Lite Brite (1970s)

[IDI0CRATIK]

Mr. Mackey's favorite.

[summertimefairy1973]

I would play with lite bright for hours!!!!! I loved this toy!

[Cheessa]

I love thid add!

[guruchick]

Do we really think a 25 yr old knows who Bozo the Clown is? LOL

[Encom7]

I wonder how many kids ever swallowed a lite-brite peg?

[WorldTurnBlack]

Light bulb not included! the fricken company was so damn cheap the made you buy the 60 watt lightbulb! How much could that have been cost to the company 65 cents a bulb!

[MrCarl220]

I loved this as a kid!

[JohnQ1127]

Buying the "refills" to make the Buggs Bunny cost a fortune back then. If I remember correctly the amount of refills it took to actually make a Buggs Bunny cost almost as much as the original lite bright.

[johnnymoral]

Love how it modulates for the last one. i think it does anyway.

[Thorpe741]

I spelled out 'fuck' on mine. And it was awesome!

[brb1006]

What ever happened to Bozo the clown? I know, Bugs Bunny is still around but what about Bozo?

[jamalmorelli]

@brb1006 There is a wiki entry on Bozo - he was big.

[SakaPC1]

Those little suckers hurt your feet when you stepped on em

[Smartboy8877]

@SakaPC1

I can imagine!

[chunkybongo]

is that Joni Mitchell singing??

[sever2319]

*Light bulb not included

[IxIPaincakesIxI]

Damn I'm 16 and I remember having one of these, it was a rose-art version though. Such nostalgia. Am I that old?

[ampana]

You ran out of paper and mom never managed to find replacements...makes you wonder how many light brites are in landfills around the country.

[Gravyballs2011]

At 40 I still remember this jingle.

[yankeejohn58]

"Light Brite, Making Friends Tonite....."Nothing like going Light Bulb-Free!

[yankeejohn58]

"Light Brite, Making Friends Tonite....."

[Andacar62]

Another one of those commercial jingles I'll probably be taking to my grave. Lite Brite was one of those toys we played with endlessly. You ran out of the black paper really fast.

[valleycentral]

The advertising agency that came up with that one is brilliant. Why does it still stay with us?

[olflatop]

@valleycentral Because they played it Every. Freakin. Day. I thought it was one of the crappier commercials back then. Still seems the same. Cheapo stuff.

[valleycentral]

Still remember this jingle.

[cochranexyz]

@valleycentral I have been humming this for 40 years.

[valleycentral]

Still remember this jinglel.

[KaiStarr]

I loved my Lite Brite! That dumb song in its commercials still becomes an earworm for me, often out of the blue. That's what a jingle ought to do, haunt its listeners for 40+ years. LOL

[pewmanfustudios]

Loved Light Bright and Spirograph as a kid.

[LOAblue]

I had one of those

[Mysterycat74]

I got a Lite Brite once from a visiting relative for now reason. Later that night I farted at the dinner table (LOUDLY) and got the Lite Brite taken away for the rest of the week.

[visor109]

@Mysterycat74 Haha! That is a crack up! You made my day with that comment!

[MrRyan68bug]

@Mysterycat74

Lol, this seriously made me laugh big time... mainly because I struggle to see the correlation between the flatulence and getting the toy taken away? Must have been one hell of a fart! Lol

[blackgirlanimefan15]

Oh mg!! These things were awesome! I was always afraid thought that the thing was gunna light on fir ;A;

[aroseinthegarden]

They do still make lit brits but it's a little different now. Looks really dumb the pegs are fused to get her in 3s there's no real creativity. and its way smaller runs on led lights. I haven't seen the original in a very long time. 

[rebeccajohack]

Do they still make this toy? If not, they should.

[hystat]

holy brainwashing - I sang along flawlessly... even knew most of the commentary

[sunflowernoo]

@LENTICULARPLASTIC Me tooooo!! Wasn't Lite Brite Special???

[irismey]

This commercial brought a lot of memories but I didn't like the toy. What if you lose one of those pegs?

[freethoughtmusic]

Wow! I watched this when it was new. Thanks for posting.

[werewolfantipaladin]

I remeber getitng this for Christmas. My mother even bought extra pegs and the Bozo the clown refills. Lot of fun quiet evenings with this toy.

[chipper246]

Maybe they didn't include the light bulb because they thought it would break in shipping.

[husky500cr]

I got this for my fifth birthdays. My older brothers like it so much they didn't let me play with it until weeks after I got it. One of the benefits of being the youngest brother out of 5.

[jtridexter]

I love this commercial, it brings so much memories!!

[8283doc]

@jtridexter makes me wish we could go back to that time. those early 70s commercials are the best.

[jtridexter]

@8283doc Absolutely, a lot of these commercials bring back great memories!!

[Michelep65]

loved the Lite Bright

[acholl980]

How likely would anyone see this today, with an outdated bulb and pegs that are a choking hazard? Still love the jingle.

[Janet1968]

I absolutely loved Lite Brite as a kid. Next to my Barbie camper, it was the best Christmas present ever! ;-)

[SunsetSupermanRMB]

When I was a kid, I don't think my mom EVER vacuumed the floor without sucking up at least 2 or 3 light bright pegs.

[rgjr2011]

I had this when i was a kid in the 70's.

[VoiceofThePatriot1]

I loves this toy. I still have mine--lol--45 years old

[rubicon1983]

@VoiceofThePatriot1 Ebay it!

[fallbread]

oh that song to this day still lol

[CanadaAstro]

yeah, and with refills you can make Bugs Bunny and Bozo the clown!

[BarelyDeadProduction]

bugs bunny's face looks like it's falling apart

[SamWaterstonFanatic]

YES! I remember this Lite Brite commercial, AND the other one! PLZ TO BRING BACK THE '80S, AND ALL OF IT'S INFINITE COOLNESS....KTHX.

[JsgHair71]

Thanks for reminding me I never got one as a kid! My boyfriend in the 90s thought it would be cute to get me one and yes, I did play with it-thanks Davy!

[peanutmaster1231]

i remember having one of these! it was sooo much fun. lol

[TheNattak]

Lightbright burned down my house... ;_;

[LENTICULARPLASTIC]

I loved the smell of the carbon paper heating up.

[LuKasAV6]

@LENTICULARPLASTIC Good lord! We had *no* idea how much danger we were in!

[stansell1]

@LENTICULARPLASTIC mY Light Bright doubled as a console for my intergalactic destroyer!

[luisisfresh79]

Bozo the Clown, Glowing in the middle of the night... starring at me...CREEPY!

[TheCaptainSlappy]

This and an Etch-a-Sketch (along with Legos) saved my parents valuable time instead of constantly beating me for being bored. Bugs Bunny and American Bandstand saved them the rest of the time. (Thank you, Happy Days/Laverne & Shirley!). It always makes me wonder how many MILLIONS Hasbro and the others made off us STUPID kids......they were freaking geniuses.

[Tim5166]

Lite Brite?!?! I had one of these also! What memories! Lite Brite, Vertibird, Big Wheel, Toss Across.....how cool!

[AdamCartwrightILoveU]

lol... this brings back memories. My older sister & I both had one in the 70s and she taught me how to spell bad words on it.

[tylerwithtree]

Ah! How is it I remember this commercial - had one by 7 yrs in 1980. Still in my closet, somewhere.....

[EKS511]

This really takes me back. I loved my lite-brite! I used it as a night light.

[redilliop]

@EKS511 no way! I did the same thing.

[DisneyBlackJet]

We had one of those in my old kindergarten room. I loved that darn thing!

[chandacat]

I had to beg for YEARS to get a lite brite. Now, as a mother, I know why. My mom was sucking up litle brite pegs out of my bedroom's blue shag carpet for years after, not to mention the ones my dad stepped on.

[DancingSpiderman]

@chandacat Your Mom should have slipped her old pantyhose over the nozzle of her vacuum cleaner, so that when the vacuum passes over a lite brite peg, the peg doesn't get sucked into the vacuum, and can be reused.

[girlstorm09]

i had this toy as a kid but then again who hasnt....now i have a little keychain verstion of it! :P its so cute ^_^

[chrissyj84]

I think this thing gave me cancer

[whitewitchoz]

"Outa sight !!! Making things with Light Brite!"

[roperkids]

The toy may be long gone now, all the pegs sucked up into the Electrolux and banished into the landfills of yester decades... but the jingle lives on. I still know the words 40 years on.

[themaje]

@roperkids I sang it (right now as a 42 yr. old adult male) verbatim.

[AimzWinn]

@themaje

Me, too (except for the 42 yr. old adult male part). A 41 yr. old female, actually.

[2cruiz4vr]

Light bulb not included. LOL

[apologeticsman]

my cheap parents would never buy one for me...

[2005dave]

The announcer on this commercial is Larry Blyden. He was the host of "What's My Line?" at the time.

[shrektrician]

My friend got one of these for xmas when we were like 7 or so and the first thing we did was spell out swear words! The mom caught us and i was banned from that house!

[TheBlueyedblond]

OMG I am old....I remember this commercial. 

[Diskoboy1974]

I was a kid in the late 70's, and I still thank god for the invention of video games. Toy's were so bland in the 70s, with the exception of lawn darts - those were always fun! :)

[jtridexter]

Just researched this item and apparently this commercial is not from the 1970's. This is the original lite brite toy that came out in 1967 not 1970's..

[imthedorf1964]

@jtridexter I do remember seeing this same commercial in the 70s tho.

[jtridexter]

@imthedorf1964 I do too but I am confused because my research tells me that this particular toy right down to the same 3 kids in the packaging box came out in the 1967, but I do remember the commercial as a kid in the 70's. Does anyone have any idea as to why an exact toy with exact packaging from 1967 showed up in a 1970 commercial? I can understand if its the same toy but different packaging, but the same exact packaging with the same 3 kids, that is confusing.

[Barndancer61]

@jtridexter - Your right, because I got one the Xmas of '68. One of my all-time favourite gifts.

[howmer001]

Classic, classic commercial and song! Haven't seen this ad in over 35 years, and I STILL know the words to the jingle! Never had any burning desire for this toy . . . but the ad - ah! Memories! Thanks for posting.

[jtridexter]

@howmer001 Same here I love this jingle it brings back memories. but for some reason I remember this commercial coming out in the fall or winter time, am I right or did all those years of smoking weed got my mind all out of wack? does anyone know what exact year and season this commercial came out?

[playsbass1969]

1972

[kiyana411]

I liked having lite brite, but it seemed like forever just to complete a picture. sometimes it seemed hard to push the bulbs through and get them out.

[lobo81865]

Never had a Lite-Brite, but I loved my Creepy Crawly set.

[PatrickMcBride65]

with refills make Bugs Bunny and Bozo the Clown. I remember this so vividly! I got it for Christmas in 1970! whoooooaaaaaahhhhhh!

[hoth260]

those pegs caused much foot pain at night while walking

[theantiquegarage]

Lite-Brite always sucked big time but the pegs were awesome to chew on.

[ketket1]

I used to love this...this, my easy bake oven, and my baby alive doll.

[theOlLineRebel]

This is ALWAYS what I think of when I think of Lite Brite.

[fluffydolly]

kool lil ol toy of the 70's...good ol days!!!!

[ladybluluv]

I loved this commercial as a kid and hoped for a Lite Brite for Christmas and got one! Played with it all the time.

[rightsideofhistory]

"Light Bulb Not Included" ???? wow, what a bunch of cheap-asses

[redilliop]

@rightsideofhistory didn't they say the same thing for the Easy Bake Oven- "light bulb not included"?

[puppyshoes]

@rightsideofhistory I agree.

[kd4adv]

@rightsideofhistory LoL :) 

[jroo10]

I grew up in a family of six kids and I was always healthily skeptical about the claims of toy/game ads. Despite the number of pieces or accessories the ad said they came with, by the time it was my turn to play with something I couldn't help but notice it was lame compared to what I had been led to expect. Apparently, the Easy-Bake Oven only had enough to make one cake, Gold Medal Barbie just had a leotard, no gold medal, and Lite Brite had only 17 lights.

[acholl980]

@jroo10 In other words, you had to buy refills.

[SummerBaby1984]

Oh my gosh! I use to play with Lite Brite!!!!

[moxie96]

I had the off brand one with the white board and the colored pegs, my dad found it at the goodwill because I was pestering him for one and there came that one and what makes it a major thrift store fail? there was only 15 pegs most of which were yellow!

[TruWatcher]

I had an "Electro-Art"--same principle. They were great fun to play with.

[oldschoolbx1970]

OMG!!! I remember this shit from when I was very young. Lol.

[shmuli9]

I remember this commercial, and I remember the board, and how the patterns would basically be destroyed after one use. But I liked it anyway...

[memobookofsheets]

My light brite had a 4,000 watt bulb. It burned my corneas and I'm blind now.

[2nicks]

I loved my lite Brite!

[superjtrdr]

Never enjoyed the bright light

[fishreaper]

i love how it throws in "lightbulb not included" completely randomly as a disclaimer.

[chairmanofthebored1]

Ahh yes, Lite Brite, not recommended for bathtubs.

[dbland3]

Oooh Oooh One of these too!

[dogeymon83]

Bozo the Clown! Hahaha, no kid knows who he is anymore.

Why was this toy so much fun as a kid? I have no idea. But getting those lite-brite refills from Disney was just too much fun.

I think I have it down to a science. I think it's the sound those pegs make when they puncture the paper and "flump!" into the plastic that feels so good. Anyone agree?

[auggdogrules]

great tune,still hum it today,brings back those good old days,no cares in the world,going outside to play army,frisbee,shoot the water rocket,superball,gi joe,creepy crawlers,god how i long for those days again,thanks for download,geez i think i'am tearing up,honestly

[ldonhawk]

@auggdogrules I know how you feel. I am a child of the 70s, and this tune/commercial ignites those childhood memories for me as well.

[audgeyp]

@auggdogrules-yeah, those were the good old days-when kids went outside to play and weren't boring, obese, videogame playing zombies.

[lookingbill1]

i remember this commercial i eight years old. this commercial was heavily promoted on tv during the fall thru the christmas holidays back then, mAN THIS BRINGS BACK MY CHILD HOOD MEMORIES.

[davidpar2]

plug-in toys encouraged responsibility in children. and parenting from parents. they were my favorite kind of toys to get

[clinch44]

I like the 80's song better.....AND DAMN!.... BOZO! this is old

[3piper]

I loved my Lite Brite.My baby sister also loved it.She loved to try to swallow the pegs so my mother would only bring it out when she was slleeping or out of the house and then we had to put it away again.Maybe that was why I loved it.I couldn't play it all the time.But thank you for posting it

[HD8Track]

My Lite Brite always had dead pixels

[surgechecker18]

Christmas 1975. I remember it like it were yesterday.

[monkeeman1966]

This song always reminded me of Liar, Liar by the Castaways 1965.

[monkeeman1966]

This audio track is great. Those ones made after this are just lousy.

[monkeeman1966]

Wow, I remember this. The good old days when commercials were great. These damn commercials are better than music on the charts years after.

[annidez]

Our Lite Brite came from a yardsale and the black pegboard was kind of melted. You could try to make that part work, but mostly not. Totally fun toy! Anybody remember this thing to help you draw? It was a blue plastic screen you set up between a magazine picture and a blank sheet. Somehow the reflection was supposed to project on the paper, but I think you were supposed to be smart and just look at the blue screen. When it turned out to not project, boring and out the door!

[oneblackhorse]

Lite Brite was AWESOME! One of my favorite toys! Lots of fun! Reminded me of neon signs.

[thehershydude]

i know what i want for christmas

[angie4josh]

sad sad memories.

[jtridexter]

@angie4josh Why sad memories?

[angie4josh]

@jtridexter I think I choked on a few of the colored pegs.

[MartyRotten]

I had one of these too. Never got the refills just did abstract art when I ran out of the patterns.

[hobbit151]

they didnt include the light bulb because it might break on delivery, but who cares if all the small light pegs get broken.

[NoMercyJustCruelty]

Lite Brite for kids, LSD-Brite for adults.

[lisaluvsjoee]

This was my favorite toy growing up! And what fun it was stepping bare feet on all those little lights hidden in the carpet when my kid sister forgot to put them back in the box!! i must have gone through a dozen of these as child!!

[sicktitz]

oh man i used to ALWAYS love this thing haha screw the templates they gave you, i went all original, i remember closing the shutters, closing my door, making my room dark to play:)

[retrofever1969]

I had a lite brite.. I loved it!.. also had an easy bake oven... cooked in it all the time!

[Trund27]

Yay!!!! Lite Brite!!!!

[halfanounze]

That wasn't Bozo the clown, that was Pennywise!

[freakshowmonkey]

@halfanounze So, your Light-Brite ran on Ghost Light too?  :)

[RUDEDOGGIE65]

I had a lite brite, my dad hated finding the pegs all over the house, ha, good times.

[blope332]

Sounds like a Petula Clark song.

[MrDeCorey]

I use to have this a long time ago.

I love Light Brite!!!!!

[vegas787]

Do they still make this?

[brownnbubblie]

@vegas787 Yes

[vonbontee]

"...Making things with li-i-ight!" Classic jingle, classic toy. We used ours to spell out a multicoloured "MERRY X-MAS!" and put it in the window so it was visible from outside. And it became a permanent part of our holiday decorations, we'd haul it out every December for the next half-dozen years or so. Good times...

[maplemanz]

I REMEMBER SEEING THIS COMMERCIAL IN THE EARLY TO MID 70'S.

[pulgabros]

This is actually what got me into playing bass guitar when I was a kid. I would race to pick up my toy sword and pretend to play with the music.

[giantsean]

The worst was getting your paper to align properly... if it was off a hair the secret color codes would become impossible to see, rendering your project a complete failure. Damn you little metal clips!

[afrosensuous]

I used to spell bad words like fuck, shit, damn, hell & pussy. Draw titties-n-shit (lol).

[adirondack1965]

@afrosensuous and look at you know, grown up to be a Doctor.

[jcross21]

@afrosensuous Ummm-I did that as an adult w/ my daughters Lite Brite. Actually it was me & a couple of my neighbors when we had a wicked party. 17 yrs. later we still laugh about it!

[selander62]

My favorite Christmas gift ever!!!!! I loved mine!!!

[deb90566]

Mom never got me one of these. WHY,MOM, WHY????? I was a responsible child! I would have been careful!

[Jellogel]

"Make people , animals, things! " lmao, the jingle was what I remembered though, it's so amazing to hear things from my childhood like that.

[ChrisRJ]

Bugs Bunny looks kinda creepy at 0:21...

[Sheri451]

When I was little, my sister and I stayed with our sitter at her house one night, I remember her sister showing us her Lite Brite. We were too little for one.

[apologynone]

Wow! ?That song is exactly how I remembered it.

[eimb1999]

....And when you got bored of making the pictures, you removed the grilles and the unit became a hanging lamp, complete with shade, for that cardboard box fort/camp/hideout you made on the back porch or under the balcony.

[saj8]

This takes me way back!!

[carlah61]

I had a Lite Brite and an Easy Bake oven. Never had a problem with the Lite Brite but toasted the Easy Bake oven when I tried to "boil" water on top of it. Spilled the water and poof, no more light bulb. That was the end of that.

[trmjr]

@carlah61 This is why we can't have nice things. ;)

[xrsflyer]

@carlah61 Ah memories! We had both too. As I recall, the Easy Bake oven actually came with some stuff to "bake" and one of the things I remember was an actual pizza mix. Dough, sauce and some toppings presumably (although I don't remember). Anyway, it tasted like crap but was damn fun to make. It took forever to bake under a light bulb though lol! 100% true.

Outta sight makin' things with Lite Bright! Damn straight! Our's was all kinds of fun ha ha!

[spyderkat]

I used to load the lite-bright pegs into the end of my bb gun and shoot my brothers...until dad caught me. Wow....a trip down memory lan.

[snarkdetriomphe]

this was my favorite toy! my brother and i would play "computer" [think original batman show] by tipping over a refrig box, cutting out a lite brite size square and putting the lite bright on a desk inside the box so the colorred lights showed on the outside of the box.. we would take turns going inside the box and slipping answers to questions out on little pieces of paper. um yeah, we were cool like that.

[Jiltedin2007]

I could never get enough of this commercial. I still sing it in my Head.

Lite-Brite, making things that light. Outta sight, making things with Lite-Brite.

[JRCrowley]

LOL. I just sang it to me Chinese wife and she had no idea what I was talking about so I showed her this video.

Talk about lost in translation.

[savere2006]

I always wanted this for Xmas.

[MrMedusaLvamp]

I still sing the song in my head alot!...Its very catchy!...That pharphisa instrument in the back round is soooo 60's!

[GirlyGirlyCandyCandy]

Intresting

[briva]

I asked for this every single Xmas and never got it. I blame all of my adult failures on this.

[MrMedusaLvamp]

@briva...Amen!..We never got it either....they said it was because they were afraid we would choke on the pieces or get them caught in the vaccuum if we got them all over the floor or the dog would choke on them and that the light heated up too much and would cause a fire...lots of excuses..ehh?..But we were allowed to have a chemistry kit!!!!...WTF???

[Tracymmo]

@MrMedusaLvamp LMAO!!

[shananagans5]

@MrMedusaLvamp LOL I got the exact same story but I got an Easy bake oven so I know the fire excuse was BS. I also got a pellit gun in the name of womens lib so I know the you will hurt yourself excuse was BS. Must be the vaccuum cleaner. :)