RARE 1948 One of The First Ever African Ameican TV Commercials

[ChevKen]

That was good commercial.

[4021971]

I would not be surprised honegrrl, but you must admit that for the last 25 years rap, hip hop and R &B have dominated the charts. I am not one who likes commercial music, so that is why I don't like much of the rap and hip hop music. I have listened to underground rap and hip hop and I like it, but commercial music all sounds the same to me. When are we going to get something new in the music world? It is really boring now with boy bands, slutty chicks and boring synthesized pop.

[yaaboygip]

Too bad most blacks didn't have t.v. in 1948 to watch this.

[HumbleHarry]

@yaaboygip Most white people didn't own a TV set in 1948, either. It was very new technology that was out of the reach of most people back then.

[verdew8181]

Fascinating. Love the music!!!

[TheYouwontgetit]

that was scary... black persons should be allowed to appear in commercials without warning...

[4021971]

OK. I know that not all blacks are listening to rap and hip hop, but a great many do. I wasn't trying to be stereotypical.

[honeegrrl]

@4021971 Actually not even a great many. I would rap/hip is enjoyed by quite a few whites, asians, latinos and other races. I'm actually a black person that doesn't listen to much rap/hip hop. If you saw my ipod you would be very surprised.

[Ironsixx]

Jax fo' blax

[kochen0]

whats Ameican?

[luxxskrilla78]

One of the first Black commercials was about alcoholic beverages???? Wow, now we see where they were going with THAT...

[trubgirl]

wow i love vintage commercials but people make this a huge issue i love the fact that this commercial features black people can we let it rest at that so we can enjoy this commercial without generalizations and pokes and prods at black people? jees ! terrific commercial sad comments

[FoothillsofWyoming]

@trubgirl true

[monxanderlu]

More Nigga please !!

[1985OldSkool]

The Jackson Brewery of New Orleans made Jax Beer from 1891 until 1974, when San Antonio-based Pearl Brewing bought it out.

[spookylilcountrybat]

Hey did you notice how lovely & put together their home is? In real life very few of them had the luxury of living like that, what with them being so oppressed. I also noticed that none of them address the camera. Maybe you couldn't do that if you were black. Kinda like the water fountains. My friend Evelyn was black in her 20s in the 40's and she said everything was all a big sham-show. She said none of them sat around in nice homes drinking beer & singing. A piano was out of the question.

[4021971]

40's black people were cool. They listened to Jazz and not crap rap and shitty hip hop like they do now.

[byrdsfly1]

@4021971 not all blacks listen to rap and shitty hip hop i im a lover of all types of music and thats what makes me an open minded guy people are people no matter 40's, 70's, or 2000's

[4021971]

@byrdsfly1 Sorry, I did not mean to say that everyone listens to rap or hip hop, but many people do. I think that popular music is terrible nowadays. I wish that there was more variety and less talentless pretty boys and girls.

[byrdsfly1]

@4021971 agreed

[sonicscreamingblue]

@4021971 I'm black and I don't listen to rap. Check out my page. Stop drinking the stereotypical kool-aid.

[4021971]

@sonicscreamingblue I love Melvins.

[MamayevKurganVeteran]

Huh...I guess not matter what the era, blacks love their 40's

[shmuli9]

@MamayevKurganVeteran So do the Japanese... Have you ever seen a can of Sapporo? It's HUGE...

[kevtarzan]

IM NOT READY FOR THIS KIND OF VIDEO YET!!!

[FaganRoberts]

They're not African American. They are American.

[Moionfire]

@FaganRoberts

They are both...

[FaganRoberts]

@Moionfire Nope, that prejudgemental. There's plenty of blacks in the US from Jamaican ancestory who would slice your face if you mistakenly refered to them being from Africa. Face it, they're American, if they were born here.

You're just parroting what your betters and the news media tell you to say. Grow a pair!

[Moionfire]

@FaganRoberts

You are a moron. The people in the video aren't of caribbean or south american ancestory. The term "african american" is a synonym for a person of black african ancestory from the USA.

[FaganRoberts]

@Moionfire Are you sure? Would you be willing to bet your months supply of anti-depressants that every black person you refer to as "African American" is actually from the continent of Africa, you cocksucker? You better be carefull when you make such broad racial generalizations in an attempt to appear broad minded. It makes you sound like the simple minded person you really are to the rest of us. Simple & common. Why be this way? Nevermind...

[Moionfire]

@FaganRoberts

Go fuck yourself and leave me alone....

[FaganRoberts]

@Moionfire I will do YOU first, and hard. Tread lightly, son.

[FaganRoberts]

@inkey2 Great point. Thanx for your response.

[Moionfire]

@FaganRoberts

What jamaicans or other black people whose family are recent immigrants think is irrelevant.

[FaganRoberts]

@Moionfire As well as I think you are irrelevant to the discussion as well.

[franko6262]

All downhill from here...

[genldoz]

Look! Black people dressed to the nines! Where is the baggy pants and tattoo crowd?

[TRaoomz]

ฉันเป็นคนไทย เเต่รักวัฒนธรรม ของชาวต่างชาติ 55

[witchman1]

Ya baby!!!

[dedication62]

Makes me want a Jax. A nice fun commercial. 

[regressing2apes]

awful

[aperk52]

See the larger bottle? Musta been an early "foty" !

[Soulthinker2007]

That is rare! An oasis from the stereotypes of the era.

[SebiAndHeb]

BLACK POWER!! LOL :)

[bubblinbrownsugar616]

WOW Throwback WAY back!!!

This is amazing! :)

[untypoed]

That watermark at the end ruined the commercial. I really wish whoever is involved with that website fucking fail at life. Fucking horrible people. Taking old commercials and ruining it with a modern commercial. Doesn't take you back at all.

[jackbox1971]

Really? THAT is where your threshold is? Dude, maybe you need to eat less red meat or set some priorities. You're getting pissed at a watermark on a free service?

[untypoed]

What if every vintage commercial in the world that could be found was watermarked? What if when you're sitting in your home at age 70s if Zeitgeist was right and the end of the world isn't going to happen (God forbid if that happens) and all your favorite television shows were watermaked?

Listen, it's just a quality issue for me. I don't eat red meat, so calm down and don't mention that in an unrelated thing. I just hate bad quality.

[FaganRoberts]

@untypoed God forbid? What god?

[friendlier]

@jackbox1971 Don't mind the watermark after the commercial, against the black. But in the commercial itself, it's really ugly.

[Ltwolf27]

Nice jingle

[facejerk]

Was Jax beer a malt liquor?

[xcellken1]

@facejerk Malt Liquor wasn't popular til the 50s, and then it was for upwardly mobile whites. It wasn't til the 60s that it was marketed to Blacks.

[ericinwisconsin]

Jax beer was headquartered in Jacksonville, FL, although there was also a brewery in New Orleans which has since been converted into a Jax museum. While not exclusively aimed at African Americans, they did cater to that market at a time when others wouldn't.

[comicb00kguy]

Jax Beer in New Orleans was NOT a subsidiary of anything in Jacksonville! The Jackson Brewery in New Orleans (so named because it overlooks Jackson Square) was an independent regional brewery that sold beer in several southeast states, with its biggest sales in Louisiana and Texas. It closed in 1974. The brewery was converted into an upscale shopping center in the 1980's.

[xcellken1]

@ericinwisconsin The Jax breweries in Fl and LA were NOT related in any way except for the name.

[inkey2]

I'm a white guy and I'd love to try JAX beer....wonder what it taste like? So, was this product mostley consumed by black people? I wonder if the brewery was a black owned business?

[comicb00kguy]

Jax was not a black owned business, but they did see the wisdom in advertising to the large black population in New Orleans and their other Southern markets.

[terrencepaulmiller]

I have heard ( many times in the South) that these Beers( Jax,Falstaff, Pearl,ect) used a secret ingredient which was a small ammount of Horse Urine. Man,does anyone know if there is truth to this??

[FoothillsofWyoming]

Hi terrencepaulmiller the horse urine rumor was just one of many urban legends spread about the New Orleans beer companys.

[Tabooaustin]

@FoothillsofWyoming Thanks, foothills. That was a big rumor back in the day and sometimes I still hear old timers say that the rumor was true.  I 'am black and when I was a kid in the days of " Jim Crow", at every family reunion I heard that rumor time and time again. Thanks!

[FoothillsofWyoming]

@Tabooaustin Hi,In the "Jim Crow" days it was hard to tell the difference between truth and rumor.

[xcellken1]

@terrencepaulmiller Its because of people like yourself that urban myths have such staying power.

[fromthesidelines]

Probably first seen, on a few TV stations, around 1949-'50. However, it was a rare market that accepted these commercials. Even when "THE AMOS 'N' ANDY SHOW" (1951-'53) was sponsored nationally by Blatz Beer on CBS, not ONE African-American actor, or ANY of the show's cast, appeared in those Blatz ads. The idea was not to "offend" the Southern market- and this is why "THE NAT 'KING' COLE SHOW" (1956-'57) never attracted a national sponsor, either.