You have gone to great lengths to help Tibetan people, you have brought the Tibet issue to light for many Americans.
But, WHAT was the purpose of this add? of pretending to drive to Tibet? and falsely portraying His Holiness the Dalai Lama in the reflection of the car? Where did the proceeds from this endorsement go?
To someone who works tirelessly for Tibet this looks like just another case of exploiting the Tibetan people.
Ora io non metto in dubbio la sportività del marchio Lancia che (vedere il palmares che si porta dietro) ma sono altri tempi altre esigenze se facessero auto sportive costerebbero un pacco.. e il risultato? 0 vendite! Quante impreza o lancer vedi in giro? Sai già la risposta
trubocompresso quello che dice ma alla fine non ne sa una cippa di auto, vai a vederti la delta del 79, una semplice berlina disegnata da giugiaro con un ottima qualità, auto dell'anno 1980... poi nacquero le versioni hf, che vinse per 6 anni consecutivi il mondiale rally. CHe divennero famose e rinomate in tutto il mondo. Ma lancia è stata da sempre un marchio di eleganza.
be different de che? ma perchè non vi fate le vostre schifezze di auto,le elogiate,vi fate i forum della cippa e lasciate in pace un nome che non esisterà più,la Delta è solo leggenda,è un mito e come tale rimarrà,questa è il solito miscuglio di motori tutti uguali,di macchine tutte uguale,di naftoni che sfumazzano in autostrada,riunitevi,parlate di sto bidet tra i tanti bidet,ma lasciate in pace quel nome, Delta regna 87-88-89-90-91-92 il resto non esiste.
the car looks like a Nissan Murano did it with a Lancia Sedan,i don't know i think they should had gone the way of retro styling the car like the 80's model, and are they ever going back in rally racing?i sure hope so
devo essere sincero..la macchina è molto bella ma nn ricorda neanche vagamente la vecchia e gloriosa Delta quindi nn capisco il perchè del nome..io l'avrei kiamata in modo diverso anche per l'immagine che aveva la vecchia delta fuori dall'Italia.
Interesting Blog: Is Fiat Too Clever Just google news on "Fiat", it's from foolsmountain. Fiat's Strategy to execute: 1.Mount an ad campaign 2.Play innocent 3.Anger the Chinese 4.Capture lots of newspaper headlines 5.Issue an apology 6.Keep the ad campaign running anyway Interesting info: Fiat plan already leaked to Reuters before ad airing. Question: Is it a case of shrewd planning marred by flawed execution, or merely a matter of incompetence? Crooks!
And Scotland belongs to Scots, North Ireland belongs to Irish. Don't even start the "free tibet" crap, you bloody brits who did so much evil to the other half of the world, including Tibet. The previous Dalai Lama led his army fought your british army, or did you school even teach you this? Nor did the honest holy Dalai Lama?
China is not "crazy" about this. This could just be a tricky marketing strategy from Fiat trying to cash on some fancy political issue. People didn't even know about it until Fiat all of sudden apologized. But unfortunately, seems the trick is not working. Fiat stock has dropped 20% recently and pushing towards the 10 euro psycho mark.
Could you please kindly find a better translating software if you lack the skill to spam in English? The output of your translator is quite an insult to the English language. Why don't you just use Japanese if you had to use a translator to write? Yes, Richard Gere is an "it", like a dog is an "it", I totally agree!
Fiat apologized but insist that they will continue running this ad. Isn't it too obvious? Think again if you love your motherland. Otherwise shut the fuck up.
There are 56 ethnic groups in China including Tibetens. So don't you try to split our nation and start with free Tibet! What you are trying to do is dangerous and you will see how Chinese stand together as a nation for the second time after the deadly earthquake in Sichuan Province.
Why don't you question yourself how you are strongly manipulated by DALA LAMA? For God sake read some history books, then you will know Tibet belongs to China since Ming Dynasty!
As a Tibetan, I really don't understand why did FIAT apologize for making this commercial video after all it is just an Ad.. By doing so, FIAT is certainly contributing to a culture of corporates, kowtowing to China for its giant market. FIAT should understand that 'power of being different' is not primarily much to do with car and money, but basically a heart, mind and principle thing. When principles and values are sold out, your 'power of being different' is just a joke.
i don't think anyone can free Richard Gene from Dalai, because they both are gay. Richard wants is Free T-Back, so he can wear it for Dalai, lol.....x2
This ad has a message - Americanization to both China and Tibet brings happiness. The Hollywood (Americanized) Chinese theatre means Chinese Americanization.
Also, the young monk looks very happy when Richard Gere brings in Hollywood thing (Americanization). Literally, Americanization brings happiness to Tibetans.
This whole Tibet shit proved the failure of China in the media war and PR war. Hopefully they will catch up after this lesson. What amazed me was 300 years after the age of enlightenment, there are still so many people believe in a monk who calls himself living God. For you exile tibetans out there, do you know after this spring, you have turned how many chinese who used to be neutral on the Tibet issue and even somewhat sympathetic towards your situation into solid enemies?
this is the best ad i have ever seen. italian car and richard gere hitting the chinese imperialists... there is no need to say sorry, instead keep producing more such ads..
Apprendo che la FIAT chiede scusa alla Cina e prende le distanze dalle idee sociali e "politiche" (!!!) di RIchard Gere... Sono letteralmente disgustato davanti a questo sconcertante calabraghismo nei confronti di un Paese sanguinario. Non comprerò e non farò mai più comprare una Fiat in vita mia.
Nice commercial; too bad the people at Fiat felt guilty and said "sorry" to Chinese press that dared to complain about this spot ! They are the money cowards, that would sell their mother for nothing (as they sold Italy). And it's time to react strongly to this chinese attitude, or sooner or later the rest of the world will end up like Tibet: do we want that ?
guarda che i soldi ricevuti dallo Spot Richard Gere li ha dati in beneficienza ad una associazione pro tibet da lui stesso fondata. Per di più pure la sceneggiatura dello spot è sua.
Please stop using Hollywood star to endorse your products unless you want your products to be called no brainer. Maybe I should say old Hollywood stars, like Richard, Sharon, and George, who claim Dalai Lama is their best friend.
Richard a rich man who leaves his imprints in the cement in the "Great" Hollywood and in the snow in poor Tibet with an unknown kid...where should his imprints last longer?
sarò cretino io però sto spot fa vedere un lato del tibet non più vero, cosa gli prende a Richard ger che da sempre si batte per il tibet.sono stupito
What? Are you kidding me? "The Power to be Different?" So "Be Different" always means cooler, better? "Be different" also could mean being so stupid and being used by some so called "peaceful man".
This has been flagged as spam show
Dear Mr Gere
You have gone to great lengths to help Tibetan people, you have brought the Tibet issue to light for many Americans.
But, WHAT was the purpose of this add? of pretending to drive to Tibet? and falsely portraying His Holiness the Dalai Lama in the reflection of the car? Where did the proceeds from this endorsement go?
To someone who works tirelessly for Tibet this looks like just another case of exploiting the Tibetan people.
concerned...
Sarah
mytashinet 2 years ago
Comment removed
TheJustwanaknow 2 years ago
il problema è che costa trooooppooooo raga!! cazzo, il modello base son 20000 €, e sti cazzi!
acobaco 2 years ago
Vi prego di cuore come si chiama questa canzone?
Alfista1988 2 years ago
Ora io non metto in dubbio la sportività del marchio Lancia che (vedere il palmares che si porta dietro) ma sono altri tempi altre esigenze se facessero auto sportive costerebbero un pacco.. e il risultato? 0 vendite! Quante impreza o lancer vedi in giro? Sai già la risposta
iosonome83 2 years ago
@iosonome83
...Tuttavia si vedono tante mini cooper s.
Il discorso "sportivo" non influisce sulle vendite.
Ciò che influisce sulle vendite è il cosidetto "MARKETING".
Sia il Mit. e il Sub. non hanno venduto solo per una questione di immagine, ma se vai in USA ne vedrai tante.
Ma questa nuova Delta perchè non la lasciavano in Tibet ?
Lancia. Come ti hanno ridotta.
salvito82 7 months ago
trubocompresso quello che dice ma alla fine non ne sa una cippa di auto, vai a vederti la delta del 79, una semplice berlina disegnata da giugiaro con un ottima qualità, auto dell'anno 1980... poi nacquero le versioni hf, che vinse per 6 anni consecutivi il mondiale rally. CHe divennero famose e rinomate in tutto il mondo. Ma lancia è stata da sempre un marchio di eleganza.
iosonome83 2 years ago
dentro ci sta meglio l'Olivetti di angeli e demoni! XDD
LauraSpyro92 2 years ago
E' bellissima!
Alfista1988 2 years ago
be different de che? ma perchè non vi fate le vostre schifezze di auto,le elogiate,vi fate i forum della cippa e lasciate in pace un nome che non esisterà più,la Delta è solo leggenda,è un mito e come tale rimarrà,questa è il solito miscuglio di motori tutti uguali,di macchine tutte uguale,di naftoni che sfumazzano in autostrada,riunitevi,parlate di sto bidet tra i tanti bidet,ma lasciate in pace quel nome, Delta regna 87-88-89-90-91-92 il resto non esiste.
turbocompresso 2 years ago
contate le dita del bimbo dopo l'impronta sulla neve..............
albertus2001it 3 years ago
It's a Morricone song, composed for the spot
dwarvenAxeVespero 3 years ago
the car looks like a Nissan Murano did it with a Lancia Sedan,i don't know i think they should had gone the way of retro styling the car like the 80's model, and are they ever going back in rally racing?i sure hope so
LPAGAN401 3 years ago
WHY DOESNT UK HAVE LANCIA
grantpolo 3 years ago
wait 2 years..
ipodgrey2 2 years ago
What is the name of the music/ song?
FrankMijnes 3 years ago
para cuando la version integrale? eso si que se va a salir. DELTA HF INTEGRALE FOREVER!
tortxu86 3 years ago 2
@tortxu86
Word ! :-D ...I miss my old Delta integrale Evo 1 :'-( ...Beat car ever made !
GRMORAM1 1 year ago
Como se llama la cancion?
joancete91 3 years ago
waiting for the integrale version.
Lets win 6 wrc again!
snufte 3 years ago 2
i fiat musiał przeprosić chińczyków za urażenie ich uczuć...
już dawno minęły czasy gdy honor był rzeczą najważniejszą i świętą w chinach...
deathafterromance 3 years ago
Chi mi puo dare il nome della canzone?
grazie
carattericubitali 3 years ago
devo essere sincero..la macchina è molto bella ma nn ricorda neanche vagamente la vecchia e gloriosa Delta quindi nn capisco il perchè del nome..io l'avrei kiamata in modo diverso anche per l'immagine che aveva la vecchia delta fuori dall'Italia.
Eric205gen 3 years ago
the power to??? surprise or be different...=S
urukawa 3 years ago
I pray that the Chinese people will someday be free from the thought control by the government.
yuriko0308 3 years ago
cissyxchen 3 years ago
amboy4: FIAT sales are FLAT in China. Most rich Chinese consumers think its cars are a damn JOKE.
banzaidawan 3 years ago
No, the damn bureaucrats will rather drive german cars. Fiat is too low level.
cissyxchen 3 years ago
And Scotland belongs to Scots, North Ireland belongs to Irish. Don't even start the "free tibet" crap, you bloody brits who did so much evil to the other half of the world, including Tibet. The previous Dalai Lama led his army fought your british army, or did you school even teach you this? Nor did the honest holy Dalai Lama?
cissyxchen 3 years ago
China is not "crazy" about this. This could just be a tricky marketing strategy from Fiat trying to cash on some fancy political issue. People didn't even know about it until Fiat all of sudden apologized. But unfortunately, seems the trick is not working. Fiat stock has dropped 20% recently and pushing towards the 10 euro psycho mark.
cissyxchen 3 years ago
cissyxchen: FIAT stocks went down 20 % because they have just said bye-bye to the China market, the No. 2 automobile market in the world.
banzaidawan 3 years ago
GGGGGGJJJJJJ!!!!!!!!!
R.Gere and FIAT are wonderful.Very it is a courageous person!The image of the brand of Fiat pierced through the cloud in my mind.
sukiyaki10dollar 3 years ago
You are nothing compared to the Chinese car market.
fhahahahaha 3 years ago
Could you please kindly find a better translating software if you lack the skill to spam in English? The output of your translator is quite an insult to the English language. Why don't you just use Japanese if you had to use a translator to write? Yes, Richard Gere is an "it", like a dog is an "it", I totally agree!
cissyxchen 3 years ago
私は英語が苦手です。どうもすみませんでした。
あなたはこの文章を理解できるかな？
sukiyaki10dollar 3 years ago
菲亚特只有在未来中国本地化生产的供本土销售某些车型中安装奇瑞（更正一下不是你说的吉利）的优质发动机，这些优质的奇瑞发动机质量非常好，还出口克莱斯勒，安装奇瑞的发动机更适合本地的环境完全是为了中国人民考虑更适合本地环境（中国的汽油质量不好，而意大利产的菲亚特发动机最低的要求是超纯度95号汽油）和降低成本为了让大家能更便宜的买车。你这样说话完全不负责任！四川地震菲亚特也是最早捐款的企业，Lancia Delta 选择这个明星可能完全没有考虑到政治因素，大家不应该这么敏感。。。而且为了大家的敏感菲亚特已经在第一时间道歉了。。。
chenyuez 3 years ago
Fiat apologized but insist that they will continue running this ad. Isn't it too obvious? Think again if you love your motherland. Otherwise shut the fuck up.
fhahahahaha 3 years ago
There are 56 ethnic groups in China including Tibetens. So don't you try to split our nation and start with free Tibet! What you are trying to do is dangerous and you will see how Chinese stand together as a nation for the second time after the deadly earthquake in Sichuan Province.
c27yang 3 years ago
Why don't you question yourself how you are strongly manipulated by DALA LAMA? For God sake read some history books, then you will know Tibet belongs to China since Ming Dynasty!
c27yang 3 years ago
As a Tibetan, I really don't understand why did FIAT apologize for making this commercial video after all it is just an Ad.. By doing so, FIAT is certainly contributing to a culture of corporates, kowtowing to China for its giant market. FIAT should understand that 'power of being different' is not primarily much to do with car and money, but basically a heart, mind and principle thing. When principles and values are sold out, your 'power of being different' is just a joke.
tsawatashi 3 years ago
This has been flagged as spam show
i don't think anyone can free Richard Gene from Dalai, because they both are gay. Richard wants is Free T-Back, so he can wear it for Dalai, lol.....x2
mrsdalmonte 3 years ago
The major young monk looks too pale for a U-Tsang Tibetan. LOL
rlywtf 3 years ago
This ad has a message - Americanization to both China and Tibet brings happiness. The Hollywood (Americanized) Chinese theatre means Chinese Americanization.
Also, the young monk looks very happy when Richard Gere brings in Hollywood thing (Americanization). Literally, Americanization brings happiness to Tibetans.
rlywtf 3 years ago
hey guys, look at 0:27. The guy looks like HHDL.
HHDL in Tibet = Tibet independence.
rlywtf 3 years ago
This whole Tibet shit proved the failure of China in the media war and PR war. Hopefully they will catch up after this lesson. What amazed me was 300 years after the age of enlightenment, there are still so many people believe in a monk who calls himself living God. For you exile tibetans out there, do you know after this spring, you have turned how many chinese who used to be neutral on the Tibet issue and even somewhat sympathetic towards your situation into solid enemies?
cissyxchen 3 years ago
this is the best ad i have ever seen. italian car and richard gere hitting the chinese imperialists... there is no need to say sorry, instead keep producing more such ads..
free tibet
tibet is never a part of china
tsedorjii 3 years ago
Italy belongs to native Indians.
johnnysain 3 years ago
China has overtaken Japan to become the world's second-largest car market after the US
fhahahahaha 3 years ago
American belongs to native Indians.
fhahahahaha 3 years ago 2
Apprendo che la FIAT chiede scusa alla Cina e prende le distanze dalle idee sociali e "politiche" (!!!) di RIchard Gere... Sono letteralmente disgustato davanti a questo sconcertante calabraghismo nei confronti di un Paese sanguinario. Non comprerò e non farò mai più comprare una Fiat in vita mia.
shakygold 3 years ago
FREE TIBET !
crazysexybill 3 years ago 2
And this gives you right to MURDER and TORTURE innocent people? Get civilized first, Chinese barbarians!
igrazka 3 years ago
This has been flagged as spam show
Beautiful.
I love it.
F R E E T I B E T !!
yuriko0308 3 years ago
Nice commercial; too bad the people at Fiat felt guilty and said "sorry" to Chinese press that dared to complain about this spot ! They are the money cowards, that would sell their mother for nothing (as they sold Italy). And it's time to react strongly to this chinese attitude, or sooner or later the rest of the world will end up like Tibet: do we want that ?
semiaa 3 years ago
How many Chinese can afford Lancia Delta? Not many - so why apologize? Do Chinese apologize for killing people?
igrazka 3 years ago
guarda che i soldi ricevuti dallo Spot Richard Gere li ha dati in beneficienza ad una associazione pro tibet da lui stesso fondata. Per di più pure la sceneggiatura dello spot è sua.
accia88 3 years ago
Wow, Richard Gere is so old now! No wonder so much into that monkey-monk politics, otherwise no chance for some publicity.
cissyxchen 3 years ago
Smart or no brain? But please do not use our Hollywood logo to sell your politic points or car.
juanmicat 3 years ago
Please stop using Hollywood star to endorse your products unless you want your products to be called no brainer. Maybe I should say old Hollywood stars, like Richard, Sharon, and George, who claim Dalai Lama is their best friend.
kennethyeah 3 years ago
Richard a rich man who leaves his imprints in the cement in the "Great" Hollywood and in the snow in poor Tibet with an unknown kid...where should his imprints last longer?
MaterTaenebre 3 years ago
sarò cretino io però sto spot fa vedere un lato del tibet non più vero, cosa gli prende a Richard ger che da sempre si batte per il tibet.sono stupito
the power to be different ma vaffanculo
yoghin 3 years ago
Le sue impronte sono destinate a scomparire prima dalla neve in Tibet e poi anche da Hollywood...come un mandala soffiato via!
MaterTaenebre 3 years ago
magnifico commento:) tashi dele free tibet
yoghin 3 years ago
cazzo avete da dire? saran belle le pubblicità della mercedes o dell'audi con quell'indiano tarocco che non sa manco contare fino a 4..
inchinatevi alla lancia e al biscione
Trocolari 3 years ago
great music, great video... great car...
Pianolorenz 3 years ago
Good marketing ! Lancia knows who is buying their cars and why. Very nice music too !! Thanks, Mr Morricone.
stoppie999 3 years ago 2
What? Are you kidding me? "The Power to be Different?" So "Be Different" always means cooler, better? "Be different" also could mean being so stupid and being used by some so called "peaceful man".
superlip2003 3 years ago
So pathetic to invite some old stupid idoit to shoot this commercial. No wonder Italy lost the game.
LZZK 3 years ago
the music of this spot is an original composition of maestro Ennio Morricone for Lancia....
ikea69 3 years ago 3
What is the title pf the music??????????
biancoHF 3 years ago