Added: 2 years ago
From: INSEADofficial
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  • Authority or knowledge is valuable in consumption choices when the product/service has high trials costs, cost of making a wrong choice is very high or when the product is specialized { when its about consulting, erp implementation, laser therapy etc we seek knowledgeable people: people with authority matter; but when it comes to deciding which movie to go, which soap to buy, which restaurant to go to, which book is good : even chemical engineers dont look at chemical composition of soap,

  • Thank You for this very informative video on viral marketing. I am about ready to launch my Biz THE MYSTICAL MENTOR and found this to be most helpful.

    Many Blessings ~

    The Mystical Mentor

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