Added: 6 months ago
From: danariely
Views: 1,260
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  • Comment removed

  • Can you run for president please.

  • A carpenter, at the end of the day, will have the product: A, and a lot of wood shavings: A-- (A-- is significantly less than A). You as a customer almost never will care what he is going to do with A--, although you paid the product, the materials.

    That is what happens with banking. He promises to give you x% more money each year, which is A, and you wont care much about the % that he gets, A--, in comparison.

    A-- is dwarfed in comparison to A, but actually is exceptionally high.

  • Comment removed

  • My interpretation. You described already that humans compare things to each other like A to A-. B is left out. This is also crucial here.

  • It's a powerful question - one that I suspect Elizabeth Warren could have run into looking at it from the consumer protection side, if she had been confirmed as head of the CFPB. If her campaign for Senate is successful, I (and many others) would be grateful if you would ask her that question, as the beginning of a useful inquiry is an understanding of the structural flaws that promote gaming the system.

    Thank you!

  • I don't like banks as just a commodity. One of the biggest things a bank sells is security and trust. Do people often switch to an unknown bank if the bank is paying CD rates just a fraction higher? No, because they don't have the trust of the other bank. I know when I got to my bank the teller knows my name. It is familiar. People pay for that trust and familarity.

  • Consumers feel shifting gas prices in their gut. Gas prices are displayed clearly. When gas prices rise by $0.25/litre, it hurts & we can measure the hurt by the amount of cash leaving our wallet or our Visa bill rising. Gas has a gut-smacking price.

    Consumers and investors do NOT feel shifting mutual fund management expense ratios (MERs) in their gut. Increasing MERs from 1% to 3% will be hidden in fine print in our mutual fund reports. No gut-smacking pain here.

  • Dan Ariely telling it like it is. I think we all know the answer to those questions, but I like the diplomatic approach.

  • I used to follow the banks in the UK and the their price to earnings ratios was quite mediocre. About 10-12 (this was pre 2008) - So I don't believe you can rationally just glance at the headline profit number. As the person below says, we can look forward to your research on this topic ? One factor that is prohibitive in the competition problem u do outline is the barriers to entry - legislation, technical knowledge - businesses can learn not to go after mkt share in this situation.

  • I'm looking forward to seeing your research on this topic.

  • thought provoking 

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