PSA 1973 - Smokey the Bear with Joanna Cassidy

[BigBrotherMateyka]

Rev up your engines...WITH HIGH OCTANE NIGHTMARE FUEL.

[Bossieman11]

this is some scary shit

[monkeysoulpoet]

0:26 the NIGHTMARE BEGINS.

[dudelovessbbws]

thumbs if cracked sent u here

[aramanth]

70s television was full of guilt/fear wrenching ads and scary TV logos!

If the Jewish Chautauqua Society wasn't scaring you with a cartoon about Hate, then the AdCouncil made you feel afraid of Smokey and guilty over throwing trash at Italians dressed as Native Americans. And then before beddybye, some scary Screen Gems logo would finish you off! And then for more doses of hallucinogenic programing there was that magic mirror bit on Romper Room! lol

[Teh1fawx]

What the hell did I just watch.

[TFAFanBabe]

She's sexy but I found the way she was staring at the camera creepy. Then, the way her face distorted...It's going to give me nightmares. But all in all, no, Mr. Pedobear, if I knew it was you, I wouldn't have listened if I knew it was you.

[DeliriousWanderer]

This is too creepy to watch twice...

[AnthonySmith22]

I think they got the wrong guy in Silence of the lambs.

[MsSunhappy]

holy cow, pedobear can actually impersonate real people! our children in danger!

[313starcandy]

this makes me just plain out afraid of Smokey the Bear if anything!!!

[FightkingSNF]

The fact that he's wearing a human's face says a LOT about "friendly" Smokey...

[chrono4203]

SWEET MOTHER OF GOD WHYYY!!!!!! freeze frame it right at 0:26 and you can see the face of evil itself. First time i saw this i jumped out of my chair. Why have this sexy woman tell you in a porno voice to not start forest fires then have her rip her face off and turn into a dead eyed bear with the voice of the devil.

[checkervalentine]

AAAAAAAAAAAAAAAAAAAAAAAAAAAAAA­AAAAAAAAAAAAAAAAAAAAAAAAAAAAAA­AAAAAAAAAAAAAAAAAAAAAAAAAAAAAA­AA!

...

AAAAAAAAAAAAAAAAAAAAAAAAAAAAAA­AAAAAAAAAAAAAAAAAAAAAAAAAAAAAA­AAAAAAAAAAAAAAAAAAAAAAAAAAAAAA­AAAAAAAAAAAAAAAAAAAAAAAAAAAAAA­AAAAAAAAAAAAAAAAAAAAAAAAAAAAAA­AAAAAAAAAAAAAAAAAAAAA!!!!!!!!!­!!!!!!!

[idratherbeanonymous]

0:26

Stuff of NIGHTMARES!!!

[TheChubless]

that shit scared me lol

[zaidoblack05]

I would have shat myself, but my shit's too scared to come out of my ass too!

[UglySean]

I couldn't remember who did this commercial. I thought it was Raquel Welch - no wonder I had trouble finding it. I never said I was good with names.

[The1baddman]

Holy Shit ; transform from beauty to beast in 10 seconds.

[TheBehattedOne]

My bowels have evacuated all contents.

[carlovanaardt]

i love this

[MedleyCrew]

one night youll have had sex with a beautiful girl, than in the middle of the night, rustling. You turn over to hear a low solemn gritty laugh and than . . . "if you knew it was me, would you have listened?"

[Retro8bit]

This commercial still haunts me to this day!

[Slashbash]

If a big ass bear was telling me to be careful with fire, I sure as hell wouldn't argue.

[Neonman78]

:26 never again. Never again.

[junitatheangel1]

I'd more likely listen to the bear.

[SpectreWraith]

0:26 <- nightmare button

[outlaw2747]

@SpectreWraith I'm never clicking that button ever again.

[spidey1221]

AAAAAAAAAAAAAAHHHHHHHHHHHHHHHH­H!!!!!!!

[ivliuscaesar1865]

how come they edited this???/

[F1315NJ]

The way he took off the mask, it looked like he tore open her mouth. Urgh...

[pugsarenumba1]

What the... holy.. fuck. 

[sanguineknight18]

FUCK! I mean just ... Jesus!

[Katingaan]

Best. PSA. Ever.

[Jeffpiatt2004]

that fake mask was done badly it looks like they tried to fake bear teeth through the mouth hole and failed. the 80's re make redid the smokey part with a less scary mask.

[MissGreenAgain]

Compared to this, Judge Doom looks so tame...

[lijluvr356]

I think it's the flash of her teeth that makes it so scary.

[MissGreenAgain]

Hot Actress + Bad Editing + Scary-Ass Mask + Smokey Bear = NO FOREST FIRES

Thank God Smokey is only in the United States!

[elc1960]

This may be a tad later than 1973.  Maybe 1975 or 1976.

[wookie72]

In other words, if you see someone you'd like to get to know better, make sure they're not a BEAR! AHH!

[mrmoore1970]

This commerical used to creep me out as a kid, but I gotta admit it, this was a classic! If an old commercial scared you more than modern movie, it had to be a good commercial!

Thanks for posting this classic!!!

[Lizzilolaphobia]

Not only will I prevent wildfires, I will also never sleep again.

[lijluvr356]

@Lizzilolaphobia Finally something I can use to keep me awake while working on all-nighters for college...

[Shadoboy]

I think I shat a fucking wall.

[jeffcool78]

hey only you can start a forest fire.

[SwingJugend]

No, of course I wouldn't listen to a giant teddy bear with a hat and a menacing, but indisputably human, voice, I would run the fastest I could. To see a hot chick TEAR OFF her face to reveal said bear would most probably make me fucking die of horror right on the spot, though.

[Kurle11]

@SwingJugend Can't start forest fires if you're dead. Mission accomplished!

[Lizzilolaphobia]

When her face starts to compress, it's fucking creepy.

[mrmoore1970]

@Lizzilolaphobia LOL I thought the same thing

[hilariousnickname]

Smokey has a massive wardrobe of human skins. He likes to dress up on wednesdays.

[Libraloco73]

Ha! This spot is scarier than 99% of the crap that passes for "horror" nowadays. Scary or not: Joan is sooo friggin hot!

[mrapplemac123456]

super fucking scary!!!!!!!!!!

[DittaKruspe]

1973... well to many drugs, who make this video was really high!!!

[ELS01X]

O____________________O

[fratboyfrat]

OH GOD JOANNA I'M SO SORRY. Jesus, that mask was scary...

[xxxxxxpimptaddyone]

well yeah you are smoky the fockin bear.......of course we listen

[Sorsakoski]

What the... I actually felt a moment of pure terror there. The moment the mask was taken of and you could see the face looking all wrong.

Need to go watch some horror like Hellraiser or Human Sentipede and forget this flick of absolute horror.

[madcowyup]

I literally cried after watching this...

[kalaslsl]

That lady looks scary, I prefer listening to the bear.

[kll510]

holy crap this was nightmare fuel for me when I was a kid. This and other PSAs.

[Bobaklives]

What a messy modern intro, clean that up. 

[DarkZholt]

0___0!!!

WHY IN THE BLOODY FUCKING HELL???

Nightmare fuel

[jagus12]

0:28

WHAT IS THAT?

WHAT THE FUCK IS THAT?!?

[rinasce]

0:28

Oh God, that face...

[chocolate11pie]

WHAAAATHEHELL

[elc1960]

Damn, Joanna Cassidy was sexy! And apparently she's hung like a bear!

[edybeast]

@elc1960 ROFL

[kaayandelle]

tht was scary.

[Mysterycat74]

You know why you never see these ads on TV anymore? Because NOBODY actually goes outside anymore! LOL! We all sit inside all day and play on the internet! The trees and bears are all safe because who ACTUALLY hangs out in a forest in 2010?! LOL!

[CylindricalWhistle]

i will have nightmares about this

[Tareltonlives]

Well, after making a Santa Claus slasher movie, I guess it was only a matter of time before they made one for Smokey

[NonRandomUser]

0:28 Great, thanks a lot you PSA fuckers. I'll never camp out again.

[panther0567]

I always knew he was a psychotic serial killer...

[KayKatastrophee]

imsoscared.

[PrettyBrg]

Ahahah damn it Smokey

[EyeWearMySunglasses]

what the freakin fk???!

[atlmuscleman]

Well, this was my era as a kid, and I remember allot of old ads like this, but who the hell is Joanna Cassidy???

[blackwhimsy]

@atlmuscleman Remember the replicant chick with the snake who was shot in the back by Harrison Ford in Blade Runner? This is her.You can see her in the YT clip "Blade Runner:Zhora's retirement."

[elc1960]

@atlmuscleman She was also in "Roger Rabbit" - she played Eddie's waitress girlfriend with the nice rack.

[PistolOfShame]

No. No I would not have. In fact, I didn't anyways. I was too busy using my sense of sight to use my sense of hearing.

[brianpadraic]

"If you knew it was me, would you listen," says the attractive women who then pulls off her skin to reveal...

SHE IS SATAN!!!! (Cachinations) AHAHAHAHAHAHA

That is how it works... :D

[hawkhandsaw]

I remember seeing this on tv as a kid in the 70's and really freaking out when her face came off!

[fikle]

....mommy

[F1315NJ]

whoa. that was just fucking horrifying

[ibbirules]

holy shit super scary

[maribel1234]

WTF!!!!!!

0:27

[Rompcom]

@maribel1234 - Bufalo Bill skins fifth!

[danipanda69]

smokey is sooooooooo cute!!!!!!!!

[edybeast]

Yep, Joanna "Zora" Cassidy was smokin' hot. The first time i saw the commercial I saw this hot-woman so I paid attention, and then when the mask came off, "Holy Shit! Aaah!" When my dad saw it, when Cassidy came on, he said, "Well, hello there!" but when the mask came off, I heard "Jesus Christ!" and he started laughing. "What the hell, son, that damn commercial almost made me spill my beer!", lol

[AceTheBathound]

@edybeast

[crustymethaddict]

@edybeast my dad did the same :)

[edybeast]

@crustymethaddict LOL

[Banner1979]

Cool ad. Jo was smoking hot. :love:

[thackery12]

Yaaaaaaa! Nightmare fuel!!!!

[danaroxy19822040]

Once I saw her rip her face off, I immediately forgot the commercial is about forest fires.

[jldraw]

Also the fact that in 1981 they re-edited this ad changing the bit where Joanna "transforms" into Smokey by making it look like she was just pulling off a Halloween mask instead of ripping her face off tells me that this ad was legitimately scaring kids at the time which obviously wasn't the intent.

[jldraw]

Well I think the point of this PSA was to warn adults about forest fires. For years Smokey had been aiming his campaign at children so they tried to give this ad a little more of an "adult spin"

Still the creepiness aspect has less to do with forest fires and more to do with the ending of the ad.

Either way this was probably one of Cassidy's first gigs. She was still unknown then only having done "walk on" roles prior to this time so it's not like they went out and got an established star.

[DocWyoming]

jesus imaginary christ, that was frightening to see as a kid, especially :27 second mark....

[betocool]

LOL

[Geenieateme]

you know what's kind of fucked is that there was a serial killer who used to disguise himelf to look younger just like smokey did...eee...

[thatonepersononutube]

Where do you find shit like that?!

[Geenieateme]

I have no idea...I think it's from watching all of those psa's....I actually originally saw the 1980 redone version that isn't too bad, but still creepy...And read in the comments about this scarier version and I just had to see it.

[TheLadyYuki]

I....I....Oh my God. I think I'm officially afraid for my life now.

[synasterg]

um.. woah did not see that one comming big shocker ending, woah it was really smokie the bear all along.

[YourProfessor]

OH GOD, BEARS LIVE AMONGST US!!!

[dandeentremont]

A person disguised as a bear disguises himself as a person 0_0 in the creepiest. fucking. way. possible.

[scrappyd2011]

ii was not expecting dat i thought he would jus walk in or sumtin like dat...CREEPY =0

[swanethecat]

0:27.... i shit myself.

[Andreask93]

why is he/she/it telling kids not to throw cigarettes in the grass....

[seether07x]

Semen. Everywhere.

[Monkor001]

I....I....I just shat myself....

[Kotorus618]

That was fantastic...

[Smilodonus]

0:27 Scared the shit out of me!

[eyesofwater123]

Me too!

[ivliuscaesar1865]

defintly

[RegencyRoyale]

I dunno...I'd of liked to see her bare, yes?

[dragoonmaster1781]

creepy

[millennialgirl]

LOL! I said the same thing right when I was scrolling and saw your comment! hahaha!

[dragoonmaster1781]

lol

[crustymethaddict]

i have a new favorite video, that scared the shit out of me

[Psychology]

:27 is scary as fuck

[ulmwarrior]

kind of like in legend of zelda majoras mask... only horrifing

[SlayerofEmokids]

You gotta watch girls today. they might be bears.

[syzygywell]

maybe this is where ridley scott got the idea to use her in Bladerunner.

[IwillKillYourCereal]

that mask scared the living sh*t out of me 0_0

[LeCoconut]

HOLY SHIT...right when she takes it off...

it's night time too :(

[MarcusVermilion]

Odd. I was 6 when this came out but I don't remember it. Maybe it's because I saw something WORSE in 1977..........................­..The "Suspiria" trailer!!!! Stil, when I see Joanna, all I can see is her crashing through glass in slow motion after being shot by Harrison Ford in "Blade Runner".

[Applemask]

Not now I bloody wouldn't, no, you god damn psycho bear.

[Arcadefan419]

creepiest commercial ever especially that laugh

[DarkSmokey]

kids scared of a human mask...hahaha

funny stuff

[frootypebz]

that was definitely the creepiest thing ever...

[Robmorgan144]

K that was creepy!

[Quanzakari]

smokey the bear never helped any forest. forest fires are a healthy a natural phenomenon, and some tree seeds will only germinate after a forest fire. When forest fires are prevented for long periods of time, the underbrush at the forest floor builds up, making the forest much more vulnerable, and possible fires more dangerous. Smokey the bear's campaign supported a pro-corperate agenda, so that logging companies wouldnt have to compete with nature for this highly profitable resource.

[MetalGear1022]

Yes, but a fire started from an unattended campfire or thrown out cigarette isn't natural, this is what's being prevented against.

[TastyPlainPizza]

@Quanzakari Wrong. It's not natural when that happen too much, which is what is happening. People are causing them. It's okay for a natural one, but 9 out of 10 forest fires are caused by humans. I think the campaign did their research before stating.

[wimmyshipple]

I remember seeing this PSA late one night when I was about 7 or 8 years old on WPIX out of NYC, and it freaked me out for about three days. (I've since recovered)

[AnnacondaVice]

AHH!! Pause at 0:27!

[superdoonz]

She is part of an evil she-bear-demon race that has preyed on humanity since the dawn of time.

The only way for us to ever defeat these scourges from hell once and all is to burn down all the forests, depriving them of their habitat!!

[bcount1]

omg pause around 27 its so scary

wtf scary!!!

[thundermaze003]

Oh man that scared me

[BambiXmas]

D: Words can not express the horror of what I have just witnessed, D:

[Cazz814]

This seriously kept appearing in my eyes whenever I close them...so much so that I gauged them out to forget that image!

[sorrowfulxsoul]

O_O

We watched that today during Video class. Creepy. As. Fuck.

[Chubachus]

whoa creepy

[MizuTakishima]

the creepiest part of this vid for me is at 0:27 or at least the milisecond that I'm paused at XD;;

[MizuTakishima]

Gah, darn youtube- the bear didn't scare me, the blue-eyed mask with its little teeth...that creeped me out! Oo

[Chubachus]

lol i missed that one the first time i saw it

[gingermol76]

I'd still hit it......I think?

[iambernig]

what was just as scary as this one was back in 1981 where they show one of those little windup godzilla toys that shoots little sparks and we cut to smokey closeup saying "DON'T TREAT FIRE LIKE A TOY!" Scared the piss out of me. Does anyone else remember that one?

[spy4863]

I know the ad you're talking about. I have an audio transcript of it on my commercial tapes, and some photographic stills I took of it when I was watching it on a video from Chicago's Museum of Broadcast Communications. Museunm policy says that patrons can watch the videos, but cannot take them home, which is why I don't have an actual video of the ad. I agree with you-the ad is a little freaky. Especially when Smokey says "Please." in that big, deep voice of his!

[04bill65]

This was one of the most startling TV commercials in history. Unforgettable.

[dlong6184]

I feel raped.

[dahwang12]

That was fucking creepy and unsettling as hell.

[SteamOmac]

IT'S A TRAP!!!

[Virgilthepagan]

I work for Greenpeace and even I'm creeped out by that damned bear!

[spy4863]

I love thisad! I have it on DVD, along with hundreds of other commercials and PSAs. What I found unsettling about it was not how Smokey looked-I grew up with that look for Smokey-but the way Joanna Cassidy's face crumples as he removes the "mask"! Freaky!

[GSTcheque]

Oh my God - how'd my ex-girlfriend get on here?

[4thtroika]

No, Smokey. If I knew it was you, I would've run away screaming bloody murder.

[qwertyuiop2000]

Creepy...

[Gemma0Doyle]

WTF!!!!!!

[culwin]

WTF

It's particularly creepy because it doesn't look like the nice friendly Smokey the Bear we know today.

[cmulwee001]

There is a revamped version of this commericial from 1980. The Footage of Ms. Joanna is the same,but she removes her "mask",

more gently, and a cuter, more friendly looking, AND sounding Smokey appears, and says the same thing, but in a calmer voice.

It's MUCH less scary than the original posted here.

[TugBug1]

what the hell

[GypsyStarr17]

That was...scary ._.

[WatermelonRat]

Well, I think this has accomplished its goal. Now nobody will go into the forest at all for fear of having their skin stolen by this homicidal bear!

[rhallar]

creepiest shit i have seen in years

[Deltadile]

Alright this is what I learned from this commercial

Burning forests bad

Killing actresses and hiding in their bodies to make a point good

[theinternetscholar]

She's like the female version of Norman Bates in PSYCHO

0:27 . . . yep, won't be able to fall asleep easily tonight

[LuvvyDuck]

LOL, I remember this. It was a tad scary, but pretty cool anyway.

[Oneredkansan40]

That commercial scared the beejeezus outtta me as a kid. !And did I see something that resembled Chuckie as her mask was being removed? Creeeeeeeeepy

[loopdiloop89]

OMG! if i saw this as a kid i'd stay right the fuck away from the forest! i'd be afraid of getting posessed by a talking bear!

[FunkyLobstah]

That was fucking terrifying.

[rockerchic1996]

THIS IS SO DAMN CREEPY!!!!!

[Entamrik]

This ad would be enormously improved if the mask didn't have blood scrawled teeth.

[ChrisG667]

Isn't/wasn't this PSA mostly for adults, well mostly men? Because honestly, guys would listen and pay more attention to what a hot chick is telling them to do than some talking bear with a hat.

[SEAWEEDRAVEN]

WORST. PSA. EVER. I would change the channel as a kid it was so freaking scary.