, TedWomen, TedMed, etc.) that I watch, the more disappointed I become with the so-called leaders of industry. They seem to constantly rehash each others' ideas with slightly different spins or apparently conflicting opinions, despite the fact that in order to achieve what they have achieved, they stand on the shoulders of giants. Without trust funds, none of these people would have done anything with their lives.

[86kinky86]

@sbhattacherya haha, welcome to the real world.

[diablogamer45]

basically appeal primarily to the emotions and then appeal to logic. It makes sense, and history has thoroughly proven that humans are an emotional creature by nature, not logical.

[whotaughtyou]

LOADING...

[paulobasucov]

Apple is innovated because they don't lose time with things like this.

[KATOMATE01]

I would actually kind of disagree with this guy.... he's right that people do not buy Apple because of what they are selling, but I do not think they sell why? Instead they are selling their "lifestyle" which is more what Apple does such a good job marketing. I would go into it more, but I really dont want to lol. you don't have to believe me, there really isnt one right answer, but thats what my MBA in marketing and finance from Columbia seems to infer.

[tastingSalty]

@KATOMATE01 Agreed. It's this "lifestyle" that creates such strong brand loyalty and an utter cult following by their customers. However, it seems that the lifestyle that Apple sells with its tangible products is a separate, intangible 'What' that they sell based upon the same 'Why'. I could almost see campaigns boasting, "Buy a new iPad, and get the Apple lifestyle FREE". This is probably why people either love or hate their products: they either have or haven't bought the Apple lifestyle yet.

[moneyman10k]

this guy is a douche but not wrong

[logician008]

Its not what you say but how you say it; this seminar is a good example.

[borvitez]

impressive, but most of it is bullshit (similar to marketing-speak and management shit).

I hate this "I'll explain the world with three circles", "wow, how smart he is" stuff.

[waynelbaker]

Great ideas

[monjimike]

Awesome WAOWWW

[ameera14]

wow very inspirational

he speaks so well

[cherylmacn]

Yes, understand the emotion that supports the decision and you can make a fortune. It is not about the features and benefits. It is about delivering the solution to the problem/pain.

[MaartendeJager]

what poor a sound

[Mu5clehead]

a true genius

[SocialSteveSM]

Exceptional

[TheWhatsupworld]

His Accent changes alot lol :)

[TheRealKuif]

Simon Sinek likes repetition :P

He has a good point though. But I'm not fully convinced this is always the truth.

[DavidinSZ100]

Nothing innovative here. If you start at What We Do, you wind up something called corporate WeWe. We do this, we do that. Buy this product.

Consumer-driven companies focus on Why they do things which starts with consumer needs.

It's an old marketing concept.

I hate when Ted people take 100 year old ideas and try to convince people they came up with something new and innovative.

[montrico78]

Brilliant



[feastures]

Amazing that at 10:28 when he says '... 1903 the Wright brothers took flight' you hear the roaring sound of a propeller in the far background. Not only this makes this an inspired talk. Thanks.

[LarryCook333]

Very inspiring!

[heyheyhey0220]

honestli ur sooo dumm. bs bs false fact false fact wordplay wordplay. that's all i herd,

[Darkmast49]

@heyheyhey0220 At least he is able to convince his public in believing him. Something you are currently not so good at.

[djcrookid]

Very interesting

[marsbarz]

What a bad liar (at best). Apple is "just" a computer company? I suppose clandestine government backing and all kinds of propaganda and other types of deceptions and religious interventions have nothing to do with it. He had a great opportunity to do something new and different and instead he resorts to categorizing himself into the same batch group of "inspiring talkers" who are on some conscious levels selling themselves out. I get it, they're hoping to blow everybody away. Still he misses.

[Donkyshot36]

Great video that helps defining mission statements in a different and inspiring way.

My mission: Inspiring people getting the best out of themselves and others

;-)

[Succeedright]

That seriously has to be on of the most inspirational video's I've seen!

Simon came highly recommended by a well respected friend of mine, and I have to admit I'm a convert.

It really puts things into perspective while I'm slogging away at DubLi :-)

10 Points!

[ToolsOfattraction]

Awesome Video! Love it. Why? Great question.

[berlin45ers]

inspiring for my own business

[RussRamey6]

Inventors are tragically poor marketers, look at what should be a totally excited leading edge group like NASA for example. NASA has Horrible P.R. rarely communicating their mission (not making arabs feel good) but "we must progress by exploring and colonizing space. Our species needs to grow, innovate, find new worlds to explore. We're innately curious, until we allow our minds to be numbed by political whores buying votes as a means to power, sadly false security with our own money.

[Look4awayin]

I have been unsuccessfully trying to sell an invention of mine for 12 months that I know will work well that I have until now been unable to get off the ground. After seeing what Simon sais, I'm totally sold on the Why... Thank's Simon. Great message

Cheers Rick C.

[Ecosse57]

holy crap. good talk!

[jarrodhroberson]

These ideas can change you life

[Vitalsyne]

Who cares about who flew what first, I think you are missing the point!

[Dilekz]

well, i don't believe in apple's Lock-in the costumer type of marketing. They are crude! People who jailbreak there iphone should buy android. The one that don't jailbreak... stay with the iphone. I like mac's but i need windows. I use alot programs wich don't work on mac. ( not simple programs like word... )

[rubenssz]

A Brazilian, named Santos Dummont, created and flew for the first time, in France by the way. Why is it that americans think it was the Wright Bros? ¬¬

[Dilekz]

@rubenssz same as the inventions of tesla ...

[rubenssz]

@Dilekz it was not an american invention, get over it. :P

[SlammerUK]

@rubenssz He flew balloons, not powered flight. The Wright Bros were the first to fly a POWERED fixed wing aeroplane.

[SlammerUK]

@rubenssz Dummont flew powered balloons. The Wright Bros were the first to fly a powered fixed wing aircraft, the predeccessor to todays aricraft. So the Wright Bros were the first to fly a plane. And thats the definition of mans first flight.

[rubenssz]

@SlammerUK

In addition to his pioneering work in airships, Santos Dumont made the first public flight of an airplane on October 23, 1906. Designated 14-bis, the flying machine was the first fixed-wing aircraft witnessed by the European press and French aviation authorities to take off and successfully fly. His flight is the first to have been certified by the Aéro Club de France and the Fédération Aéronautique Internationale. (Wikipedia)

[SlammerUK]

@rubenssz Yes, indeed he did fly powered airplanes... but the Wright Bros first flew a powered aircraft on December 17, 1903, so they were in fact the first powered manned flyers. Balloons aside of course :)

[rubenssz]

@SlammerUK Sure, they flew for the first time, but nobody saw it. I'm sorry for you, but I have some European witnesses, including the Aeronautics International Federation. ;)

[NaturalCause911]

Crap video.

[AllStarDeal79]

Glenn Curtiss in Hamondsport, NY,The person the wright brothers stole the idea from.

[PaulReadwin]

It's important to understand that this isn't about a particular company like Apple though it is a good example. This is about about how your brian functions and how emotions are more powerful than logic. It's a study in Neuromarketing and brand attachment.

[BenNCM]

After the Apple sales pitch I half expected him to start licking his lips and rub his nipples.

[davebonini]

Undoubtedly one of the worst TED videos ever. Childish and factually in error.

[BenNCM]

@davebonini Undoubtedly one of the worst TED video responses ever. Factually in error???

[Irondukesteve]

Snake oil salesman. I can't believe someone would pay to listen to this man speak these inane platitudes and such hyperbole. Think for yourselves!!

[dragondavis47]

totally love it!!!

[designplanner]

Very inspiring. Especially the part about the limbic brain's function. For me, this goes very well with my experiences from the field of design. When you truly start out from understanding the user's "why" you have a chance of letting the product's design communicate just this.

[whalenbrowne]

everything he says is true for the most part. its more than just starting by telling people the why though. you have to really connect with them on that level, which may not be that easy

[Canadiansweetheart1]

With respect to Apple --- if they sucked and really did not stand behind their 'belief', I don't think they would stand the test of time. That's probably why other businesses (ie: Microsoft) does NOT use the same marketing strategy... because they suck! :)

[BenNCM]

@Canadiansweetheart1 That is a really shit response which contradicts itself.

You say that if Apple sucked and did not stand behind their belief then they wouldn't last and so this is why Microsoft don't use that strategy, because they suck.

??????

This makes no sense and does nothing in explaining why Microsoft is part of nearly every person's daily life.

[bilalp1]

@Canadiansweetheart1 apple sells most of its products only in america,the rest of the world depends on microsoft,now is that because they suck?i don't think so.

[yonster99]

Very nice. However, I wish the world was that simple! Before there's why, how and what, ...there are lot of in betweens between those three circles!

[findmattjones]

Very inspiring

[eyesorebitch]

When he speaks about flying there is a sound of starting plain's engine!!!!!!!!! It's so real;)

[SteveX1991]

@eyesorebitch I noticed that too lol

[AustinKungFu]

Thumbs up. This video is making me rephrase our purpose.

[RobbyHanovich]

This is really nothing new. Strategist throughout history use ends (why), ways (how), and means (what) to accomplish their goals.

[rainsleetsnow]

awesome

[pamphlex]

Empty rheoric...

[rynoweb]

Good video & talk... thanks for sharing

[iQuanBomb]

MOST INSPIRED SPEECH EVA THANKSSS

[marcusholliman]

My Mind Has Just Been Blown! The why ties it all together

[Mickoy88]

The Best!

[AlianCat]

FABULOUS..Thank you so very much...

[tribblesnz]

That was AWESOME!!!!