It seems his audience here are developers... I think he has put a spin on his usual pitch. But even though, his assertions on "asking users what they want, doesn't give you the answers to what they really need" highlights the need/value of 'contextual enquiry' and field studies to uncover automatic processes that we all do without realising we are doing and to uncover valuable user artefacts.
so true. Users are omg.
ArjobMukherjee 9 months ago
It seems his audience here are developers... I think he has put a spin on his usual pitch. But even though, his assertions on "asking users what they want, doesn't give you the answers to what they really need" highlights the need/value of 'contextual enquiry' and field studies to uncover automatic processes that we all do without realising we are doing and to uncover valuable user artefacts.
detyr0 2 years ago
asking users is abdication of the design responsibility
whoisbhauji 2 years ago
Man, I wish I was at that talk.
thanisuchoknand 2 years ago
@thanisuchoknand you are, press play ;)
resellworld 10 months ago
They laugh because it's true. I would have loved to hear his talk on interaction design.
jsmartin00 3 years ago