That was the worst way to get a message across. I found it horribly stupid and insensitive. The tiny little disclaimer at the end was even more insulting. 😁😒😳😡👿👎
Funnily enough, searched for this ad after watching Gruen Transfer and they say it's a really awful way to pass a message. So ... 'great' commercial? Dunno.
I don't think this is making fun of the victims I think the message is that child abuse is taken lightly and more people need to take it seriously, think about it
Sadly, I don't think people who abuse their kids will be stopped by a PSA. The people who would be affected by this ad probably wouldn't abuse their kids anyway. And I think this would be pretty scarring to victims of abuse who are just trying to relax and watch some TV, when all of a sudden this comes on the screen.
As an adult survivor of sexual child abuse, I find this 'advert' disgraceful. I have had concerns about ASCA for sometime now - trying to tell me that there is no difference in the way that men and women heal from such childhood abuse shows that they just don't get it. Guess what ASCA - you get a whole lot more bad publicity from me because of this 'advert'.
The fact that like, no one here understands what the ad is trying to convey makes me seriously concerned about the future of this country....You all just look for any reason to be outraged, and then jump on the PC bandwagon. The ad is highlighting that child abuse should be taken seriously and that it IS NOT easy to get over. Maybe just stick to watching Today Tonight from now on.
I'm so sorry to hear about anybody who suffered from any level of physical, emotional, verbal or any other type that I have not mentioned. I went through a period of sexual, and verbal abuse. Jesus in my life has helped bring closure, and peace to my past. If anyone can't find hope to make it through with the help they have been seeking. Jesus accepts you, and loves you right where you are, and he will even adopt you as his own child. Forgiveness is key to recovery. Not for them, but for you.
I guess I am surprised by the number of people who find this so offensive. I work in a sexual abuse counselling centre in Canada and a few of my clients have seen this. It did evoke a very deep response from them but the resounding feeling I got from them was this portrayed that what they were feeling was normal. How ridiculous is it to expect victims to simply get over their abuse and be one big happy family. This made that idea seem absurd.
I understand abuse only too well and hearing this man made me very angry, very. It highlights the arrogance especially the "Dont tell mum bit". Which was I found disturbing.........
how does nobody get this commercial!? did you not even watch it to the end where it says "if only it were this easy for people to get over child abuse.
for 2 million australians, it isn't"
it's not suppossed to be funny!! it's using the opposite of what is actually true to prove a point, that it is NEVER this easy- it is impossible- to forget about child abuse. it's not meant as a joke!! it's a very effective ad, very disturbing.
This ad isn't supposed to be funny, it's meant to be confrontational, especially to the perpetrators. It would make them feel EXTREMELY uncomfortable.
No one would dear... to tell solders, victims, of war to forget what they have been though as adults. So why is it ok for people to say it to people who have suffered all through there child hod to forget ?
Why do people fill that they have the right to say for get about it. Who would they fill if it were them or there child. ASCA, you need to get the public to realise by telling a victim of child abuse to forget about it just reinforces the lack of self worth.
When a child suffers abuse from a stranger, people are out for blood and people are sympathetic towards the child and for the rest of she/he,s life. But! when a child suffers abuse from the parents, the child gets told to forget about it. Abuse from the parents is... by far... more harmful, than if it was a stranger.
I don't understand this add, just saw it on tv and looked it up. It's not funny at all, just disturbing...I guess it has done it's job though, I looked it up.
that's the whole point. by illustrating how "easy" it is in this ad to "get over" sexual abuse by a family member, it indicates that it's not, and that many people suffer in silence, well past their childhood and after the abuse has ceased. it's ironic and very confronting-which is why it is a good advertisement. in no way is this ad attempting any sort of humour whatsoever
Oh God! How can anyone find that sick degenerate of a father's jokes funny??!!! It should have been causing confused looks, raised eyebrows, shocked expressions, and suspicions.
That Dad is a sick pig. And so are the rest of the people laughing! I can't believe they are laughing this commercial really annoys me! Abusive idiot Poor Melissa
How can you possibly call this a 'great' ad? It's making fun of victims in a sick, sad attempt at humour. It is insulting to all who have lived through this kind of abuse, and i find it absolutely disgusting. It should be immediately removed from circulation.
It does not in any way make fun of victims and it shows ignorance that you could not understand the purpose of the ad.
It was not meant to be funny, in any way - it's shocking and it's brutal and supposed to depict how child abuse is something that is often IMPOSSIBLE to get over.
Which is why, at the end, it says "if only child abuse was this easy to get over"
It worrys me how many people watch adverts like this and genuinely don't understand the message behind them.
Oh, i completely 'understand' what they were attempting to convey, but you are the ignorant one if you think that goal was actually accomplished. Survivors of abuse shouldn't have to watch the entire ad just to get to the little catch phrase at the end that is supposed to undo the hurt that watching the ad has caused... watching it is like picking the scab off an old wound. There is nothing therapeutic in this ad.
Ads like this are meant to cause pain in everyone who watches them. Painful. That's how this topic is, and how it should be.
Also, forgetting, or trying to forget, one's past experiences of abuse, is not therapeutic, or desirable. There is no scab over the wound, ever. It is always open.
@30PAGES thats because its meant to look more realistic to give off more emotion. i think its cleverly written and filmed, sort of like someone just recording it at the wedding, really makes you think
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The reason sex abuse pain won't go away is people like to push the offenders nose in his offense for the rest of his life, and the ones that are serviors who incoroprate the hype into their lives perpetuate the myth designed by the sex cops. Let the child heal not trumpet their pain for years. What's the diffrence between the sex offender registry and porn? the regestry using sex for money for their agenda (pain) is illegal, where porn is legal and when the movies done so's the popcorn, no pain
Google Jeff Peace Maker Boot Straps Fisher loves Jane Marlin Bowell et tell everyone everywhere. Send all youtubes you like to me if you want to see them on algoreforever blogspot com We have been locked out of janeewadeshalwwendachrist blogspot GoreFisherPeaceMakers gmail com Daddy, I Love you. The Davinci Code is true. I will do all that you ask of me forever. Your son, Jeff Bootstraps PeaceMaker Jante Degaul Whizkid1983_1986 Red Crow Melchizedec Gabriel Fisher
Stop getting so butthurt over this goddamn ad people. its not meant to poke fun at Child abuse. Its meant to highlight the fact that child abuse effects dont magically go away in adult hood. It is showing that just because they are an adult it doesnt mean they still dont feel the effects.
Stop using your kneejerk reaction to anything about child abuse and think for one god damn second what the ad is trying to say.
I work in the industry and you can come up with all sorts of wonderful and cool ideas but it all comes down to the Execution of those ideas. I hope it was the Execution that failed here because if this was the Agencies Idea portrayed correctly im lost for words........ I feel sort of sick, and sorry to all those who have seen this and have themselves been on the Wrong side of abuse.
This ad is pure emetic and does nothing than raise contempt for the advertising copywriters, their bosses and the idiotic charity body that approved it.
I'd rather they made an ad that shows a child whimpering with cinematography akin to Bil Henson's perverted 'art' with a voice over saying, "YOU SICK FUCK...GET YOUR FILTHY HANDS OFF THIS CHILD".
i watched it and wanted to puke. I hated the ad and feel sick to think that this humiliating ad is their way of trying to tackle awareness of such a horrible thing. I mean i wanted the girl to jump up and smash the dad in the mouth (or worse) But of course knew she wouldn't and fail to see how they think this would help the cause. This ad stirred up such sadness in me that i .....i don't know.. just think the ad folks ought to go back to square one with their planning. but that's just my view
Exactly how it made me feel! It is dealt with in the most tasteless manner i could ever think of. Simply disgusting. It made me feel sick in the stomach and angry beyond belief!
I just saw this ad on "The Gruen Transfer" (it's a marketing show in Australia on ABC)...one guy made the comment that the text at the end ought to have been: "how obvious must child abuse be before we do something about it?"
That text gives me, as a viewer, something to do about the issue. The ad, as it is, presents no real path for action...it makes me aware of how fucked up the issue is, not that I need reminding, but beyond that, I wouldn't be surprised if child offenders giggle at it.
@wawanee357@TheOpenMinded12460 As an Atheist, I agree with Virgina's Law, which is you may marry your own child with the state's permission. Of course, physical abuse, psychological abuse, neglect and emotional abuse are not allowed. I believe that is okay, at least, it's better than sneaking off into a child's room.
I fucking hate this ad with a passion. Who ever came up with the idea needs to go back to business school and learn how to understand the target market.
This is the most insulting ad ive ever seen, this is not powerful. This is an absoute piece of rubbish that embarresses me. and i dont get insulted easily, this is one of the only thing that insults me
I don't think it should be taken as comedy. It's supposed to make you feel sick when the people laugh.
Risky? Yes. Questionable? Most definitely. However I don't think it's as bad as everyone's making out. It's kind of shocking really, and that's probably how it was intended.
This ad is the the most disgusting thing i have ever fucking seen... who the fuck wrote this tasteless piece of shit? It is fucking disgusting. Thanks to the creator for ridiculing child abuse and embarrassing victims. Fucking morons. This makes me so angry.
Yes i have fucking watched it. It belittles child abuse. Read what "wawanee357" has posted as a comment as i was just about to say the same thing. This ad is tasteless and disgusting.
as a surviour i second this motion. i think that this speak to the perps. it does show how hard it is to speak out but i dont think it encourges people to seek help. thats why i feel it fails.
Are you not surprised that some or most people would find the ad offensive? Insensitive? That it might trivialise what is clearly very serious?
You're right, the ads primary function is to shock people, but that's not nearly enough to address the issue, especially when "everyone knows how disgusting child abuse is" already.
Do we need another ad to outline how shocking abuse is?
I think the ad succeeds in the buzz it generates; we're all talking about it, but for the wrong reasons...
i think this ad id brilliant, it polarise's opinion which is what it is supposed to do, the more people talk about a piece of communication the better.
as a sidenote the creative agency that did it Whybin/TBWA did it for free, the media agency that booked the air space also donated their staff's time.
i hope that ASCA receive more donations as a result
i agree with 58 clams as a victim of child abuse i find this add repulsive and belittling. my boyfriend told my about this add, i had just woken up and he siad have you seen the new child abuse add...its really fucked up.." and it is they could have come up with something a little better
As a fellow survivor, I actually think it was a very clever idea - the guy looks way out and one feels sick at not just the references to the abuse but everyone else's acceptance of it (which, sadly, is often the way in real life - either explicitly or implicitly). It makes people think, I think, about their own attitudes to this.
Your comments are as patronising as the AD itself. It is an insult to the viewer's intelligence and insulting to the victims.
It is not remotely intelligent, and I think the fact that we are all so outspoken about how skewed it is means that we are saying the AD is skewed. Perhaps in sympathy with victims...but these people do not need our sympathy, which is equally patronising, they need empowerment to go and get the right help and strength to out the bastards who ruined their lives.
I really don't know what to take out from this video. Yeah, it's funny but what is the message it leaves me with. Am I meant to help support the victims of child abuse or just sypathise? You wouldn't ever believe this to be the preferred outcome of child abuse that the father could stand up in a room about and joke about it.
Overall, even though I kind of enjoyed the ad and I certainly remember it, the message leaves me confused.
so many people don't want to think about child abuse within the family nor take seriously the long lasting impact it has on people's lives - this ad campaign should shock people into taking this as seriously as it should be
That was the worst way to get a message across. I found it horribly stupid and insensitive. The tiny little disclaimer at the end was even more insulting. 😁😒😳😡👿👎
GlowingMpd 13 hours ago
PEOPLE WATCH IT TILL THE END, IT SAYS IT'S NOT AN EASY THING TO GET OVER,THANK YOU!
janellebarrera 3 weeks ago
FUCK OFF DICK-HEADS(WTF)
ADAMLOUIS200 2 months ago
Funnily enough, searched for this ad after watching Gruen Transfer and they say it's a really awful way to pass a message. So ... 'great' commercial? Dunno.
ThunderFlarz 2 months ago
WTF
cookiebaby123able 2 months ago
I don't think this is making fun of the victims I think the message is that child abuse is taken lightly and more people need to take it seriously, think about it
devilshomie 2 months ago
Windness
TheVirtue09 4 months ago
This ad is so fucked up. But I suppose if it promotes awareness and debate, it's not a bad thing then.
doggonedave 6 months ago
So acid, cold and sacastic!! Interesting. Hoping meny people understand the message instead of taking it as a tastless and " boring" message!!
jamcarolita 6 months ago
Hows that funny >:(
gagaaep 6 months ago
Sadly, I don't think people who abuse their kids will be stopped by a PSA. The people who would be affected by this ad probably wouldn't abuse their kids anyway. And I think this would be pretty scarring to victims of abuse who are just trying to relax and watch some TV, when all of a sudden this comes on the screen.
bluegrassbaby86 6 months ago
This has been flagged as spam show
disgusting advert it shud never have been made...........
siobhiec 7 months ago
disgusting advert it shud never have been made
siobhiec 7 months ago
What ever you do Don't go near the nsw police because they get off on it.
58Clams 8 months ago
A BRILLIANT piece of satire. Immortal, perhaps.
jamesjeffreypaul 8 months ago
As an adult survivor of sexual child abuse, I find this 'advert' disgraceful. I have had concerns about ASCA for sometime now - trying to tell me that there is no difference in the way that men and women heal from such childhood abuse shows that they just don't get it. Guess what ASCA - you get a whole lot more bad publicity from me because of this 'advert'.
expom1 9 months ago
this is SICK....and a completely inappropriate way to advocate against child abuse. As a chidhood sexual abuse survivor..this made me sick.
reptilemom1973 9 months ago 2
Wow she is beautiful. No wonder he couldn't keep it in his pants.
PuraVid4 10 months ago
ad is made by paedophiles.
cm5783 10 months ago
"If only it was this easy to get over childhood abuse."
For father's sake?!
WTF!!1!!!11!1!1 Chop the cunts head off!111
"powerful ad" for going in regression. Which sick fucks made this ad and 'think' it would be nice if this was reality?!
cm5783 10 months ago
@cm5783 i'd say chop his dick off
redbunnyx3x 10 months ago
The fact that like, no one here understands what the ad is trying to convey makes me seriously concerned about the future of this country....You all just look for any reason to be outraged, and then jump on the PC bandwagon. The ad is highlighting that child abuse should be taken seriously and that it IS NOT easy to get over. Maybe just stick to watching Today Tonight from now on.
Zras0sarZ 10 months ago 2
..........EW.
PaulosTheKing 10 months ago
disgusting
SuperKizzyCat 11 months ago
today is CHILD ABUSE
Hifive131 11 months ago
I bet that when child abusers watched this ad, they thought along these lines: "If only I could be that open with my crime and still be well liked."
This ad is made of vomit and fail.
CalyxAsgard 11 months ago 2
@CalyxAsgard Spot on!!1
cm5783 9 months ago
Sick sick man!!! >.<
Heathhzz 1 year ago
dude im not even sure wtf i just watched.....
TheAcollier 1 year ago
This has been flagged as spam show
I'm so sorry to hear about anybody who suffered from any level of physical, emotional, verbal or any other type that I have not mentioned. I went through a period of sexual, and verbal abuse. Jesus in my life has helped bring closure, and peace to my past. If anyone can't find hope to make it through with the help they have been seeking. Jesus accepts you, and loves you right where you are, and he will even adopt you as his own child. Forgiveness is key to recovery. Not for them, but for you.
TheIggy457 1 year ago
Alright lets stop child abuse,Nuclear Winter = No more child abuse
thecheeseycheese 1 year ago
Creeped out majorly now....
gypsyqueen85 1 year ago
@gypsyqueen85 agreed
fobfan1991 1 year ago
I guess I am surprised by the number of people who find this so offensive. I work in a sexual abuse counselling centre in Canada and a few of my clients have seen this. It did evoke a very deep response from them but the resounding feeling I got from them was this portrayed that what they were feeling was normal. How ridiculous is it to expect victims to simply get over their abuse and be one big happy family. This made that idea seem absurd.
mgreenca1 1 year ago
That is gross!
mozvideos1957 1 year ago
This ad was effective in that it made me sick to my stomach, mainly because there are so many creeps out there like this dad.
professorintellect 1 year ago
"Don't Tell Mom".......Like,WTF?
CloverfieldGirl 1 year ago
@CloverfieldGirl
may i ask you a question, please?
i wonder where to find delicious loli or shota. you may know where to purchase ? =3
sigmaree 1 year ago
It's disgusting but it's the truth. Face it.
KhrysHermary 1 year ago 2
Great ad. Really shows that child abuse shouldn't be taken so lightly and casually like the man in the commerical.
Icecreamistoogood 1 year ago
This is sick
missycb34 1 year ago
Wow- if only it were this obvious. They suceeded in creeping me out
psfrericks 1 year ago
He sounds like Richard Blade.
ForgottenSoul700 1 year ago
Good god, that's cynicism. Oh, and by the way, @TaylorKingMusic, you're a fucking idiot.
hotelmario510 1 year ago
@hotelmario510 Gotta love it when people insult someone for a comment that was made over a year ago.
mostlyahumanoid 1 year ago
@mostlyahumanoid Yes, but regardless of time signature he's still an idiot.
hotelmario510 1 year ago
Oh my fucking GOD!
thelolz786 1 year ago
who in the FUCK is that guy John Phillips?!!
bitchyb73 1 year ago
Wait.....I don't get what this has to do with Child Abuse.....
ForgottenLoveness 1 year ago
@ForgottenLoveness He's was talking about abusing his daughter in a casual manner
ComaLies225 1 year ago
HAHAHAHAHAHAHAHAHAHAHAAHAA
edisacuntface 1 year ago 3
I couldn't agree more
Timcookie321 1 year ago
What in the fuck? I'm glad that some people are taking the correct approch to this, but dang did he have to be so good at it?
supermanlypunch 1 year ago
So The Dad Slept With The daughter
That Is Vile
ben4lucyx 1 year ago
i love these ads because they totally miss the point.
A0Refrigerator 2 years ago 2
I understand abuse only too well and hearing this man made me very angry, very. It highlights the arrogance especially the "Dont tell mum bit". Which was I found disturbing.........
TONYOPSUFO 2 years ago 2
how does nobody get this commercial!? did you not even watch it to the end where it says "if only it were this easy for people to get over child abuse.
for 2 million australians, it isn't"
it's not suppossed to be funny!! it's using the opposite of what is actually true to prove a point, that it is NEVER this easy- it is impossible- to forget about child abuse. it's not meant as a joke!! it's a very effective ad, very disturbing.
liisamacnicholas 2 years ago 5
This ad isn't supposed to be funny, it's meant to be confrontational, especially to the perpetrators. It would make them feel EXTREMELY uncomfortable.
BassVirtual 2 years ago 3
No one would dear... to tell solders, victims, of war to forget what they have been though as adults. So why is it ok for people to say it to people who have suffered all through there child hod to forget ?
58Clams 2 years ago
Why do people fill that they have the right to say for get about it. Who would they fill if it were them or there child. ASCA, you need to get the public to realise by telling a victim of child abuse to forget about it just reinforces the lack of self worth.
58Clams 2 years ago
When a child suffers abuse from a stranger, people are out for blood and people are sympathetic towards the child and for the rest of she/he,s life. But! when a child suffers abuse from the parents, the child gets told to forget about it. Abuse from the parents is... by far... more harmful, than if it was a stranger.
58Clams 2 years ago 8
I don't understand this add, just saw it on tv and looked it up. It's not funny at all, just disturbing...I guess it has done it's job though, I looked it up.
freklez12 2 years ago
that's the whole point. by illustrating how "easy" it is in this ad to "get over" sexual abuse by a family member, it indicates that it's not, and that many people suffer in silence, well past their childhood and after the abuse has ceased. it's ironic and very confronting-which is why it is a good advertisement. in no way is this ad attempting any sort of humour whatsoever
stellabella176 2 years ago 2
It's ironic how you, as just about the only poster to actually understand the ad gets thumbed down.
belleinabox 2 years ago
Oh God! How can anyone find that sick degenerate of a father's jokes funny??!!! It should have been causing confused looks, raised eyebrows, shocked expressions, and suspicions.
Jakegothicsnake 2 years ago
That Dad is a sick pig. And so are the rest of the people laughing! I can't believe they are laughing this commercial really annoys me! Abusive idiot Poor Melissa
iloveMYsmarties 2 years ago 3
How can you possibly call this a 'great' ad? It's making fun of victims in a sick, sad attempt at humour. It is insulting to all who have lived through this kind of abuse, and i find it absolutely disgusting. It should be immediately removed from circulation.
pinkythesupergirl 2 years ago 4
@pinkythesupergirl
It does not in any way make fun of victims and it shows ignorance that you could not understand the purpose of the ad.
It was not meant to be funny, in any way - it's shocking and it's brutal and supposed to depict how child abuse is something that is often IMPOSSIBLE to get over.
Which is why, at the end, it says "if only child abuse was this easy to get over"
It worrys me how many people watch adverts like this and genuinely don't understand the message behind them.
Emz5353 2 years ago 2
Oh, i completely 'understand' what they were attempting to convey, but you are the ignorant one if you think that goal was actually accomplished. Survivors of abuse shouldn't have to watch the entire ad just to get to the little catch phrase at the end that is supposed to undo the hurt that watching the ad has caused... watching it is like picking the scab off an old wound. There is nothing therapeutic in this ad.
pinkythesupergirl 2 years ago
Ads like this are meant to cause pain in everyone who watches them. Painful. That's how this topic is, and how it should be.
Also, forgetting, or trying to forget, one's past experiences of abuse, is not therapeutic, or desirable. There is no scab over the wound, ever. It is always open.
lnd3005 1 year ago
well, its very common in australia. i tihnk this is very good ad. its shows the irony of how australians think about incest.
so sad, and sick!
hopstop3721 2 years ago
wtf? are you trying to say that we accept incest people here in australia?
cornflaker 2 years ago
this ad is so long, boring and tasteless; it is basically mocking child abuse victims. Should have never gone to air - received heaps of compaints
30PAGES 2 years ago 33
@30PAGES thats because its meant to look more realistic to give off more emotion. i think its cleverly written and filmed, sort of like someone just recording it at the wedding, really makes you think
Emmma360 4 months ago
......creepy..... O.o
monny287 2 years ago
I feel so sorry for the woman. . .
RoseHellings 2 years ago 6
This has been flagged as spam show
HAHAHAHAHA FUNNIEST AD EVER
olivehehe03 2 years ago
wtf...damn that is sooo wrong..but true.
NawtyAngel911 2 years ago 33
This has been flagged as spam show
I cannot stop masturbating over the thought some of you were severely molested as children and young adults
thegoatsemancan 2 years ago
thinking about using this in a class project
darrinmam 2 years ago
this is creepy cus my name is melissa
FiREMENSTALKER 2 years ago
interesting
Bellarubia18 2 years ago
This comment has received too many negative votes show
The reason sex abuse pain won't go away is people like to push the offenders nose in his offense for the rest of his life, and the ones that are serviors who incoroprate the hype into their lives perpetuate the myth designed by the sex cops. Let the child heal not trumpet their pain for years. What's the diffrence between the sex offender registry and porn? the regestry using sex for money for their agenda (pain) is illegal, where porn is legal and when the movies done so's the popcorn, no pain
evil9999999999999999 2 years ago
Comment removed
INCYDEMETAL 2 years ago
What a spank fest.
thegoatsemancan 2 years ago
This AD is a little sick but news flash so is sexually abusing a child
twistedskoolgurl 2 years ago 5
oh, this is creepy. I hpe it gets the message across though, I wouldn't really know.
SamasaurusRAWR 2 years ago 3
I felt sentimental watching it, actually, reminded of me at my daughter's christening
thegoatsemancan 2 years ago
...what? why in gods name would that remind you of your daughters christening?
SamasaurusRAWR 2 years ago
I survived brutal child abuse, and if this ad brings attention, then it's doing its job. I support it.
BTW, please don't make negative comments about this unless you are a survivor. If you've no experience of child abuse, then shut up.
professorbuglefarts1 2 years ago
Did this abuse in question entail getting a bugle shoved up yer arse on band camp by an over zealous choir leader?
thegoatsemancan 2 years ago
I was thinking this was some clip from a comedy series, aussies sure do know how to advertise.
eexot 2 years ago 3
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GodLovesJeffFisher 2 years ago
EW OMG
loveyouangelforever 2 years ago
...
Stop getting so butthurt over this goddamn ad people. its not meant to poke fun at Child abuse. Its meant to highlight the fact that child abuse effects dont magically go away in adult hood. It is showing that just because they are an adult it doesnt mean they still dont feel the effects.
Stop using your kneejerk reaction to anything about child abuse and think for one god damn second what the ad is trying to say.
Saiko47 2 years ago 4
If i found out a child abuser was living on my street they'd turn up missing.
mkmaster99 2 years ago 2
This comment has received too many negative votes show
But how else are australians going to breed?
JakleIsMe 2 years ago
Racist son of a bitch
TwilightBlackRain 2 years ago
This comment has received too many negative votes show
LMAO THis shit is too funny.
GhettoJedi26 2 years ago
Go die, this is sad and you can go die
TwilightBlackRain 2 years ago
im laughing but i know i shouldnt
cameron20020 2 years ago
lol this is friggen funny
RRJZ666 2 years ago
it makes you sick ey?
child abuse IS sick...
andypanda15 2 years ago
this ad is gross and sick
how can anybody support it?
pjsingleton21 2 years ago
I work in the industry and you can come up with all sorts of wonderful and cool ideas but it all comes down to the Execution of those ideas. I hope it was the Execution that failed here because if this was the Agencies Idea portrayed correctly im lost for words........ I feel sort of sick, and sorry to all those who have seen this and have themselves been on the Wrong side of abuse.
lapdancedesigns 2 years ago 2
This ad is pure emetic and does nothing than raise contempt for the advertising copywriters, their bosses and the idiotic charity body that approved it.
I'd rather they made an ad that shows a child whimpering with cinematography akin to Bil Henson's perverted 'art' with a voice over saying, "YOU SICK FUCK...GET YOUR FILTHY HANDS OFF THIS CHILD".
iotaultsch 2 years ago
By invoking Bill Henson, you have revealed yourself as a dickhead of the highest order.
JohnShade1 2 years ago
bill henson's art wasn't perverted. if you find pictures of a child sexual then you are the sick fuck.
queanbeyanking 2 years ago 2
I had a great spank at that gallery exhibition. 'Arse Crack of 5 Year old' was a great study in the pre-pubescent form
thegoatsemancan 2 years ago
this was what they were on about on gruen transfer? i never saw what they were talking about till now!
HeadDominion 2 years ago
That's an Aussie over-dubbing Tony Blair... I think.
kelstewart 2 years ago
i watched it and wanted to puke. I hated the ad and feel sick to think that this humiliating ad is their way of trying to tackle awareness of such a horrible thing. I mean i wanted the girl to jump up and smash the dad in the mouth (or worse) But of course knew she wouldn't and fail to see how they think this would help the cause. This ad stirred up such sadness in me that i .....i don't know.. just think the ad folks ought to go back to square one with their planning. but that's just my view
bluefrogee 2 years ago 4
Exactly how it made me feel! It is dealt with in the most tasteless manner i could ever think of. Simply disgusting. It made me feel sick in the stomach and angry beyond belief!
TaylorKingMusic 2 years ago 5
I think this is pretty funny, but it's incomprehensible as an anti-child abuse ad.
ibreeding 2 years ago
I think this ad is about as sensitive to child abuse as a brick bat... it's revolting and offers NOTHING!!
bowenlady1955 2 years ago 5
This comment has received too many negative votes show
i think this ad is terrible
i mean seriously,
it criticises child abuse
how can anyone criticise raping your daughter? haven't we all, if not just once?
eminemhardstyle 2 years ago
I just saw this ad on "The Gruen Transfer" (it's a marketing show in Australia on ABC)...one guy made the comment that the text at the end ought to have been: "how obvious must child abuse be before we do something about it?"
That text gives me, as a viewer, something to do about the issue. The ad, as it is, presents no real path for action...it makes me aware of how fucked up the issue is, not that I need reminding, but beyond that, I wouldn't be surprised if child offenders giggle at it.
wawanee357 2 years ago 15
i wish the dad just abused her there and then in front of the family
eminemhardstyle 2 years ago
@wawanee357 @TheOpenMinded12460 As an Atheist, I agree with Virgina's Law, which is you may marry your own child with the state's permission. Of course, physical abuse, psychological abuse, neglect and emotional abuse are not allowed. I believe that is okay, at least, it's better than sneaking off into a child's room.
TheOpenminded12460 1 year ago
@TheOpenminded12460 I agree with Virginia's Law too.
I took advantage of it twice!
AChildMolester 1 year ago
@TheOpenminded12460
WHAT??!!
GriffinNary 11 months ago
I fucking hate this ad with a passion. Who ever came up with the idea needs to go back to business school and learn how to understand the target market.
Squato 2 years ago 5
like they said in the gruen transfer
if this was about murder, would it still be funny because child abuse is murder, but your body is still alive.
if victims have this response to this ad, do you really think its fucking helping?
it makes me feel sick
rubysaurus 2 years ago 3
Comment removed
rubysaurus 2 years ago
This is the most insulting ad ive ever seen, this is not powerful. This is an absoute piece of rubbish that embarresses me. and i dont get insulted easily, this is one of the only thing that insults me
enaznazz 2 years ago 3
I don't think it should be taken as comedy. It's supposed to make you feel sick when the people laugh.
Risky? Yes. Questionable? Most definitely. However I don't think it's as bad as everyone's making out. It's kind of shocking really, and that's probably how it was intended.
martydosh 2 years ago
i think you're right
it should be taken as anti-child abuse propaganda. it's just wrong.
eminemhardstyle 2 years ago
This ad is the the most disgusting thing i have ever fucking seen... who the fuck wrote this tasteless piece of shit? It is fucking disgusting. Thanks to the creator for ridiculing child abuse and embarrassing victims. Fucking morons. This makes me so angry.
TaylorKingMusic 2 years ago
Are you really as stupid as you seem?
How on earth can you say the ad ridicules child abuse?
Yes it's shocking. But only because everyone knows how disgusting child abuse is. That's the point of the ad. It's a given. That's why it works.
Anyone who finds it funny is in serious need of help.
Have you watched it?
concernedcitizen61 2 years ago
Yes i have fucking watched it. It belittles child abuse. Read what "wawanee357" has posted as a comment as i was just about to say the same thing. This ad is tasteless and disgusting.
TaylorKingMusic 2 years ago 4
as a surviour i second this motion. i think that this speak to the perps. it does show how hard it is to speak out but i dont think it encourges people to seek help. thats why i feel it fails.
abagash 2 years ago 5
Are you not surprised that some or most people would find the ad offensive? Insensitive? That it might trivialise what is clearly very serious?
You're right, the ads primary function is to shock people, but that's not nearly enough to address the issue, especially when "everyone knows how disgusting child abuse is" already.
Do we need another ad to outline how shocking abuse is?
I think the ad succeeds in the buzz it generates; we're all talking about it, but for the wrong reasons...
wawanee357 2 years ago 4
This comment has received too many negative votes show
quite frankly, i was turned on
eminemhardstyle 2 years ago
haha
queanbeyanking 2 years ago
@TaylorKingMusic It's supposed to shock people into recognising what a gruesome and very real issues it is.
FranBMan 1 year ago
This comment has received too many negative votes show
AUSTRALIANS lollololololool
roflwaffle12321 2 years ago
rotfl.
jimmyre1 2 years ago
this is DISGUSTING! it is making a joke out of child abuse.
CircusFreaque 2 years ago
i think you are missing the point here dimwit.
58694003 2 years ago
no i understand it. i just think its sick. yes we have to raise awareness of child abuse, but with statistics, not by laughing at it. fuckin sicko
CircusFreaque 2 years ago 3
Child abuse IS fucked up, and I think this is a great form of expressing JUST THAT.
SunshineAndCrayons 2 years ago 7
This makes me ill
MistressDistressed 2 years ago 3
i think this ad id brilliant, it polarise's opinion which is what it is supposed to do, the more people talk about a piece of communication the better.
as a sidenote the creative agency that did it Whybin/TBWA did it for free, the media agency that booked the air space also donated their staff's time.
i hope that ASCA receive more donations as a result
raggamuffin1985 2 years ago
Maybe if the fuckers were being PAID for it they might have injected a little sensitivity into the matter and not present us with such emetic.
iotaultsch 2 years ago 2
i agree with 58 clams as a victim of child abuse i find this add repulsive and belittling. my boyfriend told my about this add, i had just woken up and he siad have you seen the new child abuse add...its really fucked up.." and it is they could have come up with something a little better
weffulon6 2 years ago 4
As a fellow survivor, I actually think it was a very clever idea - the guy looks way out and one feels sick at not just the references to the abuse but everyone else's acceptance of it (which, sadly, is often the way in real life - either explicitly or implicitly). It makes people think, I think, about their own attitudes to this.
orderinchaos 2 years ago
All the ads are on the ASCA website
Finrae 2 years ago
I read the 3 tv ads were released on February 9th. I haven't seen them on tv yet. I don't live in a metro area though. Can you post the other 2?
Finrae 2 years ago
Eh... That is sickening.
lovealwaysxx 2 years ago 3
Comment removed
delilahishere123 2 years ago
Your comments are as patronising as the AD itself. It is an insult to the viewer's intelligence and insulting to the victims.
It is not remotely intelligent, and I think the fact that we are all so outspoken about how skewed it is means that we are saying the AD is skewed. Perhaps in sympathy with victims...but these people do not need our sympathy, which is equally patronising, they need empowerment to go and get the right help and strength to out the bastards who ruined their lives.
iotaultsch 2 years ago
wow, i actually feel sick..... wont people focus more on the 'humour' than the issue?
outofyourhead 2 years ago 3
Hey Teacher... LEAVE THEM KIDS ALONE.
KyuubiMozen 2 years ago 2
Wow Chris Lilleys new show is going to be even more CONTROVERSIAL
theclitterati 2 years ago
I really don't know what to take out from this video. Yeah, it's funny but what is the message it leaves me with. Am I meant to help support the victims of child abuse or just sypathise? You wouldn't ever believe this to be the preferred outcome of child abuse that the father could stand up in a room about and joke about it.
Overall, even though I kind of enjoyed the ad and I certainly remember it, the message leaves me confused.
What do you think?
adamKintore 2 years ago 3
As a victim of child abuse. This add, be little the fact, that we who have sufferd are nothing but a joke!
58Clams 2 years ago 5
ASCA: Australian Society of Child Abusers
YamadaKeisai 2 years ago
Comment removed
nikkisoraya 2 years ago
May as well be, by the way they make fun of victims... but ASCA actually stands for the Adult Survivors of Childhood Abuse. I am appalled by this ad.
pinkythesupergirl 2 years ago 4
Very effective
Sabino372 2 years ago
Is this not a bot extreme
ArcticEmmet 2 years ago
Powerful? This was half-assed plus one...and the most fucked up method of dealing with child abuse I've ever heard of.
Bokii1331 2 years ago 8
Agreed
acolyteofsithis 2 years ago
so wrong yet I couldn't help but laugh haha
fakefriends 3 years ago
lol?
mne635 3 years ago
LMAO that was super funny!!
ileneonurmama 3 years ago
That was fucking funny
lachlan334 3 years ago
Comment removed
sfdoddsy 3 years ago
Oh come on, it was hilarious
lachlan334 3 years ago
This comment has received too many negative votes show
fake
gwogwo123123 3 years ago
Fake?
DeathOfSilentWings 3 years ago 3
real impact there
so many people don't want to think about child abuse within the family nor take seriously the long lasting impact it has on people's lives - this ad campaign should shock people into taking this as seriously as it should be
zadie61 3 years ago
wow.
freddietheteddy 3 years ago
This is really creepy, but really powerful.
concernedcitizen61 3 years ago