'The Making Of' British Text and Drive Car Crash PSA - Special Effects Breakdown

[123chickbabe]

my MOM needs to understand how dangerous this is

[Lukeyy19]

this thing has always bugged me, the Ka, starts to veer from into the oncoming lane, then suddenly it somehow hits the oncoming car from the other side, so its somehow managed to go all the way across the oncoming lane and almost off the road before anyone noticed, then they end up in the oncoming lane, when a car comes from the same direction they were traveling, and hits them while they are sitting in the other lane, why was this red car speeding at them on the wrong side of the road?

[anyusernamewilldonot]

I'd still love to know how they achieved the responseless baby. So lifelike for a dummy, too still for a real baby.

[Highice007]

@anyusernamewilldonot they have realistic looking baby dolls for sale the UK, there was a BBC special on people who treated them like real children

[anyusernamewilldonot]

Wow, people really are leaving the stupidest comments. To Zipline Creative - well done on an amazing piece of educational video. I think it should be shown to every driver, whenever they have to renew their driver's license, to remind them.

[TheCharleyJay]

I know this wasn't real, but you think they could have had a different song choice.

But I just now realize the phone hit Jule. That's chilling.

[cazzie2k11]

1£ oly



[LucyLabrador1]

i have to say... i much rather the before shot. :|

[deejayroyalt1]

Wow...the special FX team could have at least whitened her teeth!....=(

[TEXTSTOP]

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[Moyer97]

No, it's not on the wrong side of the road. They are from England. They drive on the left side of the road.

[ValiumAlleyoop]

lol this PSA was dumb, the airbags were the size of testicles, and there was only 1......i mean even cars from the early 90's had side airbags shit. Then the 3rd car after seeing the whole wreck, still flies 50mph into the first wreck snapping the chicks necks like pixie stick as Eminem would say.

[Xzarg]

@ValiumAlleyoop The 2nd car also drives on the wrong side of the road. =)

[audiogasmic]

@ValiumAlleyoop Maybe she has an older car. And no, not 'even cars from the 90s' have side airbags. All 3 cars I have previously owned were newer than 2000 and only 1 had side airbags. And maybe the driver from the third car wasn't paying attention or didn't realize what had happened until it was too late. This shit happens.

[ValiumAlleyoop]

@audiogasmic your a fucking retard. The fact that the 3rd car just rammed into the pile of human matter just blows my mind. Like damn the girls just had little flesh wounds till that happened...FUCK THE PSA. I'm glad they died and I'm still gonna text and drive

[forsmers1]

@ValiumAlleyoop after this its worse and studies show that its worse then drunk driving

[ValiumAlleyoop]

@forsmers1 why did you respond to a 3 month old comment man

[forsmers1]

@ValiumAlleyoop Does it matter

[chefgiovanni]

If you text & drive, hopefully there's a telephone pole with your name on it.

[dbutcher8014]

This vid doesn't leave a very good rep for the UK Ford Ka! Did you see how they flew around inside the car even though they had seatbelts on? And not only that, the rear window Jules's head goes through isn't shatterproof safety glass as it should be!

Kudos to those who recoginized these facts other than me!

[DeloreandudeTommy]

@dbutcher8014 Not to mention the car spins around hits the other car in the side from the same side twice somehow. Also, the girl in the back isn't wearing a seatbelt in the first place, and the seatbelts don't lock like they're supposed to (it's very easy to lock a seatbelt). Not to mention that the radio is somehow working throughout this entire ordeal. Also, how is the phone flying towards the back of the car? It would probably go through the windshield. I noticed loads of mistakes here.

[dbutcher8014]

@DeloreandudeTommy Thank you so much for not cursing me out like BluePancake1000 did, and if you happen to read their post, even if the connection wasn't there, which it is, one of my close friends died like this, I don't understand why they would put something like that into a PSA video. I mean, really! And I totally agree with you that the phone goes the wrong way and totally defies the laws of physics! But then again, maybe like Bugs Bunny says, I never studied law... ;)

[BluePancake1000]

@dbutcher8014 What the hell is wrong with you? Don't you understad the point of this video is to show you the consequences of texting and driving? I'm willing to bet if that happened to you that you'd feel differently. It's like there isn'tthe connection in your brain, like you're blocking it from connecting. You don't want the reality to hit you. Well, grow up! This stuff happens everyday! If it disturbs you so much, realize it and help change things!

[LinusIsCannibal]

Anyone else agree on how nasty Cassie's teeth are?

[bonezillion]

There's a big billboard on the highway where I live that says "You Drive, You text, You DIE". Everybody laughs at it, even my parents, but it's serious.

[erasim0s]

If that glass was I ice, I would make slushies to everyone!

[ASHlEiGHKittEN91]

im glad they did make something like this!!! teens need to understand how HORRIBLE this can b.

[9HereticPrincess9]

SFX videos are usually awesome, but watching how a car crash was made...meh. I went ahead and "liked" the video anyways.

[9HereticPrincess9]

@9HereticPrincess9 I do like the ending message though "Leave car crashes to SFX teams, don't text drive!"

[liver63]

I hope the dude who pointed out all the obvious stuff here never hopes to be a special effects guy in Hollywood.We Americans are already knee-deep in some lame-ass shit.

[4evajustinbieber16]

i thought they actually died in the real vdo

[paolaxlovesxyou]

they're obviously not going to kill innocent people to remind others about their shitty mistakes.

[MizSamerZ]

In the actual video you can see that the window where the girl in the backseats head smashed open the glass, is still intact. after the crash.

An amazing video though! Awesome work.

[elissaLuvYou]

Is videos is to show people WHat can happen it u text and drive.....Its fake ..But can happen in real life.....DONT TEXT IN DRIVE.....:(

[TheJeffster23]

at least the video is special effects

it creeped me out so much and i would've started to get scared

[prorobo]

Jules is hot.

[200twistatwista]

SAy this is a good video ae : P

[Seattlecarnut]

How about showing the crash itself? Show us how the crash took place?

[busdriver153]

how about if they hit an big rig face to face??

[wwftherocklegend]

texting and driving shouldnt even be an issue

i mean taking ur eyes off the road to do anything is dangerous and thats common sense, so txting and driving isnt the issue

[akpokemon]

Dang, that phone hitting the girl part looked so fake! I didn't realize it when I saw it the first time

[thoostorm4]

@akpokemon so text n driving death is n fake asswipe

[akpokemon]

@thoostorm4 Yes.....? I was just noticing the special effects. Not discriminating the video and what its message is

[Sulpine01]

What's worse than the commercial? The making of the commercial. This thing is stupid. Here is the grade: F+

[airplanegod]

Her cell phone sucks.

[mcrlover321]

this add is ridiculous, but it definitely gets the message into your head.

[TRUEORIGINALGATA]

I believe they chose this music because it was what was playing in the car when the girls "crashed".

[cazzy040]

a really interesting breakdown. at the risk of being tasteless... what was the tune played with this?

[Drwho24U]

wow, i love car crashes but that was just, well, umm, harsh

[Game1ngAssass1n]

Okay, what's with the music >__<

[wmspillett]

Good effects except that when you see the Ford Ka from the back, it appears that it and the other car will hit on the front right corners, but in the shot from above it the hit each other on their left corners. The trajectory in the earlier shot could not lead to this...

[chrisz71]

I hope this is the closest I ever come to being in a car crash.

[Quaaludedude714]

Kudos for reminding those who Text "not to " Text while Driving :) QC

[changetoeden]

im sending a text now.

[metellink1]

Is The Phone Okay?

[gab1971]

@metellink1 i hope it looked nice

[mememe123123]

im more interested to know how they got the baby to be completely still like that

[gab1971]

@mememe123123 doll with really looking lifelike eyes

[cammo6901]

uhhh this porno music is making me horny

[linxdeal]

Quick. Someone dial 0118 999 881 999 119 725.....3

[adventurechick44]

I think music fits- it completely juxtaposes with the scene. Plus, it's the perfect irreverent tune for the teen drivers who are too arrogant to think this couldn't happen to them, and how that attitude could get them killed.

[adventurechick44]

I think music fits- it completely juxtaposes with the scene. Plus, it's the perfect irreverent tune for the teen drivers who are too arrogant to think this couldn't happen to them, and how that attitude could get them killed.

[adventurechick44]

@pinkfloydtails I think music fits- it completely juxtaposes with the scene. Plus, it's the perfect irreverent tune for the teen drivers who are too arrogant to think this couldn't happen to them, and how that attitude could get them killed.

[Blagden1357]

Love the final message "Leave the car crashes to the FX teams, Don't text and Drive!"

[fabianlujan]

music is more appropiate for a supermoto/rally cross action video :(

[NinjaSpartanThe]

THIS SHOULD BE ON FINAL DESTINATION

[FunkyMonky1171]

@yourchicka691

No way, really?!

I didn't know that it was fake!

OH WAIT!

You have a big mushy thing at the top of your body. Try using it.

[TheJessicaRabbitt]

it's a documentory about a real crash...goodness things don't need to be video taped to have really happened people.

[IzyWAndMelyW]

@bellykelly53 i juust said that gosh y r ppl so dumb

[toshiyo]

this video is for all those people who text and drive at the same time and its not how fake this video...yes its reenactment but who cares about that? bottom line is to show what consequences of texting while driving will be....use your mind guys...geeez!

[vitali1985]

@toshiyo it is hard for me to watch it  even when i know its not real...

[futuremrsrupertgrint]

@toshiyo and ya know whats pathetic...that ppl who text and drive will watch this video and STILL go out and text while driving..this should open ppls eyes about it but sadly it most likely wont for some

[luckybosslady777]

@toshiyo yes u are right thumbs up!

[yourchicka691]

the freaking vid was a fake! you really think they are going to get that in depth for real? its a freaking reenactment to show how texting affects the person driving.....

[IzyWAndMelyW]

I think it is fake because how can u record an accident that well and the freakin cellfone doesnt even hit the wats her face

[ryaniss0beastyo]

wow man dis video some bullshit, dat crash was real who dey foolin, dat shit aint fake, what da fuck man

[xshietTAY]

I know the music in the bgginiing really bugs me. But great video,it seemed really realistic.

[cromartiedropout1]

Man watching the original video it all seems so real, but then watching this it seemed really fake XD They really did a good job with the commercial, thanks for posting the making!

[BeTheChangeUWant2C]

This almost made me cry when i saw the infant in the other car. I have two little kids; one ten weeks. I got rid of my car for all the right reasons. But, with so many people texting, pedestrianism is dangerous too.

This would be banned on American tv.

Thanks for posting. I agree that Oprah should show this video.

[mrwinky99]

@pinkfloydtails LOL - I agree and I wrote it!

[Irunwithscizzors]

I'm glad to see this. that video was so scary and i'm so glad its not real

[cheaptrixter]

So people who are in car crashes have a special type of music they listen to? You would hear whatever was playing on the stereo when you crashed wouldn't you?

[nookify123]

@cheaptrixter Not if you crash into another car and your stereo gets smashed to a billion little pieces.

[Endivisual]

this thing looked SO REAL to me like when i was watching it for the first time i knew it was obvs made up but holy shit it GOT ME

[MrChieftain56]

well done. brilliant.

[AmidProcrastination]

I agree, whats with the music? It's not that type of video....

[Spazbo3]

to me, the sound effects seem totally fake, but everything else looks realistic

[Chocolate4151]

i swear to never text while driving

[Fr3shB0iii]

ROFL

[yourboycal]

Thanks for this vid:D

[maverickmos101]

lol whi is every1 sayin music isn't suitable

[Madtoe]

You need to send it to Oprah Winfrey on her Twitter and contact page. It is so REALISTIC! I finished mine, but it’s not nearly as good as yours. Go to CitizenGlobal site and post the finished clip there, too.

[msmonkeytoes]

wow,so that's how they made this,heh.

[smileyfan16]

Such a realistic car crash. gave me chills

[blahdob]

Four girls die whilst i play unfitting music

[batgirl1415]

@blahdob LMFAO!!!!!!!!!!

[robot851]

@blahdob exactly.

[chryslerconcorde1]

@blahdob dude thts not cool

[dirtbiker4lfe]

@blahdob Why the fuck do you only care about the girls? The dad died. Dont give a damn about him.

[davidkeys100]

@dirtbiker4lfe well... it's NOT REAL for starters.

[megaanimefangirl13]

@blahdob only 3 of them die......

[CITYGIRL3210]

car crashes dont even be this scary in horror movies

[mellowstill]

We Know Your Going to use your phone while your driving .. Just do it right .. Use a Unified Messaging Service ..

[mellowstill]

@mellowstill i went to that Be Hands Free org web site and it work Great, Truly a Hands Free Solution,The Ultimate Hands Free Solutions.

[thexmile4kaylee]

my sister is afraid to even touch her phone behind the wheel except if it's our mom haha

[girlonlaptop]

what software does all that?

[TeenDrivingPro]

More can be done to prevent teenage car accidents. Please visit my profile to learn more. Thank you.

[ObsTheGreat]

Haha, now the special effects look even worse.

[dizz916]

hmm i didnt notice her gettn smaccd in the face by the phone but now i do.

[AshNessaRAWRRx3]

I watched the whole program on tv and i cried through most of it. A really shocking, true life thing that gave me nightmares..

[ihottie15]

Cool. I was wondering how they made it look so scary!

[martn13]

the first time i saw the full version, the car crash was very disturbing and graphic.

[sasukeluver345]

i know. i freked out+ had 2 sleep w/ my night light, which i hvnt done in years!

[martn13]

yeah, same here. freaky shit.

[prutalete]

Where can i find the full version? PLZZ

[happyandarosin]

can anyone reply to my comment of how to get the full length video?? i would appreaciat that

[Wolflover1611]

Just type in crash while texting in whales

[XsnashaX]

you spelt wales wrong.

i know these girls and

they are amazing actress'

they're from my local

area, and they made an

awesome video, well done

girls [:

[Wolflover1611]

I dont care...I dont live there so I dont need to know how to spell it

[SugarRushx3x]

It is really scary.

[happyandarosin]

how do you get to it?

[xxdreamycreamyxx]

i dont know, ive tried to find it as well, ive searched on google, etc but i cant find it so iu dunno if the full length 20min vid is out or was ever released...

[mikrovalovka]

which program did u use?

[allieandamber]

man thats really disturbing to watch over and over and over again..................

[hunkmagnet]

i alomst cried when the baby died

[danlefou]

The baby (played by Livvie Cale) was only in shock, but her parents died. Her brother, played by the director's son, was taken to hospital.

Jules was pregnant, and her baby died with her. All becomes clear in the full-length play, as does the background to the girls' crazy mood.

Not excusable, but understandable and credible. Cassie's biggest fault is the overconfidence of newly qualified drivers of either sex and any age, statistically most likely to have an accident in the first six months.

[xxdreamycreamyxx]

do u know where we can see the full video? theres 1 on youtube that says full but its only 10mins long and doesnt show all of the stories.

[sasukeluver345]

o, when i tried 2 watch it it froze half way+ it stops @ the part where she is gettin stoped by police right 2 her txtin+ crash...etc

[xxdreamycreamyxx]

oh reli? i dunno, it worked ok for me, try it again maybe :/

[athhennia]

where can see the full version?

[sasukeluver345]

they actually have a full verison of it on utube.

[xxdreamycreamyxx]

oh ok, thanx. how do u know this by the way? have u watched the full length video? do u know where i can see/watch it?

[sparkygl0s]

@xxdreamycreamyxx

watch?v=pDOmwjgKBcI&feature=re­lated

[1RadicalOne]

That is a bad choice on their part, then; they discarded a free opportunity for more impact.

I would have made the baby not only dead, but disfigured (shredded half of face or something else [plausible for the scenario]).

If a PSA like this does not have the viewer either speechlessly staring, twitching, or crying, it has not achieved its full potential.

[obtyropil]

@1RadicalOne Yeah I agree, they should have shown some kind of injury to the baby. It's a great PSA though.

[1RadicalOne]

Yes, that it is.

Is there some place I can legally find the whole thing?

[Un1234l]

@1RadicalOne But it can be argued that if it's too graphic and contains too much of a "worst-case scenario" idea, then some people would shrug this PSA off as too unbelievable. The idea is to make the PSA show a more likely scenario so that it will affect a more general audience and in turn more people.

[1RadicalOne]

I agree with the risk if it were too worst-case scenario, but how does making it graphic make it unrealistic? If anything, it would make it more accurate? Trust me, I am not a paramedic or the like, but I have seen the end product of these sorts of things. And the only messier things are the remains of successful suicide bombers.

[Un1234l]

@1RadicalOne Ah, the word 'graphic' was taken out of context. When I said that making it more graphic would make it come off as unbelievable, I meant that it wouldn't really connect with the audience as well because it'd be too extreme for them. Take the Saw films. The usual overly-gruesome scenes made some audience members shrug it off in apathy because the gruesomeness was overdone. This is why I basically said 'subtlety is best for a general audience'.

[1RadicalOne]

Oh...

I have no idea on that subject...it is way, way, WAY out of my field, that being a propulsions engineer.

[happyandarosin]

me too!! that was so sad

[HurfDurfAlive]

haha the baby died

[kokym8]

text + drive= DEATH !

[urnext2]

Most realistic car crash ever.Gave me chills

[FunkyMonky1171]

@urnext2

Very true.

Also, that music sounds like something you'd dance too, not watch people dieing too.

[Mspikes82]

This was a great campaign... but do any of you that are filmmakers just feel that this "behind the scenes" video was a little inappropriate in it's use of music? I just found it to be pretty jarring to hear such upbeat music for such a somber subject.

[xxdreamycreamyxx]

yes, i agree with the music bit.

[sasukeluver345]

rply 2 xxdreamycreamyxx: i know especially the irony of it, its all like "o havin fun a minute ago..now u screwed up!"

[xxdreamycreamyxx]

yh init, so true! i saw this young driver in her car texting the other day in slow traffic and i got reli mad, its so silly, even if it is slow traffic it dont matter, she needs to see this video lol.

[MegaPuzzy]

this viedo in original is only the true..

[sitimirawoo]

man, the bone crunch made my tummy turn. probably the best short film ive ever seen

[Hollowman2007]

Well done ! you did great job... Bravo from France !

[Umger76]

I am just extremely glad this is fake but LOL GLASS PWNED AT 1:59!!

[PickNickProductions]

Amazing!

[roadkill498498]

Hello, I'm a director, but in general do the green screening stuff for my films. How did you guys get the background (replacement for green i mean)

[TwoGuZZup144]

yes but how did you make the car damage effect?

[steakmonster]

VERY slick video guys! Well done!

[sukrat69]

Effects of this movie are incredible and so realistic.... Great job!