2011 Lexus "The Hard Way" - Future-Proofing

[TheGreenSmoke]

I love these ads.

[ShadowDanStudios]

I guess this is where aperture does its testing.....for science

[TalesNT]

what would you do if life gave you lemons?

[dabigjokeoftheday]

emi is killing us but the car will survive....great

[glamprom]

I have a tape-deck in my latest model of Lexus GS :) it's not only future-proof with all those "talking lady" tricks, but it's also past-proof. Now I want a vinyl inside :)))

[ElijahFan98]

thumbs up if u laughed when it said the hard way is the only way



[Obelix6]

Good job Lexus, keep it up!

My only criticism: your exteriors. I think Lexus needs a unique look that it can call its own. The current designs appear a bit bland and anonymous, like you simply mixed current German, Japanese, and American designs and came up with some sort of amalgamation. I would also like your exteriors to look more aggressive.

[slimecrazy552]

@Obelix6 Lexus exterior design is among the most sophisticated in the industry. The attention to detail in door handles and mirrors, incorporation of modern forms and shapes and amazing paint quality all make for some of the classiest looking cars around. Not even the Germans IMHO are as good.

[Obelix6]

@slimecrazy552 I don't doubt their attention to detail and quality but I find their designs to be bland and uninspiring.

[xStr1kerx13]

And others are used as microwaves!

[ShaggieTV]

AREA 51?

[TheHamRammer]

"Here at Lexus, we help you prepare for a nuclear holocaust."

[silvia07ish]

all you guys are so judgemental, you guys dont even know how to engineer shit !

[abaue562]

wait tht means when i touch a lexus im touching radation

[CarbonFiber23]

there goes my TV / Lexus remote controller idea...

[TheShinobiSan]

"Type PRIZE before youtube and hit enter"

[tuheaven]

Of course they test EMI, after all, they don't want their cars to experience unwanted acceleration like lesser Toyotas...

[digitalharassment]

So they're testing it at hundreds of watts of radiation? Screw that. They need to test it at 1.21 Gigawatts. I want to be sure my flux capacitor doesn't malfunction in my car.

[KuroHyo]

Great, I'll get radiation every time I drive in a Lexus.

[Ratchetiscoocoo]

Type PRIZE before youtube and hit enter

[hydrolisk1792]

OMFG, I so want to work there building Lexus'

[Comicdud]

Where does all this money come from

[revell7156]

@Comicdud your pocket when you buy one.

[aaron1afi]

So their testing higher and higher ammounts of radiation for the future? Do they think we will start to become more resistant to radiation levels than we are right now?

We're always going to be affected by specific levels of radiation aha, unless we evolve some kind of radiation defense.

[ZPHdude87]

In the end I wonder how many people who deserve such care and craftsmanship get such a verhicle

[ElijahFan98]

thumbs up if u laughed when it said the hard way is the only way

[kdocki]

A cell phone simple? (1:34) ... what a terrible statement...

[Naobi891]

These videos are wanting me to work for Lexus someday.

[adil06944]

The hard way would have been to build a giant microwave (preferably one that rotates) that can fit a Lexus wrapped in tinfoil and make sure it doesn't interfere with electronics in the car.

Also be sure to try all different settings such as popcorn.

[michwng]

@adil06944 I want to show you my "hard" way ; )

[Ironsixx]

@adil06944 why arent you working for lexus?

[fantasticHorus]

These hard way commercials are impressive... I noticed there wasn't one about accelerator pedals... perhaps you guys should test that the hard way so that in the future you don't have problems.

That being said i've owned a lexus and it was pretty good.

[weinerschnitzelboy]

@fantasticHorus HAHAHA. You are years late.

[KanjoosMakhichoos]

This reminds me of those stories where a car's electronics start malfunctioning when close to a UFO or alien spacecraft, possibly because of the EM interference. A Lexus won't though, hahaha!

[h3e44]

@KanjoosMakhichoos hahaha you know it everyone will be trying to hitch a ride with the lexus owner