Well damn..Dats not a big deal..erbody got they income tax back the same day, and because Volvo is Swedish car, and they live in Swedin, erbody, got they taxes back and brought a Volvo, duhh!! lol! and it was only 32 people who did this, so im sure waayyy more than 32 people got there taxes back that week, but only 32 people in Swedin wanted a Swedish car...I dont find this strange at all..even if it was done on the same day..
Haha.. Everyone believed this...even some newspapers all over Europe... But in fact it was all made up and fake.. Made as a promotion for the new Volvo S40...
No no, it is all fake... The made it all up... This was some promotion for the new Volvo S40... Everyone believed it..And you could win a Volvo S40...There was this film, adds in the newspapers and a game on the radio...
In addition to this film a 4 minutes long documentary-of-the-documentary calling into question the validity of the events was posted as Soto's "personal edit" on his alleged homepage.
The campaign gained lots of interest in advertising industry as well as in automotive industry. Many chat-rooms activities were created to discuss this topic. In Switzerland the campaign is now used as a business case model for 360-campaigning using the mobile phone as main media.
The Mystery of Dalarö was the title of a promotional campaign from Volvo that occurred during the beginning of 2004. It was considered an unusual way, at the time, to promote the launch of the new Volvo S40 using a documentary-style video approach. The 8 minutes long hoax film credited to (fictitious) Venezuelan filmmaker Carlos Soto -- in reality, as was disclosed later, it was directed by Spike Jonze.
the real iquery should be how 32 people all became so smart to buy the same beautiful car....And why they were so dumb as to not to buy it a day earlier...
Just watched the first minute, it just strikes me as some kind of stunt for Volvo, but we'll never know for sure - by the way I loved this S40 before the stunt anyway ;)
Well damn..Dats not a big deal..erbody got they income tax back the same day, and because Volvo is Swedish car, and they live in Swedin, erbody, got they taxes back and brought a Volvo, duhh!! lol! and it was only 32 people who did this, so im sure waayyy more than 32 people got there taxes back that week, but only 32 people in Swedin wanted a Swedish car...I dont find this strange at all..even if it was done on the same day..
lotusboy24 10 months ago
i live in dalaro
londoncalle 1 year ago
@londoncalle What color is your S40?
dfgies 11 months ago 2
@dfgies i have no s40
londoncalle 9 months ago
I understood that it was fake 0:45 the text is typical volvo commercial
skrala2 1 year ago
@skrala2 that's because it's made by Volvo, stupid :P
KillanatorVids 1 day ago
spikkkkkeeeee jonnnnnzzzzeeeee
Svergara1 1 year ago 2
Rofl my friends house is on 4:27-4:31 xD
Vahnify 1 year ago
bad partisan marketing
peterkotrha 1 year ago
it is a promo video it is fake
sad1234ee 2 years ago
my friend is in this vid and its fake
pkkeke 2 years ago
At 5:05 the plate of the Volvo is UFO 029...
gab13005 2 years ago
Hahahah.... lovely; VOLVO FTW! I drive a 1999 V40! Best car ever!
plp321cba 2 years ago
this video spiked me i'm jonzeing for a volvo
silverstein13 2 years ago 8
Haha, what a good marketing ploy.
floralundies 2 years ago
This has been flagged as spam show
how boring!!!!
rivall3 2 years ago
how boring!!!!
rivall3 2 years ago
haha im in this movie :D and the guy to the right 3:56 is my brother :D
but they arent any reindeers in dalarö they live in the north O.o
simonguitarist1996 2 years ago
I live in dalarö and this is Fake.
kobbenn2 2 years ago
LOL I live on Dalaro
nizzekana 2 years ago
i think more ppl are going to subconsciously make the decision to purchase a Volvo s40, over in north america..in the near future.
i feel a new s40 mystery forming.
youngmarkus 3 years ago
Haha.. Everyone believed this...even some newspapers all over Europe... But in fact it was all made up and fake.. Made as a promotion for the new Volvo S40...
rogirio1 3 years ago
Hook, line & sinker!!! It has me. Now I want a V40 so badly I would do anything for it. Mum, come over here for a minute...hahahah
precopster 3 years ago
they all prob bought em because, they're sweedish, and every swede either has a volvo or a saab, and volvos are amazing.
problem solved !
rhysproco182 3 years ago
this is the best video ever!!
milkshake566 3 years ago
i know a guy in this movie :D
milkshake566 3 years ago
woot i live in dalarö
pkkeke 3 years ago
Easy - they obviously watched Quantum of Solace :))
FatoYo 3 years ago
what's freaky is that it seems EVERYONE in Sweden speak perfect (or near perfect) English
lame
matelotgeek 3 years ago
lol
kaphilkaphish 3 years ago
yes we do... Everyone has mandatory English in school from second grade, and we dont dub foreign TV (only subtitles). So thats not a mystery :)
mbitgizmo 3 years ago
haha, speaking two languages may be amazing for a lot of people
glosario7 2 years ago
HAHAHAH jag tror jag dör dewt finns ju fan heller inga renar på dalarö xD
nizzekana 3 years ago
i live there..and its not a dead town
kobbenn2 3 years ago
Does everobody there really have S40?
stensoft 3 years ago
No no, it is all fake... The made it all up... This was some promotion for the new Volvo S40... Everyone believed it..And you could win a Volvo S40...There was this film, adds in the newspapers and a game on the radio...
rogirio1 3 years ago
hahahahah LOL! why make a dokumentary of dalarö? it's a dead place! And BTW 3:30 It isn't any REINDEERS in dalarö lol, The reinders only in north!
pkkeke 3 years ago
It's because Volvos are so goddamn sexy. Mystery solved.
MyNameIsBucket 4 years ago 13
Best advestising campaign ever
Wishmastercr555 4 years ago
In addition to this film a 4 minutes long documentary-of-the-documentary calling into question the validity of the events was posted as Soto's "personal edit" on his alleged homepage.
The campaign gained lots of interest in advertising industry as well as in automotive industry. Many chat-rooms activities were created to discuss this topic. In Switzerland the campaign is now used as a business case model for 360-campaigning using the mobile phone as main media.
enkelapa 4 years ago
The Mystery of Dalarö was the title of a promotional campaign from Volvo that occurred during the beginning of 2004. It was considered an unusual way, at the time, to promote the launch of the new Volvo S40 using a documentary-style video approach. The 8 minutes long hoax film credited to (fictitious) Venezuelan filmmaker Carlos Soto -- in reality, as was disclosed later, it was directed by Spike Jonze.
enkelapa 4 years ago
this is a mockumentary is fake
wake up!!!
dusnt 4 years ago
Betcha ABBA would have made a song about this, had it occurred in the 1970'ies - probably in the same vain as "The Piper"... :-D
felsner1 4 years ago
I need to buy a Volvo, I need to buy a Volvo. hahahahaha
trevgoodchild 4 years ago
the real iquery should be how 32 people all became so smart to buy the same beautiful car....And why they were so dumb as to not to buy it a day earlier...
Man this video worked..I'm brainwashed
QUISNIC 4 years ago
Just watched the first minute, it just strikes me as some kind of stunt for Volvo, but we'll never know for sure - by the way I loved this S40 before the stunt anyway ;)
macflyfilm 4 years ago
wicked! congrats to all the people there!
azizt16 5 years ago
october 2003 this car model was not out yet. The restyled body came out in the second half of 2004
xtremetommy 5 years ago
Its a spoof ,it was used in media A level exam 2005
xmichealax 5 years ago
jævli bra video! hahaha
HANVEM 5 years ago